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Archival description
Seagram collection
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Partnership Agreements: Certificate of Dissolution of Partnership between George Randall, Joseph Emm Seagram and William Roos, Who Traded Under the Style of George Randall & Co., July 10, 1878.

Verifax copy and ts. transcript of an original untitled document filed in the Registry Office in the County of Waterloo, signed by George Randall, Joseph E. Seagram, and William Roos, July 10, 1878.

Joseph E. Seagram and Sons, Ltd.

Labels: Old Times Whiskey.

Contains several versions of this label, the earliest labelled "Waterloo Distillery" and one printed by the British American Bank Note Company.

Joseph E. Seagram and Sons, Ltd.

Labels: Seagram's King's Plate.

Contains several versions of this label, most of which include some reproduction of the A.H. Hider (1870-1952) lithograph of Seagram's Queen's and King's Plate Winners.

Joseph E. Seagram and Sons, Ltd.

Seagram General Store.

6 b&w images of King St. in Waterloo. Two appear to be originals, the rest are prints taken from publications, and include contacts, negatives and duplicate prints in various sizes. Most show the "Commercial Buildings," built in 1857 on the east side of King St. at Erb, where the Seagram General store was located. One original, cut from an album [?] has a photograph of a turn-of-the-century lacrosse team pasted on the verso.

Joseph E. Seagram and Sons, Ltd.

Seagram's Ltd. Information Centre Photograph Collection.

Ca. 216 images, b&w and col., photographs and negatives of employees and the plant, mounted on tabbed cards for easy reference. Many of these images are copy prints and negatives of early photographs and drawings, from ca. 1800's to the 1970's. Includes are photographs of employees at work, executives, visitors, plant interior and exteriors, Hopewell farms, etc.The original numbers employed by the Seagram's Ltd. Information Centre indicate the date of the original as the first element of the code, and the cards are arranged in chronological order. Some of these cards were removed by Seagram Museum staff for inclusion in their topical photo files. Many are duplicates of photographs found in other files.

Joseph E. Seagram and Sons, Ltd.

Seagram, Joseph Emm, 1841-1919.

Original ts. copies of four biographical essays taken from publications, photocopies of correspondence and ephemera relating to early Seagram business interests.

Seagram Family

Distillery Plot Plans.

Microfiche of plans of Calvert Distillers Ltd., Amherstberg, Dec. 1955, of B.C. Distillery Co. Ltd., March, 1957, and of United Distillers Ltd., Marpole, March 1957.

Joseph E. Seagram and Sons, Ltd.

Labels.

Contains photocopies of early Seagram labels.

Joseph E. Seagram and Sons, Ltd.

Stationery.

Originals and photocopies of envelopes with pictorial engravings of the plant.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Exterior: Stillhouse.

4 separate images of the Stillhouse, 3 with copy negatives, contacts and additional prints. The oldest is of the stillhouse ca. 1900 with cattle pens in the foreground. One is taken from a printed source, also ca. 1900, one is ca. 1925, and the fourth is a colour imapge from ca. 1980.

Joseph E. Seagram and Sons, Ltd.

Seagram Museum.

Ca. 50 images, b&w and col., photographs, negatives, transparency and slides of the exterior of Seagram Museum and the Seagram site. Includes two interior views during construction of the Museum.

Joseph E. Seagram and Sons, Ltd.

Distillery.

File consists of 1 Polaroid photograph of Seagram distillery front.

Joseph E. Seagram and Sons, Ltd.

Waterloo Manufacturing Co.

1 image of the Waterloo Manufacturing Co., b&w negative, print and transparency, taken from a publication [?] ca. 1900.

Joseph E. Seagram and Sons, Ltd.

Seagram Family: Genealogy.

Correspondence copies, clipping, photocopied genealogical chart in 2 pieces. Includes Hespeler, Warnock, Beck connection.

Seagram Family

Wine: Miscellaneous.

Clipping on muscadine grapes, undated; photocopy of an issue of the Pleasant Valley Fruit and Wine Reporter, Sept. 20, 1870.

Seagram Museum

Prohibition Ribbon.

One ribbon showing a child with a flag. The text on the ribbon reads: "Vote for me, The Boy or the Bar, Vote for Local Option."

Seagram Museum

Partnership Agreements: Declaration of Names and Residences of Partners of the Firm of George Randall & Co. of Waterloo Village Under the Registration of Co-partnerships Act, 1869.

Verifax copy and ts. transcript of an original document filed in the Registry Office in the County of Waterloo, signed by Geo. Randall, Jos. E. Seagram, and W. Roos, which states their partnership to have begun April 15, 1869.

Joseph E. Seagram and Sons, Ltd.

Waterloo Plant: History.

Clippings, photocopies of articles, historical and biographical, on the history of the Seagram Company and the distillery site, originally published 1937-1979.

Joseph E. Seagram and Sons, Ltd.

Labels: V.O.

Contains identical original labels.

Joseph E. Seagram and Sons, Ltd.

Employees.

150 images, b&w negatives and contact sheets, of employees and of the plant. Some are of items already in represented in the collection while some are unique in this format.

Joseph E. Seagram and Sons, Ltd.

Site Plans.

Photocopies of plot plans, ca. 1964, 1965, 1969.

Joseph E. Seagram and Sons, Ltd.

Waterloo Plant: Directory Entries.

Photocopies of entries in gazetteers and other listings, originally published 1867-1878, 1920, 1957, 1972. Also includes a group of photographs of directory entries, as well as negatives and contact prints.

Joseph E. Seagram and Sons, Ltd.

Labels: White Wheat Whiskey.

Contains several versions of this label, the earliest labelled "Waterloo Distillery" and one printed by the British American Bank Note Company. Also includes negatives.

Joseph E. Seagram and Sons, Ltd.

Distillery.

File consists of 1 photograph of Seagram distillery in field.

Joseph E. Seagram and Sons, Ltd.

Unidentified Photographs.

Ca. 55 images, b&w and col., photographs and negatives, unidentified as to location and/or purpose. Includes some of coopering, some of other distilleries, some of whiskey ephemera.

Joseph E. Seagram and Sons, Ltd.

Seagram Museum

Series consists of materials relating to the history and operation of the Seagram Museum. Includes acquisitions registers, source and purchase records, and more.

Seagram Museum

Seagram Museum Rare Book Collection

In 1997, the Seagram Company and the Seagram Museum donated the rare book collection and the early archives held by the Seagram Museum Library to the University of Waterloo Library.

The collection of more than 1200 titles covers every aspect of the beverage alcohol industry. Topics include distillation, wine and wine making, brewing, viticulture, bottling and cooperage, taxation and government regulations, temperance and prohibition, the culinary arts, and advertising.

The collection complements the University of Waterloo Library's existing research collections in the fields of chemistry, chemical engineering, and the history of technology as well as the decorative arts, temperance, and social history.

The earliest imprint is the 1545 Italian translation of Charles Estienne's Vinetum..., an early work on viticulture. Other notable early works include De Secretis Remediis aut Potius Thesaurus by Konrad Gesner (1554), and Livre du Vigneron et du Fabricant du Cidre ... et Autres Vins de Fruits by Joseph de Mauny de Mornay (1838).

The collection includes many examples of fine bindings and illustrations.

Also present is a small group of books that belonged to the Seagram family.

Seagram Museum

Seagram Museum fonds.

The materials in this collection were assembled by Seagram Museum staff from a number of sources and reflect the museum's focus on the beverage alcohol industry in the North American context. It contains articles, clippings, correspondence, ephemera, etc. and includes correspondence with wine merchants re shipments by sea, information illustrative of bootlegging, prohibition, temperance, etc.

This fonds also contains accession registers, correspondence, invoice copies, purchase order copies, and other materials relating to the acquisition of book and archival material by the Seagram Museum Library and Archives.

Seagram Museum

Plaque.

1 plaque presented to the Seagram Museum on its 10th anniversary by the City of Kitchener.

Seagram Museum

Joseph E. Seagram and Sons, Ltd. fonds.

This fonds contains originals and copies of correspondence, legal instruments, licenses, manuscripts, photographs, ephemera, plans, reports, and topical files relating to the early history of the Seagram Company to 1911, and from its incorporation in 1911 to 1928, when it was purchased by the Bronfman family. The records of Joseph E. Seagram and Sons, Ltd., actually stretch beyond the 1928 date, as many records emanate from the Waterloo plant and document certain of its activities to the 1950's and 1960's. The sousfonds contains information about the incorporation of the company under its various names, on imports and exports of alcohol to and from the plant, on registration of labels, and on subsidiary operations such as feed stuffs. It also includes information about the distillery site itself, in the form of topical files, reports, plans and photographs. Information on local history is also present, as the Seagram family and company figured largely in local business, political and social circles.

Joseph E. Seagram and Sons, Ltd.

Seagram, Joseph Emm, 1841-1919.

Contains correspondence from JEFS to W.H. Timmis, several biographical essays and articles, clippings, including Andrew Thomson's 1993 draft for the Dictionary of National Biography.

Seagram Family

Joseph E. Seagram and Sons, Ltd.: Photographs

Series consists of photographs, negatives, slides, transparencies and other images relating to the distillery, its employees, its history, and also to the local area. File titles are for the most part as assigned by the Seagram Museum.

Joseph E. Seagram and Sons, Ltd.

Seagram Family: Biographical

Series consists of clippings, correspondence, ephemera, essays, a genealogical chart, obituaries, etc. relating to the lives, interests and activities of Seagram family members and their place in community, political and social spheres from the nineteenth century to the present day.

Seagram Family

Joseph E. Seagram and Sons, Ltd.: Topical

This series consists of originals and photocopies of correspondence, clippings, ephemera, essays, newspapers, photographs, etc. relating to all aspects of the history of the Seagram Company and distilling in general, to other business interests such as CanBar and Hopewell Farms, to the history of the plant site itself and the place of Seagram's in the larger context of Waterloo and the industrial history of the area from the 1850's to the plant's closing in 1990.

Joseph E. Seagram and Sons, Ltd.

Employees.

22 images, b&w and col. snapshots and negatives of employees in the plant, at a Christmas party, visitors to the plant, etc., including two photographs of Alf Busch.

Joseph E. Seagram and Sons, Ltd.

Library Source Records: L90.21 - L90.30.

  • Mrs. C. Bronfman
  • Neal-Schuman Publishers
  • The Frick Collection
  • Manitoba Heritage Conservation Service
  • Nancy Ruiz (Seagram, N. Y.)
  • Daniel Gauvin Editeur Inc.
  • Marian L. Gore, Bookseller
  • Booksellers Warehouse Outlets Inc.
  • Vinos de Espana
  • The Wine and Food Library

Seagram Museum

Library Source Records: L90.11 - L90.20.

  • Theodore L. Crom
  • M. M. Einhorn Maxwell
  • Early American Industries Association
  • Village Book Store
  • C. Johnson
  • Jeanette Hayhurst
  • Libraries Unlimited Inc.
  • Bibliotheca Gastronomica
  • Seagram Italia
  • Gordon Keys

Seagram Museum

Joseph E. Seagram and Sons, Ltd.: Site Records: Waterloo Plant

Series consists of correspondence, site plans and reports, all relating in some way to the physical site of the plant. Included are fire insurance reports and other documents which concern Laurel Creek, a wartime construction application , site plans ranging from a negative of an 1855 plan of Waterloo to photographic reproductions of 1940's fire insurance plans to 1980's site plans.

Joseph E. Seagram and Sons, Ltd.

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