系列 4 - Sales, Marketing and Advertising

标题和责任声明版块

正题名

Sales, Marketing and Advertising

总体资料名称

并列标题

其他标题信息

标题 责任声明

标题说明

描述层级

系列

典藏库

参考代码

SCA214-GA193-4

版本版块

版本声明

版本责任声明

资料细节等级版块

比例说明(地图的)

投影说明(地图的)

坐标说明(地图的)

比例说明(建筑的)

发行方管辖权和名称 (集邮的)

创建日期版块

日期

物理描述版块

物理描述

1.5 cm
1 photograph : b&w ; 26 x 21 cm

出版社连续出版物版块

出版社连续出版物的正题名

出版社连续出版物的并列标题

出版社连续出版物的其他标题信息

与出版社连续出版物相关的责任声明

出版社连续出版物编号

对出版社连续出版物的说明

文献著录版块

创建者名称

管理历史

Greb Industries Limited was a shoe and boot manufacturing company based in Kitchener, Ontario. Charles E. Greb, who had moved to Berlin (now Kitchener) from Zurich, Ontario, in 1909, became the secretary-treasurer of the Berlin Shoe Manufacturing Company when it was incorporated in 1910. His son Erwin Greb joined the company as book-keeper. In 1912, Charles and Erwin acquired the company, and in 1916 it received a new charter of incorporation under the name Greb Shoe Company Limited, with Charles as president and Erwin as secretary-treasurer. In 1918, Erwin bought the controlling interest in the company from his father, who remained involved with the business in an advisory capacity.

The Greb Shoe Company, which had plants on Queen Street and at the corner of Mansion and Chestnut Streets in Kitchener, was again reorganized and received a new charter in 1930. In 1938, it acquired Valentine and Martin Limited, a Waterloo manufacturer of work boots, shoes, and dress shoes, which continued to operate as a separate business until it was merged with the Greb Shoe Company in 1951. Operations by that time were consolidated at a plant on Breithaupt Street in Kitchener. When Erwin Greb died in 1954, his son Harry D. Greb took over as company president. Erwin’s other sons were also involved in the company as directors; Arthur was in senior management and Charles was a plant manager and eventually became executive vice-president (1969-1976).

In 1959, the company purchased the Canada West Shoe Manufacturing Company of Winnipeg, including its popular Kodiak brand boots. The expansion into Western Canada began a period of tremendous growth for the company. Manufacturing facilities were expanded, and the company made several other acquisitions, including Bauer Canadian Skate; Tebbutt Shoe and Leather Company of Trois-Rivieres, Quebec; and Collins Safety Shoes of Peterborough. A skate and boot plant was eventually opened in Bangor, Maine. The most significant factor in the company’s growth through the 1960s was the popularity of Hush Puppies brand of casual shoes, which Greb began manufacturing under license from Wolverine World Wide of Rockford, Michigan, in the early 1960s. The mascot for this line of footwear, a basset hound named Velvet, was a popular symbol for the brand. In 1966, Greb Industries Limited became a publicly-traded company, and by the early 1970s it had grown to become Canada’s largest footwear manufacturer, employing 1200 people in Kitchener and another 1100 in Winnipeg, Trois-Rivieres, and Bangor. In 1974, the company was purchased by Warrington Products Limited of Mississauga.

Greb Industries Limited continued to manufacture footwear under the new owners, with several changes in operations, including the closure of several plants and a move for the head office from its Ardelt Avenue location in Kitchener to Mississauga. In 1987, Warrington sold the Greb division, which consisted mainly of Hush Puppies and Kodiak shoes and boots, to Taurus Footwear of Montreal. Production of Hush Puppies ended in 1989 when the licence was surrendered to Wolverine. The Bauer skate division, operating as Canstar Sports, had been relocated to Cambridge and sold to Nike. The last Greb plant in Kitchener, a Kodiak boot plant on Hayward Avenue, closed in 1991. In 1992, the Royal Bank took control of Taurus Footwear and formed Greb International to market the Kodiak brand domestically and internationally. In 2000 this company became Kodiak Group Holdings Inc., and in 2005, it purchased Terra Footwear in Newfoundland and has factories in Markdale, Ontario; Harbour Grace, Newfoundland; and in Asia.

保管历史

范围和内容

Series consists of material relating to the sales, marketing, and advertising of Greb Shoes and its various brands, including Hush Puppies, Bauer, Mohicans, Ramblers, and Cat Treads. Includes magazine and newspaper advertisements, fliers, point-of-purchase advertisements, advertisements for Greb retailers and sales staff, speeches given at a sales meeting, a marketing case study, and other advertising material.

说明版块

物理条件

Linear extent of series does not include oversized materials.

藏品直接来源

整理

资料的语言

  • 英文
  • 法文

资料文字

原件位置

其他格式的可用性

检索限制

控制使用, 复制, 和发布的术语

索引指南

相关资料

See also Series 12 (Sound and Video Recordings) for more advertisements.

相关资料

增加

备选标识符

标准书号版块

标准书号

检索点

主题检索点

地点检索点

名称检索点

体裁检索点

控制版块

著录记录标识符

机构标识符

规则或惯例

状态

细节层级

创建, 修改以及删除日期

描述语言

著录文字

来源

登记版块

相关主题

相关的人和组织

相关地点

相关体裁