Title and statement of responsibility area
Sales and Marketing : Projection Systems Marketing and Communications Manager Files
General material designation
Other title information
Title statements of responsibility
- Source of title proper: Title from the content of the series.
Level of description
Edition statement of responsibility
Class of material specific details area
Statement of scale (cartographic)
Statement of projection (cartographic)
Statement of coordinates (cartographic)
Statement of scale (architectural)
Issuing jurisdiction and denomination (philatelic)
Dates of creation area
Physical description area
60.5 cm of textual records
25 photographs : col. ; 17 x 26 cm or smaller
4 negatives : b&w ; 14 x 23 cm
Publisher's series area
Title proper of publisher's series
Parallel titles of publisher's series
Other title information of publisher's series
Statement of responsibility relating to publisher's series
Numbering within publisher's series
Note on publisher's series
Archival description area
Name of creator
Scope and content
Series consists of records accumulated and used by Jeffrey Brum, Marketing and Communications Manager, Projection Systems. In 1987, the Electrohome Electronics group was divided into four business sectors: Display Systems, Projection Systems, Digital Video (i.e. Jazz Systems), and Operational Services (e.g. circuit board operations). At that time, it seems that the marketing, communications, and public relations functions were transferred from a centralized department to each of these sectors.
Records in this series relate to the development of marketing and communications plans for the Projection Systems sector, the design and production of product literature and publicity material, advertising plans and activities in co-operation with dealers, and the development of a long-range strategic plan for the sector.
Includes correspondence and memoranda (including faxes and some e-mail print-outs); marketing, communications, and advertising proposals, plans and budgets; product literature, including dummies, layouts, and blueline proofs; news releases; meeting agendas and minutes; agreements; and other material.
Immediate source of acquisition
Series arranged alphabetically.
Language of material
Script of material
Location of originals
Availability of other formats
Restrictions on access
Some material may be restricted.