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Archival description
University of Waterloo. Special Collections & Archives Series
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Sales, Marketing and Advertising

Series consists of material relating to the sales, marketing, and advertising of Greb Shoes and its various brands, including Hush Puppies, Bauer, Mohicans, Ramblers, and Cat Treads. Includes magazine and newspaper advertisements, fliers, point-of-purchase advertisements, advertisements for Greb retailers and sales staff, speeches given at a sales meeting, a marketing case study, and other advertising material.

Greb Industries Limited

Company Newsletters

Series consists of company newsletters, produced and distributed for internal communications and publicity purposes. The Cobbler, published by the Greb Shoes Employees' Association, was begun in 1952. It was replaced with the Greb Newshound in 1962, and was published until [ca. 1971?]. In 1978, a new company newsletter, Greb Footnotes, was launched. Series may not include a complete run of any one publication, and some issues may be missing.

Greb Industries Limited

Board of Directors Secretary Files

Series consists of records accumulated and used by William M. Alguire in his role as secretary of the Board of Directors from 1992 to ca. 1997, as well as by his predecessor Robert Bolden. Includes correspondence, agreements, reports, company and management information, and other material.

Alguire, William McLachlin

Executive Officers Files : James Holmes

Series consists of records accumulated and used by James Holmes in his role as chairman of the board and CEO from 1976 to 1979. Includes press clippings, ms. notes, and an ms. draft of a paper.

Electrohome

Administration : Annual Reports

Series consists of the annual reports of Electrohome. Series also includes some interim reports to shareholders, annual meeting notices, and photocopies of selected pages of the reports.

Electrohome

Administration : Corporate Planning Files

Series consists of material relating to the philosophy, objectives, and policies of Electrohome and to management theory and practice. Includes workshop manuals and other information about management and business principles, policy statements, research reports, article reprints, memoranda, and other material.

Electrohome

Administration : Legal Files

Series consists of legal records relating to the activities and operation of Electrohome. Includes agreements, draft agreements, correspondence (including faxes and some e-mail print-outs), memoranda, forms, and other material.

Electrohome

Press Clippings

Series consists of press coverage of Electrohome; the company's operations, activities, and products; issues of interest to the company; and Electrohome personnel. Includes press clippings, photocopies of press clippings, magazines containing articles about Electrohome, and reprints of magazine and newspaper articles. Some of the press clippings were obtained through the Canadian Press Clipping Service. Some of the clippings are loose, and some were compiled into binders corresponding to a specific time period.

Electrohome

Sound Recordings

Series consists of sound recordings containing mainly interviews with Electrohome employees. Includes audio cassettes and an audio reel.

Electrohome

Computer Disks

Series consists of computer disks originally found in other files. Includes 5 1/4 " and 3.5" computer disks.

Electrohome

Public Relations Manager's Files

Series consists of records accumulated and used by Robert Lovell in his role as Public Relations Manager (1963-1988). Includes mainly material relating to services provided by Electrohome for NASA at the John F. Kennedy Space Centre for the launch of the space shuttle Columbia on November 12, 1981: correspondence and memoranda, ms. notes, newsletters, advertising and promotional material, newspaper clippings, photographs, and other material.

Series also includes records accumulated by Lovell in his role on the board of directors for Junior Achievement of Kitchener-Waterloo Inc.: agendas and minutes of meetings, correspondence to board members, etc.

Electrohome

Publicity : External Publications

Series consists of material about Electrohome, its history, its divisions, and its facilities, produced for publicity purposes and intended for distrubtion outside of the company. Includes brochures, leaflets, interim reports to shareholders, and other material.

Electrohome

Publicity : Internal Publications

Series consists of company newsletters and bulletins, produced and distributed for internal communications and publicity purposes.

The employee newsletter Sparks and Chips was begun by Carl A. Pollock to foster inter-employee relationships and management-employee relations. The first issue was published on December 18, 1942, with Pollock as the first editor. It ran until ca. 1977. In 1980, a new company newsletter, Electrohome Update, was introduced to provide employees news on company people, products, and policies. In 1990, this newsletter was merged with Electrohome World, which contained news of the corporation's marketing activities for the dealer/distributor network in North America and abroad; the new Electrohome World was published for employees and dealer/distributors. Sparks and Chips: the next generation was introduced in 1994 as an informal newsletter for reporting plant activities, news, and ideas.

Several other internal newsletters and bulletins were published over the history of Electrohome.

Publications in the series include:

  • Sparks and Chips (employee/company newsletter), 1943-1977, 1994-1997
  • Super-News (supervisor's newsletter), 1946-1962
  • Electrohome World/E World (dealer/distributor newsletter), 1963-1964, 1968-1974, 1983-1989
  • E Dealer News (US dealers), 1967-1968
  • AV E News (US commercial distributors), 1973
  • E Service Now (Electrohome Service newsletter), 1974
  • Cambridge Capers (Plant 10 newsletter), 1975-1977
  • Electrohome Update (company newsletter), 1980-1989
  • AABEXpress (AABEX newsletter), 1983
  • Electrohome International (international marketing bulletin for distributors), 1985-1987
  • Motor Mania (Plant 10 newsletter), 1985
  • CAPsule (CAP Communications newsletter), 1985
  • Electrohome Display Systems (Display Systems newsletter), 1986
  • Electrohome World/E World (company newsletter), 1990-1992

Series may not include a complete run of any one publication, and some issues may be missing.

Electrohome

Sales and Marketing : Projection Systems Marketing and Communications Manager Files

Series consists of records accumulated and used by Jeffrey Brum, Marketing and Communications Manager, Projection Systems. In 1987, the Electrohome Electronics group was divided into four business sectors: Display Systems, Projection Systems, Digital Video (i.e. Jazz Systems), and Operational Services (e.g. circuit board operations). At that time, it seems that the marketing, communications, and public relations functions were transferred from a centralized department to each of these sectors.

Records in this series relate to the development of marketing and communications plans for the Projection Systems sector, the design and production of product literature and publicity material, advertising plans and activities in co-operation with dealers, and the development of a long-range strategic plan for the sector.

Includes correspondence and memoranda (including faxes and some e-mail print-outs); marketing, communications, and advertising proposals, plans and budgets; product literature, including dummies, layouts, and blueline proofs; news releases; meeting agendas and minutes; agreements; and other material.

Electrohome

Advertising : Working Files : Display and Communications

Series consists of material used in the production of advertisements for display and communications products, including data and video display monitors, educational receiver/monitors, satellite receivers, Telidon videotex terminals, and accessories for these products. Includes photographs, negatives, and other visual material, as well as final versions of product literature and news releases. Most of the material was used for the production of single-sheet advertisements intended for insertion into a portfolio with other product literature.

Electrohome

Advertisements

Series consists of advertising material, including advertisements distributed to Electrohome dealers for publication in local media, advertisements prepared for publication in national magazines and newspapers in Canada and the US, point-of-purchase advertisements, and advertisements and clippings collected in scrapbooks. Series also includes advertisements that did not belong in the category of product literature (Series 38-41). Advertisements cover the range of Electrohome products, including appliances, television and stereo, display monitors, projection systems, and service.

Electrohome

Advertisements : Product Literature : Motor and Industrial

  • SCA207-GA186-40
  • Series
  • 1957- [ca. 1987], predominant [197-]-[ca. 1987]
  • Part of Electrohome fonds.

Series consists of product literature promoting motor and industrial products available from Electrohome, including AC motors, DC motors, blowers, and other motor products; industrial and commercial rigid plastic components; and reverse osmosis and ultrafiltration systems. Includes single-sheet advertisements intended for insertion into a binder or portfolio with other product literature, brochures, catalgoues, and price lists.

Electrohome

Operations : Electronic Products Division Manager's Files

Series consists of records accumulated and used by W.E. Curry in his role as Manager of the Electronic Products Division, and as a member of a committee for planning activities related to the official opening of the Electrohome plant on Wellington Street, Kitchener, in 1957. Includes correspondence, memoranda, meeting minutes, a speech, ephemera, and other material.

Electrohome

Sound Recordings

Series consists of sound recordings. Some recordings relate to management theory, created or acquired for training purposes. Recordings also contain interviews with Electrohome employees, product advertisements, as well as other events including a board meeting and the 75th anniversary concert. Includes audiocassettes and audio reels.

Electrohome

Miscellaneous

Series consists of miscellaneous material relating to a contribution by Electrohome to a charitable cause in the community and to the activities of company president Zoltan D. Simo. Includes a certificate and a thank-you card.

Electrohome

Subsidiaries : CAP Communications

Series consists of records relating to the formation, evolution, and history of CAP Communications Limited, and material relating to the television and radio stations the company operated and the network of which it was a part. Includes agreements (photostat and original copies) and other legal documents, correspondence, memoranda, share certificates, reports, meeting minutes, histories, advertising material, radio scripts, photographs, press clippings, architectural drawings, and other material.

Electrohome

Public Relations Manager's Files

Series consists of records accumulated and used mainly by Robert Lovell in his role as Public Relations Manager (from 1963 to ca. 1988). Series includes correspondence files (including correspondence with community organizations, shareholders, and customers); subject files; records relating to the preparation and distribution of annual reports and the planning of annual meetings; records relating to the publicity of products, events, and board and management appointments; and other records relating to publicity of Electrohome.

Includes correspondence; memoranda; news releases (including some drafts); press clippings; draft speeches prepared for Carl A. Pollock, John A. Pollock, and other senior managers; reports to shareholders; product literature; photographs and other visual material; internal publications; and other material.

Electrohome

Advertising : Working Files : Furniture

Series consists of material used in the production of advertisements for furniture collections, mainly Deilcraft but also Trendholm, Flexsteel, and Electrohome. Includes photographs, negatives, transparencies, and other visual material, as well as final versions of the single-sheet advertisements, which were intended for insertion into a portfolio with other product literature.

Electrohome

Correspondence Received by Others

Series consists of correspondence received by Margaret Rieder. Includes primarily Christmas cards, and one birthday card. Correspondents include: Anthes, Carolina; Clarke, Evelyn; Edkins, Phyllis; Morley, Margaret Louise and Anna Elizabeth; Parry, Magaret; Rieder, Emeline Merner; Rieder, Margareth Anthes.

Rieder and Anthes family

Anthes, J.I. Frank

Series consists of materials created and accumulated by J.I. Frank Anthes. Includes ribbons collected by J.I. Frank.

Rieder and Anthes family

Photographs

Series consists of photographs created and accumulated by the Rieder and Anthes families. Includes ones photograph of a Kiwanis club picnic at Puslinch Lake.

Rieder and Anthes family

Correspondence

Series is comprised of ca. 150 items of correspondence between Tony Urquhart and others. Includes letters, cards, and email printouts. Correspondents are listed at the file level.

Urquhart, Tony

Photographs

Series consists of slides taken by Tony Urquhart, primarily of graveyards in France and other parts of Europe.

Urquhart, Tony

Exhibitions : Curated by Urquhart.

Series consists of materials relating to the planning and execution of the exhibit "Vimy and After: Drawings by Walter Seymour Allward" curated by Tony Urquhart.

Urquhart, Tony

Consulting and Advisory Files

Series consists of files relating to consulting and advisory work by James Downey on behalf of provincial governments. James Downey was special advisor to the premier of New Brunswick from 1990 to 1993 and was co-chair of the Commission on Excellence in Education in New Brunswick. In 2003 he was appointed advisor to the Minister of Education on Ontario's Rural Education Strategy review. Includes correspondence, briefing notes, submissions, reports, clippings, publications and ephemera.

Downey, James

James Downey's Memorabilia.

Series consists of files relating to the activities and interests of James Downey from 1979 to 1996, most relating to New Brunswick. Includes clippings, biographical material about him, reports, and published contributions by him. Includes as well material relating to his teaching and students.

Downey, James

James Downey's Papers and Articles from Carleton University Years

Series consists of files relating to the activities and interests of James Downey during his years at Carleton University. Includes clippings biographical material about him, reports, and published contributions by him. Includes as well material relating to his teaching and students.

Downey, James

Works by James Downey: Manuscripts

Series is comprised of works written by James Downey. Includes offprints of scholarly articles, articles published in university publications and materials related to his works on Sterne.

Downey, James

Speeches and remembrances.

Materials related to speeches and addresses written and given by James Downey. Includes drafts and final versions of speeches, addresses, and toasts for different events, and remembrances for various persons. Also contains contextual information accumulated by Downey during the research and writing process (such as newspaper articles, photocopies of photographs, and ephemera).
Includes a drawing by Gerard Brender à Brandis titled “Winterton, Newfoundland.”

Downey, James

Ephemera

Series consists of ephemera created and accumulated by Dana Porter. Includes business cards, programmes and invitations, typed materials, honourary degrees and campaign materials.

Porter, Dana Harris

Speeches and Addresses

Series consists of transcripts and notes of speeches and addressed given by Dana Porter. Includes speeches from convocations, luncheons, meetings, etc. Some speeches are described individually and some in files grouped together by year.

Porter, Dana Harris

Visual Materials

Series consists of visual materials created and accumulated by the Porter family. Includes photographs, prints, paintings, drawings, and printing plates.

Porter, Dana Harris

Writings

Series consists of works authored by Dana Porter that are not on the topic of Shakespeare. Includes essays and a play.

Porter, Dana Harris

Correspondence: Shortt, Elizabeth Smith

Series is comprised of correspondence to and from Elizabeth Smith Shortt. Correspondence is organized by surname of correspondent. Correspondents without known surnames are at beginning of series.

Shortt, Elizabeth Smith

Underground to Canada

Series consists of materials created and accumulated by Barbara Smucker relating to her work Underground to Canada. Includes typescripts, research notes and ephemera, reviews, and more.

Smucker, Barbara

Amish Adventure

Series consists of materials created and accumulated by Barbara Smucker relating to her work "Amish Adventure." Includes tss. and reviews.

Smucker, Barbara

White Mist

Series consists of materials created and accumulated by Barbara Smucker relating to her work White Mist. Includes typescripts, a bibliography, research notes, and reviews.

Smucker, Barbara

Jacob's Little Giant

Series consists of materials created and accumulated by Barbara Smucker relating to her work "Jacob's Little Giant." Includes tss., research notes, and reviews.

Smucker, Barbara

Other Works and Activities

Series consists of materials created or accumulated by Barbara Smucker related to other works or activities. Includes published and self published works, materials relating to awards, events and readings, and advertising materials for Smucker's various works.

Smucker, Barbara

Juvenilia

Series consists of materials created or accumulated by Bernard Suits when he was a student in both public school and at university. Includes student work, class notes, term papers, one bound manuscript with manuscript notes and a year book.

Suits, Bernard

Teaching

Series consists of materials created or accumulated by Bernard Suits during the course of his teaching career at the University of Waterloo. Includes exams and class notes from courses he taught, correspondence with students and colleagues, Suits' CV, as well as Suit's distinguished teaching and professor emeritus certificates.

Suits, Bernard

Professional Activities

Series consists of materials created and accumulated by Bernard Suits over the course of his professional career outside of his regular teaching duties. Includes speeches given at conferences, and minutes of meetings of the Philosophy Department (of which Suits was head), the Graduate Affairs Committee and others.

Suits, Bernard

Fiction Works

Series consists of fiction works created by Bernard Suits. Includes both published and unpublished materials, primarily poems as well as short stories.

Suits, Bernard

Dana Porter and Dorothy Parker Family

Series consists of materials relating to the family of Dana Porter, including his wife Dorothy Porter (nee Parker), and his sons Dana Jr. and Julian. Also includes materials created about Dana Porter posthumously and collected by his family.

Porter, Dana Harris

Diaries

Series consists of pocket diaries and one daily diary kept by Dana Porter. The pocket dairies cover the period 1953-1966, excepting the years 1955 and 1964. The daily diary covers the years 1955-1959.

Porter, Dana Harris

Correspondence: Smith, Gertrude

Series is comprised of correspondence between Gertrude Smith (sister of Elizabeth Smith Shortt) and others. Correspondence is organized by surname of correspondent.

Shortt, Elizabeth Smith

Correspondence: Smith, Violet

Series is comprised of correspondence between Violet Smith (sister of Elizabeth Smith Shortt) and others. Correspondence is organized by surname of correspondent.

Shortt, Elizabeth Smith

Shortt Family: Certificates

Series is comprised of certificates accumulated by members of the Shortt family. Includes primarily educational certificates for Lorraine Shortt and Violet Smith.

Shortt, Elizabeth Smith

Correspondence: Shortt, Adam

Series is comprised of correspondence between Adam Shortt (husband of Elizabeth Smith Shortt) and others. Correspondence is organized by surname of correspondent.

Shortt, Elizabeth Smith

Correspondence: Shortt, Lorraine

Series is comprised of correspondence between Lorraine Shortt (daughter of Elizabeth Smith Shortt) and others. Correspondence is organized by surname of correspondent.

Shortt, Elizabeth Smith

Operations : Division : Forestry and Wildlife Branch

Series consists of materials relating to the Forestry and Wildlife Division of the GRCA, including materials created by the GRCA and submitted to the GRCA. Includes a report on a tree planting machine and an Annual Report submitted to the GRCA from the Department of Lands and Forests, Lake Huron District.

Grand River Conservation Authority

Correspondence Received by Others

Series consists of correspondence received by various individuals in the Anthes family: Martin Anthes, Carrie Anthes Breithaupt, and Leo Anthes. Includes letters, invitations, clippings, and a postcard.

Rieder and Anthes family

Cook, Ella Anthes.

Series consists of material created and accumulated by Ella Anthes Cook. Includes autograph albums, a scrapbook, ephemera, and correspondence.

Rieder and Anthes family

Property Transactions and Mortgages

Series consists of documents relating to land transactions. Most materials document the ownership history of the property consisting of Lots 1, 2, 3, and 4, and in particuar Lot 3, on the south (or west) side of Ahrens Street and the north side of Weber Street in David Weber's survey in the town of Berlin (now Kitchener); this property contained the Anthes home at 44 Weber Street and the Rieder home at 58 Roy Street.

Also present are documents relating to other land in Berlin as well as land in the Township of Wilmot, the Town of Moberly, and the District of Parry Sound. Series includes mortgages, deeds and certificates of ownership, abstracts from the Registry Office (Berlin), invoices, etc.

Rieder and Anthes family

Design Commissions: illustrations.

This series contains correspondence and working materials relating to illustrations commissioned for publication, from cartoons to illustrations accompanying articles and books by others. Discrete printed or published items containing such illustrations are found in Series 9.5 Published illustrations.

Patterson, Nancy-Lou

Published illustrations.

This series contains discrete printed items containing illustrations by Nancy-Lou Patterson, not accompanied by any correspondence or working papers.

Patterson, Nancy-Lou

Weekly Bulletins

Series consists of copies of the weekly bulletin for the Rotary Club of Kitchener. The weekly bulletin provides a summary of the events of the weekly meeting, as well as other member and Rotary news. One copy of the bulletin from the Kitchener-Conestoga club is also present.

Rotary Club of Kitchener

Personal Life

Series is comprised of materials created and accumulated by Kay Rex relating to her personal and family life. Includes photographs, clippings, ephemera, etc. Also includes materials on Kay Rex created posthomously.

Rex, Kay

Trips

Series is comprised of materials created and accumulated by Kay Rex relating to trips taken both for pleasure and for business. Includes materials from trips to Mexico, Nigeria and Yugoslavia including photographs, clippings, correspondence, ephemera, etc.

Rex, Kay

Photographs

Series is comprised of photographs acculumated by Kay Rex. Photos include those of Rex, her family and friends as well as of holidays and events.

Rex, Kay

Gill, Eric and Family

Series consists of materials created or accumulated by Eric Gill and members of his family. Includes one item of correspondence and two Christmas cards.

Gill, Eric

Miscellaneous

Series is comprised of miscellaneous materials related to Alice Munro. The materials were created or accumulated by Walter Martin and Warren Ober for their research.

Martin, Walter R.

Genealogy

Series consists of genealogical materials on the Hagey family. Includes a biography of Menno Hagey and a genealogical chart.

Hagey, Joseph Gerald

Photographs

Series consists of photographs taken and accumulated by Joseph Gerald Hagey. Includes two albums containing snapshots of Hagey, his family and friends, as well as his time at Waterloo College. Also include reprint photographs, and a CD-R with scans of various unrepresented family photos.

Hagey, Joseph Gerald

Financial

Series is comprised of financial materials created by the George Pattinson Woollen Mill and its predecessors. Includes journals, a general ledger, figure slips, a coal account book and a ledger index.

George Pattinson Woollen Mill

Biographical

Series consists of materials relating to the personal life of Jane Urquhart. Includes correspondence, clippings, calling cards, CVs, a diary, etc.

Urquhart, Jane

Photographs

Series consists of photographs created and accumulated by Jane Urquhart. Includes photographs of Urquhart's hometown of Little Long Lac, Tilman's bridge and of Urquhart.

Urquhart, Jane

Ratz, Clara, estate.

Series contains materials relating to the estate of Clara Ratz. Includes correspondence, tax records, insurance documents, and lists of assets.

Ratz Family

Uniroyal World Junior Curling Championship

Series consists of materials relating to the Uniroyal world junior curling championship. Includes teem rosters, statistics, correspondence, etc. The championship was held in: East York, Ontario in 1975; Aviemore, Scotland in 1976; Quebec City, Quebec in 1977; Grindewald, Switzerland in 1978; Moose Jaw, Saskatchewan in 1979; Kitchener-Waterloo, Ontario in 1980; Megeve, France in 1981; Fredericton, New Brunswick in 1982; Medicine Hat, Alberta in 1983; Cornwall, Ontario in 1984.

Dominion Rubber Company

Audio Visual and Realia

Series consists of audio visual materials including radio and television advertisements, data tapes, and artefacts relating to tires, Dominion Rubber, and Uniroyal.

Dominion Rubber Company

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