File 1 - Album #1.

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Album #1.

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Physical description

  • 324 photographs : b&w ; 15 x 24 cm or smaller
  • 14 negatives : b&w ; 9 x 15 cm or smaller

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Name of creator


Biographical history

Norman Christoph Schneider was born in Berlin, Ontario (now Kitchener) on December 9, 1888, the third son of John Metz and Helena Ahrens. He was an engineer and worked from 1905-1910 at Tuerk Tool and Engine company, before joining J.M. Schneider Inc. as a stationary engineer. Over the course of his time with the company he served as company vice-president, president, chairman of the board and as a director, retiring in 1976. He was married to Ethel May Lapsley with whom he had three children: Herbert John, Howard George and Brita.

Beyond his work at Schneider's he served with the 118th Battalion, during the First World War, and served as a Member of Parliament for the riding of North Waterloo from 1952-1958. He won a by-election in 1952, was re-elected in 1953 and 1956, but was defeated in 1958 by Conservative O.W. Weichel. He participated actively in community affairs, serving with the Kitchener Young Men's Club, the Red Cross, the Kitchener Rotary Club, Chamber of Commerce, Federated Charities, Salvation Army, Children's Aid, YWCA, University of Waterloo, St. Mary's Hospital, Doon Pioneer Village, K-W High School Board, Kitchener Citizen's Fire Prevention Committee, Waterloo Township Plowman's Association, Grand River Valley Conservation Commission, Kitchener Downtown Urban Renewal Development Committee, the Schneider Male Choir, and as a director of the Economical Mutual Insurance Co. He was a lifelong member of the Church of the Good Shepherd (Swedenborgian) and served for twenty-five years as Sunday school superintendent and member of the Board of Directors.

Schneider was an aviation enthusiast influencing the development of related amenities in the Region of Waterloo. He was involved in establishing the Kitchener-Waterloo Airport on Lexington Road in Waterloo in 1930 and assisted with the selection of the site of the Waterloo-Wellington Airport in Breslau, Ontario. He served on the airport commission from its founding in 1946 until 1971 and in 1973 the new terminal building was named in his honour. Schneider became an avid skier in his 40's and was a founding member of the Chicopee Ski Club. He also had an interest in motorcycles and automobiles resulting in the 1956 of a LeRoy car built in Kitchener in 1899, which he subsequently donated to Doon Pioneer Village. Finally, an active amateur photographer, he covered the Olympics in Berlin for The Record and in 1929 was the official movie photographer for Kitchener when the King and Queen visited the city.

He was awarded an honorary doctorate by Waterloo Lutheran University (now Wilfrid Laurier University) in 1966 and a Centennial medal in 1967 on the occasion of Canada's 100th birthday.

Schneider died August 26, 1985 at his home in Kitchener and was buried at Woodland Cemetery.

Name of creator


Biographical history

The Schneider family were white settlers of what is now Kitchener, Ontario. Members of the family are the descendants of Johann Christoph Schneider, who was born in Germany, in Unteröwisheim, Baden, on August 27, 1831. His father, a farmer, was also Johann Christoph Schneider; his mother was Margarethe Elizabeth Zoller. He left Germany in 1847 when he was sixteen years old and settled in Berlin, Ontario, where a substantial German settlement already existed. He worked as a carpenter and later as a mechanic, and by 1858 was a building contractor. He married Anna Elizabeth Metz on April 26, 1857. They had seven children, of whom John Metz Schneider, founder of the meat packing firm later known as the Schneider Corp., was the first. Johann Christoph died in December 20, 1900. He, along with his descendants, played active roles in business, politics, and the cultural and social life of what is today the Region of Waterloo.

Custodial history

2001 File Transfer Box #20 : Herbert J. Schneider Collection Box 3 of 17

Scope and content

p. 1-4. Niagara Falls, Buena Vista. Snapshots featuring Norman C. Schneider and Hyalie MacDondald, interspersed with shots of Niaga Falls and the cable car. Other shots of the two men, J. M Schneider and others are taken at Buena Vista, J.M. Schneider's home. Several feature Norman and Hyalie with pipes. Carl Ahrens(?) is also in several shots.
p. 5. Pope Hartford automobile.
p. 6. Schneider family snapshots ca. 1934: Howie sick in bed with nurse, Edith knitting, Keffer family visit, winter play.
p. 8-9. Schneider & Ahrens families at the beach, ca. 1927.
p. 10-11. Norman with a group of boys posed in front of car; Norman, Edith and friends, posed in front of a car; garden arch in winter.
p. 12 Family group on an outing, Norman and Edith with Siegners?), Shupes(?). All dressed in coats and hats, some fur collars, split rail fence.
p. 13-17. family snapshots at 76 Schneider Ave: house and garden exterior, Victoria park in winter, Herb, Howie and Brita, ca. 1934, family group with Emma Siegner.
p. 18. Schneider's(?) girl's baseball team. Women wearing "sailor" pants with two rows of buttons.
p. 19. J.M. Schneider in his office.
p. 19. Family snapshots at 176 Schneider Ave: "Europa Ping Pong, fireplace, Norman and Howie.
p. 20. "The twins, Leonard and Lorraine Pickard."
p. 21. Edith and Little Pal (lacking 1 of 2).
p. 22-23. Winter fun at Freeport, ca. 1934: family with skis, boys on toboggan, posed in front of car.
p. 23. Norman Schneider on the Duchess of Bedford, 1931.
p. 24-25. Family snapshots, 1934: children at Schneider Ave. and at Freeport.
p. 24. Schneiders Christmas boxes? Group of men in front of a store with boxes labelled "Merry Xmas".
p. 26. Herbert and Howie with false noses; Norman in deck chair with blanket and book on the Duchess of Bedford, 1931 (lacking 1 of 3).
p. 27. Norman in front of Cologne Cathedral, Nov., 1934; J.M. Schneider in his office, Dec. 22, 1934.
p. 28-29. Christmas 1934: Christmas tree, presents, Herb, Howie and Brita; Victoria Park 1934: hockey; Mary Jane Keffer, 1933; children on skis (at Freeport?), with unidentified man; J.M. Schneider and Helena with children, J.M. and sister Mary Alles (ther are negatives for these, 2 snaps of 14 lacking).p. 30-33. Keffer family visit (9 of 10 lacking). Includes one shot inside the Keffer home in Germany.
p. 34. Schneider plant, Dec. 1934: plant machinery, shipping Wiltshire sides.
p. 25. Skiing: Chicopee?
p. 36. Freeport cottage: swimming pool (lacking 1 of 2).
p. 37. All photos missing (3), one labelled Lexington Airport picture.
p. 38. Ethel at Freeport Cottage: "Poison ivy day, 1934"; Ethel and Brita, Victoria Park.
p. 39 family skiing at Chicopee, 1934.
p. 40. Family snapshots at 76 Schneider Ave: exterior at dusk; Children seated with Lapsley, Joachimi ladies.
p. 41-42. Schneider Plant: exterior; machinery; men working in office; man with truck "Sam Humphrey, 100,000 miles, 1936"; pigs, cows on ramp; steam shovel digging hole.
p. 44-45. Family snapshots: Schneider and Siegner group snapshots on outings, 1935, Herbert, Howie and Brita in new clothes?; children playing in winter: group shots including four girls in winter coats and leggings, two of boys and toboggan.
p. 46. Children fishing at Freeport, 1935; Norman in a train window, 1934 (lacking 1 of 6).
p. 47. Norman at the Keffer's home in Germany (lacking 1 of 4).
p. 48-54. Skiing at Chicopee: landscape, ski tracks, posed skiiers, skiier jumping with spectators (lacking 3 of 31).
p. 55. Schneider children: birthday party, boys collecting plants.
p. 56-57. Freeport Cottage: children fishing, playing baseball, family group with F.H. Schneider & Siegner families. Includes a shot of Mary Jane Keffer?
p. 58-59. Church of the New Jerusalem, interior and exterior (lacking 3 of 12).
p. 60: Norman, Ethel and Children: group shot at Freeport cottage; spring blooms, men at unidentified property (Sims at Chicopee?). Two of these are groups seen in a gazing ball.
p. 66. Ski Hill at Chicopee (lacking 2 of 3).
p. 62-64. Skiers: groups and individuals, both at Chicopee and elsewhere? Includes one summer shot of men digging ski slope (lacking 1 of 15).
p. 65. Ivan Keffer: winter portrait at Freeport?; Howie missing tooth.
p. 67. Construction photos: men working, shot taken high up (lacking 2 of 4).
p. 71. Horse drawing logs, trees in winter at Freeport?
p. 72-73: Norman Schneider on skis (lacking 2 of 4).
p. 74. Skiers in woods.
p. 75. Skiers in front of fireplace, including Norman Schneider (lacking 1 of 2).
p. 76. Dining room interior (lacking 1 of 2).
p. 77. Little Pal (lacking 1 of 2).
p. 78-80. Schneider stock farm: buildings, creek, boys fishing, collie dog, large tree.
p. 80-82. Spring at 76 Schneider Ave: house exterior, Victoria park entrance and pavilion, daffodils, Howie and Herb with bicycles, Brita with roller skates, group shots of children.
p. 83. Brock Monument and Queenston Heights, May 9, 1937, statue of soldiers labelled "Erie, Pa".
p. 84. Skiiers on grass.
p. 84-85. Keffer family.
p. 85. Norman Schneider with a group: "Europa, 1936".
p. 86-87. Schneider stock farm: family group, boys with pony, cows and large tree.
p. 87. Group of young women, 1936, possibly Schneider employees. They are all dressed for cool weather.
p. 87. Ceremony at Victoria School grounds: platform with speaker, scouts seated in foreground.
p. 88-93. Men's fishing trips (lacking 2 of 21).
p. 94-96. Rotary flag-raising at Chicopee.
p. 97. Norman, F.H. Schneider and Rotary: group portrait with large house in background (Sims home?).
p. 98. Rotary flag raising at Chicopee, 1935.
p. 98-100. Men's shenanigans: men playing outside in costume.

Notes area

Physical condition

Pages lacking all photographs: p. 43 (2); p. 66 (6); p. 68 (6); p. 69 (4); p. 70 (2);

Immediate source of acquisition


Original description: Photo Album:; belonging to Norm (1930s era): Norm and John Metz Schneider at Niagara Falls, first car (POPE), visits to the seashore, Herb , Howie and Brita as children, nature walk with Schneider execs (friends) Fred H. and Norm, 76 Schneider Ave., Victoria Park lake, J.M. at the office Dec. 1934, Ethel and Pal, Norm on board the Duchess Bedford 1931, 1934 photos of plant machinery; shipping Wiltshire sides, truck in yard, Sam Humphrey by JMS cab driven 100,000 miles in 1936, pigs and sheep coming through livestock gates at stock farm, construction at the plant, Norm going off ski ramp, Rotary International group photos including Fred H. and Norm,

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Negative of women Schneider's employees on included in Series 16.4 [GA134-16-16.4-5].

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General note

HJS 98:01 :18

General note

HJS 98:01 :16 Folder B13

General note

Missing photographs may have been used in the Scrapbook compiled by Norman C. Schneider [GA134-14-14.13]

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