The Seagram family achievement association dinner, 1952.
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The Seagram family achievement association dinner, 1952.
Mr. Samuel Bronfman listening to the speaker at the Seagram Family achievement association dinner in 1952.
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Mr. Samuel Bronfman listening to the speaker at the Seagram Family achievement association dinner in 1952.
Mr. Samuel Bronfman listening to the speaker at the Seagram family achievement association dinner in 1952.
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Mr. Samuel Bronfman listening to the speaker at the Seagram family achievement association dinner in 1952.
Mr. Samuel Bronfman and Mr. Victor Fischel (on Mr. Sam's left) sitting at the Seagram family achievement association dinner, 1952.
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Mr. Samuel Bronfman and Mr. Victor Fischel (on Mr. Sam's left) sitting at the Seagram family achievement association dinner, 1952.
Mr. Samuel Bronfman (right) and Mr. Victor Fischel (left) kneeling with barrel between them.
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Mr. Samuel Bronfman (right) and Mr. Victor Fischel (left) kneeling with barrel between them.
Mr. Samuel Bronfman (right) and Mr. Victor Fischel (left) kneeling with barrel between them.
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Mr. Samuel Bronfman (right) and Mr. Victor Fischel (left) kneeling with barrel between them.
Mr. Samuel Bronfman speaking at the Seagram family achievement association meeting and dinner in 1952.
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Mr. Samuel Bronfman speaking at the Seagram family achievement association meeting and dinner in 1952.
Samuel Bronfman speaking at the Seagram family achievement association dinner.
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Samuel Bronfman speaking at the Seagram family achievement association dinner.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, view looking south along Erb Street.
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Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, view looking south along Erb Street.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, view looking south along Erb Street showing distillery, mash, mill, mill annex, grain elevator bldgs.
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Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, view looking south along Erb Street showing distillery, mash, mill, mill annex, grain elevator bldgs.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, view looking northeast.
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Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, view looking northeast.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, view of main office building no. 31 facing Caroline Street.
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Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, view of main office building no. 31 facing Caroline Street.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, view looking north.
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Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, view looking north.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, view looking north: excise bldg. no. 18.
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Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, view looking north: excise bldg. no. 18.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, view looking north.
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Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, view looking north.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, south along Erb St. West.
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Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, south along Erb St. West.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking northwest: grain elevator, dryer building and spray bldg.
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Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking northwest: grain elevator, dryer building and spray bldg.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking southeast : from left : warehouse 4, warehouses 10 and 3.
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Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking southeast : from left : warehouse 4, warehouses 10 and 3.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking north, from left: bottling bldg. no. 9 : case warehouse A.
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Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking north, from left: bottling bldg. no. 9 : case warehouse A.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking southwest.
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Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking southwest.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking south : warehouse 9.
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Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking south : warehouse 9.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking west : bottle washing & storage bldg.
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Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking west : bottle washing & storage bldg.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking south : deep well pump house.
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Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking south : deep well pump house.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking west: truck storage bldg. no. 24.
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Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking west: truck storage bldg. no. 24.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking west: machine shop bldg. no. 25.
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Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking west: machine shop bldg. no. 25.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking southeast : bottle storage bldg. no. 27.
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Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking southeast : bottle storage bldg. no. 27.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking south:east: carpenter shop bldg. no. 21.
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Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking south:east: carpenter shop bldg. no. 21.
Plant, Waterloo.
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Plant, Waterloo.
Seagram's truck used by the Waterloo plant in 1941.
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Seagram's truck used by the Waterloo plant in 1941.
Seagram's farm at Waterloo, Ontario.
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Seagram's farm at Waterloo, Ontario.
Portrait of Mr. Samuel Bronfman, President, and Allan Bronfman, Vice : President of Distillers Corporation : Seagram's Limited.
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Portrait of Mr. Samuel Bronfman, President, and Allan Bronfman, Vice : President of Distillers Corporation : Seagram's Limited.
Portrait of Mr. Samuel Bronfman, founder of D.C.S.L.
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Portrait of Mr. Samuel Bronfman, founder of D.C.S.L.
Seagram's door at Waterloo.
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Seagram's door at Waterloo.
Waterloo plant, 1920, Joseph E. Seagrams & Sons.
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Waterloo plant, 1920, Joseph E. Seagrams & Sons.
Plant Waterloo, Joseph E. Seagram, aerial type view : around or before the turn of the century, 1890:1900.
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Plant Waterloo, Joseph E. Seagram, aerial type view : around or before the turn of the century, 1890:1900.
Waterloo plant & flour mill and distillery as it operated in the 1800's.
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Waterloo plant & flour mill and distillery as it operated in the 1800's.
Waterloo plant : visitor's tour.
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Waterloo plant : visitor's tour.
Waterloo plant : visitor's tour.
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Waterloo plant : visitor's tour.
Seagram's door at Waterloo.
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Seagram's door at Waterloo.
Close:up of The Seagram's V.O. bandwagon logo.
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Close:up of The Seagram's V.O. bandwagon logo.
The Seagram's V.O. bandwagon in parade.
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The Seagram's V.O. bandwagon in parade.
The Seagram's V.O. bandwagon in parade.
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The Seagram's V.O. bandwagon in parade.
The Seagram's V.O. Bandwagon in parade.
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The Seagram's V.O. Bandwagon in parade.
The Seagram's V.O. bandwagon in parade.
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The Seagram's V.O. bandwagon in parade.
Machine shop building exterior.
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Machine shop building exterior.
Waterloo plant, July 1978, aerial view : showing creek covered over.
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Waterloo plant, July 1978, aerial view : showing creek covered over.
Department farewell to Mr. Downe on June 14th, 1978 at Valhalla Inn, Kitchener, Ontario.
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Department farewell to Mr. Downe on June 14th, 1978 at Valhalla Inn, Kitchener, Ontario.
Leroux production : Waterloo, Ont., liqueur blending tanks.
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Leroux production : Waterloo, Ont., liqueur blending tanks.
Plant, Waterloo.
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Plant, Waterloo.
Leroux production : Waterloo, Ont., filter.
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Leroux production : Waterloo, Ont., filter.
Leroux production : Waterloo, Ont., filter.
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Leroux production : Waterloo, Ont., filter.
Leroux production line : Waterloo, Ont., tasting Leroux liqueurs in quality control lab.
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Leroux production line : Waterloo, Ont., tasting Leroux liqueurs in quality control lab.
Leroux production : Waterloo, Ontario, Leroux cherry whisky on bottling line.
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Leroux production : Waterloo, Ontario, Leroux cherry whisky on bottling line.
Leroux production : Waterloo, Ontario, Leroux cherry whisky on bottling line.
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Leroux production : Waterloo, Ontario, Leroux cherry whisky on bottling line.
Leroux production : Waterloo, Ontario, packing.
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Leroux production : Waterloo, Ontario, packing.
Leroux production : Waterloo, Ontario, bottling line.
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Leroux production : Waterloo, Ontario, bottling line.
Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in bottling and maturing department.
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Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in bottling and maturing department.
Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in bottling and maturing department.
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Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in bottling and maturing department.
Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in bottling and maturing department.
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Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in bottling and maturing department.
Waterloo plant, Ontario : Joseph E. Seagram & Sons Ltd., view of Mr. Alger, plant manager, at work in his office.
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Waterloo plant, Ontario : Joseph E. Seagram & Sons Ltd., view of Mr. Alger, plant manager, at work in his office.
Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling and maturing department.
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Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling and maturing department.
Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling and maturing department.
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Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling and maturing department.
Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling and maturing department.
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Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling and maturing department.
Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling department.
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Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling department.
Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling department.
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Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling department.
Visit to Waterloo plant : Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling department.
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Visit to Waterloo plant : Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling department.
Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling department.
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Visit to Waterloo plant: Mr. Charles Bronfman, Mel Griffin and Mr. Downe in production and bottling department.
New case bond warehouse extension completed, Waterloo plant.
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New case bond warehouse extension completed, Waterloo plant.
An inside look of new case bond warehouse, Waterloo plant.
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An inside look of new case bond warehouse, Waterloo plant.
Building extension nearing completion of the new case bond warehouse, Waterloo plant.
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Building extension nearing completion of the new case bond warehouse, Waterloo plant.
Waterloo plant, Ontario : Joseph E. Seagram & Sons Ltd. view of quality control laboratory.
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Waterloo plant, Ontario : Joseph E. Seagram & Sons Ltd. view of quality control laboratory.
Floor being poured and walls under construction of the new case bond warehouse.
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Floor being poured and walls under construction of the new case bond warehouse.
Floor being poured and walls under construction of the new case bond warehouse.
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Floor being poured and walls under construction of the new case bond warehouse.
Structural steel and roof completed.
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Structural steel and roof completed.
Foundation walls under construction of new case bond warehouse.
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Foundation walls under construction of new case bond warehouse.
Demolition completed of warehouse no. 6.
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Demolition completed of warehouse no. 6.
Demolition almost completed of warehouse no. 6.
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Demolition almost completed of warehouse no. 6.
Demolition almost completed of warehouse no. 6.
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Demolition almost completed of warehouse no. 6.
Demolition almost completed of warehouse no. 6.
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Demolition almost completed of warehouse no. 6.
Demolition halfway of warehouse no. 6.
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Demolition halfway of warehouse no. 6.
Demolition halfway of warehouse no. 6.
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Demolition halfway of warehouse no. 6.
Waterloo plant, Ontario, bottling line.
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Waterloo plant, Ontario, bottling line.
Demolition halfway of Warehouse no. 6.
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Demolition halfway of Warehouse no. 6.
Demotion halfway of Warehouse no. 6.
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Demotion halfway of Warehouse no. 6.
Demolition underway of warehouse no. 6.
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Demolition underway of warehouse no. 6.
Demolition underway of warehouse no. 6.
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Demolition underway of warehouse no. 6.
Demolition underway of warehouse no. 6.
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Demolition underway of warehouse no. 6.
Shot of warehouse no. 6 surrounded with barrels before demolition.
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Shot of warehouse no. 6 surrounded with barrels before demolition.
Interior view of warehouse no. 6 racks.
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Interior view of warehouse no. 6 racks.
Waterloo plant, Ontario, early view of bottling room.
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Waterloo plant, Ontario, early view of bottling room.
Last barrel from warehouse no. 6 is rolled by J. Stumpf while George Delby and R. Day (right), A.C. Dawe and A.W. Downe (left) look on.
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Last barrel from warehouse no. 6 is rolled by J. Stumpf while George Delby and R. Day (right), A.C. Dawe and A.W. Downe (left) look on.
Mr. Art Dawe (left) with Mr. A. Downe, testing product during product seminar in quality control laboratory at Waterloo plant.
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Mr. Art Dawe (left) with Mr. A. Downe, testing product during product seminar in quality control laboratory at Waterloo plant.
Mr. Art Dawe testing product in quality control laboratory at Waterloo plant.
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Mr. Art Dawe testing product in quality control laboratory at Waterloo plant.
Mr. Art Dawe (right) with Mr. A. Downe, with a sample of product taken from a barrel maturing in warehouse no. 6 at Waterloo plant.
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Mr. Art Dawe (right) with Mr. A. Downe, with a sample of product taken from a barrel maturing in warehouse no. 6 at Waterloo plant.
Mr. Art Dawe (far right) with Mr. A. Downe, M. McClenaghan, G. Debby, in front of warehouse no. 6, at Waterloo plant.
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Mr. Art Dawe (far right) with Mr. A. Downe, M. McClenaghan, G. Debby, in front of warehouse no. 6, at Waterloo plant.
Mr. Art Dawe (right) with Mr. M. McClenaghan drawing a sample from a barrel for testing purpose, at the warehouse no. 6, at Waterloo plant.
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Mr. Art Dawe (right) with Mr. M. McClenaghan drawing a sample from a barrel for testing purpose, at the warehouse no. 6, at Waterloo plant.
Mr. Art Dawe (third from right) with Seagram sales representatives doing a taste test on various rum products during Seagram product seminar.
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Mr. Art Dawe (third from right) with Seagram sales representatives doing a taste test on various rum products during Seagram product seminar.
Waterloo plant, Ontario, early view of bottling room.
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Waterloo plant, Ontario, early view of bottling room.
Mr. Art Dawe, tasting a sample drawn from a barrel maturing in warehouse no. 6 in Waterloo during product seminar.
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Mr. Art Dawe, tasting a sample drawn from a barrel maturing in warehouse no. 6 in Waterloo during product seminar.
Original door, still in use, head office of Waterloo plant, Ontario.
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Original door, still in use, head office of Waterloo plant, Ontario.