7 images, b&w and col., 1 with negative.

Photocopies of clippings, ephemera, photographs from W.H. Timmis' personal scrapbook.

Negative of "Map of the Village of Waterloo and Part of the Town of Berlin, Laid out for John Hoffman Esquire by M.G. Schofield, P.L.S., 1855." Also contains 1 city plan, "Plan of Part of the Corporation of Waterloo Showing Location of Hydrants and Fire Alarm Boxes, "1913, initialled J.W., 50 x 60 cm. It appears to be a blueline print reproduction. The Seagram Distillery site and the Seagram Stables are shown.

Clipping of The Independent Business Man article "Family Business Changes with Times" about the Seagram family’s purchase of the company from the Mueller Cooperage and its later transition into Canbar Marine Company.

File consists of 1 photograph of Mr. Alger and 2 women working at large desks. Corner shelf filled with various alcohol bottles. Additional bottles on other shelves and furniture pieces across the room.

Images of unidentified Seagram plants and one photograph of the Canada Barrel and Kegs plant on the north side of Erb Street at Caroline Street in Waterloo.

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9 images, b&w photographs, originals, many oversize, 1 panorama. All are team pictures, most of which include at least one Seagram, and almost all individuals are identified:

• Berlin and Waterloo Hockey Club, 1897 (J.H. and E.F. Seagram),
• Beavers Baseball Club, 1903 and 1906 (E.F. Seagram),
• Winners of the Moore Curling Cup, 1910-1911 (E.F. Seagram),
• Waterloo Cricket Club, 1926, E.Denton Photographer (C.A. Seagram, J.E.F. Seagram, T.W. Seagram),
• Kitchener-Waterloo Intermediate Rugby Football Team, 1925 and 1926 (Cam Seagram, J.E.F. Seagram, Walter Bean, Jack Hemphill),
• Winners of the Seagram Bowling Trophy, 1907 and 1909.

One lithograph and two numbered prints depicting horses:

• "Joseph E. Seagram's Queen's and King's Plate Winners," by A.H. Hider (1870-1952) published 1906. 1 col. lithograph, 11 copies in total, one 54 x 81 cm, the rest 40 x 60 cm.
• "Jolly Roger," F.H. Voss, Pinxt N.Y.: Published at the Sign of the Golden Head, 1934. Plate 4. Col. print, 45 x 59 cm, number 156 of 260, signed in pencil by F.H. Voss.
• "Sun Beau," F.H. Voss, Pinxt N.Y.: Published at the Sign of the Golden Head, 1934. Plate 4. Col. print, 45 x 59 cm, number 142 of 260, signed in pencil by F.H. Voss.

3 postcards.

• Date and Place from: April 19, 1905 Toronto, Ont. To Seagram, Joseph E., Mrs. From ? Notes: Postcard: King Edward Hotel, Toronto, col. Message: Arrived this morning from Montreal--intend going down to Galt tomorrow and hope to be with you on Saturday.
• Date and Place from: July 10, 1905 London, Ont. To Seagram, Joseph E., Mrs. From ? Notes: Postcard: Das Kronprinzenpaar v.d. Potsdamer Rathaus, 20. Juni 1905, b&w. Message: [no message]
• Date and Place from: July 17, 1906 Gernsbach, Germany To Seagram, Joseph E., Mrs. From ? Notes: Postcard: Baden: Schloss Eberstein, col. Message: Walked to here and return to B. Baden by auto. Wish you could be with me to enjoy this beautiful country. Our friends here send love to you.

Group photograph of department heads with Mr. A.W. Downe (sitting, center) holding farewell gifts.

L to R - Standing - Mesrs. T. Schwan, R. Betchley, M. Glassford, N. Ernst, T. Puloski and G. Vincent.

L to R - Sitting - Mssrs. D. Trump, A.W. Downe and G. Delby.

Seventy-six postcards addressed to J.E.F. Seagram, and four blank postcards. Most are from his mother with some from friends and other family members, and some are greeting-card postcards. Includes several military "On Active Service" and "Prisoner of War Mail" cards. Also of note is a blank postcard showing the old Tassie High School, Galt, as J.E. Seagram was educated at the Tassie school in the 1850's.

• Date and Place from: Dec. 24, 1915 Toronto, Ont. To Seagram, P., Master From ?, Persis Notes: Postcard: This shows how Old Santa Will come down the flue When he comes Xmas eve with presents for you, col. Message: Best love from Persis
• Date and Place from: Aug. 27, 1916 Toronto, Ont. To Seagram, Frowde, Master From Billings, Arthur Notes: Postcard: Field Service Post Card. Message: [message is indicated by selecting pre-printed text on back of card: I am quite well. Letter follows at first opportunity. I have received no letter from you.]
• Date and Place from: March 3, 1919 Hot Springs, Va. To Seagram, Frowde, Mr. From Mother [Maclachlan, Edna Irvine?] Notes: Postcard: The Homestead Hotel, Tennis Court and Club House, Hot Springs, Va., col. Message: We are leaving here next Wednesday for Pinehurst, so write to "The Carolina" Pinehurst N.C. Rec'd your welcome letter.
• Date and Place from: March 12, 1919 ? To Seagram, Frowde, Master From Mother [Maclachlan, Edna Irvine?] Notes: Postcard: Jefferson Hotel, Richmond, Va., col. Message: Leaving for Pinehurst tonight, [?] seven hours here, it's a quaint old place. Daddy feeling better. Will write later. Love from us both.
• Date and Place from: March 16, 1919 Pinehurst, N.C. To Seagram, Frowde, Mr. From Mother [Maclachlan, Edna Irvine?] Notes: Postcard: 6th hole on No. 3, Pinehurst, N.C., col. Message: The weather is lovely today. It's like June. Daddy is out on the links & [?]. There are horse races. Rec'd yr. letter. Fondest love from both.
• Date and Place from: March 26, 1919 Pinehurst, N.C. To Seagram, Frowde, Master From Mother [Maclachlan, Edna Irvine?] Notes: Postcard: Are [?] Mr. Thompson tonight. I wonder if it is necessary for me to write [?]. We expect to be home a week from Friday. It is very warm today.
• Date and Place from: April 1, 1919 Atlantic City, N.J. To Seagram, Frowde, Mr. From ? Notes: Postcard: Bathing at Night, Atlantic City, N.J., col. Message: Sorry I couldn't find another foolish one for you [?]. But this is just to say cheero.
• Date and Place from: April 1, 1919 Pinehurst, N.C. To Seagram, Frowde, Master From [Mother?] Notes: Postcard: "After Lunch". Pinehurst, N.C. Message: Leaving here Wed. for Baltimore & home by Sat. You would have my letter by now. Think you had better go to Aunties. Daddy is feeling better. Fondest love from us both.
• Date and Place from: April 1, 1919 Atlantic City, N.J. To Seagram, Frowde, Master From ? Notes: Postcard: Net Haul. Young's Million Dollar Pier, Atlantic City, N.J., col. Message: We had a very stiff wind--but now calm, & sunshine.
• Date and Place from: April 4, 1919 Baltimore, Maryland To Seagram, Frowde, Master From Mother [Maclachlan, Edna Irvine?] Notes: Postcard: Observatory and Earthworks, Camping Ground 1814, Patterson Park, Baltimore, Md., col. Message: This is a quaint old place. Arrived here this morning, will be home Sat. Daddy still in Pinehurst. Is playing in Golf Tournament on [?]. Hope you are well. Fondest Love Mother. Auntie is in Atlantic City.
• Date and Place from: April 27, 1919 Atlantic City, N.J. To Seagram, Frowde, Mr. From Lang, Murph Notes: Postcard: On the Board Walk, Atlantic City, N.J., col. Message: Came down here last Friday. Have had a wonderful time but have to go back to school.
• Date and Place from: Feb. 3, 1923 Buffalo, N.Y. To Seagram, J. E. F. From ? Notes: Postcard: Niagara Square and the Skyscraper District, Buffalo, N. Y., col. Message: Buffalo N.Y. Leaving in a few minutes for Washington. [?] had [?]. They could not get to Montreal. Her mother sprained her ankle. Will write when we arrive.
• Date and Place from: 1923 Aberdeen, Scotland To Seagram, J. E. F. From [?], Elenor Notes: Postcard: If I was SHE I'd be crazy about ME, col. Message: Hope you are well & enjoyed French--like Scotland awfully terribly "behind the times" tho! We will be back in London on Sunday then go on to Paris!
• Date and Place from: Feb. 11, 1923 Palm Beach, Fla. To Seagram, J. E. F. From Mother Notes: Postcard: I want you for my Valentine ..., col. Message: Why don't you write? If those [?] do not fit, there is another pair at home. Write to [?] for them.
• Date and Place from: March 2, 1923 Palm Beach, Fla. To Seagram, J. E. F. From [Mother] Notes: Postcard: Afternoon Tea, Cocoanut Grove, Palm Beach, Fla., col. Message: Broadway Jone's orchestra plays here & it is wonderful. You would love the Tea dances. Daddy rec'd your letter. Mr. F. will send cheque, if not rec'd, write him. The [?] all write us. Hope you are well.
• Date and Place from: March 4, 1923 Palm Beach, Fla. To Seagram, J. E. F. From Mother [Maclachlan, Edna] Notes: Postcard: The Royal Poinciana Grill, Palm Beach, Fla. Message: This is where Daddy & I dine frequently. The [?] are here so are having a great time. Played golf this afternoon at Hotel [?] a place near here where we motored out for lunch. Rec'd letter.
• Date and Place from: April 3, 1923 s'Gravenhage, Holland To Seagram, J. E. F. From [?], Elenor Notes: Postcard: s'Gravenhage, b&w. Have been enjoying Holland awfully--we are staying at the Hague but have been to Rotterdam, Amsterdam etc. The Dutch are very quiet and there's no gay life, I can tell you. We leave for Brussels on Thursday. Hope you can come over to Eng. this summer.
• Date and Place from: July 8, 1923 Waterloo, Belgium To Seagram, J. E. F. From [?], Elenor Notes: Postcard: Waterloo Farm of the Haie-Sainte, b&w. Message: Motored out here today, it's very interesting. You see the place where the battle of Waterloo was fought and heaps of relics etc. Brussels is very nice. I like it awfully. Love Elenor.
• Date and Place from: July 10, 1923 Brussels To Seagram, Jeff, Mr. From ? Notes: Postcard: Bruxelles. Manneken-Pis. Refroidissement inattendu, col. Message: Some of the different sights we are seeing.
• Date and Place from: Aug. 10, 1923 Glasgow, Scotland To Seagram, J. E. Frowde From [Mother] Notes: Postcard: The Cathedral, Glasgow, col. Message: We sent you a cable just after arriving. Many, many happy returns of the day. Sorry are not with you.
• Date and Place from: Aug. 11, 1923 Glasgow, Scotland To Seagram, J. E. F. From Mother [Maclachlan, Edna Irvine] Notes: Postcard: Fourth Forth Bridge at Aberfoyle, col. Message: On our way to Edinburgh. London tomorrow. Have had a lovely Scottish trip.
• Date and Place from: Aug. 19, 1923 Paris, France To Seagram, J. E. F. From Mother [Maclachlan, Edna Irvine] Notes: Postcard: Paris Pantheon et Place Medicis, col. Message: Time is flying. Will look [?] home. Paris is lovely. Do not blame Elenor for liking it. Weather is fine & warm.
• Date and Place from: Aug. 19, 1923 Paris, France To Seagram, J. E. F. From Mother Notes: Postcard: Paris--Hotel des Invalides ..., b&w. Message: Please keep this card for me. E. & I saw this car today. E. has been here 3 times. She is an excellent guide.
• Date and Place from: Aug. 8, 1923 [Scotland] To Seagram, J. E. F. From Mother Notes: Postcard: Deer on the Scottish Moor. "Suspicion.", b&w. Message: Hope to find a letter from you when we get back to London Sun. evening. hope you are enjoying French. We are really having a lovely trip. This is a summer resort in the Highlands.
• Date and Place from: Aug. 28, 1923 Paris, France To Seagram, J. E. F. From Paris, France Notes: Postcard: Palais de Fontainebleau ..., b&w. Message: Hotel [?] Paris. Spent a very delightful day here. The Palais is magnificent. The [?] of France surrounded themselves with all beautiful things. France is enthralling, so much beauty everywhere, flowers, pictures, statuary etc. Went to [?] Gallery & gardens & parthenon & St. [?] Sat.
• Date and Place from: Jan. 23, 1924 Pinehurst, N.C. To Seagram, J. E. F. From [?], Elenor Notes: Postcard: Course 2--11th Green, Pinehurst, N.C., col. Message: We are enjoying Pinehurst very much--although so far there are not many people here. Today we are going to the Races--they are awfully amusing here, you would love to see them--[we?] got your letter this morning, hope you are well.
• Date and Place from: Feb. 4, 1924 Camden, S. C. To Seagram, J. E. F. From Mother [Maclachlan, Edna Irvine?] Notes: Postcard: Court Inn. Camden, S. C., col. Message: Elenor, [?] & I motoring to Fla. Left P. 2:30 arrived 5:30. This is a quaint old place, and such a pretty town. Daddy goes by train Wed.
• Date and Place from: Feb. 20, 1924 West Palm Beach, Fla. To Seagram, J. E. F. From Mother [Maclachlan, Edna Irvine] Notes: Postcard: Alligator Bait, Florida, col. Message: Daddy rec'd your letter today, is writing. Very warm here and shall be glad to get back to Pinehurst. Going to Miami Sat. to see polo. Hope you are well. Write soon.
• Date and Place from: March 13, 1924. Southern Pines, N.C. To Seagram, J. E. F. From [Mother] Notes: Postcard: Lounge, Country Club. Pinehurst, N. C., col. Message: Looking for letter. Heard from Uncle G.--Marjorie is with us. Go to see [?] when she gets home & hear all the news. This is the Golf Club, lovely isn't it? Elenor is riding, the horses are very good here.
• Date and Place from: March 21, 1924 [N.C.] To Seagram, J. E. F. From [Mother] Notes: Postcard: Turkey Looks Good to Mammy, col. Message: Uncle [?] & Aunt G. are with us for [the dep.?]. Hope you are well & comfortably settled. [?] has returned. We missed her awfully. Hope you will do well in your work with [R.J.?].
• Date and Place from: April 6, 1924 Pinehurst, N.C. To Seagram, J. E. F. From [Mother] Notes: Postcard: Cotton Picking Time. Southern Pines, N.C., col. Message: The Needles. Looked for letter Sat. Hope you are well. Had a lot of rain lately. Very warm today. The [?] are here, also Thompson's of St. John. [Eric?] T. has a moving picture camera. Showing them at our house [?].
• Date and Place from: June 5, 1924 Toronto, Ont. To Seagram, Jeff, Mr. From ? Notes: Postcard: University Avenue, Toronto, Canada, col. Message: Just a line to let you know that Toronto was reached without any mishaps. Had a wonderful time at Kingston last eve. Actual running time 11 hrs.--Montreal to Kingston (2-8) 6 hrs. Kingston to Toronto (4-9) 5 hrs. Hardly 72 miles per hour but not bad. [B?].
• Date and Place from: June 6, 1924 France To Seagram, J. E. F. From [?], Duncan Notes: Postcard: Cauterets. - Vue Generale., b&w. Message: Here we are in the heart of the Pyrenees. Left Biarritz this morning & got here at 4:30 this aft. & then took a walk up this gorgeous valley. The price of everything over here is ridiculously low. The other night Dad & I dined well, put the car in garage, slept in a good room & had breakfast--all for $2.82! Pretty soft with the franc at 6 cents. Regards to your Mother & Father & Elenor.
• Date and Place from: July 12, 1924 France To Seagram, J. E. F. From [?], Duncan Notes: Postcard: Frontiere Franco-Suisse ..., b&w. Message: We have been through the Pyrenees, Italy, Switzerland & now are finishing a loop through Haute Savoie by Aixles-Bains. I hear from Mother that you have been out on the [attendee?] car. I was delighted to hear that it went so well. We will be in Paris again in a couple of days after seeing some of the War Area. Paris is fine this year! Sorry you're not over. We have had the most perfect weather all through this trip--not one day's rain! Drop me a line to the Bank of Monteal, Waterloo Place, London. Regards to your Mother & Father & Elenor.
• Date and Place from: Aug. 7, 1924 Belgium To Seagram, J. E. F., Master From [?], Johnny, Robby, Alex Notes: Postcard: Bruxelles, Place Royale, b&w. Message: Congratulations! Who is the lucky damsel. Charlie informs us your pin has gone west (or is it east?) Has [DIGIT?] passed out yet? We hear that another "Redstone" has bit the dust. House-boat parties have been the ruination of many a good man.
• Date and Place from: Feb. 15, 1925 Savanah, Ga. To Seagram, J. E. F. From Mother [Maclachlan, Edna Irvine] Notes: Postcard: Pennsylvania Station, New York City, col. Message: Just on our way. Weather lovely here.
• Date and Place from: Feb. 21, 1925 Palm Beach, Fla. To Seagram, J. E. F. From Mother [Maclachlan, Edna Irvine] Notes: Postcard: Dining Room, Royal Poinciana Hotel, Palm Beach, Fla., col. Message: Are looking for a letter, hope you had a good weekend in Montreal also in Hamilton. Mrs. Cornwall whose [?] are Ann Arbor [?] is here, had tea with her Fri. Going to Miami Tues. hear it is a very fine track.
• Date and Place from: March 6, 1925 Palm Beach, Fla. To Seagram, J. E. F. From Mother [Maclachlan, Edna Irvine] Notes: Postcard: Whitehall, Palm Beach, Florida, col. Message: This is the Flagler home, now used as a Club, beautiful place. I am still waiting for a letter. Hope you enjoyed M. [?] is ancient history.
• Date and Place from: March 16, 1925 Jacksonville, Fla. To Seagram, J. E. F. From Mother [Maclachlan, Edna Irvine] Notes: Postcard: Timuquana Golf Club, Putting Green, Jacksonville, Fla., col. Message: These Southern cities all have beautiful golf courses. [?] can play the year around. This is a busy place. All trains for all parts of the state leave here.
• Date and Place from: March 16, 1925 Jacksonville, Fla. To Seagram, J. E. F. From Mother Notes: Postcard: Entrance to Breakfast Room, Everglades Club, Palm Beach, Florida, col. Message: [?]. This is the most beautiful place. We have been here quite often and next year if we come Daddy intends to join. Hope you are well.
• Date and Place from: April 21, 1925 Baltimore, Maryland To Seagram, J. E. F. From Mother Notes: Postcard: Bridge over Stony Run, near Druid Hill Park, Baltimore, Md., col. Message: Rec'd your welcome letter at arrival, glad to know all is well. "Digit" also ran today. Great crowd at track and very good racing. Going to P. Saturday.
• Date and Place from: April 23, 1925 Baltimore, Maryland To Seagram, J. E. F. From [Mother] Notes: Postcard: Hotel Belvedere, Baltimore, Md., col. Message: "Scoope" first yesterday "Edisto" second. Very good racing. Will telegraph when to expect us. Hope all are well.
• Date and Place from: Oct. 16, 1925 Baltimore, Maryland To Seagram, J. E. Frowde, Mr. From [?], Reg and John Notes: Postcard: Pimlico Race Track, near Baltimore, Md., col. Message: Digit did not run at all today. Hope you had a nice time down East and that everything went off well. Doing pretty well especially yesterday.
• Date and Place from: Nov. 15, 1925 Monaco To Seagram, J. E. F. From [?], Duncan Notes: Postcard: Monaco. L'interieur du Port, le Rocher et la Condamine, col. Message: After a week on the road we got this far a couple of days ago and are leaving for the Italian end of the trip in the morning. Had an extraordinary run of luck for me last night & nearly bust the works--net profit =25f! Drop me a line to Paris sometime.
• Date and Place from: Nov. 20, 1925 Vancouver, B.C. To Seagram, J. E., Mr. From [?], Leo Notes: Postcard: Siwash Rock, Stanley Park, Vancouver, B. C., col. Message: Am having nice trip but the tremendous distances get monotonous at times.
• Date and Place from: Nov. 24, 1925 Italy To Seagram, J. E. F., Mr. From [?], Duncan Notes: Postcard: Firenze. Seala del Palazzo del Podesta, col. Message: We are spending 5 days here on our way to Pisa, Genoa & Monte C. again & then on to St. Raphael for a few days' rest & golf. The Mercer is going finely after I had the gear-box dismantled for new washers in the Isotta works in Milan. The Isotta is going to be a [?] all right. Guffie old bean these Italians beat the world for cars. The Lancia Lambala is a car I recommend for your serious consideration! The Alfa-Romeo too! How go your affairs? Best of luck, old man.
• Date and Place from: Dec. 19, 1925 France To Seagram, J. E. F. From [?], Duncan Notes: Postcard: Menton. View taken from through [olive trees], col. Message: I haven't heard from you for so long that I am beginning to fear that all is not well with you. How goes it? We are going up to Chamomix for a few days' skiing etc. & coming back on the 20th of Jan. on the Aquitaria. Keep things moving is my advice--stop still & others go by!
• Date and Place from: Dec. 31, 1925 France To Seagram, J. E. F. From [?], Duncan Notes: Postcard: Menton. La Promenade du Midi, col. Message: How goes the battle? We are to be here till the 10th & then going up to Paris & home on the 20th Jan. on the Aquitaria. It is wonderful warm sunny weather now--we are not looking forward to snow & ice again--but will be glad to get back!
• Date and Place from: April 7, 1926 Hamilton, Ont. To Seagram, J. E. F. From Hamfson, Buster Notes: Postcard: Normal School and Strathcona Public School, Hamilton, Ontario, Canada, col. Message: Hope to be in Kitchener Waterloo etc. Tuesday night or Wednesday. Hope to see you.
• Date and Place from: Aug. 15, 1926 Saratoga Springs, N.Y. To Seagram, Frowde, Mr. From Bricker, Bill Notes: Postcard: The Club House, Race Track, Saratoga Springs, N.Y., col. Message: Sorry you could not be here in my place. Leaving for Montreal in the morning.
• Date and Place from: Aug. 16, 1926 Saratoga Springs, N.Y. To Seagram, J. E., Mr. From Rubert, Florence Notes: Postcard: Italian Rose Garden, City Park, Saratoga Springs, N.Y., col. Message: Please forgive my negligence--I have been so busy. Will attend to sending your "snaps" during Sept., because I wanted you to have as many as I could spare of my old ones too.
• Date and Place from: April 12, 1927 Pinehurst, N.C. To Seagram, J. E. F. From ? Notes: Postcard: Course No. 3, Clock Green and Shelter, Pinehurst, N. C., col. Message: Wish you were down here Frowde to have the splendid golf. I wonder if you have been out to Bridgeport yet. We will be home very soon now. We are having a fine time. P. P. S. Leaving here Sunday night--will be home Tuesday.
• Date and Place from: Aug. 21, 1927 Guelph, Ont. To Seagram, J. E. Frowde From ? Notes: Postcard: Guelph Centennial St. [?] Church, b&w. Message: So glad to get your nice letter and to hear you had such a pleasant visit to Saratoga, it must be a charming place just now. You will soon have the family home from [?] as August is almost over the summer has passed so quickly--hoping to see you soon--with much love in which Uncle Ivan writes with me.
• Date and Place from: Feb. 26, 1928 Habana, Cuba To Seagram, J. E., Mr. From Newton, Iney & Dorr Notes: Postcard: Growing Tobacco, Cuba, col. Message: Wish you could be here too. The races are poor but everything else more than makes it up. Mr. Wilson & Marian are here.
• Date and Place from: Feb. 14, 1944 Germany To Seagram, J. E. F., Mr. and Mrs. From Pirie, [Git?] Notes: Postcard: On Active Service, b&w. Message: Many thanks. Parcel recived 28/1/44.
• Date and Place from: Feb. 9, 1944 Germany To Seagram, E. F., Mr. and Mrs. From Southam, W. W., Brig. Notes: Postcard: On Active Service, b&w. Message: Many thanks for 1000 Sweet Caporals.
• Date and Place from: Oct. 23, 1944 Germany To Seagram, J. E. F., Mr. From Pirie, [Git?] Notes: Postcard: Prisoner of War Mail, b&w. Message: Many thanks.
• Date and Place from: Oct. 23, 1944 Germany To Seagram, J. E. F. From Southam, W. W., Brig. Notes: Postcard: Prisoner of War Mail, b&w. Message: Many thanks for 1000 Sweet Caporals.
• Date and Place from: March 28, 1923 Pinehurst, N.C. To Seagram, J. E. F. From Mother Notes: Postcard: Mid-Pines Country Club, "Knollwood." Southern Pines, N. C., col. Message: We had tea this afternoon at this club, it is lovely. It is just 6 mls. from Pinehurst. People spend the winter here. All the pro. golfers are here. [?], Kirk Wood, French, etc. Hope you are well.
• Date and Place from: Feb. 26, ? Palm Beach, Fla. To Seagram, J. E. F. From [Mother] Notes: Postcard: Bathing Casino, Palm Beach, Fla., col. Message: We are still in P. B. Spent Tues. at Miami, races very good. Saw the [?]. Hope you enjoyed Montreal. You might write when time affords.
• Date and Place from: March 14, ? Jacksonville, Fla. To Seagram, J. E. From [?], Elenor Notes: Postcard: Forsyth St. W. from Main, Jacksonville, Fla., col. Message: Do let me know how you enjoyed your visit in S. C.--much cooler up here. Afraid we will find Pinehurst awfully cold. Dad got $50 for your suit!
• Date and Place from: March 19, ? Pinehurst, N. C. To Seagram, J. E. F. From [Mother] Notes: Postcard: After the Chase. Southern Pines, N. C., col. Two huge hotels the Breakers & the P. B. H. were burned last night. Knew people at both. We rented a car, which E. is driving. "Eric" is here with a wonderful [?] on 2 [?] races. Write to me.
• Date and Place from: March 25, ? Pinehurst, N. C. To Seagram, J. E. F. From [Mother] Notes: Postcard: Early Springtime and good Roads with Dogwood in bloom. Southern Pines, N. C., col. Message: Aunt Dorothy's brother Gibson Pearson died very suddenly on Thurs. in Costa Rica. Terribly sad coming so soon after her mother's death. Hope to get a letter soon.
• Date and Place from: March 26, ? Pinehurst, N. C. To Seagram, J. E. F. From Mother Notes: Postcard: After the Chase. Southern Pines, N. C., col. Message: Very warm today so I think it is time we were thinking of home. Expected to hear from you direct. Hope you are well. Elenor & Daddy both well and the latter playing lots of golf.
• Date and Place from: March 30, ? Pinehurst, N. C. To Seagram, J. E. F. From [?], Elenor Notes: Postcard: In the Pine Grove. Pinehurst, N. C., col. Message: Still here enjoying fine weather--and seeing very good golf. You would love the riding here also the polo--I am going to play this week, or at least try my hand at it!!! Hope you are well.
• Date and Place from: April 1, ? Pinehurst, N. C. To Seagram, J. E. F. From Mother Notes: Postcard: "After Lunch" Pinehurst, N. C., col. Message: Cannot understand why all the cars are out of commission. Hope you are all enjoying yourselves. Mr. Scholfield & Muriel are here. Play golf with them every day. [?] writing.
• Date and Place from: April 3, ? Pinehurst, N. C. To Seagram, J. E. F. From Mother Notes: Postcard: Hunters leaving Highland Pines Inn. Souther Pines, N. C., col. Message: Very good horse show today & tomorrow. These hounds were on exhibition. Hope you are well. Write soon & tell me what you are doing. Played 18 holes today.
• Date and Place from: April 21, ? Pinehurst, N. C. To Seagram, J. E. F. From Mother Notes: Postcard: Moonshine Still. Greetings from Southern Pines, No. C., col. Message: "The Needes". This is how it is done down here. Where did you spend Easter Sun. and how is the eye, better I hope. We leave May 1st Thursday. When do you expect to be home?
• Date and Place from: July 27, ? England To Seagram, J. E. Frowde From [?], Elenor Notes: Postcard: Bath Abbey and Empire Hotel, b&w. Message: You can see the Abbey in the distance were the "frowde" is buried. We saw it today. Bath is awfully nice and very pretty. We saw Dr. Collins a cousin of Daddies this afternoon & he is very nice.
• Date and Place from: Aug. 2, ? Edinburgh, Scotland To Seagram, J. E. F. From Mother Notes: Postcard: Princes St. from N. British Hotel looking W. Edinburgh, col. Message: As I write I am looking out over this very view, it is beautiful. Have not heard from you? Hope you are well.
• Date and Place from: n.d. s.l. To Unknown From ? Notes: Postcard: The Old Tassie High School, Galt, Ontario, b&w. Message: blank
• Date and Place from: n.d. Havana, Cuba To Seagram, J. E. F., Mr. From Rubert, F. I. Notes: Postcard: Watch Tower, Cabana Fortress, across the Bay from Havana, Cuba, col. Message: Just to let you know I have not forgotten my promise, & when we do get down to real living & not in a trunk, I will send you the pictures surely. Having a great time here. going back to Miami next week.
• Date and Place from: n.d. s.l. To Unknown From ? Notes: Postcard: Thousand Islands, b&w. Message: blank
• Date and Place from: n.d. s.l. To Unknown From ? Notes: Postcard: The Highlands, b&w. Message: blank
• Date and Place from: n.d. s.l. To Seagram, J. E., Mr. From [?], Di Notes: Postcard: Air View over Muskoka Lakes, b&w. Message: How are you? This is just a note to ask you to bring a star weekly up. This weeks as they are rationed up here and we can't get them. I am reading a story in it. Hope to see you soon.
• Date and Place from: n.d. s.l. To [Seagram, J. E. F.] From Mother Notes: Postcard: [large house, b&w]. Message: Dr. Frowde, this is our Southern house, it is very comfortable and pretty. Ailsie & E. seem to be enjoying themselves. Today we saw a polo game & lots [?] races.
• Date and Place from: n.d. s.l. To Seagram, Frowde, Master From ? Notes: Postcard: To My Valentine, col. Message: blank
• Date and Place from: n.d. [New York] To Seagram, J. E. F. From Mother Notes: Postcard: Herald Square, Broadway and Sixth Avenue, New York City, col. Message: Rec'd your telegram today. Am sure you are busy with ex. & hope you do well. Am looking forward to seeing you [?] of May or earlier.
• Date and Place from: n.d. s.l. To Unknown From ? Notes: Postcard: Race Track, Havana, Cuba, col. Message: blank
• Date and Place from: n.d. Oslo, Norway To Seagram, J. E. F., Mr. and Mrs. From [?], Annie Notes: Postcard: Felors hytte pa Rutenjetje, b&w. Message: We skied up to this hut today and then up the mountains it is really perfect here--and the Laurentians are going to look like aunt hills to us after these mountains. We are sitting in the bar drinking brandy out of a Seagram's bottle. Crown Royal at that--what a sin! But what can we do. The skiing is wonderful and Annie is getting to be quite a [?]. Best regards to you all [?] [?].

Clippings, ephemera, telegrams. The subject matter includes events of personal and family interest, such as weddings, obituaries, society events, sports, etc. Family names which occur often are Bland, Warnock, Bowlby and Seagram. Also included are items of national and international scope, such as items concerning the death of Queen Victoria, items about other royalty and items pertaining to musicians and composers.

Of particular interest are original telegrams to Mayor Bowlby concerning the visit to Berlin on Oct. 10, 1901 of the Duke and Duchess of York. During their scheduled stop of five minutes they were met by Mayor Bowlby, introduced to Mrs. J.E. Seagram, Mr. and Mrs. L.J. Breithaupt and Mrs. G.H. Bowlby, and were presented with a bouquet tied with Seagram colours.

Local ephemera is also present, some of it loose:

• Church of St. John the Evangelist, Berlin, Ont.: Opening of the New Church Building, Order of Services, Sunday, October 7th, 1894;
• Hymns: Opening Services, New Church of St. John the Evangelist, Berlin, Sunday October 7th, 1894;
• In Memoriam [Queen Victoria] 1819-1901, The Church of St. John the Evangelist, Berlin, Saturday, Feb. 2nd, 1901.

The materials in this collection were assembled by Seagram Museum staff from a number of sources and reflect the museum's focus on the beverage alcohol industry in the North American context. It contains articles, clippings, correspondence, ephemera, etc. and includes correspondence with wine merchants re shipments by sea, information illustrative of bootlegging, prohibition, temperance, etc.

This fonds also contains accession registers, correspondence, invoice copies, purchase order copies, and other materials relating to the acquisition of book and archival material by the Seagram Museum Library and Archives.

This fonds contains originals and copies of correspondence, legal instruments, licenses, manuscripts, photographs, ephemera, plans, reports, and topical files relating to the early history of the Seagram Company to 1911, and from its incorporation in 1911 to 1928, when it was purchased by the Bronfman family. The records of Joseph E. Seagram and Sons, Ltd., actually stretch beyond the 1928 date, as many records emanate from the Waterloo plant and document certain of its activities to the 1950's and 1960's. The sousfonds contains information about the incorporation of the company under its various names, on imports and exports of alcohol to and from the plant, on registration of labels, and on subsidiary operations such as feed stuffs. It also includes information about the distillery site itself, in the form of topical files, reports, plans and photographs. Information on local history is also present, as the Seagram family and company figured largely in local business, political and social circles.

German wine list.

In 1997, the Seagram Company and the Seagram Museum donated the rare book collection and the early archives held by the Seagram Museum Library to the University of Waterloo Library.

The collection of more than 1200 titles covers every aspect of the beverage alcohol industry. Topics include distillation, wine and wine making, brewing, viticulture, bottling and cooperage, taxation and government regulations, temperance and prohibition, the culinary arts, and advertising.

The collection complements the University of Waterloo Library's existing research collections in the fields of chemistry, chemical engineering, and the history of technology as well as the decorative arts, temperance, and social history.

The earliest imprint is the 1545 Italian translation of Charles Estienne's Vinetum..., an early work on viticulture. Other notable early works include De Secretis Remediis aut Potius Thesaurus by Konrad Gesner (1554), and Livre du Vigneron et du Fabricant du Cidre ... et Autres Vins de Fruits by Joseph de Mauny de Mornay (1838).

The collection includes many examples of fine bindings and illustrations.

Also present is a small group of books that belonged to the Seagram family.

Photograph of the Case bond warehouse construction site.

Verso reads: taken April 1965 for record purposes. No extra prints.

File consists of 1 photograph of the original wooden Seagram distillery door with overdoor and two three-paned rectangular windows on either side and two light fixtures. Brick building almost completely covered with ivy.

8 images, b&w mounted photographs. Includes an aerial originally taken in 1937 with sign painted on a roof.

One photo by [Marklevitz?]

20 images, b&w photographs and negatives , originals and copy prints, some oversize, 1 panorama. Included are individual portraits as well as group portraits from Upper Canada College of classes and of teams, and of the 48th Highlanders. Photographers include Geo. H. Trussler, Waterloo, Charles Ayton, Howard Gordon, Leatherdale, Toronto, Rice, Montreal, R.H. Peter, Toronto, Peake & Whittingham, Toronto.

10 images, b&w photographs, originals, mostly studio portraits, some oversize. Subjects include two brides and a baby. Photographers include Ashley and Crippen, MacAdam, Montreal, 2 by Notman & Son, Montreal, Freeland, Toronto, and Lyonde, Toronto. Also one photograph by N. Kennedy, location unknown.

File consists of 1 photograph of Mr. Charles Bronfman with Mr. M.W. Griffin and Mr. A. Downe, standing in front of the Waterloo plant. Verso reads: taken in 1971 for record purposes.

File consists of negatives of the Waterloo plant Visitor's Tour, each negatives labelled N-75/0001 A through to N-75/0001 Z.

File consists of 26 negatives of the Waterloo plant Visitor's Tour, each negative labelled 75/0002 through to 75/0023.

Article "C.W.A. Meet, Waterloo, July 1st and 2nd," Saturday Globe, June 22, 1895: [1]. This article concerns the annual meet of the C.W.A. [Canadian Wheelman's Association?] to be held in Waterloo, Ont. in 1895. Joseph E. Seagram was Honorary President of the Waterloo Bicycle Club and donated a horse as a prize for this meet. The article also includes two images of the Waterloo Bicycle Club Track, as well as portraits of local individuals: D. Hybner, Mayor, Berlin; Simon Snyder, Mayor, Waterloo; Waterloo Bicycle Club officers J.W. Fear, J.M. Scully, Geo. Wegenast, F.G. Hughes, A.H. Snyder, C.W. Wells; also W.G. Roos, C.H. Froelich.

Images feature Seagram plants at Waterloo, Ontario; Marpole, British Columbia; Beaupre, Quebec; Hopewell Farms, Breslau, Ontario; and Richilbucto, New Brunswick.

The contents of these files were assembled by Seagram Museum Staff from a variety of sources, and consist of original documents, including clippings, correspondence, ephemera, estate records, photographs, scrapbooks, wills, etc. Some documents are photocopies. Wherever possible the original Seagram Museum accession number is included in the descriptions. As the materials were acquired from several sources, coverage is uneven. The largest group of materials centres around Joseph Edward Frowde Seagram, grandson of Joseph Emm Seagram, with lesser focus on his father, Edward Frowde, and grandparents, Joseph Emm Seagram and Stephanie Urbs. A few documents are present relating to the estate of Octavius Seagram, father of Joseph Emm, as well as wills and associated correspondence of Wiltshire Seagrams. Photographs of the McLachlan family of Guelph, Ont., of the Bland Family, and of Warnock family members are present, as is biographical material pertaining to the Hespeler family as well as to the Seagram family.

3 images, b&w and col., 2 by Herb Nott dated 1957, showing footbridge over Laurel Creek and streetscape with parked cars. Also includes 26 b&w snapshots of the grounds, including images of work being done on the creek bed.

20 images, b&w photographs by Personal Studio and Murray's Studio.

1 image, col. of the top floor of the bottling hall where specialty liqueurs were produced. Taken by Personal Studio.

8 images, b&w, showing barrels in storage and racks. 5 of these are by Personal Studio.

7 images of the Case Bond Building construction, original prints by Personal Studio with some duplicates.

15 separate oblique aerial images: b&w and col. prints with contacts and negatives, one slide. Photographers include Arnott, Rogers Batten Ltd., Montreal; Ron Nelson Photography, London, Ont.; Colurychrome Photography System, Kitchener, Ont.; Personal Studio, Waterloo, Ont.

7 images, b&w photographs and negatives, some oversize, 5 original. Photographers include Fraser Bryce, Toronto, and Bachrach.

File consists of 1 photograph of G. Thiel and D. Clayfield utilising filter. Recto: photograph labelled 'A'.

File consists of 1 portrait photograph of Mr. Edgar Bronfman in 1971.

File consists of 1 portrait photograph of Mr. Edgar Bronfman in 1971.

4 images, b&w photographs and negatives, copies and originals. Two portraits are original cabinet photographs by Lancefield's Studio, Ottawa.

Original and photocopied articles, clippings, releases, etc. dated 1902-1986.

1 images, b&w photographs and negatives. These are copy prints of the Adam Warnock portrait which hangs at Gore Mutual Life, Cambridge.

File consists of 1 aerial photograph of four white cattle barns and surrounding area. Verso reads: taken in 1960 for record purposes. No extra prints.

File consists of 1 photograph of M.M. Schneckenburger, J.M. McAvity, Leo Whitney, Charles Bronfman, and J.E. Frowde Seagram unveiling a plaque in front of the Waterloo plant.

1 plaque presented to the Seagram Museum on its 10th anniversary by the City of Kitchener.

Issues of the publicity newsletter issued by the Museum. Not complete.

"Seagram Museum." In Royal Architectural Institute of Canada, 1986 Awards Program: Governor General's Medals for Architecture. Ottawa: The Institute, 1986: 83-86.