Item 58-12238_002 - Waterloo Water Tower "Beer" Sign

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Title and statement of responsibility area

Title proper

Waterloo Water Tower "Beer" Sign

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  • Graphic material

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Reference code

SCA98-GA68-1958-58-12238-58-12238_002

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Date(s)

  • June 03, 1958 (Creation)

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Physical description

1 photograph : b&w negative ; 10 x 13 cm

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      Scanned as TIF file June 2022.

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      Public Domain

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      General note

      Lester Street Water Tower in Waterloo with "BEER" painted on it by University of Waterloo Engineering students.

      General note

      58-12238_001 appeared on page 78 of Ken McLaughlin's Waterloo : The Unconventional Founding of an Unconventional University [G13961] with the caption [opposite page]: "Why is the word BEER emblazoned on Waterloo's 500,000-gallon water tower? "It's there for the honour of engineering," said Waterloo College Associate Faculties engineering students on 4 June 1958. Two engineering students, Bill Stephen and Mike Matthews, posed with their handiwork the next day while engineering students, lying on the grass at its base, spelled the words "Eng 63" as an airplane hired by the students took their picture. The highly-publicized "Beer Tower" incident generated national publicity for Waterloo and its students."

      General note

      Cropped version of 58-12238_002 appeared on Page 1 of the June 4, 1958 edition of the newspaper as part of the article: "Rope Holds Student 125 Feet Up In Waterloo Tower 'Art Work'.

      General note

      Photo caption from published version of 58-12238_001: "Don't let the sign fool you. Waterloo's water tank still holds only water."

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      The newspaper article notes: "The daredevil pranksters who did the art work 125 feet up were revealed today as Bill Stephen, 20, of Weston, and Mike Mathews [sic], 20, of Toronto. Both are first-year engineering students."

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