Title and statement of responsibility area
Title proper
Sales kit : 360 satellite space age sound promotion.
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File
Reference code
SCA207-GA186-31-1515
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Issuing jurisdiction and denomination (philatelic)
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Date(s)
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1964 (Creation)
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Scope and content
File consists of a portfolio of material relating to the "360 satellite space age sound" advertising campaign for Electrohome stereos with satellite sound. Includes a memorandum and instructions for sales staff, a booklet for dealers about how to stage a successful promotion, national and dealer advertisements and layouts, a print advertising schedule, radio announcement and telephone solicitation scripts, and product literature.
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General note
Memo from B. Ellis, Manager, Advertising Department