File 237-212 - Waterloo plant : visitor's tour.

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Waterloo plant : visitor's tour.

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  • Graphic material

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  • Continuation of title: ...J. Yogman, M. Griffin, G. Jellinek, and A.W. Downe (plant manager) on a tour of the Waterloo plant. All departments were visited and informal chats were held with various employees along the way. The visitors also viewed plant operations. The tour took place on Oct. 2, 1975. (Waterloo News Nov. 13, 1975.) Includes negatives 75/0002 to 75/0023[.] Corresponding prints no. 75/0147 to 75/0168

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SCA131-GA104A-3-237-212

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  • 1975 (Creation)
    Creator
    Joseph E. Seagram and Sons, Ltd.

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Physical description

26 negatives : b&w ; 7 x 7 cm

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(1911-1928)

Administrative history

In 1857 William Hespeler, a merchant, and George Randall, a contractor, built what was known as Granite Mills in Waterloo, Ontario. A susidiary to the mill was a small distillery known as the Waterloo Distillery. The business also included a dry goods store. In 1863 Hespeler and Randall took in William Roos, and in 1864 William Hespeler went abroad, hiring young Joseph Emm Seagram to look after his interests. By 1870 Seagram had bought out Hespeler's interests and the company name became "George Randall and Company."

In 1878 Seagram bought out Randall, and he, Seagram. and Roos operated as "Randall and Company" until 1881 when they changed the name to "Seagram and Roos." 1883 Seagram bought out Roos and became the sole proprietor, changing the company name to "Joseph Seagram Flour Mill and Distillery Company." Seagram incorporated the company in 1911, changing the name to "Joseph E. Seagram and Sons, Limited." By 1919 when Seagram died, he had built his Waterloo distillery into a major exporting company and his brand names were widely known. In 1928 the Bronfman family acquired the distillery and amalgamated it with their company, Distillers Corporation Limited. (From: 200 Years of Tradition: The Story of Canadian Whisky / Lorraine Brown. Markham, Ont.: Fitzhenry & Whiteside, c1994: 27-29, and History of Seagram's '83' / Joseph Edward Frowde Seagram [speech notes, 1960].)

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File consists of 26 negatives of the Waterloo plant Visitor's Tour, each negative labelled 75/0002 through to 75/0023.

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