File consists of the material in the second section of the binder Electrohome Design Lecture Series, 1973 (2), relating to the planning of the lecture series, and in particular the publicity arrangements and press conferences. This section is divided by the following tabs: Publicity, O.F.M.A./C.M.A. [Ontario Furniture Manufacturers' Association/Canadian Manufacturers' Association], and Press invit. releases. Includes correspondence, memoranda, ms. notes, lists of press contacts, news releases, and two copies of the lecture series program.

File consists of material from the fourth section of the binder Design lecture series, 1974 (1), relating to the planning of the 1974 lecture series, particularly the events in Montreal. This section is divided by the following tabs: Montreal, Speakers, Ducharme, Hacker, Nelson. Includes correspondence, memoranda, ms. notes, a schedule of events, biographies of speakers, a lecture series program, two copies of keynote speaker George Nelson's introductory talk entitled "Design: the universal necessity" (30 leaves), and several copies of a photograph of Nelson.

File also includes a reprint of an article by Nelson in the October 2, 1971 issue of Saturday Review of Literature entitled "Design, technology, and the pursuit of ugliness".

George Nelson was president of George Nelson and Company, Designers and Planners (New York, NY) and a partner in the architectural firm of Nelson and Chadwick.

File consists of material from the fifth section of the binder Design lecture series, 1974 (1), relating to the planning of the 1974 lecture series, particularly the publicity arrangements. Includes correspondence, copies of a news release, programs for the 1973 and 1974 lecture series, and two issues of the Design Canada newsletter (v. 2, no. 3 and no. 4, 1974).

File consists of material relating to the expenditures from the 1973 design lecture series. Includes original and copies of invoices, receipts, cheque requisition forms, and travel and expense vouchers; expense statements; correspondence and memoranda; a press clipping, an invitation list, and a typed copy of D.R. Steele's outline notes from his talk at the Waterloo lecture, entitled "The management of design in an industrial community". File also includes photographs of two of the speakers in the series.

File consists of material relating to the announcement of Electrohome's co-sponsorship of the 1973 lecture series and the speakers presenting throughout the series. Includes draft, final and carbon copies of news releases, correspondence, handwritten notes, ephemera, lists of press contacts, and a brochure and registration form for the event.

Series consists of material about Electrohome, its history, its divisions, and its facilities, produced for publicity purposes and intended for distrubtion outside of the company. Includes brochures, leaflets, interim reports to shareholders, and other material.

File consists of three copies of a brochure about manufacturing by the Metal Products Division at Electrohome during WWII, and a flyer about the changes to Plant 2 on Victoria Street in Kitchener from 1909 to 1972.

File consists of a fold-out brochure about Electrohome's Deilcraft cabinet plant (Plant 6) in Kitchener's industrial park.

File consists of four copies of a brochure containing a timeline of significant milestones in the life of Electrohome from 1907 to 1971. One copy contains annotations.

File consists of a brochure about the Metal Products Division of Electrohome.

File consists of three copies of a fold-out brochure about Electrohome's history.

File consists of three copies of a brochure about Electrohome, Electrohome Communications, and the acquisition of Sunwapta Broadcasting Ltd.

File consists of a brochure about Electrohome Electronics Group.

File consists of news releases issued during the years 1974-1976. File also includes a portfolio of material relating to projection screen television, annotated on the cover "dealer show press kit, master".

File consists of news releases issued in 1988, divided by the following tabs: Financial, Electronics, and Deilcraft.

File consists of news releases issued in 1990. Includes multiple copies of some releases.

File consists of news releases issued in 1991. Includes multiple copies of some releases.

File consists of news releases issued during 1992. Includes multiple copies of some releases.

File consists of news releases issued by Electrohome during the period from January to June 1998. File also includes two news releases issued by Telegram Corporation and Baton Broadcasting Incorporated.

File consists of three portfolios of material relating to Electrohome's 1964-1965 home entertainment product line. Includes news releases, photographs of products with typed cutlines, and company brochures. One portfolio is annotated "Bob Lovell" and also contains press clippings (some photocopied), correspondence, and carbon copies of a press preview schedule. The portfolios are not identical and some appear incomplete.

File consists of a portfolio of material relating to the 1972-1973 line of Electrohome home entertainment products. Includes a news release and seven product photographs with typed cutlines.

File consists of a portfolio of material relating to the 1973-1974 range of home entertainment products for Canadian and export markets. Includes news releases and six photographs of television sets and stereo consoles. Photographs have typed cutlines taped to them with details about the products, including price information.

File consists of a portfolio of material relating to the introduction of new furniture designs at the 1974 Montreal Furniture Mart. Includes news releases and a photograph and two glossy prints of line drawings with typed cutlines taped to them with details about the products and design, including price information.

File consists of a portfolio of material relating to Electrohome's 1974-1975 line of home entertainment products. Includes news releases and photographs of products with typed cutlines.

File consists of two portfolios of material relating to the range of electronic products for Canadian markets in 1979-1980. Includes news releases and six photographs (plus duplicates) of products, including television sets, microwaves, and stereo consoles. Some photographs have typed cutlines taped to them with details about the products, including price information. Portfolios are not identical in content.

Series consists of company newsletters and bulletins, produced and distributed for internal communications and publicity purposes.

The employee newsletter Sparks and Chips was begun by Carl A. Pollock to foster inter-employee relationships and management-employee relations. The first issue was published on December 18, 1942, with Pollock as the first editor. It ran until ca. 1977. In 1980, a new company newsletter, Electrohome Update, was introduced to provide employees news on company people, products, and policies. In 1990, this newsletter was merged with Electrohome World, which contained news of the corporation's marketing activities for the dealer/distributor network in North America and abroad; the new Electrohome World was published for employees and dealer/distributors. Sparks and Chips: the next generation was introduced in 1994 as an informal newsletter for reporting plant activities, news, and ideas.

Several other internal newsletters and bulletins were published over the history of Electrohome.

Publications in the series include:

• Sparks and Chips (employee/company newsletter), 1943-1977, 1994-1997
• Super-News (supervisor's newsletter), 1946-1962
• Electrohome World/E World (dealer/distributor newsletter), 1963-1964, 1968-1974, 1983-1989
• E Dealer News (US dealers), 1967-1968
• AV E News (US commercial distributors), 1973
• E Service Now (Electrohome Service newsletter), 1974
• Cambridge Capers (Plant 10 newsletter), 1975-1977
• Electrohome Update (company newsletter), 1980-1989
• AABEXpress (AABEX newsletter), 1983
• Electrohome International (international marketing bulletin for distributors), 1985-1987
• Motor Mania (Plant 10 newsletter), 1985
• CAPsule (CAP Communications newsletter), 1985
• Electrohome Display Systems (Display Systems newsletter), 1986
• Electrohome World/E World (company newsletter), 1990-1992

Series may not include a complete run of any one publication, and some issues may be missing.

File consists of the newsletter Electrohome Display Systems from 1986. Includes two issues: vol. 1, no. 1., and an unnumbered issue.

File consists of the company newsletter Electrohome Update from 1980. Includes three issues: vol. 37, no. 1, 2, and one unnumbered issue.

File consists of the company newsletter Electrohome Update for 1981. Includes four issues: vol. 38, no. 2-4, and one unnumbered issue.

File consists of the company newsletter Electrohome Update for 1984. Includes ten issues: vol. 41, no. 1-10.

File consists of the company newsletter Electrohome Update for 1987. Includes ten issues: vol. 44, no. 1-10.

File consists of the dealer/distributor newsletter Electrohome World from 1963-1964. Includes four issues.

File consists of the dealer/distributor newsletter E World from 1969. Includes three issues: January-February, Spring/Summer, and Fall.

File consists of the dealer/distributor newsletter Electrohome World for 1986. Includes two issues: vol. 4, no. 1 and 2.

File consists of the company newsletter Electrohome World from 1990. Includes six issues: vol. 8, no. 1-6.

File consists of the company newsletter E World from 1992. Includes four issues: vol. 10, no. 1-4.

File consists of the employee newsletter Sparks and Chips from 1951. Includes nine issues: vol. 10 no. 1-4, 5 (May), 5 (July) and 7-9. Some issues are fragile.

File consists of the employee newsletter Sparks and Chips from 1953. Includes seven issues: vol. 11 January, March, May, July, September, and two December issues.

File consists of the employee newsletter Sparks and Chips from 1954. Includes five issues: vol. 11 no. 11-14 and 16.

File consists of the employee newsletter Sparks and Chips from 1964. Includes ten issues: vol. 23 no. 1, 3-8, and December.

File consists of the employee newsletter Sparks and Chips from 1966. Includes 11 issues: vol. 25 no. 1-10 and December.

File consists of the employee newsletter Sparks and Chips from 1971. Includes six issues: [January], March, June, July, and October, and December.

File consists of the employee newsletter Sparks and Chips from 1977. Includes one issue: vol. 36, no. 1.

File consists of the employee newsletter Sparks and Chips from 1997. Includes one issue: vol. 3 no. 5.

File consists of six sales and marketing reports prepared in 1969 relating to home entertainment products, sales to department stores, and Canadian consumer patterns. File also includes two copies of a 1967 proposal regarding the Service Department, and a summary of discussions from a marketing seminar in 1969 on Canadian consumer patterns.

File consists of 11 sales and marketing reports prepared in 1969 relating to various products (home entertainment, electronics, appliances) and geographic regions.

File consists of a portfolio of material relating to the marketing of colour television in Canada, the merchandising and advertising strategies of Electrohome, and the company's sales and dealer structure. Includes a typed report, as well as product literature and line drawings of televisions (photocopies). Material is divided by the following tabs: Introduction, Statistics, Colour T.V., Conclusion, and [?].

Series consists of records accumulated and used by Jeffrey Brum, Marketing and Communications Manager, Projection Systems. In 1987, the Electrohome Electronics group was divided into four business sectors: Display Systems, Projection Systems, Digital Video (i.e. Jazz Systems), and Operational Services (e.g. circuit board operations). At that time, it seems that the marketing, communications, and public relations functions were transferred from a centralized department to each of these sectors.

Records in this series relate to the development of marketing and communications plans for the Projection Systems sector, the design and production of product literature and publicity material, advertising plans and activities in co-operation with dealers, and the development of a long-range strategic plan for the sector.

Includes correspondence and memoranda (including faxes and some e-mail print-outs); marketing, communications, and advertising proposals, plans and budgets; product literature, including dummies, layouts, and blueline proofs; news releases; meeting agendas and minutes; agreements; and other material.

File consists of material relating to the dealer co-operative advertising program from Projection Systems. Includes dealer monthly sales charts for 1994, correspondence (some faxed), a dealer advertisement, and the co-operative advertising plan guidelines.

File consists of an edited draft version and three final copies of the 1993 communications plan for Projection Systems.

File consists of advertisements for Electrohome Projection Systems from Comunicafiones e Informatica (Mexico), originally in an envelope with a ms. note to Jeffrey Brum. Advertisements are based on Electrohome Europe product literature.

File consists of material relating to business conducted with Projection Systems dealer Comunicaciones e Informatica (Mexico). Includes memoranda, ms. notes, and typed notes.

File consists of material relating to Projection Systems dealer co-operative advertising. Includes memoranda, correspondence, photocopies of dealer advertisements, Projection Systems advertisements, and other material.

File consists of material relating to the production of publicity material and product literature for E-link projector remote control emulation software. Includes memoranda, photocopies of draft sketches of the E-link logo, edited draft and final versions of a news release, ms. notes, minutes of a meeting, press clippings of competitor software advertisements, and single-sheet advertisements.

File consists of material relating to the planning, coordination, and publicity for the sales incentive trip to Quebec City and Montreal in 1994 for Projection Systems sales representatives. Includes correspondence and memoranda (some faxed), completed registration forms, ms. notes, tourism brochures, edited draft versions of the travel itinerary and information booklet, print-outs of presentation slides, snapshots of hotel facilities, draft versions of a video script advertising the trip, copies of the trip logo, and other material.

File consists of material presented at a conference about total quality management, organized by the Kitchener section of the American Society for Quality Control and held in Kitchener in 1992. Includes the transcripts of presentations and advertisements.

File consists of the original copy of the revised version of the Toward 2000 long range planning document for Electrohome Electronics. File also includes ms. notes.

File consists of a memorandum to electronic product sales staff and supervisors from the Senior Advertising Coordinator regarding a sales contest to win a Christmas turkey.

File consists of a stand-up booklet used for presenting the features of Electrohome colour television to sales staff and/or dealers and distributors.

File consists of two portfolios of material advertising Deilcraft furniture collections. One portfolio includes single-sheet advertisements and product information sheets, and one includes six photographs of Deilcraft furniture. Some material may have been prepared for distribution at the Toronto Furniture Show (January, 1981). Includes business card for D.J. (Don) Mayou, National Sales Manager.

File consists of two copies of a portfolio of material relating to the Contemporaire stereo console. Includes three leaves of information about the product, a price list, and a photograph.

File consists of five scripts to accompany slide presentations to sales staff about Electrohome's home comfort products. Material is divided by the following tabs: Cooling load, Springaire, Humidaire, Dehumidifier, and Air conditioner.

File consists of material relating to historical products manufactured by Electrohome and other aspects of Electrohome history, possibly compiled for use in a sales meeting video made by Aldel [last name unknown]. Includes slides of Electrohome products and employees, photographs of Carl A. Pollock and of a meeting, photocopies of photographs of historical products, a booklet about the Electrohome members' group insurance plan, and other material.

File consists of three copies of a flyer about the Moisture Beaters dehumidifier sales awards programme for sales staff, and French and English dehumidifer brochures.

File consists of a portfolio of material for dealers and distributors relating to the promotion of Electrohome's 12 month warranty program. Includes a form letter, photocopied press clippings, advertisements, a banner, and a mail-in warranty card.

File consists of a portfolio of material for sales staff and dealers relating to the satellite sound party promotional campaign. Includes instructions for sales staff and for dealers, product literature, advertisements, advertising schedules, and radio announcement scripts.

File consists of a portfolio of material relating to the "360 satellite space age sound" advertising campaign for Electrohome stereos with satellite sound. Includes a memorandum and instructions for sales staff, a booklet for dealers about how to stage a successful promotion, national and dealer advertisements and layouts, a print advertising schedule, radio announcement and telephone solicitation scripts, and product literature.

File consists of a portfolio of material for sales staff and dealers relating to the promotion of the automatic intercom device (A.I.D.). Includes instructions for sales staff, product literature, advertisements, and advertising schedules.

File consists of portfolios of material relating to the "fall color premiere" promotional campaign, some in English and some in French. Portfolios contain a letter to dealers, single-sheet advertisements for insertion into a binder with other product literature, dealer advertisements, radio advertisement scripts, a price list, and a product tag.

File consists of three portfolios of material for sales staff and dealers relating to Electrohome Kinsman electronic organs. Portfolios include product literature, advertising schedules, advertisements, memoranda and instructions for sales staff, a price list, banners, and a point-of-purchase display. One portfolio relates specifically to the Rhythm King organ, and one portfolio is incomplete.

File consists of two portfolios of material relating to the 1964 "Excellence in action" advertising campaign. Includes memoranda and instructions to sales staff; advertising schedules; national advertisements; suggested advertisement layouts; radio announcement scripts; a brochure, flyers, and two photographs relating to in-store advertising and decor; single-sheet advertisements; and other material. The "Excellence in action" campaign featured Electrohome home comfort products (Humidaire, Springaire, intercom) and Phonola consoles.

File consists of two portfolios of material relating to the "Go go go with envoy" advertising campaign featuring the Envoy portable television. Each portfolio includes a memorandum for dealers, advertising schedules, dealer advertisements, and dealer display order forms.

File consists of a portfolio of advertising material for sales staff and dealers relating to the "Golden Opportunity" promotional campaign. Includes memoranda and instructions for sales staff, a prize list, advertising schedules, radio announcement scripts, television commercial storyboards, advertisements, and product literature. File also includes the July 1963 issue of Readers' Digest and a Readers' Digest research report on circulation.

File consists of a portfolio of advertising material for sales staff and dealers relating to a promotional campaign for the Cascade stereo hi-fi. Includes a memorandum and instructions for sales staff, advertisements, radio announcement scripts, and product literature. Portfolio itself folds out into a large sample advertisement.

File consists of a portfolio of material relating to the fall 1966 promotional campaign "Showtime '66". Includes a memorandum and instructions for sales staff, advertisements, a catalogue, and a brochure about dealer decor.

File consists of a sales manual for Electrohome products, including radios, radio phonograph combinations, televisions, fans, and Horton-Electrohome washing machines. Manual includes prices lists, and contains loose pages and brochures.

File consists of a sales manual for Electrohome consumer products. Material is divided into the following tabs: Combination radios, Standard radios, Television, Battery radios, Air conditioners, and Electric Fans. Includes price lists.

File consists of material relating to sales of Electrohome consumer products, including televisions, stereos, phonographs, radios, fans, humidifiers, dehumidifiers, heaters, air conditioners, and clock radios. Includes single-sheet advertisements, price lists, and other product literature; memoranda to sales staff; typed lists of service depots; advertisements for signs and in-store displays; and two photographs of phonograph/stereo consoles. Material is divided by the following tabs: Manufacturing steps (empty), Television, High fidelity, Radio, Phonograph, Air circulators, and Selling aids.

File consists of a dealer catalogue of Deilcraft product literature. Includes single-sheet advertisements and price lists. Material is divided by the following tabs: Maple, Pine, Oak (empty), and Miscellaneous (empty).

File consists of a manual for Deilcraft dealers (and in particular The Bay) containing product literature and typed information sheets. Material is divided by the following tabs: Occasional tables, Bedroom, and Dining room. Manual includes four product photographs and upholstery fabric swatches.

File consists of four sales manuals for Electrohome portable air conditioners (humidifiers) and triple purpose air conditioners.