Contains price lists for Christmas candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, package weight, case weight, cubic feet of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains two colour photographs. One photograph is an image of Jean-Guy Maillet in his Moncton office, December 1986.

Contains two colour photograph. The photograph is an image of Dare employees standing in front of a Dare van.

Contains 32 colour slides. The slides are images of staff at meetings, at special events and playing baseball.

Series consists of one copy of the book Builders and Boosters, Kitchener Chamber of Commerce, 100th Anniversary, 1886-1986. The book was published to commemorate the 100th anniversary of the Kitchener Chamber of Commerce. The book includes information on S. Merner and C.H. Doerr.

Contains price lists for biscuits sold East of Lakehead, Lakehead and West, in Quebec and Newfoundland. Price lists describe products, package weight, case weight, cubic feet of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains 27 colour slides. The slides are images of the exterior of stores in Western Canada including Safeway, Food City Superstore, Co-op, save-easy, agnew, Co-op Centre, and Village. File also includes images of staff, biscuit products, and staff working at the Kitchener head office and plant.

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions were led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions were led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one copy of the book, Builders and Boosters, Kitchener Chamber of Commerce, 100th Anniversary, 1886-1986.

File consists of financial statements for Sunbeam Shoes for the year 1986 prepared by Spicer MacGillivray. Also includes one item of correspondence from Sunbeam Shoes to Dare Foods regarding the statements.

Contains 26 colour photographs of products and store displays, brochures, and price sheets.

Contains one videocassette of the television advertisement "Dare Bears" promoting Dare Foods Limited cookies.

Contains price lists for biscuits, including Bake Shoppe products, sold East of Lakehead, Lakehead and West, and in Newfoundland. The price lists provide a breakdown of prices per pound, kilogram, and case.

File consists of two clipping relating to Dare Foods. One shows a historical photograph of a general store with C.H. Doerr boxes and one shows a historical photograph of inside the Dare factory.

Contains one copy of the Big V Drug Stores twenty-fifth anniversary book, _Our twenty-fifth birthday, Big V Drug Stores. The book was presented to Richard Harris, District Sales Manager, Dare Foods Limited, Kitchener, by Mahlon M. Dyer, Executive Vice-President, Big V Pharmacies Co. Limited, London, Ontario. The book includes a letter presenting the book to Richard Harris from Mahlon M. Dyer.

File consists of one photograph showing a display of Dare cookies at the Y.K. Foods in Yellowknife, North West Territories.

Dare Food Limited's first royalty receipt from Koninklijke Verkade N.V., Zaandam, Netherlands for their license of Dare Food Limited's Breton crackers, called "Shuttles" in the Netherlands. The monetary amount paid to Dare Foods Limited is 84,192 Dutch guilders. The receipt is mounted on a large mat board that is decorated with images of Shuttles crackers.

Contains one copy of the Dare Foods Limited, Biscuit Division, and Production Control Procedures Manual. The manual was produced by T.O.P. Consulting Services Inc., Kitchener. The manual is divided into three tabs; Production Planning & Forecasting Procedure, Production Scheduling Procedure, and Production Forecast Summary Procedure.

A carton used to package Arnott's Breton cracker biscuits, a Breton cracker product possibly made under license by Arnott's in Australia.

Contains four colour slides. The slides are images of the exterior of Dare Foods Limited buildings. The buildings include the head office and plant in Kitchener, and the candy plant in Hamilton as well as two other buildings.

Contains correspondence, copies of accounts, statement of affairs, notices of creditors of application, report to creditors, voting letters, proposals, and a copy of the bankruptcy act pertaining to the financial stability and the bankruptcy of Sunbeam Shoes.

Contains one videocassette including recordings of television and radio advertisements for Katjes gummi candies. The advertisements included are “Supermarkt,” “Entgleisung,” “Filmriss,” “Kaufhaus,” “Schwimmbad,” “Berwerbung,” “Programmänderung,” and “Reiseleitung.”

One Breton crisper, a plastic cylinder container sold by Dare Foods Limited to keep Breton crackers crisp. Also includes a packet of order forms to purchase the Breton crisper.

A carton used to package Shuttles crackers, a Breton cracker product made under license by Verkade in the Netherlands. The labeling on the carton is written in French.

Contains 73 colour snapshots of in-store displays and contest displays including Haul in the Savings, Radio Cap displays, and Norca Tube displays.

Contains one audio cassette recording of the Vivant Vivant advertisement.

Contains one videocassette of Katjes Werbeuampagnen television commercials.

Contains one videocassette of cookies and crackers advertisements. The videocassette includes five spots.

Contains one colour photograph of a woman and a man holding a Low Sodium Breton crackers box.

Contains one colour photograph. The photograph is an image of Bryan and Graham Dare sitting in an office examining an architectural plan at the Dare Foods Limited head office in Kitchener.

Contains six colour photographs and eight negatives of a Breton cracker display.

Contains 162 colour transparencies that were produced for the publication of The Dare Story. The colour transparencies were produced by Penthouse Studios and sent to Gary MacLeod, Vice-President Sales. File includes images of Graham Dare, Bryan Dare, Carl Dare, Breton cracker production, staff working in their offices, women packing cookies and cracker products, a Breton transport truck, cookie products, staff working in the quality control lab, the warehouse, offices, the Dare Bears van, machinery in the plant, a sketch of a store display, a copy of a sketch "View from Berlin" 1854, company artifacts, and staff in a board room.

Contains one Food Service Division sales manual revised January 15, 1988. The manual contains three tabs: Policies, Price Pages, and Promotions. However, there are records only in the Policies section. The manual includes 16 sales policies for Food Service or Foodservice personnel and customers.

Contains one videocassette of Dare Foods Limited television advertisements. The videocassette includes six spots “Reporter,” “Say When,” Brussells,” “Party is Tomorrow,” “Elfin Loaves,” and “Man up at Night.”

Contains 61 colour photographs of store and contest displays.

Contains one videocassette recording of the candy video presentation.

Contains price lists for Daretubs candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, package weight, case weight, cubic feet of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains product information sheets for cookie, candy and cracker products. The sheets include colour photographs of the products, a description of the product and its package, the package universal product code (UPC), the shipping case code, and the pack number. Letterhead, display signs, copies of the Dare Foods Limited Christmas card [ca. 1996], and an article reprinted from Fancy Food are also included.

Contains product information sheets for cookie, candy, and cracker products. The sheets include colour photographs of the products, a description of the product and its package, the package universal product code (UPC), the shipping case code, and the pack number. Many sheets are bilingual. File also includes 3 colour photographs of Breton cracker products and Bremner Biscuit Company information sheets.

Contains one issue of Tavistock Gazette, Wednesday, November 30, 1988. The front page of the newspaper contains a photograph of participants in the Christmas parade including the Dare Bear.

Series consists of one copy of The Dare Story and colour transparencies that were used in the book. Also known as the "green history book," The Dare Story, was published in February 1988. The book provides a brief history of Dare Foods Limited, an outline of the Dare philosophy, and an outline of Dare Foods Limited's vision for the future, as well as many colour images of staff, products and production.

Contains one copy of The Dare Story.

Contains candy, biscuit, and cracker brochures. The brochures were originally in a binder and are separated by dividers.

Series consists of memoranda, descriptions, advertisements, colour prints and negatives of store display contests. The contests were run nation-wide by the Sales Department for sales personnel to encourage creative displays and to motivate increased sales.

Contains 77 colour slides that were used in a presentation at the National Sales Meeting held in Banff in 1989.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Black Forest Belmont." The videocassette consists of eight spots, each 15 seconds in length. There are five advertisements in English and three in French.

Contains one videocassette recording of the television production of the Ontario Lottery Corporation's Wintario draw held at the Gravenhurst High School during the Muskoka Winter Fair in [ca. 1989]. The Dare Bear mascot helped the Mayor of Gravenhurst push the button to start the Wintario draw.

Contains planning records documenting the National Sales Meeting in Banff, 1989. The file consists of records divided by the following tabs: Overall Costs, Rooms, Flights, Ground Transport, Meals, Recreation, Meetings, and Distribution. However, the Meals, Rooms, and Distribution tabs do not contain any documents. File includes several notes of gratitude from sales employees. These records belonged to "Gary."

Contains planning records for the National Sales Meeting in Banff. File is divided by the following tabs: Overall Costs, Rooms, Flights, Transport, Meals, Recreation, Meetings, and Entertainment. Correspondence, memoranda, faxes, lists of flights and travel arrangements, lists of activities and participants, agendas, and copies of speeches and award presentations are also included. These records belonged to "Lyn."

Contains one scrapbook style photograph album documenting the National Sales Meeting held in Banff, 1989. The album includes copies of correspondence and 82 colour snapshots of Dare Foods Limited employees participating in conference activities, meals, and receptions.

Contains 33 colour snapshots of in store displays and contest displays including water surfer, back to school, and Christmas.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Black Forest Belmont." The videocassette consists of 8 spots, each 15 seconds in length. There are five advertisements in English and three in French.

Contains eight colour slides. The slides are images of staff, staff at the national sales meeting in Banff, a store display of Sun-Maid raisin cookies that was entered into a contest, and the exterior of a Sobeys store.

Contains one Sun-Maid Raisin Oatmeal Cookies tin tie package. The package contained 10.6 ounces of cookies.

Series consists of records pertaining to the National Sales Meeting that was held at Banff Rocky Mountain Resort in Banff, Alberta between September 7 and 10, 1989. This was the first national sales conference for Dare Foods Limited. The series contains correspondence, planning records, a scrapbook, colour snapshots, and colour slides that were used in a presentation.

Contains price lists for Dare Foods Limited penny candies and Darejubes products sold nationally, East of Lakehead, Newfoundland, and Lakehead and West. Price lists describe products, universal product code (UPC), item codes, pieces per box, net price delivered to stores.

Contains two colour photographs. The first photograph is an image of an employee holding an award. The second photograph is an image of a man holding a teddy bear at a baby shower in a staff room.

Contains four colour slides of staff portraits.

Contains 22 colour slides. The slides are images of the interior and exterior of a candy plant, probably the Milton plant.

Contains one colour photograph of the Sales Rep of the Year award from 1989. The award was given to Steven Shuster in 1989.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Biscuit Foret Noire."

Contains brochures for food service and Christmas biscuit and candy products.

Contains one sales representative training and development program manual. The manual is divided into the following tabs: Conducting Training Workshops, and Sales Representative Training Modules including, 1. Role of the Dare Foods Sales Representative, 2. Territory Management, 3. Call Procedure/Pre-Call Planning, 4. Effective Sales Presentations, and 5. Handling Objections. This copy was the SDG manager's copy.

Contains one videocassette recording of a Dare Foods Limited television advertisement for crackers in Spanish.

A copy of Dare Foods Limited's guiding principles for its Kitchener plant. The guiding principles are adhered to a large foam core board likely for display purposes.

Contains price lists for Two Cent, 5¢ and 10¢ and Specialty Items candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, number of pieces per box, package weight, case weight, cubic foot of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains five colour photographs. The photographs are images of a staff Christmas party at the head office in Kitchener. The photographs depict employees giving and receiving gifts and employees with Santa Claus.

Contains 12 colour negatives. The negatives are images of children playing in snow, people holding a baby, an image of a grocery store shelf, and an image of a display of Dare products.

Contains one colour photograph. The photograph is an image of Doug Reeve standing beside a sign on the front lawn of the Kitchener head office that reads: "Doug Reeve you're a young looking 65 Happy Birthday."

Contains one colour photograph. The photograph is an image of Joyce Kluckman opening her gold watch at an awards ceremony. Graham Dare is looking on with a gift in his hands.

Contains one colour photograph of Alani Rossignol, Liette Desjardins and Pierre Sénécal. Pierre Sénécal is presenting Alani Rossignol and Liette Desjardins with a vacation prize.

Contains two colour slides. The slides are images of women working a biscuit line packaging cookies and folding boxes.

Contains 10 colour Polaroid photographs. The photographs include images of staff at special events including awards presentations and a baby shower, and staff at work in the Kitchener biscuit plant.

Contains eight colour photographs of staff at a meeting.

Contains one audio cassette recording of tropical rain forest sounds including bird calls.

Contains two Harvest from the Rain Forest Cookies tin tie packages. The Harvest from the Rain Forest Cookies contained cashews and brazil nuts. Each package contained 10.6 ounces of cookies.

Contains 49 colour snapshots of promotional displays and includes photographs of the Fun and Safety with Fudge, and Back to School display contest winners. File also includes a photocopy of a newspaper advertisement.

Contains two colour photographs. The photographs are images of the exterior of London Drugs in St. Albert, Alberta.

Contains 14 colour negatives. The negatives are images of the exterior and back of a manufacturing plant. A Dare Foods Limited truck is parked at a loading dock. One negative is an image of a rock.

Contains seven colour photographs. The photographs are images of people presenting and accepting awards at a banquet.

Contains three colour photographs. The photographs are images of two men receiving awards and a man receiving a cake.

Contains one colour slide. The slide is an image of Bob Wilson, Oliver Luckhart and Graham Dare.

Contains 19 colour negatives. The negatives are images of a baseball game and a staff meeting.

Contains one audio cassette recording of Big Ned singing his P.r.r.i.d.e. song, which was intended to motivate Dare Foods sales personnel.

Contains three signs. The signs are double-sided and include a picture of Professor Bear and his two friends on top of the Dare logo [ca. 1990]. The sign was most likely used in a store display.

Series consists of videocassettes, the book “Dare: The First Century, A Corporate History of Dare Foods Limited 1892-1992,” a print of the commemorative painting, colour and black and white photographs, artifacts, centennial clothing and merchandise, centennial events organizational records, and the score for the Dare Cookies song. The records were created primarily at the Dare Foods Limited, Kitchener office.

Product information sheets for various products including biscuits, crackers, and candy produced by Dare Foods Limited. The sheets were likely used by sales personnel to advertise products to potential buyers. The sheets include colour images of products, product specifications, and occasionally store display options.

Contains one Milk Chocolate Fudge Cookies tin tie package. The package contained 14.1 ounces of sandwich cookies. The word "new" is stamped on the package.

Contains two Sun-Maid Raisins and Chocolate Oatmeal Cookies tin tie packages. Each package contained 10.6 ounces of cookies.

Contains one Golden Caramel cookies boxboard package. The package contained 10.6 ounces of cookies.

A copy of Dare Foods Limited's cultural values adhered to a foam core board likely for display purposes.

A television advertisement (commercial) for Simple Pleasures cookies, a cookie line made by Dare Foods Limited. The commercial is titled, "Jukebox." The commercial was produced with TBWA/Chiat/Day advertising agency. The videocassette includes one version of the commercial recorded in English and another version recorded in French. Individually, the running time for each version of the commercial is 30 seconds.

Series consists of information sheets for cracker, candy, and cookie products. The sheets were used by sales personnel across Canada to advertise products to potential buyers. Sheets include colour images of products and product specifications. Three copies of a colour photograph of cracker products, and display signs are also included. These records replaced the earlier picture books and were also distributed by the sales office.

Contains 11 colour slides. The slides are images of Rick Harris and Dave Lippert playing baseball, the Dare Foods Limited logo, the interior of a candy plant, the exterior of a plant, and a man standing at a hotel reception desk.

Contains 64 colour slides. The slides are images of the new tin tie design, and slides of text explaining the new design. The slides were used in a show to explain the redesign of the tin tie packages.

Contains two colour photographs. The images are of a Dare Foods Limited employee wearing a large cheese slice style hat and holding Bread Bites and Breton Minis boxes.

Contains six colour photographs. File includes three photographs of an employee sitting at a desk and three photographs of an employee holding a biscuit product.

Contains one colour photograph. The photograph is an image of the Western Regional Manager dressed as Dracula and Joane dressed as a clown. A note attached to the photograph states: "Marilyn, Not only does the Western Regional Manager work his employees hard, he tries to suck their blood too. Joane." On the reverse of the note it reads: "Aren't we handsome? Yuk!"

Contains 12 colour photographs. The photographs are images of a group touring a plant. A note on the photographs reads: "From Jean Roy."