Item 5 - Ivorine advertisement

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Ivorine advertisement

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  • [ca. 1870-1900] (Creation)

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13 x 8 cm

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Advertisement showing three women of different generations at a water pump with a washing bucket washing clothes and holding up a box of Ivorine. In the background are two men standing looking into the distance carrying farm implements. Verso reads "Ivorine the wonderful cleanser the best and purest article for all washing purposes that it is possible to produce; also, unequaled as a disinfectant. Use it, and clothes, money, and life will last longer. We use the same care in the selection of materials and the preparation of Ivorine, which, for almost half a century has given Williams' "Genuine Yankee" shaving soaps their wide popularity. A handsome silver plate tea-sponn is given with each one-pound package of Ivorine, and, with each two-pound package, either a substantial silver plated table spoon, knife, fork, butter knife, or sugar shell as the purchaser may prefer. By this way of advertising Ivorine and inducing the housekeeper to give it a trial, we are giving to them, directly, what others spend in newspapers and other expensive advertising from which the purchaser gets no benefit. As this plated-ware is made for us by the Williams Bros. M'f'g Co., of this town, under our direct supervision, we can guarantee each article to be of good quality and to wear well. Ask your grocer for Ivorine. The J.B. Williams Co., Established 1840, Glastonbury, Conn."

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Illustration and design by Donaldson Brothers Lith. N.Y.

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