The materials in this collection were assembled by Seagram Museum staff from a number of sources and reflect the museum's focus on the beverage alcohol industry in the North American context. It contains articles, clippings, correspondence, ephemera, etc. and includes correspondence with wine merchants re shipments by sea, information illustrative of bootlegging, prohibition, temperance, etc.

This fonds also contains accession registers, correspondence, invoice copies, purchase order copies, and other materials relating to the acquisition of book and archival material by the Seagram Museum Library and Archives.

The contents of these files were assembled by Seagram Museum Staff from a variety of sources, and consist of original documents, including clippings, correspondence, ephemera, estate records, photographs, scrapbooks, wills, etc. Some documents are photocopies. Wherever possible the original Seagram Museum accession number is included in the descriptions. As the materials were acquired from several sources, coverage is uneven. The largest group of materials centres around Joseph Edward Frowde Seagram, grandson of Joseph Emm Seagram, with lesser focus on his father, Edward Frowde, and grandparents, Joseph Emm Seagram and Stephanie Urbs. A few documents are present relating to the estate of Octavius Seagram, father of Joseph Emm, as well as wills and associated correspondence of Wiltshire Seagrams. Photographs of the McLachlan family of Guelph, Ont., of the Bland Family, and of Warnock family members are present, as is biographical material pertaining to the Hespeler family as well as to the Seagram family.

This fonds contains originals and copies of correspondence, legal instruments, licenses, manuscripts, photographs, ephemera, plans, reports, and topical files relating to the early history of the Seagram Company to 1911, and from its incorporation in 1911 to 1928, when it was purchased by the Bronfman family. The records of Joseph E. Seagram and Sons, Ltd., actually stretch beyond the 1928 date, as many records emanate from the Waterloo plant and document certain of its activities to the 1950's and 1960's. The sousfonds contains information about the incorporation of the company under its various names, on imports and exports of alcohol to and from the plant, on registration of labels, and on subsidiary operations such as feed stuffs. It also includes information about the distillery site itself, in the form of topical files, reports, plans and photographs. Information on local history is also present, as the Seagram family and company figured largely in local business, political and social circles.

Two photographs of various labels of Seagram's products.

• Seagram Company
• Early American Industries Association
• Village Book Store
• Jan Longone (Wine and Food Library)
• The Book Exchange
• American Association for State and Local History (AASLH)
• The Bookshelf
• Flint Institute of Arts
• Yale University Press
• No Source
• WLU

Twelve photographs and five negatives of various labels of Seagram's products.

Two identical photographs of bottles of Seagram's V.O. Rare Old Canadian Whiskey.

Three identical photograph of bottles of Seagrams Canadian Scotch Whiskey. The photographs have been notarized.

Three identical photograph and one negative of bottles of Seagrams V.O. Pure Rye Whiskey. The photographs have been notarized.

One photograph and one negative of bottles of No. 38 Pure Rye Whiskey.

Three identical photographs and two negatives of bottles of White Wheat Whiskey. One photograph is marked as an exhibit.

Two identical photographs of bottles of No. 83 Pure Rye Whiskey. All three have been notorized.

Three identical photographs of bottles of Canadian Pure Malt Whiskey. All three have been notorized.

Copy of declaration by Louis Feik employee of Seagrams in the early 20th century regarding knowledge of the brands produced, bottling procedures and exports to the United States during his period of employment. Also includes evidence files refered to in the documentation, as well as pages of sales and export records.

50 b&w photographs (2 loose) of J.E.F. Seagram horses, including precision finish photographs from Woodbine, photographs of the Seagram farm, winners circle, races, cup and plate presentations. Occasions, races, horses, trainers, jockeys are most often indentified, and sometimes other individuals.

1 item of correspondence from Gordon Newton of Johnston & Co. Wine Merchants.

Declaration by Edgar Schlosser, employee of Seagrams in the early 20th century regarding knowledge of the brands produced, bottling procedures and exports to the United States during his period of employment. Also includes evidence files refered to in the documentation.

Correspondence, and applications for Manufacturer's Permits, issued by the Liquor Contol Board of Ontario.

Correspondence, and applications for Manufacturer's Permits, issued by the Liquor Contol Board of Ontario.

Correspondence, and applications for Manufacturer's Permits, issued by the Liquor Contol Board of Ontario.

Four documents: Canada. Inland Revenue Division. Power of Attorney. Joseph Emm Seagram to Edward Frowd Seagram, July 31, 1906; Joseph Emm Seagram to Joseph Hamilton Seagram, Jan. 10, 1906; Joseph Emm Seagram to Thomas William Seagram, Mar. 31, 1915; Edward Frowde Seagram to William Carthew, Oct. 4, 1918.

This file contains looseleaf pages on which labels and neck strips are pasted and which are annotated with Customs and Exise registration information and/or authority from original distiller. These pages are in two sizes and probably originated from different sources. The smaller pages have been re-pasted to larger pages and annotated; some have "A. Dawe, JES & Sons" on verso. They appear to have come from binders kept at the Waterloo plant to record label and product registration dates and numbers.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Clippings and a few photographs relating to Seagram family and interests, including Edward F. and J.E.F. Seagram, Seagram Co., whiskey, distilling, horse racing, sports including golfing, hockey, rugby, social events, and politics. Of special interest are reports of the wedding of J.E.F.S., report on the opening of the Westmount Golf and Country Club in 1935 [?], and 1935 photographs of the Bill Bee farm, which was a horse-breeding farm.

1 item of correspondence from Gordon Newton of Johnston & Co. Wine Merchants.

Contains invoices and receipts re account of Wm. Kreisel, New Dundee. The letterhead includes an engraving of the building. This is probably the business carried on by William Roos after he and J.E. Seagram dissolved their partnership in 1883.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Photocopy of catalogue from The Wine Museum of San Francisco, from which the Seagram Museum acquired some items.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Photocopy of catalogue from The Wine Museum of San Francisco, The Christian Brothers Collection, from which the Seagram Museum acquired some items.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Photocopy of catalogue from The Wine Museum of San Francisco, The Christian Brothers Collection, from which the Seagram Museum acquired some items.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book.

1 item of correspondence from Gordon Newton of Johnston & Co. Wine Merchants.

One scrapbook belonging to J.E. Frowde Seagram with 6 photographs and 1 artist's sketch pasted in.

The items in this file are from a company letter book and consist of forms, with regard to spirits brought in to the distillery.

The items in this file are from a company letter book and consist of letter copies and forms, with regard to spirits brought in to the distillery.

The items in this file are from a company letter book and consist of forms, with regard to spirits brought in to the distillery.

The items in this file are from a company letter book and consist of forms, with regard to spirits brought in to the distillery.

The items in this file are from a company letter book and consist of letter copies as well as forms, with regard to spirits brought in to the distillery.

The items in this file are from a company letter book and consist of forms, with regard to spirits brought in to the distillery.

The items in this file are from a company letter book and consist of forms, with regard to spirits brought in to the distillery.

The items in this file are from a company letter book and consist of letter copies as well as forms, with regard to spirits brought in to the distillery.

The items in this file are from a company letter book and consist of letter copies as well as forms, with regard to spirits brought in to the distillery.

The items in this file are from a company letter book and consist of forms with regard to spirits brought in to the distillery.

Letter from J.E. Seagram to "Massey" concerning trade in spirits.

Seventy-six postcards addressed to J.E.F. Seagram, and four blank postcards. Most are from his mother with some from friends and other family members, and some are greeting-card postcards. Includes several military "On Active Service" and "Prisoner of War Mail" cards. Also of note is a blank postcard showing the old Tassie High School, Galt, as J.E. Seagram was educated at the Tassie school in the 1850's.

• Date and Place from: Dec. 24, 1915 Toronto, Ont. To Seagram, P., Master From ?, Persis Notes: Postcard: This shows how Old Santa Will come down the flue When he comes Xmas eve with presents for you, col. Message: Best love from Persis
• Date and Place from: Aug. 27, 1916 Toronto, Ont. To Seagram, Frowde, Master From Billings, Arthur Notes: Postcard: Field Service Post Card. Message: [message is indicated by selecting pre-printed text on back of card: I am quite well. Letter follows at first opportunity. I have received no letter from you.]
• Date and Place from: March 3, 1919 Hot Springs, Va. To Seagram, Frowde, Mr. From Mother [Maclachlan, Edna Irvine?] Notes: Postcard: The Homestead Hotel, Tennis Court and Club House, Hot Springs, Va., col. Message: We are leaving here next Wednesday for Pinehurst, so write to "The Carolina" Pinehurst N.C. Rec'd your welcome letter.
• Date and Place from: March 12, 1919 ? To Seagram, Frowde, Master From Mother [Maclachlan, Edna Irvine?] Notes: Postcard: Jefferson Hotel, Richmond, Va., col. Message: Leaving for Pinehurst tonight, [?] seven hours here, it's a quaint old place. Daddy feeling better. Will write later. Love from us both.
• Date and Place from: March 16, 1919 Pinehurst, N.C. To Seagram, Frowde, Mr. From Mother [Maclachlan, Edna Irvine?] Notes: Postcard: 6th hole on No. 3, Pinehurst, N.C., col. Message: The weather is lovely today. It's like June. Daddy is out on the links & [?]. There are horse races. Rec'd yr. letter. Fondest love from both.
• Date and Place from: March 26, 1919 Pinehurst, N.C. To Seagram, Frowde, Master From Mother [Maclachlan, Edna Irvine?] Notes: Postcard: Are [?] Mr. Thompson tonight. I wonder if it is necessary for me to write [?]. We expect to be home a week from Friday. It is very warm today.
• Date and Place from: April 1, 1919 Atlantic City, N.J. To Seagram, Frowde, Mr. From ? Notes: Postcard: Bathing at Night, Atlantic City, N.J., col. Message: Sorry I couldn't find another foolish one for you [?]. But this is just to say cheero.
• Date and Place from: April 1, 1919 Pinehurst, N.C. To Seagram, Frowde, Master From [Mother?] Notes: Postcard: "After Lunch". Pinehurst, N.C. Message: Leaving here Wed. for Baltimore & home by Sat. You would have my letter by now. Think you had better go to Aunties. Daddy is feeling better. Fondest love from us both.
• Date and Place from: April 1, 1919 Atlantic City, N.J. To Seagram, Frowde, Master From ? Notes: Postcard: Net Haul. Young's Million Dollar Pier, Atlantic City, N.J., col. Message: We had a very stiff wind--but now calm, & sunshine.
• Date and Place from: April 4, 1919 Baltimore, Maryland To Seagram, Frowde, Master From Mother [Maclachlan, Edna Irvine?] Notes: Postcard: Observatory and Earthworks, Camping Ground 1814, Patterson Park, Baltimore, Md., col. Message: This is a quaint old place. Arrived here this morning, will be home Sat. Daddy still in Pinehurst. Is playing in Golf Tournament on [?]. Hope you are well. Fondest Love Mother. Auntie is in Atlantic City.
• Date and Place from: April 27, 1919 Atlantic City, N.J. To Seagram, Frowde, Mr. From Lang, Murph Notes: Postcard: On the Board Walk, Atlantic City, N.J., col. Message: Came down here last Friday. Have had a wonderful time but have to go back to school.
• Date and Place from: Feb. 3, 1923 Buffalo, N.Y. To Seagram, J. E. F. From ? Notes: Postcard: Niagara Square and the Skyscraper District, Buffalo, N. Y., col. Message: Buffalo N.Y. Leaving in a few minutes for Washington. [?] had [?]. They could not get to Montreal. Her mother sprained her ankle. Will write when we arrive.
• Date and Place from: 1923 Aberdeen, Scotland To Seagram, J. E. F. From [?], Elenor Notes: Postcard: If I was SHE I'd be crazy about ME, col. Message: Hope you are well & enjoyed French--like Scotland awfully terribly "behind the times" tho! We will be back in London on Sunday then go on to Paris!
• Date and Place from: Feb. 11, 1923 Palm Beach, Fla. To Seagram, J. E. F. From Mother Notes: Postcard: I want you for my Valentine ..., col. Message: Why don't you write? If those [?] do not fit, there is another pair at home. Write to [?] for them.
• Date and Place from: March 2, 1923 Palm Beach, Fla. To Seagram, J. E. F. From [Mother] Notes: Postcard: Afternoon Tea, Cocoanut Grove, Palm Beach, Fla., col. Message: Broadway Jone's orchestra plays here & it is wonderful. You would love the Tea dances. Daddy rec'd your letter. Mr. F. will send cheque, if not rec'd, write him. The [?] all write us. Hope you are well.
• Date and Place from: March 4, 1923 Palm Beach, Fla. To Seagram, J. E. F. From Mother [Maclachlan, Edna] Notes: Postcard: The Royal Poinciana Grill, Palm Beach, Fla. Message: This is where Daddy & I dine frequently. The [?] are here so are having a great time. Played golf this afternoon at Hotel [?] a place near here where we motored out for lunch. Rec'd letter.
• Date and Place from: April 3, 1923 s'Gravenhage, Holland To Seagram, J. E. F. From [?], Elenor Notes: Postcard: s'Gravenhage, b&w. Have been enjoying Holland awfully--we are staying at the Hague but have been to Rotterdam, Amsterdam etc. The Dutch are very quiet and there's no gay life, I can tell you. We leave for Brussels on Thursday. Hope you can come over to Eng. this summer.
• Date and Place from: July 8, 1923 Waterloo, Belgium To Seagram, J. E. F. From [?], Elenor Notes: Postcard: Waterloo Farm of the Haie-Sainte, b&w. Message: Motored out here today, it's very interesting. You see the place where the battle of Waterloo was fought and heaps of relics etc. Brussels is very nice. I like it awfully. Love Elenor.
• Date and Place from: July 10, 1923 Brussels To Seagram, Jeff, Mr. From ? Notes: Postcard: Bruxelles. Manneken-Pis. Refroidissement inattendu, col. Message: Some of the different sights we are seeing.
• Date and Place from: Aug. 10, 1923 Glasgow, Scotland To Seagram, J. E. Frowde From [Mother] Notes: Postcard: The Cathedral, Glasgow, col. Message: We sent you a cable just after arriving. Many, many happy returns of the day. Sorry are not with you.
• Date and Place from: Aug. 11, 1923 Glasgow, Scotland To Seagram, J. E. F. From Mother [Maclachlan, Edna Irvine] Notes: Postcard: Fourth Forth Bridge at Aberfoyle, col. Message: On our way to Edinburgh. London tomorrow. Have had a lovely Scottish trip.
• Date and Place from: Aug. 19, 1923 Paris, France To Seagram, J. E. F. From Mother [Maclachlan, Edna Irvine] Notes: Postcard: Paris Pantheon et Place Medicis, col. Message: Time is flying. Will look [?] home. Paris is lovely. Do not blame Elenor for liking it. Weather is fine & warm.
• Date and Place from: Aug. 19, 1923 Paris, France To Seagram, J. E. F. From Mother Notes: Postcard: Paris--Hotel des Invalides ..., b&w. Message: Please keep this card for me. E. & I saw this car today. E. has been here 3 times. She is an excellent guide.
• Date and Place from: Aug. 8, 1923 [Scotland] To Seagram, J. E. F. From Mother Notes: Postcard: Deer on the Scottish Moor. "Suspicion.", b&w. Message: Hope to find a letter from you when we get back to London Sun. evening. hope you are enjoying French. We are really having a lovely trip. This is a summer resort in the Highlands.
• Date and Place from: Aug. 28, 1923 Paris, France To Seagram, J. E. F. From Paris, France Notes: Postcard: Palais de Fontainebleau ..., b&w. Message: Hotel [?] Paris. Spent a very delightful day here. The Palais is magnificent. The [?] of France surrounded themselves with all beautiful things. France is enthralling, so much beauty everywhere, flowers, pictures, statuary etc. Went to [?] Gallery & gardens & parthenon & St. [?] Sat.
• Date and Place from: Jan. 23, 1924 Pinehurst, N.C. To Seagram, J. E. F. From [?], Elenor Notes: Postcard: Course 2--11th Green, Pinehurst, N.C., col. Message: We are enjoying Pinehurst very much--although so far there are not many people here. Today we are going to the Races--they are awfully amusing here, you would love to see them--[we?] got your letter this morning, hope you are well.
• Date and Place from: Feb. 4, 1924 Camden, S. C. To Seagram, J. E. F. From Mother [Maclachlan, Edna Irvine?] Notes: Postcard: Court Inn. Camden, S. C., col. Message: Elenor, [?] & I motoring to Fla. Left P. 2:30 arrived 5:30. This is a quaint old place, and such a pretty town. Daddy goes by train Wed.
• Date and Place from: Feb. 20, 1924 West Palm Beach, Fla. To Seagram, J. E. F. From Mother [Maclachlan, Edna Irvine] Notes: Postcard: Alligator Bait, Florida, col. Message: Daddy rec'd your letter today, is writing. Very warm here and shall be glad to get back to Pinehurst. Going to Miami Sat. to see polo. Hope you are well. Write soon.
• Date and Place from: March 13, 1924. Southern Pines, N.C. To Seagram, J. E. F. From [Mother] Notes: Postcard: Lounge, Country Club. Pinehurst, N. C., col. Message: Looking for letter. Heard from Uncle G.--Marjorie is with us. Go to see [?] when she gets home & hear all the news. This is the Golf Club, lovely isn't it? Elenor is riding, the horses are very good here.
• Date and Place from: March 21, 1924 [N.C.] To Seagram, J. E. F. From [Mother] Notes: Postcard: Turkey Looks Good to Mammy, col. Message: Uncle [?] & Aunt G. are with us for [the dep.?]. Hope you are well & comfortably settled. [?] has returned. We missed her awfully. Hope you will do well in your work with [R.J.?].
• Date and Place from: April 6, 1924 Pinehurst, N.C. To Seagram, J. E. F. From [Mother] Notes: Postcard: Cotton Picking Time. Southern Pines, N.C., col. Message: The Needles. Looked for letter Sat. Hope you are well. Had a lot of rain lately. Very warm today. The [?] are here, also Thompson's of St. John. [Eric?] T. has a moving picture camera. Showing them at our house [?].
• Date and Place from: June 5, 1924 Toronto, Ont. To Seagram, Jeff, Mr. From ? Notes: Postcard: University Avenue, Toronto, Canada, col. Message: Just a line to let you know that Toronto was reached without any mishaps. Had a wonderful time at Kingston last eve. Actual running time 11 hrs.--Montreal to Kingston (2-8) 6 hrs. Kingston to Toronto (4-9) 5 hrs. Hardly 72 miles per hour but not bad. [B?].
• Date and Place from: June 6, 1924 France To Seagram, J. E. F. From [?], Duncan Notes: Postcard: Cauterets. - Vue Generale., b&w. Message: Here we are in the heart of the Pyrenees. Left Biarritz this morning & got here at 4:30 this aft. & then took a walk up this gorgeous valley. The price of everything over here is ridiculously low. The other night Dad & I dined well, put the car in garage, slept in a good room & had breakfast--all for $2.82! Pretty soft with the franc at 6 cents. Regards to your Mother & Father & Elenor.
• Date and Place from: July 12, 1924 France To Seagram, J. E. F. From [?], Duncan Notes: Postcard: Frontiere Franco-Suisse ..., b&w. Message: We have been through the Pyrenees, Italy, Switzerland & now are finishing a loop through Haute Savoie by Aixles-Bains. I hear from Mother that you have been out on the [attendee?] car. I was delighted to hear that it went so well. We will be in Paris again in a couple of days after seeing some of the War Area. Paris is fine this year! Sorry you're not over. We have had the most perfect weather all through this trip--not one day's rain! Drop me a line to the Bank of Monteal, Waterloo Place, London. Regards to your Mother & Father & Elenor.
• Date and Place from: Aug. 7, 1924 Belgium To Seagram, J. E. F., Master From [?], Johnny, Robby, Alex Notes: Postcard: Bruxelles, Place Royale, b&w. Message: Congratulations! Who is the lucky damsel. Charlie informs us your pin has gone west (or is it east?) Has [DIGIT?] passed out yet? We hear that another "Redstone" has bit the dust. House-boat parties have been the ruination of many a good man.
• Date and Place from: Feb. 15, 1925 Savanah, Ga. To Seagram, J. E. F. From Mother [Maclachlan, Edna Irvine] Notes: Postcard: Pennsylvania Station, New York City, col. Message: Just on our way. Weather lovely here.
• Date and Place from: Feb. 21, 1925 Palm Beach, Fla. To Seagram, J. E. F. From Mother [Maclachlan, Edna Irvine] Notes: Postcard: Dining Room, Royal Poinciana Hotel, Palm Beach, Fla., col. Message: Are looking for a letter, hope you had a good weekend in Montreal also in Hamilton. Mrs. Cornwall whose [?] are Ann Arbor [?] is here, had tea with her Fri. Going to Miami Tues. hear it is a very fine track.
• Date and Place from: March 6, 1925 Palm Beach, Fla. To Seagram, J. E. F. From Mother [Maclachlan, Edna Irvine] Notes: Postcard: Whitehall, Palm Beach, Florida, col. Message: This is the Flagler home, now used as a Club, beautiful place. I am still waiting for a letter. Hope you enjoyed M. [?] is ancient history.
• Date and Place from: March 16, 1925 Jacksonville, Fla. To Seagram, J. E. F. From Mother [Maclachlan, Edna Irvine] Notes: Postcard: Timuquana Golf Club, Putting Green, Jacksonville, Fla., col. Message: These Southern cities all have beautiful golf courses. [?] can play the year around. This is a busy place. All trains for all parts of the state leave here.
• Date and Place from: March 16, 1925 Jacksonville, Fla. To Seagram, J. E. F. From Mother Notes: Postcard: Entrance to Breakfast Room, Everglades Club, Palm Beach, Florida, col. Message: [?]. This is the most beautiful place. We have been here quite often and next year if we come Daddy intends to join. Hope you are well.
• Date and Place from: April 21, 1925 Baltimore, Maryland To Seagram, J. E. F. From Mother Notes: Postcard: Bridge over Stony Run, near Druid Hill Park, Baltimore, Md., col. Message: Rec'd your welcome letter at arrival, glad to know all is well. "Digit" also ran today. Great crowd at track and very good racing. Going to P. Saturday.
• Date and Place from: April 23, 1925 Baltimore, Maryland To Seagram, J. E. F. From [Mother] Notes: Postcard: Hotel Belvedere, Baltimore, Md., col. Message: "Scoope" first yesterday "Edisto" second. Very good racing. Will telegraph when to expect us. Hope all are well.
• Date and Place from: Oct. 16, 1925 Baltimore, Maryland To Seagram, J. E. Frowde, Mr. From [?], Reg and John Notes: Postcard: Pimlico Race Track, near Baltimore, Md., col. Message: Digit did not run at all today. Hope you had a nice time down East and that everything went off well. Doing pretty well especially yesterday.
• Date and Place from: Nov. 15, 1925 Monaco To Seagram, J. E. F. From [?], Duncan Notes: Postcard: Monaco. L'interieur du Port, le Rocher et la Condamine, col. Message: After a week on the road we got this far a couple of days ago and are leaving for the Italian end of the trip in the morning. Had an extraordinary run of luck for me last night & nearly bust the works--net profit =25f! Drop me a line to Paris sometime.
• Date and Place from: Nov. 20, 1925 Vancouver, B.C. To Seagram, J. E., Mr. From [?], Leo Notes: Postcard: Siwash Rock, Stanley Park, Vancouver, B. C., col. Message: Am having nice trip but the tremendous distances get monotonous at times.
• Date and Place from: Nov. 24, 1925 Italy To Seagram, J. E. F., Mr. From [?], Duncan Notes: Postcard: Firenze. Seala del Palazzo del Podesta, col. Message: We are spending 5 days here on our way to Pisa, Genoa & Monte C. again & then on to St. Raphael for a few days' rest & golf. The Mercer is going finely after I had the gear-box dismantled for new washers in the Isotta works in Milan. The Isotta is going to be a [?] all right. Guffie old bean these Italians beat the world for cars. The Lancia Lambala is a car I recommend for your serious consideration! The Alfa-Romeo too! How go your affairs? Best of luck, old man.
• Date and Place from: Dec. 19, 1925 France To Seagram, J. E. F. From [?], Duncan Notes: Postcard: Menton. View taken from through [olive trees], col. Message: I haven't heard from you for so long that I am beginning to fear that all is not well with you. How goes it? We are going up to Chamomix for a few days' skiing etc. & coming back on the 20th of Jan. on the Aquitaria. Keep things moving is my advice--stop still & others go by!
• Date and Place from: Dec. 31, 1925 France To Seagram, J. E. F. From [?], Duncan Notes: Postcard: Menton. La Promenade du Midi, col. Message: How goes the battle? We are to be here till the 10th & then going up to Paris & home on the 20th Jan. on the Aquitaria. It is wonderful warm sunny weather now--we are not looking forward to snow & ice again--but will be glad to get back!
• Date and Place from: April 7, 1926 Hamilton, Ont. To Seagram, J. E. F. From Hamfson, Buster Notes: Postcard: Normal School and Strathcona Public School, Hamilton, Ontario, Canada, col. Message: Hope to be in Kitchener Waterloo etc. Tuesday night or Wednesday. Hope to see you.
• Date and Place from: Aug. 15, 1926 Saratoga Springs, N.Y. To Seagram, Frowde, Mr. From Bricker, Bill Notes: Postcard: The Club House, Race Track, Saratoga Springs, N.Y., col. Message: Sorry you could not be here in my place. Leaving for Montreal in the morning.
• Date and Place from: Aug. 16, 1926 Saratoga Springs, N.Y. To Seagram, J. E., Mr. From Rubert, Florence Notes: Postcard: Italian Rose Garden, City Park, Saratoga Springs, N.Y., col. Message: Please forgive my negligence--I have been so busy. Will attend to sending your "snaps" during Sept., because I wanted you to have as many as I could spare of my old ones too.
• Date and Place from: April 12, 1927 Pinehurst, N.C. To Seagram, J. E. F. From ? Notes: Postcard: Course No. 3, Clock Green and Shelter, Pinehurst, N. C., col. Message: Wish you were down here Frowde to have the splendid golf. I wonder if you have been out to Bridgeport yet. We will be home very soon now. We are having a fine time. P. P. S. Leaving here Sunday night--will be home Tuesday.
• Date and Place from: Aug. 21, 1927 Guelph, Ont. To Seagram, J. E. Frowde From ? Notes: Postcard: Guelph Centennial St. [?] Church, b&w. Message: So glad to get your nice letter and to hear you had such a pleasant visit to Saratoga, it must be a charming place just now. You will soon have the family home from [?] as August is almost over the summer has passed so quickly--hoping to see you soon--with much love in which Uncle Ivan writes with me.
• Date and Place from: Feb. 26, 1928 Habana, Cuba To Seagram, J. E., Mr. From Newton, Iney & Dorr Notes: Postcard: Growing Tobacco, Cuba, col. Message: Wish you could be here too. The races are poor but everything else more than makes it up. Mr. Wilson & Marian are here.
• Date and Place from: Feb. 14, 1944 Germany To Seagram, J. E. F., Mr. and Mrs. From Pirie, [Git?] Notes: Postcard: On Active Service, b&w. Message: Many thanks. Parcel recived 28/1/44.
• Date and Place from: Feb. 9, 1944 Germany To Seagram, E. F., Mr. and Mrs. From Southam, W. W., Brig. Notes: Postcard: On Active Service, b&w. Message: Many thanks for 1000 Sweet Caporals.
• Date and Place from: Oct. 23, 1944 Germany To Seagram, J. E. F., Mr. From Pirie, [Git?] Notes: Postcard: Prisoner of War Mail, b&w. Message: Many thanks.
• Date and Place from: Oct. 23, 1944 Germany To Seagram, J. E. F. From Southam, W. W., Brig. Notes: Postcard: Prisoner of War Mail, b&w. Message: Many thanks for 1000 Sweet Caporals.
• Date and Place from: March 28, 1923 Pinehurst, N.C. To Seagram, J. E. F. From Mother Notes: Postcard: Mid-Pines Country Club, "Knollwood." Southern Pines, N. C., col. Message: We had tea this afternoon at this club, it is lovely. It is just 6 mls. from Pinehurst. People spend the winter here. All the pro. golfers are here. [?], Kirk Wood, French, etc. Hope you are well.
• Date and Place from: Feb. 26, ? Palm Beach, Fla. To Seagram, J. E. F. From [Mother] Notes: Postcard: Bathing Casino, Palm Beach, Fla., col. Message: We are still in P. B. Spent Tues. at Miami, races very good. Saw the [?]. Hope you enjoyed Montreal. You might write when time affords.
• Date and Place from: March 14, ? Jacksonville, Fla. To Seagram, J. E. From [?], Elenor Notes: Postcard: Forsyth St. W. from Main, Jacksonville, Fla., col. Message: Do let me know how you enjoyed your visit in S. C.--much cooler up here. Afraid we will find Pinehurst awfully cold. Dad got $50 for your suit!
• Date and Place from: March 19, ? Pinehurst, N. C. To Seagram, J. E. F. From [Mother] Notes: Postcard: After the Chase. Southern Pines, N. C., col. Two huge hotels the Breakers & the P. B. H. were burned last night. Knew people at both. We rented a car, which E. is driving. "Eric" is here with a wonderful [?] on 2 [?] races. Write to me.
• Date and Place from: March 25, ? Pinehurst, N. C. To Seagram, J. E. F. From [Mother] Notes: Postcard: Early Springtime and good Roads with Dogwood in bloom. Southern Pines, N. C., col. Message: Aunt Dorothy's brother Gibson Pearson died very suddenly on Thurs. in Costa Rica. Terribly sad coming so soon after her mother's death. Hope to get a letter soon.
• Date and Place from: March 26, ? Pinehurst, N. C. To Seagram, J. E. F. From Mother Notes: Postcard: After the Chase. Southern Pines, N. C., col. Message: Very warm today so I think it is time we were thinking of home. Expected to hear from you direct. Hope you are well. Elenor & Daddy both well and the latter playing lots of golf.
• Date and Place from: March 30, ? Pinehurst, N. C. To Seagram, J. E. F. From [?], Elenor Notes: Postcard: In the Pine Grove. Pinehurst, N. C., col. Message: Still here enjoying fine weather--and seeing very good golf. You would love the riding here also the polo--I am going to play this week, or at least try my hand at it!!! Hope you are well.
• Date and Place from: April 1, ? Pinehurst, N. C. To Seagram, J. E. F. From Mother Notes: Postcard: "After Lunch" Pinehurst, N. C., col. Message: Cannot understand why all the cars are out of commission. Hope you are all enjoying yourselves. Mr. Scholfield & Muriel are here. Play golf with them every day. [?] writing.
• Date and Place from: April 3, ? Pinehurst, N. C. To Seagram, J. E. F. From Mother Notes: Postcard: Hunters leaving Highland Pines Inn. Souther Pines, N. C., col. Message: Very good horse show today & tomorrow. These hounds were on exhibition. Hope you are well. Write soon & tell me what you are doing. Played 18 holes today.
• Date and Place from: April 21, ? Pinehurst, N. C. To Seagram, J. E. F. From Mother Notes: Postcard: Moonshine Still. Greetings from Southern Pines, No. C., col. Message: "The Needes". This is how it is done down here. Where did you spend Easter Sun. and how is the eye, better I hope. We leave May 1st Thursday. When do you expect to be home?
• Date and Place from: July 27, ? England To Seagram, J. E. Frowde From [?], Elenor Notes: Postcard: Bath Abbey and Empire Hotel, b&w. Message: You can see the Abbey in the distance were the "frowde" is buried. We saw it today. Bath is awfully nice and very pretty. We saw Dr. Collins a cousin of Daddies this afternoon & he is very nice.
• Date and Place from: Aug. 2, ? Edinburgh, Scotland To Seagram, J. E. F. From Mother Notes: Postcard: Princes St. from N. British Hotel looking W. Edinburgh, col. Message: As I write I am looking out over this very view, it is beautiful. Have not heard from you? Hope you are well.
• Date and Place from: n.d. s.l. To Unknown From ? Notes: Postcard: The Old Tassie High School, Galt, Ontario, b&w. Message: blank
• Date and Place from: n.d. Havana, Cuba To Seagram, J. E. F., Mr. From Rubert, F. I. Notes: Postcard: Watch Tower, Cabana Fortress, across the Bay from Havana, Cuba, col. Message: Just to let you know I have not forgotten my promise, & when we do get down to real living & not in a trunk, I will send you the pictures surely. Having a great time here. going back to Miami next week.
• Date and Place from: n.d. s.l. To Unknown From ? Notes: Postcard: Thousand Islands, b&w. Message: blank
• Date and Place from: n.d. s.l. To Unknown From ? Notes: Postcard: The Highlands, b&w. Message: blank
• Date and Place from: n.d. s.l. To Seagram, J. E., Mr. From [?], Di Notes: Postcard: Air View over Muskoka Lakes, b&w. Message: How are you? This is just a note to ask you to bring a star weekly up. This weeks as they are rationed up here and we can't get them. I am reading a story in it. Hope to see you soon.
• Date and Place from: n.d. s.l. To [Seagram, J. E. F.] From Mother Notes: Postcard: [large house, b&w]. Message: Dr. Frowde, this is our Southern house, it is very comfortable and pretty. Ailsie & E. seem to be enjoying themselves. Today we saw a polo game & lots [?] races.
• Date and Place from: n.d. s.l. To Seagram, Frowde, Master From ? Notes: Postcard: To My Valentine, col. Message: blank
• Date and Place from: n.d. [New York] To Seagram, J. E. F. From Mother Notes: Postcard: Herald Square, Broadway and Sixth Avenue, New York City, col. Message: Rec'd your telegram today. Am sure you are busy with ex. & hope you do well. Am looking forward to seeing you [?] of May or earlier.
• Date and Place from: n.d. s.l. To Unknown From ? Notes: Postcard: Race Track, Havana, Cuba, col. Message: blank
• Date and Place from: n.d. Oslo, Norway To Seagram, J. E. F., Mr. and Mrs. From [?], Annie Notes: Postcard: Felors hytte pa Rutenjetje, b&w. Message: We skied up to this hut today and then up the mountains it is really perfect here--and the Laurentians are going to look like aunt hills to us after these mountains. We are sitting in the bar drinking brandy out of a Seagram's bottle. Crown Royal at that--what a sin! But what can we do. The skiing is wonderful and Annie is getting to be quite a [?]. Best regards to you all [?] [?].

1 item of correspondence from Gordon Newton of Johnston & Co. Wine Merchants.

The items in this file are from a company letter book and consist of letter copies to and from Customs and Excise Canada, well as forms, with regard to spirits brought in to the distillery.

One excerpt in a red frame, with inscription "For Herbert's Bedroom" in an unidentified hand on the back.

The items in this file are from a company letter book and consist of letter copies to and from Customs and Excise Canada as well as forms, re spirits brought in to the distillery.