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Archival description
Seagram collection
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The Seagram's V.O. bandwagon in parade.

File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. 79/002-C 1.

Joseph E. Seagram and Sons, Ltd.

The Seagram's V.O. Bandwagon in parade.

File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. Recto reads: 79/002-C 2.

Joseph E. Seagram and Sons, Ltd.

The Seagram's V.O. bandwagon in parade.

File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. Recto reads: 79/002-C 3.

Joseph E. Seagram and Sons, Ltd.

The Seagram's V.O. bandwagon in parade.

File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. Recto reads: 79/002-C 1.

Joseph E. Seagram and Sons, Ltd.

Seagram's door at Waterloo.

File consists of 12 colour negatives and 1 black and white transparency of Seagram Waterloo plant door. Verso reads: taken in 1970 for record purposes.

Joseph E. Seagram and Sons, Ltd.

Seagram's door at Waterloo.

File consists of 1 transparency containing 12 different shots of Seagram's door at the Waterloo plant. Verso reads: taken in 1970 for record purposes. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Unidentified Photographs.

Ca. 55 images, b&w and col., photographs and negatives, unidentified as to location and/or purpose. Includes some of coopering, some of other distilleries, some of whiskey ephemera.

Joseph E. Seagram and Sons, Ltd.

Waterloo.

13 images, b&w and col., including negatives and col. prints. Includes Russell Theil with horses at firehall; Bowman House, which became the Waterloo Hotel; an early depiction of Waterloo in 1857; bandstand; negatives of a Berlin and Waterloo Electric Railway car; 2 prints and a sheet of contacts of the 1966 UW Homecoming Parade, which featured a float entitled "Coming Thru the Rye," with a birthday cake constructed with Seagram 5 Star bottles. These last were by Colurychrome.

Joseph E. Seagram and Sons, Ltd.

Waterloo: 125th Anniversary Photographs.

14 images, b&w prints taken from old photographs. Includes list of identifications; not all images listed are present. Includes Seagram home built ca. 1860, and other prints with a Seagram connection.

Joseph E. Seagram and Sons, Ltd.

Waterloo: Liquor Merchants.

2 images, copy prints and negatives taken from old photographs. Includes one store interior and one delivery cart.

Joseph E. Seagram and Sons, Ltd.

Waterloo Manufacturing Co.

1 image of the Waterloo Manufacturing Co., b&w negative, print and transparency, taken from a publication [?] ca. 1900.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram

Series consists of originals and photocopies of correspondence, invoices, partnership agreements re the business interests of Joseph Emm Seagram, George Randall and William Roos from 1869-1899.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Incorporation and Ownership.

Series consists of originals and photocopies of documents which help delineate the history of ownership and incorporation of the company, particularly its beginning, its incorporation in 1911, and its change of ownership in 1928. Included here are abstracts of title from the Registry Offfice for transactions from the 1850's to the 1920's, agreements, by-laws, letters patent and, stock certificates.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Operations: General

Series consists of originals and photocopies of several items which relate to Seagram Co. operations at a level beyond the Waterloo plant. Included is a weekly time book from the Amhersburg plant dated 1928, plot plans and organization charts from several other distilleries owned by the company.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Operations: Waterloo Plant

Series consists of originals and photocopies, mostly "dept. files," detailing various operations in the Waterloo plant relating primarily to the production of alcohol. Includes applications, correspondence, declarations, ephemera, legal instruments, licenses, newsletters, permits, and photographs which document commercial feed stuffs registration from 1928-1953, distilling licenses, information about exports from the plant between 1887 to 1959, imports for re-distillation 1897-1942, label approval and registration doumentation from 1927-1941, also product evidence files all dating from ca. 1960, possibly used in a legal case, documenting the brands produced and exported in the early years of the twentierth century, accompanied by declarations by former employees.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Site Records: Waterloo Plant

Series consists of correspondence, site plans and reports, all relating in some way to the physical site of the plant. Included are fire insurance reports and other documents which concern Laurel Creek, a wartime construction application , site plans ranging from a negative of an 1855 plan of Waterloo to photographic reproductions of 1940's fire insurance plans to 1980's site plans.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Topical

This series consists of originals and photocopies of correspondence, clippings, ephemera, essays, newspapers, photographs, etc. relating to all aspects of the history of the Seagram Company and distilling in general, to other business interests such as CanBar and Hopewell Farms, to the history of the plant site itself and the place of Seagram's in the larger context of Waterloo and the industrial history of the area from the 1850's to the plant's closing in 1990.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Ephemera

Series consists of ephemera including advertisements, business cards, calendars, labels, signs, stationery, trade cards, etc. which illustrate some aspect of Seagram history.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Photographs

Series consists of photographs, negatives, slides, transparencies and other images relating to the distillery, its employees, its history, and also to the local area. File titles are for the most part as assigned by the Seagram Museum.

Joseph E. Seagram and Sons, Ltd.

Seagram Family: Documents

This series consists of correspondence, ephemera, estate records, photographs, scrapbooks, wills, etc. which shed light on the lives of some members of the Seagram family and their activities from 1848 to the 1980's, including Joseph Emm Seagram and his wife Stephanie, their daughter Adine, son Edward Frowde and grandson Joseph Edward Frowde.

Seagram Family

Seagram, Campbell, 1906- : Correspondence.

1 postcard.
Date and Place from: Aug. 10, 1923 Glasgow, Scotland To Seagram, Campbell C. From [Mother] Notes: Postcard: Municipal Buildings, Glasgow, col. Message: Have had a long trip by boat to-day. Left there at 8:20 reaching here [?]. It was lovely. Scenery grand.

Seagram Family

Seagram, Edward Frowde, 1873-1937: Correspondence.

1 postcard from Flying Ace Louis Gertson. The card has faded badly, showing a barely perceptible biplane.
Date and Place from: Oct. 28, 1912 Chicago, Ill. To Seagram, Edward Frowde, Mr. From Gertson, Louis Notes: Postcard: Mississippi-Alabama Fair, Oct. 14 to 19-12 [blank]. Message: I have to thank you for having my name mentioned in the Waterloo paper. I just returned from the South and just got your letter. Will write you later.

Seagram Family

Seagram, Frederick Frowd, 1783-1861: Estate.

Corrrespondence, correspondence copies, legal documents and copies relating to the possible claim of Mrs. William Seagram against the estate of Frederick Frowd Seagram, both pecuniary and in property. Includes correspondence and notes of J.A. Davies, a Montreal solicitor, including a letter to the Secretary Treasurer of Galt, Ont. re a property "opposite Lovel's Hotel", one to the Mayor of Warminster, Eng. about money bequeathed to individuals, and one letter regarding the results of his queries. Includes: "Last Will of William Seagram," March 2, 1892; "Re Seagram Power of Attorney, Copy," from William Seagram, Montreal to John Seagram, England; "The Executors of theLate Ann Frowd Davies in Account with the Estate," Oct. 3, 1878. Also included are one calling card, and a family record of the children of Thomas Seagram, 1810-1878 and Emily Hore, 1819-1871.

Seagram Family

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook.

Clippings and a few photographs relating to Seagram family and interests, including Edward F. and J.E.F. Seagram, Seagram Co., whiskey, distilling, horse racing, sports including golfing, hockey, rugby, social events, and politics. Of special interest are reports of the wedding of J.E.F.S., report on the opening of the Westmount Golf and Country Club in 1935 [?], and 1935 photographs of the Bill Bee farm, which was a horse-breeding farm.

Seagram Family

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 3, May 1933-Oct. 1936 [i.e. 1929-1936].

Clippings, ephemera relating to Seagram family and interests, including the Seagram Co. and lawsuits, horse racing, social events such as weddings, sports such as golf, 48th Highlanders, Muskoka Lakes, boating, and ephemera related to the Muskoka Lakes Association, "1936 Forty Third Annual Regatta and Dance" programme.

Seagram Family

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 7, June 1942 to May 1944.

Clippings, corrrespondence, ephemera relating to Seagram family and interests, including horse racing, golf, social events, 48th Highlanders of Canada. Original items include a letter of congratulation to J.E.F.S. from Col. John Michie. Also pasted in is: "Pioneer Map of Waterloo County", compiled and drawn by Jerrine Wells Kinton, produced by the Waterloo Trust and Savings Co., [194-?].

Seagram Family

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 8, May 1944 to May 1946.

Clippings and ephemera relating to Seagram family and interests, including horse racing, golf, social events, 48th Highlanders of Canada, and some reporting on K-W individuals in the armed forces. Includes Bishop Strachan School ephemera, regimental ephemera, two gasoline licence and ration coupon books. Also pasted in is a copy of "Thanksgiving for Victory, Waterloo, Ontario, Canada: Waterloo Park, Sunday May 20, 1945."

Seagram Family

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 9, June 1946 to May 1949.

Clippings and ephemera, finish line photographs relating to Seagram family and interests, including horse racing, golf, social events, Scots Fusiliers, 48th Highlanders of Canada. Local reporting includes items on the K-W Industrial Exhibition, on the history of the Berlin-Waterloo Hockey Club. Includes Bishop Strachan School ephemera, regimental and horse-racing ephemera. Also pasted in is a programme, "Waterloo Cityhood Celebration, January Eighth, 6:15 p.m., Mutual Life Assembly Hall, Nineteen Hundred and Forty-Eight, Waterloo, Ontario, Canada." Loose ephemera includes a flyer for "The First Annual Chicopee Crow Shoot and Hunt Breakfast."

Seagram Family

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 11, Jan. 1951 to Apr. 1952.

Clippings, correspondence and ephemera relating to Seagram family and interests, including horse racing, golf, social events, 48th Highlanders of Canada, Upper Canada College. Local reporting includes items on Dominion Life and hockey, Includes correspondence from T.O. Seagram, Dec. 17, 1950, Bathampton House, Wilts. in a card hand-painted by S. Seagram.

Seagram Family

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 12, May 1952 to Oct. 1953.

Clippings, ephemera and a finish line photograph relating to Seagram family and interests, including horse racing, Woodbine Race Track news items, golf, social events, 48th Highlanders of Canada, Muskoka Lakes Association and Seagram business interests. Local reporting includes items on Waterloo local history (breweries especially), Dominion Life, Schneider Stock Farm. Also includes Muskoka Lakes Association Annual Aquatic Regatta for 1952 Programme.

Seagram Family

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 15, Aug. 1958-July 1960.

Clippings and ephemera relating to Seagram family and interests, including horse racing, including the 100th running of the Queen's Plate, Visit of Quuen Elizabeth and Prince Phillip in 1959, golf, social events, 48th Highlanders of Canada and Seagram business interests including Canbar. Local reporting includes items on Hopewell Farm.

Seagram Family

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 18, Oct. 1963 to Oct. 1966.

Clippings, correspondence and ephemera relating to Seagram family and interests, including horse racing, golf, social events, and Seagram business interests. Local reporting includes items on Grand River railway, obituaries of prominent local individuals including T.W. Seagram, history of the Kitchener Waterloo Panthers, St. Mary's Hospital opening ephemera, Canbar, Seagram Plant expansion, history of Seagram's plant and operations. Includes cards from Sheila Seagram, a copy of J.E.F.S' Christmas Card, 1963 which features a photo of "Strongboy" and Seagram colours.

Seagram Family

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 20, Oct. 1968 to Aug. 1973.

Clippings, ephemera, re horse racing, Seagram involvement in same, businesses of interest to J.E.F.S., 48th Highlanders, local and family history, including sports. Includes K-W Record story about demolition of the Seagram stables, Jacob Hespeler, local baseball team, the Waterloo Beavers. Items are mostly undated.

Seagram Family

Seagram Stephanie, 1846-1909: Photograph Album.

A note in this album indicates that it belonged to Stephanie Seagram, wife of Joseph Emm Seagram. It contains studio portraits of family and friends, including Seagram, Warnock and Bland families. Many are unidentified. Photographers include Notman & Fraser, Toronto.

Seagram Family

Seagram, Edward Frowde, 1873-1937.

Photocopy from "The Dominion," house organ of the Dominion Life Assurance Co., re E.F. Seagram's appointment as Third Vice-President, and a photocopy of obituary from Seagram Spotlight, 1937.

Seagram Family

Seagram, Joseph Edward Frowde, 1903-1979: Speeches.

July 1954 issue of "The Bulletin," house organ of the Dominion Life Assurance Co., containing "A Proud and Important Occasion: Text of the President's Speech at the Cornerstone Laying Ceremony," by J.E.F. Seagram, illustrated with photographs. Also includes 1 audio cassette labelled "Frowde Seagram, Oct. 21, 1974."

Seagram Family

Seagram, Joseph Emm, 1841-1919.

Original ts. copies of four biographical essays taken from publications, photocopies of correspondence and ephemera relating to early Seagram business interests.

Seagram Family

Seagram, Joseph Emm, 1841-1919.

Contains correspondence from JEFS to W.H. Timmis, several biographical essays and articles, clippings, including Andrew Thomson's 1993 draft for the Dictionary of National Biography.

Seagram Family

Seagram Family: Genealogy.

Correspondence copies, clipping, photocopied genealogical chart in 2 pieces. Includes Hespeler, Warnock, Beck connection.

Seagram Family

MacLachlan Family: Portraits.

7 images, b&w photographs, mostly studio portraits. Subjects include Graham MacLachlan, James Sill MacLachlan (killed 1916), and a family portrait taken on the front porch of their home. Photographers include Kennedy, Guelph, and 1 portrait by Wm. Notman & Sons, Montreal.

Seagram Family

Seagram Family: Horse Racing.

21 images, b&w photographs and negatives, many oversize. Most are originals. Subjects include a Old Woodbine Racetrack, 1898, of Seagram horses, their jockeys and trainers. Includes one colour print taken from a painting.

Seagram Family

Seagram Family: Residences.

8 images, b&w photographs and negatives, copies and 5 originals. Subjects include Bratton House, 22 Willow St., Waterloo, a house on King St. S. lived in by E.F. Seagram from 1903-1919, and interior views of J.E.F. Seagram's home on Albert St. taken ca. 1982.

Seagram Family

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