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Archival description
Seagram collection
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"Thanks a million!" advertisement around 1934, showing some of Seagram brands.

File consists of 1 photograph of a Seagram's advertisement describing 4 products: Seagram's "V.O." blended Canadian whisky, Seagram's 7 Crown blended whiskey, Seagram's Crown blended whiskey, and Seagram's King Arthur Distilled London dry gin with sketches of the bottles. Title reads: "Thanks A Million! Seagram Sales are Breaking All Records". Message from Seagram-Distillers Corporation, Offices: New York titled: "Thanks America!...Thanks for the greatest 3 months' sales in Seagram history'.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1886

Photocopy of a Joseph E. Seagram advertisement from the Berliner Journal, Aug. 4, 1886, announcing that he is going out of the dry goods business and is selling all his stock.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1890.

Toronto Saturday Night, Holiday Number, July 1, 1890, containing an advertisement on. p. 34; also negative and contact print of same. Bookseller's stamp on cover reads: "W. Cooper & Co., Booksellers, Clinton."

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1897.

Advertisement on p. 18 of the Supplement to the Mail and Empire, Christmas 1897.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1905.

Advertisement on p. 28 of The Wine and Spirit Journal and Brewers Review 7, no. 7 (July 1905).

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1906.

Advertisement from an unidentified publication, lists "83", Star, White Wheat as products.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1906.

One issue of Canada Kalendar, 1906, with advertisement on p. 69.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1912.

Advertisement on p. 25 of The Wine and Spirit Journal of Canada 14 no. 1 (Jan. 1912).

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1918.

Evening Telegram, March 25, 1918, p. 16, original, negatives. This laminated page contains an advertisement from Ontario Quick Service Co., listing prices of whiskey, including Seagram products.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1918.

One issue of from Canada Kalendar, 1918, with advertisement on p. 80.

Joseph E. Seagram and Sons, Ltd.

Aerial view of Breslau plant, Ontario.

File consists of 1 aerial photograph of Breslau plant and surrounding area. Verso reads: taken January 21, 1966. Negative no. 946. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Aerial view of Breslau plant, Ontario.

File consists of 1 aerial photograph of Breslau plant and surrounding area. Verso reads: taken May 23, 1967. Negative no. 554. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Aerial view of Waterloo plant : front.

File consists of 1 aerial photograph of front of Waterloo plant and surrounding area. Verso reads: taken in 1963. 10 extra prints.

Joseph E. Seagram and Sons, Ltd.

Aerial view of Waterloo plant.

File consists of 1 aerial photograph of Waterloo plant and surrounding area. Verso reads: taken December 13, 195. Negative no. 941. 1 extra print.

Joseph E. Seagram and Sons, Ltd.

Alcohol General: ephemera

Series consists of alcohol-related ephemera for which no direct Seagram connection is apparent, and includes an advertisement, bill of lading, charter, invoice from a Galt merchant, liquor permits, a temperance pledge card, prohibition ribbon, and wine lists.

Seagram Museum

Alcohol General: topical files

Series consists of articles and clippings on prohibition and bootlegging in Ontario and in the United Staes ca. 1918-1928 as well as a ts. history of Canadian whiskey.

Seagram Museum

Bill of Lading.

Bill of lading for whiskey consigned to the Grand Trunk Railway System by J.P. Wiser, destined for Shanghai.

Seagram Museum

By-Law Number 19, November 22, 1926.

This by-law concerns sale of assets by Joseph E. Seagram & Sons Limited as incorporated 1911, to Joseph E. Seagram & Sons Limited as incorporated 1926.

Joseph E. Seagram and Sons, Ltd.

Calendars: Seagram Distillers Corporation.

1947 calendar and accompanying set of six col. prints, also 1965 calendar, both containing reproductions of wildlife paintings from the copyrighted collection of the House of Seagram.

Joseph E. Seagram and Sons, Ltd.

Close-up view of Waterloo plant.

File consists of 1 aerial photograph of the Waterloo plant and surrounding area. Verso reads: taken in 1964. 1 extra print.

Joseph E. Seagram and Sons, Ltd.

Commercial Feed Stuffs Registrations.

Correspondence, applications to Dept. of Agriculture, Seed Branch, and other documents relating to registration under the Feeding Stuffs Act for production of commercial feeding stuffs.

Joseph E. Seagram and Sons, Ltd.

Commercial Feed Stuffs Registrations.

Correspondence, applications and other documents relating to registration under the Feeding Stuffs Act for production of commercial feeding stuffs.

Joseph E. Seagram and Sons, Ltd.

Commercial Feed Stuffs Registrations.

Correspondence, applications and other documents relating to registration under the Feeding Stuffs Act for production of commercial feeding stuffs.

Joseph E. Seagram and Sons, Ltd.

Commercial Feed Stuffs Registrations.

Correspondence, applications and other documents relating to registration under the Feeding Stuffs Act for production of commercial feeding stuffs.

Joseph E. Seagram and Sons, Ltd.

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