Accession GA104C - Seagram Museum fonds.

Title and statement of responsibility area

Title proper

Seagram Museum fonds.

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  • Source of title proper: Title from content of the fonds.

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Physical description area

Physical description

81 cm of textual records. - 1 plaque

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Archival description area

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Custodial history

Series 1 is entitled "The Seagram Memorabilia Collection" and contains some of the documents originally in that collection when it was housed at the Seagram Information Centre in LaSalle, Quebec. Some items were not originally in the Memorabilia Collection but were later Museum acquisitions.

Scope and content

The materials in this collection were assembled by Seagram Museum staff from a number of sources and reflect the museum's focus on the beverage alcohol industry in the North American context. It contains articles, clippings, correspondence, ephemera, etc. and includes correspondence with wine merchants re shipments by sea, information illustrative of bootlegging, prohibition, temperance, etc.

This fonds also contains accession registers, correspondence, invoice copies, purchase order copies, and other materials relating to the acquisition of book and archival material by the Seagram Museum Library and Archives.

Notes area

Physical condition

Immediate source of acquisition

Donated in 1997 by The Seagram Museum and The Seagram Company.


Arranged in four series:

1. Seagram Memorabilia Collection;
2. Alcohol General: Topical;
3. Ephemera;
4. Seagram Museum.

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Associated materials

The Seagram Museum collections were dispersed to a number of institutions, including The City of Waterloo, Wilfrid Laurier University, and Brock University in St. Catharines. The archives of The Seagram Company after 1928 are housed at the Hagley Museum, Wilmington, Delaware, as are the Bronfman Family papers.

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Accompanying material

Donation included ca.1200 books, which are also housed in Special Collections & Archives and listed in the University of Waterloo Library's catalogue.

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Dates of creation, revision and deletion

Sousfonds seperated into fonds in 2014. Sousfonds 3 & 4 merged to one fonds. Other levels of description remain unchanged.

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