Series 30 - Sales and Marketing : Projection Systems Marketing and Communications Manager Files

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Sales and Marketing : Projection Systems Marketing and Communications Manager Files

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SCA207-GA186-30

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Date(s)

  • 1990-1996 (Creation)
    Creator
    Electrohome

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Physical description

60.5 cm of textual records
25 photographs : col. ; 17 x 26 cm or smaller
4 negatives : b&w ; 14 x 23 cm

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Series consists of records accumulated and used by Jeffrey Brum, Marketing and Communications Manager, Projection Systems. In 1987, the Electrohome Electronics group was divided into four business sectors: Display Systems, Projection Systems, Digital Video (i.e. Jazz Systems), and Operational Services (e.g. circuit board operations). At that time, it seems that the marketing, communications, and public relations functions were transferred from a centralized department to each of these sectors.

Records in this series relate to the development of marketing and communications plans for the Projection Systems sector, the design and production of product literature and publicity material, advertising plans and activities in co-operation with dealers, and the development of a long-range strategic plan for the sector.

Includes correspondence and memoranda (including faxes and some e-mail print-outs); marketing, communications, and advertising proposals, plans and budgets; product literature, including dummies, layouts, and blueline proofs; news releases; meeting agendas and minutes; agreements; and other material.

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  • English
  • French
  • Spanish
  • German
  • Japanese
  • Arabic
  • Italian
  • Turkish
  • Danish

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