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Archival description
Electrohome fonds. Series
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Incorporation

Series consists of records relating to the incorporation of Dominion Electrohome Industries Limited and its predecessors, the Phonola Company of Canada, Pollock-Welker Limited, and the Grimes Radio Corporation Limited; as well as the incorporation of Pollock Enterprises Limited. Series also includes records relating to the administration of Grimes Radio Corporation from 1925 to 1939 and Pollock Enterprises from 1947 to 1959. Includes share certificates, letters patent, by-laws, board of directors' meeting minutes, registers of shareholders and directors, and stock subscription applications.

Electrohome

Executive Officers Files : Andrew Malcolm Furniture Company

Series consists of records relating to the potential acquisition of the Andrew Malcolm Furniture Company (Kincardine and Listowel, ON). Includes correspondence, memoranda, financial statements, a property appraisal, site plans (copies), draft agreemetns, reoprts, ms. notes, and other material. Most records probably accumulated and used by Harold Eby, secretary-treasurer, and Donald S. Sykes, executive vice-president, finance, and vice-chairman of the board of directors. Electrohome did not acquire the company.

Electrohome

Administration : Annual Reports

Series consists of the annual reports of Electrohome. Series also includes some interim reports to shareholders, annual meeting notices, and photocopies of selected pages of the reports.

Electrohome

Administration : Annual Report Working Files

Series consists of material accumulated and used in the production of annual reports. Includes photographs, transparencies, contact sheets, negatives, slides, dummy reports, page proofs, galley proofs, page layouts, production schedules, paste-ups, press clippings, annual reports, product literature, and brochures and annual reports of other companies. Some of the material was probably accumulated and used by Robert Lovell, Public Relations Manager from 1963-1988.

Electrohome

Administration : Corporate Planning Files

Series consists of material relating to the philosophy, objectives, and policies of Electrohome and to management theory and practice. Includes workshop manuals and other information about management and business principles, policy statements, research reports, article reprints, memoranda, and other material.

Electrohome

Administration : Legal Files

Series consists of legal records relating to the activities and operation of Electrohome. Includes agreements, draft agreements, correspondence (including faxes and some e-mail print-outs), memoranda, forms, and other material.

Electrohome

Administration : Financial Files

Series consists of financial records for Electrohome and its subsidiary companies, including Hawkesville Lumber (acquired 1965), Campbell Electric (acquired 1960), International Electrohome (incorporated 1962), Electrohome Communications (incorporated 1970), and Flexsteel Industries (Canada) (acquired 1972). Series also includes material compiled for presentations to the Canadian government's Enterprise Development Board, which insured part of a $25 million term loan to the company from the Royal Bank of Canada in 1977. Includes financial statements and reports, a ledger, and other material.

Electrohome

Administration : Personnel

Series consists of records relating to the administration of personnel within Electrohome, including employee orientation, training, and recognition. Series includes files accumulated and used by Gary Alcock, Director of Human Resources from ca. 1980 to 1987, and J.R. Boehmer, Director of Human Resources from 1987. Includes correspondence, memoranda, pamphlets, manuals, agreements, press clippings, manuscript notes, organizational charts, and other material.

Electrohome

Administration : Labour Relations

Series consists of records relating to labour relations at Dominion Electrohome Industries Limited. Includes minutes of union-management committee meetings, union agreements, union local constitutions and by-laws, correspondence, forms, etc. Some of the material probably belonged to W.G. Scott, Industrial and Public Relations Manager, and W. E. Curry, Industrial Relations Manager.

Electrohome

Administration : Facilities

Series consists of records relating to the properties and buildings of Pollock-Welker, the Phonola Company of Canada, Grimes Radio Corporation, and Electrohome. Includes appraisals, reports, agreements (including drafts), correspondence (some faxed), memoranda, proposals, forms, lot and site plans and surveys, and other material.

Electrohome

Subsidiaries : CAP Communications

Series consists of records relating to the formation, evolution, and history of CAP Communications Limited, and material relating to the television and radio stations the company operated and the network of which it was a part. Includes agreements (photostat and original copies) and other legal documents, correspondence, memoranda, share certificates, reports, meeting minutes, histories, advertising material, radio scripts, photographs, press clippings, architectural drawings, and other material.

Electrohome

Board of Directors Minutes

Series consists of records relating to the administration of Dominion Electrohome Industries Limited and two of its predecessors, the Phonola Company of Canada and Pollock-Welker Limited. Includes minutes of board of directors meetings, meeting agendas, financial statements, correspondence, memoranda, and other material accompanying the minutes. Board of directors minutes for Electrohome are from 1959-1965 only.

Electrohome

Public Relations Manager's Files

Series consists of records accumulated and used mainly by Robert Lovell in his role as Public Relations Manager (from 1963 to ca. 1988). Series includes correspondence files (including correspondence with community organizations, shareholders, and customers); subject files; records relating to the preparation and distribution of annual reports and the planning of annual meetings; records relating to the publicity of products, events, and board and management appointments; and other records relating to publicity of Electrohome.

Includes correspondence; memoranda; news releases (including some drafts); press clippings; draft speeches prepared for Carl A. Pollock, John A. Pollock, and other senior managers; reports to shareholders; product literature; photographs and other visual material; internal publications; and other material.

Electrohome

Public Relations Working Files

Series consists of records accumulated and used mainly by Robert Lovell in his role as Public Relations Manager (from 1963 to ca. 1988), and especially in the preparation and distribution of news releases and other publicity materials. Includes news releases, draft news releases, photographs and other visual material, press clippings, lists of media contacts, master and in-process press kits, product literature, correspondence, memoranda, and other material.

Electrohome

Public Relations Working Files : Personnel

Series consists of files relating to Electrohome senior personnel and directors, accumulated and used mainly by Robert Lovell in his role as Public Relations Manager (from 1963 to ca. 1988). Includes portraits used for internal and external publicity, news releases, memoranda, correspondence, press clippings, biographies, snapshots, and other material.

Electrohome

Public Relations Working Files : Photographs

  • SCA207-GA186-23
  • Series
  • [193-?]-1996, predominant [ca. 1950]-[ca. 1980]
  • Part of Electrohome fonds.

Series consists of files of photographs accumulated and used mainly by Robert Lovell in his role as Public Relations Manager (from 1963 to ca. 1988) for internal and external publicity purposes. Many photographs were taken for use in the company newsletters Sparks and Chips, Electrohome World, and Electrohome Update, and include markings for cropping and sizing.

Series includes photographs of production processes, products, events in the life of the company, employees working and participating in recreational activities, employee headshots, and other subjects. Includes photographs, negatives, and other visual material; typed cutlines; news releases; press clippings; and memoranda.

Electrohome

Public Relations Working Files : Electrohome Design Lecture Series

Series consists of records relating to the planning and organization of and publicity for the Electrohome Design Lecture Series held in March, 1973 and in October, 1974. The lectures, held to inform and educate entrepreneurs and designers in manufacturing and the general public about the effective use of industrial design, were planned, implemented, and sponsored by Electrohome, and conducted in co-operation with the National Design Council, the Office of Design, Department of Industry, Trade and Commerce, and the Association of Canadian Industrial Designers.

The 1973 series opened at the University of Waterloo, followed by lectures at the University of Montreal, the University of British Columbia, and the University of Manitoba. The 1974 series included lectures at the University of Toronto, the University of Manitoba, and the University of Montreal.

Series includes correspondence, memoranda; draft schedules, budgets, and itineraries; publicity materials (including news releases, brochures, press listings, etc.); press clippings; speeches and papers; biographies and curriculum vitae; and other material.

Electrohome

Publicity : External Publications

Series consists of material about Electrohome, its history, its divisions, and its facilities, produced for publicity purposes and intended for distrubtion outside of the company. Includes brochures, leaflets, interim reports to shareholders, and other material.

Electrohome

Publicity : News Releases

Series consists of news releases issued by Electrohome. Some news releases are accompanied by transcripts of speeches by Carl A. Pollock, memoranda and reports from Carl A. Pollock and John A. Pollock to shareholders and employees, press kits, and photographs.

Electrohome

Publicity : Press Kits

Series consists of press kits prepared by Public Relations Manager Robert Lovell, relating to the introduction of new products and product lines, furniture shows, and other exhibitions and events. Press kits contain news releases, photographs, typed cutlines, product literature, etc.

Electrohome

Publicity : Internal Publications

Series consists of company newsletters and bulletins, produced and distributed for internal communications and publicity purposes.

The employee newsletter Sparks and Chips was begun by Carl A. Pollock to foster inter-employee relationships and management-employee relations. The first issue was published on December 18, 1942, with Pollock as the first editor. It ran until ca. 1977. In 1980, a new company newsletter, Electrohome Update, was introduced to provide employees news on company people, products, and policies. In 1990, this newsletter was merged with Electrohome World, which contained news of the corporation's marketing activities for the dealer/distributor network in North America and abroad; the new Electrohome World was published for employees and dealer/distributors. Sparks and Chips: the next generation was introduced in 1994 as an informal newsletter for reporting plant activities, news, and ideas.

Several other internal newsletters and bulletins were published over the history of Electrohome.

Publications in the series include: Sparks and Chips (employee/company newsletter), 1943-1977, 1994-1997 Super-News (supervisor's newsletter), 1946-1962 Electrohome World/E World (dealer/distributor newsletter), 1963-1964, 1968-1974, 1983-1989 E Dealer News (US dealers), 1967-1968 AV E News (US commercial distributors), 1973 E Service Now (Electrohome Service newsletter), 1974 Cambridge Capers (Plant 10 newsletter), 1975-1977 Electrohome Update (company newsletter), 1980-1989 AABEXpress (AABEX newsletter), 1983 Electrohome International (international marketing bulletin for distributors), 1985-1987 Motor Mania (Plant 10 newsletter), 1985 CAPsule (CAP Communications newsletter), 1985 Electrohome Display Systems (Display Systems newsletter), 1986 Electrohome World/E World (company newsletter), 1990-1992

Series may not include a complete run of any one publication, and some issues may be missing.

Electrohome

Sales and Marketing : Reports and Plans

Series consists of records relating to the sales and marketing activities of Electrohome, and in particular to Canadian consumer attitudes and patterns toward stereos, televisions, and other home electronics; and the company's corporate marketing policies and guidelines. Includes reports and accompanying material.

Electrohome

Board of Directors Secretary Files

Series consists of records accumulated and used by William M. Alguire in his role as secretary of the Board of Directors from 1992 to ca. 1997, as well as by his predecessor Robert Bolden. Includes correspondence, agreements, reports, company and management information, and other material.

Electrohome

Sales and Marketing : Projection Systems Marketing and Communications Manager Files

Series consists of records accumulated and used by Jeffrey Brum, Marketing and Communications Manager, Projection Systems. In 1987, the Electrohome Electronics group was divided into four business sectors: Display Systems, Projection Systems, Digital Video (i.e. Jazz Systems), and Operational Services (e.g. circuit board operations). At that time, it seems that the marketing, communications, and public relations functions were transferred from a centralized department to each of these sectors.

Records in this series relate to the development of marketing and communications plans for the Projection Systems sector, the design and production of product literature and publicity material, advertising plans and activities in co-operation with dealers, and the development of a long-range strategic plan for the sector.

Includes correspondence and memoranda (including faxes and some e-mail print-outs); marketing, communications, and advertising proposals, plans and budgets; product literature, including dummies, layouts, and blueline proofs; news releases; meeting agendas and minutes; agreements; and other material.

Electrohome

Sales and Marketing : Promotional Material for Sales Staff, Dealers, and Distributors

Series consists of material developed for, distributed to, and accumulated by Electrohome sales staff, dealers, and distributors. Includes material relating to promotional campaigns, merchandising, sales contests, and dealer education; as well as material used for co-operative advertising, point-of-purchase advertising, and for reference by dealers. Includes product literature, advertisements, price lists, advertising schedules, radio advertisement scripts, memoranda, sales manuals and kits, selling aids, dealer agreements and forms, photographs, and other material.

Electrohome

Advertising : Working Files

Series consists of material used in the production of advertisements and product literature, and some records relating to the planning of advertising activities. Includes transparencies, negatives, photographs, and other visual material, as well as some correspondence, ms. notes, price lists, advertising budgets, product literature, and other material. Series includes advertising working files that did not belong in Series 33-36, such as those relating to organs, projection systems, and motors.

Electrohome

Advertising : Working Files : Appliances

Series consists of material used in the production of advertisements for Electrohome appliances, including humidifiers, dehumidifiers, air conditioners, fans, microwaves, and other products. Includes photographs, transparencies, slides, and negatives, as well as drafts of advertising copy, dummies, final versions of advertisements, etc. Most of the material was used for the production of single-sheet advertisements intended for insertion into a binder with other product literature, as well as brochures advertising the "summer comfort" line of products.

Electrohome

Advertising : Working Files : Display and Communications

Series consists of material used in the production of advertisements for display and communications products, including data and video display monitors, educational receiver/monitors, satellite receivers, Telidon videotex terminals, and accessories for these products. Includes photographs, negatives, and other visual material, as well as final versions of product literature and news releases. Most of the material was used for the production of single-sheet advertisements intended for insertion into a portfolio with other product literature.

Electrohome

Advertising : Working Files : Furniture

Series consists of material used in the production of advertisements for furniture collections, mainly Deilcraft but also Trendholm, Flexsteel, and Electrohome. Includes photographs, negatives, transparencies, and other visual material, as well as final versions of the single-sheet advertisements, which were intended for insertion into a portfolio with other product literature.

Electrohome

Advertising : Working Files : Television and Stereo

Series consists of material used in the production of advertisements, catalogues, and brochures for Electrohome television and stereo products, as well as the company's Acoustech, Marantz, Planar, and Soundesign lines, and Ortofon components. Includes transparencies, photographs, negatives, slides, and printing proofs, as well as final versions of some advertisements, catalogues, and brochures.

Electrohome

Advertisements

Series consists of advertising material, including advertisements distributed to Electrohome dealers for publication in local media, advertisements prepared for publication in national magazines and newspapers in Canada and the US, point-of-purchase advertisements, and advertisements and clippings collected in scrapbooks. Series also includes advertisements that did not belong in the category of product literature (Series 38-41). Advertisements cover the range of Electrohome products, including appliances, television and stereo, display monitors, projection systems, and service.

Electrohome

Advertisements : Product Literature : Commercial Electronics

Series consists of product literature promoting commercial electronic products and services available from Electrohome, including display monitors, projection systems, Jazz systems, educational monitor/receivers, projection television, circuit board operations, computer graphics-related products, and contract assembly. Includes single-sheet advertisements intended for insertion into a binder or portfolio with other product literature, brochures, leaflets, price lists, and product bulletins.

Electrohome

Advertisements : Product Literature : Consumer Products

Series consists of product literature promoting Electrohome consumer products, including air conditioners, humidifiers, dehumidifiers, fans, electrostatic air cleaners, electronic bug killers, microwave ovens, heaters, satellite receivers, cable and pay TV equipment, furniture, lamps, organs, phonographs, radios, stereo hi-fi, televisions (including projection television), turntables, and other appliances and home entertainment products.

Series includes advertisements for products distributed by Electrohome (Marantz, Imperial Lighting), produced by an Electrohome subsidiary (Campbell Electric, Fry & Blackhall, Flexsteel), or produced by Electrohome as a private trade label (Viking, for Eaton's, and Serenader, for Simpson's), as well as the Acoustech, Soundesign, Planar, Phonola, and Trendholm product lines. Includes single-sheet advertisements intended for insertion into a binder or portfolio with other product literature, brochures, catalogues, leaflets, price lists, instruction manuals, service manuals and parts lists, etc.

Electrohome

Executive Officers Files : Carl A. Pollock

Series consists of records accumulated and used by Carl A. Pollock in his role as company president and chairman of the board (1951 to 1974) and through his involvement in industry- and government-related bodies, as well as personal files. Includes correspondence, typed and ms. speeches, press clippings, personal financial records, photographs, ephemera, legal documents, and other material.

Electrohome

Advertisements : Product Literature : Motor and Industrial

  • SCA207-GA186-40
  • Series
  • 1957- [ca. 1987], predominant [197-]-[ca. 1987]
  • Part of Electrohome fonds.

Series consists of product literature promoting motor and industrial products available from Electrohome, including AC motors, DC motors, blowers, and other motor products; industrial and commercial rigid plastic components; and reverse osmosis and ultrafiltration systems. Includes single-sheet advertisements intended for insertion into a binder or portfolio with other product literature, brochures, catalgoues, and price lists.

Electrohome

Advertisements : Product Literature : Service

Series consists of product literature promoting Service Electrohome and AABEX Electronic Services and the consumer service and commercial systems available from these divisions. The Consumer Service Division, with branches and franchised outlits across Canada, became known as Service Electrohome in 1977 as it diversified into the commercial and industrial sectors, and in 1982, the department was renamed AABEX Electronic Services.

Series includes single-sheet advertisements intended for insertion into a binder or portfolio with other product literature, leaflets, fliers, brochures, catalogues, and other advertising material.

Electrohome

Operations : Electronic Products Division Manager's Files

Series consists of records accumulated and used by W.E. Curry in his role as Manager of the Electronic Products Division, and as a member of a committee for planning activities related to the official opening of the Electrohome plant on Wellington Street, Kitchener, in 1957. Includes correspondence, memoranda, meeting minutes, a speech, ephemera, and other material.

Electrohome

Operations : Product Development Files

Series consists of records relating to the design and development of products, including radios, fans, air conditioners (humidifiers), motors, furniture, Video-Q marketplace television, and others. Includes technical drawings, ms. notes, product literature, correspondence, memoranda, and reports.

Electrohome

Operations : Wartime Production

Series consists of records relating to the involvement of Electrohome in the engineering and manufacture of products during WWII, including material relating to production councils from the company's three divisions (furniture and woodworking, radio and communications, and appliances and metal products), the Radio Production Alliance, the Canadian Aircraft Workers' Association, and contract renegotiation after the war. Includes photographs, correspondence, memoranda, meeting minutes, instruction manuals, ms. notes, technical drawings, and other material.

Electrohome

Company History and Anniversaries

Series consists of records relating to the celebration of Electrohome's anniversaries and to the history of the company. Includes material relating to the planning, organization, and publicity of the company's 40th, 50th, 60th, 70th, 75th, and 90th anniversaries; material relating to the recording of company history; and material relating to subsidiary and other affiliated companies. Series also includes material collected and used by John Koegler in his role as company historian, which he assumed ca. 1956.

Includes correspondence, memoranda, meeting minutes, ephemera, press clippings, ms. and typed notes, photographs, speeches, programs and schedules, fliers, brochures, ms. and typed histories, and other material. Some of the anniversary-related files were likely compiled and used in the planning of subsequent anniversary celebrations.

Electrohome

Museum and Archives

Series consists of material relating to the development, organization, and operation of a company museum and archives. The museum was originally established in 1967 as a centennial project and part of the 60th anniversary celebration, in order to display products produced by Electrohome since 1907. John Koegler was the company historian and museum curator.

The museum as well as the company archives were given renewed attention in preparation for the company's 90th anniversary and the production of a corporate history book in 1997. At that time, William McGregor (former vice-president of Electrohome) was involved museum administration, and Nicola McLaughlin was hired to research company history and process and manage the archives.

Series includes material relating to the day-to-day operation of the museum and archives, the collection and processing of items, and the recording of historical information. Includes forms, correspondence, memoranda, press clippings, photocopies of historical advertisements and other documents, photographs and slides, ms. notes, meeting minutes, and other material.

Electrohome

Visionary Thinking : Working Files

Series consists of material relating to the proposal, production, distribution, and lanuch of the corporate history Visionary Thinking : The Story of Canada's Electrohome by Raymond Stanton, published by Canadian Corporate Histories (Kitchener, ON) in 1997. Includes files of research material about the history of Electrohome, probably compiled by Nicola McLaughlin for Stanton's use, and files of visual material used in the book, pulled from other files in the collection most likely by McLaughlin.

Includes photocopies of product literature, press clippings, correspondence, reports, news releases, and other documents; slides, transparencies, photographs, and other graphic material;original product literature, including brochures, leaflets, parts price lists, instruction manuals, and sales manuals; news releases; press clippings; correspondence; memoranda; ms. notes; forms; and other material.

Electrohome

Press Clippings

Series consists of press coverage of Electrohome; the company's operations, activities, and products; issues of interest to the company; and Electrohome personnel. Includes press clippings, photocopies of press clippings, magazines containing articles about Electrohome, and reprints of magazine and newspaper articles. Some of the press clippings were obtained through the Canadian Press Clipping Service. Some of the clippings are loose, and some were compiled into binders corresponding to a specific time period.

Electrohome

Scrapbooks

Series consists of four scrapbooks containing press clippings, photographs, and ephemera relating to Carl A. Pollock and his activities as Electrohome president and chairman of the board of directors, his involvement in the community, and his personal life. One of the scrapbooks was presented to Pollock by the Canadian Manufacturers' Association in memory of his term as association president (1962-1963).

Electrohome

Executive Officers Files : John A. Pollock

Series consists of records accumulated and used by John A. Pollock in his role as company president and CEO. Includes news releases, correspondence, memoranda, press clippings, reports to shareholders, photographs, ephemera, and other material.

Electrohome

Visual Material

Series consists of visual material produced and accumulated by various personnel and departments within Electrohome. Some of the material may have been used by Robert Lovell, Public Relations Manager (1963 to ca. 1988), or his successors, as it appears that some photographs were taken for internal and external publicity purposes.

Some of the material appears to have been pulled from elsewhere in collection, probably for use in Raymond Stanton's book Visionary Thinking: The Story of Canada's Electrohome, or for other purposes associated with the 90th anniversary celebration or researching company history. Includes photographs, slides, negatives, transparencies, contact sheets, and printing proofs.

Electrohome

Sound Recordings

Series consists of sound recordings containing mainly interviews with Electrohome employees. Includes audio cassettes and an audio reel.

Electrohome

Computer Disks

Series consists of computer disks originally found in other files. Includes 5 1/4 " and 3.5" computer disks.

Electrohome

Artifacts

Series consists of discrete items, including Carl A. Pollock's rolodex, gramophone records, radio tubes, and a Kodak Brownie camera.

Electrohome

Executive Officers Files : James Holmes

Series consists of records accumulated and used by James Holmes in his role as chairman of the board and CEO from 1976 to 1979. Includes press clippings, ms. notes, and an ms. draft of a paper.

Electrohome

Executive Officers Files : Howard W. Main

Series consists of records accumulated and used by Howard W. Main his role as executive vice-president, marketing and public relations. Includes correspondence and memoranda, press clippings, ms. notes, and a report.

Electrohome

Executive Officers Files : Donald S. Sykes

Series consists of records accumulated and used by Donald S. Sykes in his role as secretary-treasurer and executive vice-president, finance and corporate relations. Includes correspondence, memoranda, agreements, and records of incorporation for Video-Q Systems, and other material.

Electrohome

Executive Officers Files : Administration of A & C Boehmer Limited

Series consists of records relating to the administration and the potential sale of A & C Boehmer Limited (Kitchener, ON), accumulated and used by Carl A. Pollock and John A. Pollock in their roles as company directors. The company operated as the Boehmer Box Co., a family-run paper box manufacturing company established in 1874 in Kitchener. Carl Pollock was a director, secretary-treasurer, and vice-president of the company.

In 1974, the directors authorized Floyd Boehmer (president), Carl Pollock, and John Pollock to attempt the sale of the company, but it is unclear whether the company was actually sold at that time. Series includes financial statements, correspondence, memoranda, reports, agreements, ms. notes, and other material.

Electrohome

Administration : Annual Reports

Series consists of annual reports for the years 1997-1999, and transparencies, negatives and photographs relating to the preparation of the 1995 annual report

Electrohome

Administration : Financial Files

Series consists of financial reports for Electrohome and the various segments or groups within the company as well as some subsidiaries (Robotel and Fakespace). Reports cover the years 1985-1989 and 1991-2000, and some reports include memoranda to the board of directors. Some of the records probably belonged to J.G. Gingerich, vice-president, finance, and later corporate controller, and then chief financial officer and treasurer.

Electrohome

Public Relations Manager's Files

Series consists of records accumulated and used by Robert Lovell in his role as Public Relations Manager (1963-1988). Includes mainly material relating to services provided by Electrohome for NASA at the John F. Kennedy Space Centre for the launch of the space shuttle Columbia on November 12, 1981: correspondence and memoranda, ms. notes, newsletters, advertising and promotional material, newspaper clippings, photographs, and other material.

Series also includes records accumulated by Lovell in his role on the board of directors for Junior Achievement of Kitchener-Waterloo Inc.: agendas and minutes of meetings, correspondence to board members, etc.

Electrohome

Visual : Photographs and Slides

Series consists of photographs and slides. Subjects include: sales and marketing and public relations presentations, Electrohome facilities, employees at work, projection systems products, and a company Christmas party for children.

Electrohome

Visual : Moving Images

Series consists of moving images relating to various aspects of Electrohome. Many of the items were created for the purposes of public relations, sales and marketing, and advertising and promotion, as well as to document some of the company's facilities, operations, and history. Subjects include: company presentations and reports; meetings; product presentations and demonstrations; promotional material; footage relating to services provided by Electrohome for NASA at the John F. Kennedy Space Centre for the launch of space shuttles in the early 1980s; CKCO-TV news footage relating to Electrohome, the Pollocks, and other senior management;
*company events including the 75th anniversary celebrations and employee Christmas parties; etc.

Notable titles include: "The Changing World of Electrohome," "Circa 75," "Mark of a Man : C.A. Pollock," "Then and now : Electrohome Electronics Group," "John Pollock interview : Sunday AM," "Howard Main interview with Gary MacLaren," C.A. Pollock : talk to employees" (1958), and "Pollock funeral" (Carl A. Pollock). Includes videocassettes, video reels, film reels, and DVDs. Some videocassettes and the DVDs appear to be transferred from the film and video reels.

Electrohome

Sound Recordings

Series consists of sound recordings. Some recordings relate to management theory, created or acquired for training purposes. Recordings also contain interviews with Electrohome employees, product advertisements, as well as other events including a board meeting and the 75th anniversary concert. Includes audiocassettes and audio reels.

Electrohome

Miscellaneous

Series consists of miscellaneous material relating to a contribution by Electrohome to a charitable cause in the community and to the activities of company president Zoltan D. Simo. Includes a certificate and a thank-you card.

Electrohome

Organizational.

Materials created by Electrohome Limited and its predecessors relating to the operations, functions, employees, and history of the company. Includes minutes, patents, ephemera, written histories and more.

Electrohome Limited

Manufacturing.

Materials created by Electrohome Limited and its predecessors relating to the manufacturing processes and products made at the factories. Includes technical drawings, notes, parts lists, and more.

Electrohome Limited

Advertising.

Advertising materials created by Electrohome Limited and its predecessors. Includes promotional materials such as brochures as well as advice on sales tactics.

Electrohome Limited

Photographs.

Photographs created and accumulated by Electrohome Limited and its predecessors. Includes images of employees, products, facilities and manufacturing operations.

Electrohome Limited