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Seagram collection
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Waterloo Plant: Site History.

Some search results re distillery site: correspondence re Hespeler and Randall, instrument numbers obtained from the Registry Office, a partial list of early employees, one 1927 resolution re engagement of W.A. Lorimer as Secretary-Treasurer.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1918.

Evening Telegram, March 25, 1918, p. 16, original, negatives. This laminated page contains an advertisement from Ontario Quick Service Co., listing prices of whiskey, including Seagram products.

Joseph E. Seagram and Sons, Ltd.

Calendars: Seagram Distillers Corporation.

1947 calendar and accompanying set of six col. prints, also 1965 calendar, both containing reproductions of wildlife paintings from the copyrighted collection of the House of Seagram.

Joseph E. Seagram and Sons, Ltd.

Labels: V.O.

Contains identical original labels.

Joseph E. Seagram and Sons, Ltd.

Signs: Seagram's Soft Drinks, Limited.

Two pasteboard signs for Seagram's Dry Ginger Ale, from Seagram's Soft Drinks Limited, Preston Ontario. The signs are red, yellow and black, with a horse's head included.

Joseph E. Seagram and Sons, Ltd.

Miscellaneous: Patriotic poster.

World War Two anti-fascism poster issued by Imperial Chemical Industries Ltd., Toronto. Seagram conneection unknown.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Photographs

Series consists of photographs, negatives, slides, transparencies and other images relating to the distillery, its employees, its history, and also to the local area. File titles are for the most part as assigned by the Seagram Museum.

Joseph E. Seagram and Sons, Ltd.

Employees.

1 postcard of a family with a bottle of Seagram's Canadian Whiskey. The two men are identified as Harold Henrich and Jack Uttley.

Joseph E. Seagram and Sons, Ltd.

Employees.

Ca. 255 images, b&w and col., mostly snapshots. These are mounted on scrapbook pages with identifications and comments and chronicle emplyee activities in and out of the plant, including photos of employees at work, at parties, picnics and dinners, visitors, etc. Some images are lacking. Photographers include Hayes Advertising, Waterloo, and Ralf Lilge-Gren, Winnipeg.

Joseph E. Seagram and Sons, Ltd.

Employees.

150 images, b&w negatives and contact sheets, of employees and of the plant. Some are of items already in represented in the collection while some are unique in this format.

Joseph E. Seagram and Sons, Ltd.

Employees: Sports.

2 images, b&w photographs. One is a mounted team portrait with identifications: Seagram's Softball Team, Industrial Int. 'B' and 'C' Champions 1947," 2 copies. The other is an enlarged snapshot of a bowling team ca. 196?.

Joseph E. Seagram and Sons, Ltd.

"Thanks a million!" advertisement around 1934, showing some of Seagram brands.

File consists of 1 photograph of a Seagram's advertisement describing 4 products: Seagram's "V.O." blended Canadian whisky, Seagram's 7 Crown blended whiskey, Seagram's Crown blended whiskey, and Seagram's King Arthur Distilled London dry gin with sketches of the bottles. Title reads: "Thanks A Million! Seagram Sales are Breaking All Records". Message from Seagram-Distillers Corporation, Offices: New York titled: "Thanks America!...Thanks for the greatest 3 months' sales in Seagram history'.

Joseph E. Seagram and Sons, Ltd.

The Seagram family achievement association dinner, 1952.

File consists of 1 photograph of Samuel Bronfman and 8 other men dining at banquet table. Behind the table there is a United States flag and a hanging banner: "WELCOME Seagram family achievement association' on the wall. Photograph dated 4.21.1952. Photograph numbered '8'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Joseph E. Seagram and Sons, Ltd.

Hopewell Farms Co. Ltd., Waterloo, Ontario, Professor L.H. Shebeski (foreground) Chairman, Department of Plant Science, University of Manitoba discusses new resner grain.

File consists of 1 photograph of Professor L.H. Shebeski (foreground), Chairman, Department of Plant Science, University of Manitoba, standing in a field with W.H. Timmis with 6 men in background listening and taking notes. Verso reads: taken in 1961 for press release. Print no. 61-2061-4. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Hopewell Farms Co. Ltd., Waterloo, Ontario, Professor L.H. Shebeski (centre) Chairman, Department of Plant Science, University of Manitoba, Winnipeg.

File consists of 1 photograph of Professor L.H. Shebeski (centre), Chairman, Department of Plant Science, University of Manitoba, Winnipeg, standing in a field while holding grain along with 8 men who are listening and taking notes. Verso reads: taken in 1961 for press release. Print no. 61-2061-2. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Close-up view of Waterloo plant.

File consists of 1 aerial photograph of the Waterloo plant and surrounding area. Verso reads: taken in 1964. 1 extra print.

Joseph E. Seagram and Sons, Ltd.

Portrait of Mr. Samuel Bronfman.

File consists of 1 photograph of Mr. Samuel Bronfman. Verso reads: taken 1969 and used in the 1969-70 Annual Reports. Print no. 98119.

Joseph E. Seagram and Sons, Ltd.

Crest : the House of Seagram.

File consists of 1 photograph of the House of Seagram crest detailing 3 horses, Seagram's stylised font and 'integrity', 'craftmanship', and 'tradition'. Verso reads: taken 1970 for record purposes. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Demolition underway of warehouse no. 6.

File consists of 1 aerial photograph of demolition of distillery warehouse. Roof removed and inside framework visible. Verso reads: taken 1974.

Joseph E. Seagram and Sons, Ltd.

Waterloo: Liquor Merchants.

2 images, copy prints and negatives taken from old photographs. Includes one store interior and one delivery cart.

Joseph E. Seagram and Sons, Ltd.

Seagram family fonds.

The contents of these files were assembled by Seagram Museum Staff from a variety of sources, and consist of original documents, including clippings, correspondence, ephemera, estate records, photographs, scrapbooks, wills, etc. Some documents are photocopies. Wherever possible the original Seagram Museum accession number is included in the descriptions. As the materials were acquired from several sources, coverage is uneven. The largest group of materials centres around Joseph Edward Frowde Seagram, grandson of Joseph Emm Seagram, with lesser focus on his father, Edward Frowde, and grandparents, Joseph Emm Seagram and Stephanie Urbs. A few documents are present relating to the estate of Octavius Seagram, father of Joseph Emm, as well as wills and associated correspondence of Wiltshire Seagrams. Photographs of the McLachlan family of Guelph, Ont., of the Bland Family, and of Warnock family members are present, as is biographical material pertaining to the Hespeler family as well as to the Seagram family.

Seagram Family

Seagram, Edward Frowde, 1873-1937: Correspondence.

1 postcard from Flying Ace Louis Gertson. The card has faded badly, showing a barely perceptible biplane.
Date and Place from: Oct. 28, 1912 Chicago, Ill. To Seagram, Edward Frowde, Mr. From Gertson, Louis Notes: Postcard: Mississippi-Alabama Fair, Oct. 14 to 19-12 [blank]. Message: I have to thank you for having my name mentioned in the Waterloo paper. I just returned from the South and just got your letter. Will write you later.

Seagram Family

Seagram, Joseph Edward Frowde, 1903-1979: Correspondence

Seventy-six postcards addressed to J.E.F. Seagram, and four blank postcards. Most are from his mother with some from friends and other family members, and some are greeting-card postcards. Includes several military "On Active Service" and "Prisoner of War Mail" cards. Also of note is a blank postcard showing the old Tassie High School, Galt, as J.E. Seagram was educated at the Tassie school in the 1850's.

  • Date and Place from: Dec. 24, 1915 Toronto, Ont. To Seagram, P., Master From ?, Persis Notes: Postcard: This shows how Old Santa Will come down the flue When he comes Xmas eve with presents for you, col. Message: Best love from Persis
  • Date and Place from: Aug. 27, 1916 Toronto, Ont. To Seagram, Frowde, Master From Billings, Arthur Notes: Postcard: Field Service Post Card. Message: [message is indicated by selecting pre-printed text on back of card: I am quite well. Letter follows at first opportunity. I have received no letter from you.]
  • Date and Place from: March 3, 1919 Hot Springs, Va. To Seagram, Frowde, Mr. From Mother [Maclachlan, Edna Irvine?] Notes: Postcard: The Homestead Hotel, Tennis Court and Club House, Hot Springs, Va., col. Message: We are leaving here next Wednesday for Pinehurst, so write to "The Carolina" Pinehurst N.C. Rec'd your welcome letter.
  • Date and Place from: March 12, 1919 ? To Seagram, Frowde, Master From Mother [Maclachlan, Edna Irvine?] Notes: Postcard: Jefferson Hotel, Richmond, Va., col. Message: Leaving for Pinehurst tonight, [?] seven hours here, it's a quaint old place. Daddy feeling better. Will write later. Love from us both.
  • Date and Place from: March 16, 1919 Pinehurst, N.C. To Seagram, Frowde, Mr. From Mother [Maclachlan, Edna Irvine?] Notes: Postcard: 6th hole on No. 3, Pinehurst, N.C., col. Message: The weather is lovely today. It's like June. Daddy is out on the links & [?]. There are horse races. Rec'd yr. letter. Fondest love from both.
  • Date and Place from: March 26, 1919 Pinehurst, N.C. To Seagram, Frowde, Master From Mother [Maclachlan, Edna Irvine?] Notes: Postcard: Are [?] Mr. Thompson tonight. I wonder if it is necessary for me to write [?]. We expect to be home a week from Friday. It is very warm today.
  • Date and Place from: April 1, 1919 Atlantic City, N.J. To Seagram, Frowde, Mr. From ? Notes: Postcard: Bathing at Night, Atlantic City, N.J., col. Message: Sorry I couldn't find another foolish one for you [?]. But this is just to say cheero.
  • Date and Place from: April 1, 1919 Pinehurst, N.C. To Seagram, Frowde, Master From [Mother?] Notes: Postcard: "After Lunch". Pinehurst, N.C. Message: Leaving here Wed. for Baltimore & home by Sat. You would have my letter by now. Think you had better go to Aunties. Daddy is feeling better. Fondest love from us both.
  • Date and Place from: April 1, 1919 Atlantic City, N.J. To Seagram, Frowde, Master From ? Notes: Postcard: Net Haul. Young's Million Dollar Pier, Atlantic City, N.J., col. Message: We had a very stiff wind--but now calm, & sunshine.
  • Date and Place from: April 4, 1919 Baltimore, Maryland To Seagram, Frowde, Master From Mother [Maclachlan, Edna Irvine?] Notes: Postcard: Observatory and Earthworks, Camping Ground 1814, Patterson Park, Baltimore, Md., col. Message: This is a quaint old place. Arrived here this morning, will be home Sat. Daddy still in Pinehurst. Is playing in Golf Tournament on [?]. Hope you are well. Fondest Love Mother. Auntie is in Atlantic City.
  • Date and Place from: April 27, 1919 Atlantic City, N.J. To Seagram, Frowde, Mr. From Lang, Murph Notes: Postcard: On the Board Walk, Atlantic City, N.J., col. Message: Came down here last Friday. Have had a wonderful time but have to go back to school.
  • Date and Place from: Feb. 3, 1923 Buffalo, N.Y. To Seagram, J. E. F. From ? Notes: Postcard: Niagara Square and the Skyscraper District, Buffalo, N. Y., col. Message: Buffalo N.Y. Leaving in a few minutes for Washington. [?] had [?]. They could not get to Montreal. Her mother sprained her ankle. Will write when we arrive.
  • Date and Place from: 1923 Aberdeen, Scotland To Seagram, J. E. F. From [?], Elenor Notes: Postcard: If I was SHE I'd be crazy about ME, col. Message: Hope you are well & enjoyed French--like Scotland awfully terribly "behind the times" tho! We will be back in London on Sunday then go on to Paris!
  • Date and Place from: Feb. 11, 1923 Palm Beach, Fla. To Seagram, J. E. F. From Mother Notes: Postcard: I want you for my Valentine ..., col. Message: Why don't you write? If those [?] do not fit, there is another pair at home. Write to [?] for them.
  • Date and Place from: March 2, 1923 Palm Beach, Fla. To Seagram, J. E. F. From [Mother] Notes: Postcard: Afternoon Tea, Cocoanut Grove, Palm Beach, Fla., col. Message: Broadway Jone's orchestra plays here & it is wonderful. You would love the Tea dances. Daddy rec'd your letter. Mr. F. will send cheque, if not rec'd, write him. The [?] all write us. Hope you are well.
  • Date and Place from: March 4, 1923 Palm Beach, Fla. To Seagram, J. E. F. From Mother [Maclachlan, Edna] Notes: Postcard: The Royal Poinciana Grill, Palm Beach, Fla. Message: This is where Daddy & I dine frequently. The [?] are here so are having a great time. Played golf this afternoon at Hotel [?] a place near here where we motored out for lunch. Rec'd letter.
  • Date and Place from: April 3, 1923 s'Gravenhage, Holland To Seagram, J. E. F. From [?], Elenor Notes: Postcard: s'Gravenhage, b&w. Have been enjoying Holland awfully--we are staying at the Hague but have been to Rotterdam, Amsterdam etc. The Dutch are very quiet and there's no gay life, I can tell you. We leave for Brussels on Thursday. Hope you can come over to Eng. this summer.
  • Date and Place from: July 8, 1923 Waterloo, Belgium To Seagram, J. E. F. From [?], Elenor Notes: Postcard: Waterloo Farm of the Haie-Sainte, b&w. Message: Motored out here today, it's very interesting. You see the place where the battle of Waterloo was fought and heaps of relics etc. Brussels is very nice. I like it awfully. Love Elenor.
  • Date and Place from: July 10, 1923 Brussels To Seagram, Jeff, Mr. From ? Notes: Postcard: Bruxelles. Manneken-Pis. Refroidissement inattendu, col. Message: Some of the different sights we are seeing.
  • Date and Place from: Aug. 10, 1923 Glasgow, Scotland To Seagram, J. E. Frowde From [Mother] Notes: Postcard: The Cathedral, Glasgow, col. Message: We sent you a cable just after arriving. Many, many happy returns of the day. Sorry are not with you.
  • Date and Place from: Aug. 11, 1923 Glasgow, Scotland To Seagram, J. E. F. From Mother [Maclachlan, Edna Irvine] Notes: Postcard: Fourth Forth Bridge at Aberfoyle, col. Message: On our way to Edinburgh. London tomorrow. Have had a lovely Scottish trip.
  • Date and Place from: Aug. 19, 1923 Paris, France To Seagram, J. E. F. From Mother [Maclachlan, Edna Irvine] Notes: Postcard: Paris Pantheon et Place Medicis, col. Message: Time is flying. Will look [?] home. Paris is lovely. Do not blame Elenor for liking it. Weather is fine & warm.
  • Date and Place from: Aug. 19, 1923 Paris, France To Seagram, J. E. F. From Mother Notes: Postcard: Paris--Hotel des Invalides ..., b&w. Message: Please keep this card for me. E. & I saw this car today. E. has been here 3 times. She is an excellent guide.
  • Date and Place from: Aug. 8, 1923 [Scotland] To Seagram, J. E. F. From Mother Notes: Postcard: Deer on the Scottish Moor. "Suspicion.", b&w. Message: Hope to find a letter from you when we get back to London Sun. evening. hope you are enjoying French. We are really having a lovely trip. This is a summer resort in the Highlands.
  • Date and Place from: Aug. 28, 1923 Paris, France To Seagram, J. E. F. From Paris, France Notes: Postcard: Palais de Fontainebleau ..., b&w. Message: Hotel [?] Paris. Spent a very delightful day here. The Palais is magnificent. The [?] of France surrounded themselves with all beautiful things. France is enthralling, so much beauty everywhere, flowers, pictures, statuary etc. Went to [?] Gallery & gardens & parthenon & St. [?] Sat.
  • Date and Place from: Jan. 23, 1924 Pinehurst, N.C. To Seagram, J. E. F. From [?], Elenor Notes: Postcard: Course 2--11th Green, Pinehurst, N.C., col. Message: We are enjoying Pinehurst very much--although so far there are not many people here. Today we are going to the Races--they are awfully amusing here, you would love to see them--[we?] got your letter this morning, hope you are well.
  • Date and Place from: Feb. 4, 1924 Camden, S. C. To Seagram, J. E. F. From Mother [Maclachlan, Edna Irvine?] Notes: Postcard: Court Inn. Camden, S. C., col. Message: Elenor, [?] & I motoring to Fla. Left P. 2:30 arrived 5:30. This is a quaint old place, and such a pretty town. Daddy goes by train Wed.
  • Date and Place from: Feb. 20, 1924 West Palm Beach, Fla. To Seagram, J. E. F. From Mother [Maclachlan, Edna Irvine] Notes: Postcard: Alligator Bait, Florida, col. Message: Daddy rec'd your letter today, is writing. Very warm here and shall be glad to get back to Pinehurst. Going to Miami Sat. to see polo. Hope you are well. Write soon.
  • Date and Place from: March 13, 1924. Southern Pines, N.C. To Seagram, J. E. F. From [Mother] Notes: Postcard: Lounge, Country Club. Pinehurst, N. C., col. Message: Looking for letter. Heard from Uncle G.--Marjorie is with us. Go to see [?] when she gets home & hear all the news. This is the Golf Club, lovely isn't it? Elenor is riding, the horses are very good here.
  • Date and Place from: March 21, 1924 [N.C.] To Seagram, J. E. F. From [Mother] Notes: Postcard: Turkey Looks Good to Mammy, col. Message: Uncle [?] & Aunt G. are with us for [the dep.?]. Hope you are well & comfortably settled. [?] has returned. We missed her awfully. Hope you will do well in your work with [R.J.?].
  • Date and Place from: April 6, 1924 Pinehurst, N.C. To Seagram, J. E. F. From [Mother] Notes: Postcard: Cotton Picking Time. Southern Pines, N.C., col. Message: The Needles. Looked for letter Sat. Hope you are well. Had a lot of rain lately. Very warm today. The [?] are here, also Thompson's of St. John. [Eric?] T. has a moving picture camera. Showing them at our house [?].
  • Date and Place from: June 5, 1924 Toronto, Ont. To Seagram, Jeff, Mr. From ? Notes: Postcard: University Avenue, Toronto, Canada, col. Message: Just a line to let you know that Toronto was reached without any mishaps. Had a wonderful time at Kingston last eve. Actual running time 11 hrs.--Montreal to Kingston (2-8) 6 hrs. Kingston to Toronto (4-9) 5 hrs. Hardly 72 miles per hour but not bad. [B?].
  • Date and Place from: June 6, 1924 France To Seagram, J. E. F. From [?], Duncan Notes: Postcard: Cauterets. - Vue Generale., b&w. Message: Here we are in the heart of the Pyrenees. Left Biarritz this morning & got here at 4:30 this aft. & then took a walk up this gorgeous valley. The price of everything over here is ridiculously low. The other night Dad & I dined well, put the car in garage, slept in a good room & had breakfast--all for $2.82! Pretty soft with the franc at 6 cents. Regards to your Mother & Father & Elenor.
  • Date and Place from: July 12, 1924 France To Seagram, J. E. F. From [?], Duncan Notes: Postcard: Frontiere Franco-Suisse ..., b&w. Message: We have been through the Pyrenees, Italy, Switzerland & now are finishing a loop through Haute Savoie by Aixles-Bains. I hear from Mother that you have been out on the [attendee?] car. I was delighted to hear that it went so well. We will be in Paris again in a couple of days after seeing some of the War Area. Paris is fine this year! Sorry you're not over. We have had the most perfect weather all through this trip--not one day's rain! Drop me a line to the Bank of Monteal, Waterloo Place, London. Regards to your Mother & Father & Elenor.
  • Date and Place from: Aug. 7, 1924 Belgium To Seagram, J. E. F., Master From [?], Johnny, Robby, Alex Notes: Postcard: Bruxelles, Place Royale, b&w. Message: Congratulations! Who is the lucky damsel. Charlie informs us your pin has gone west (or is it east?) Has [DIGIT?] passed out yet? We hear that another "Redstone" has bit the dust. House-boat parties have been the ruination of many a good man.
  • Date and Place from: Feb. 15, 1925 Savanah, Ga. To Seagram, J. E. F. From Mother [Maclachlan, Edna Irvine] Notes: Postcard: Pennsylvania Station, New York City, col. Message: Just on our way. Weather lovely here.
  • Date and Place from: Feb. 21, 1925 Palm Beach, Fla. To Seagram, J. E. F. From Mother [Maclachlan, Edna Irvine] Notes: Postcard: Dining Room, Royal Poinciana Hotel, Palm Beach, Fla., col. Message: Are looking for a letter, hope you had a good weekend in Montreal also in Hamilton. Mrs. Cornwall whose [?] are Ann Arbor [?] is here, had tea with her Fri. Going to Miami Tues. hear it is a very fine track.
  • Date and Place from: March 6, 1925 Palm Beach, Fla. To Seagram, J. E. F. From Mother [Maclachlan, Edna Irvine] Notes: Postcard: Whitehall, Palm Beach, Florida, col. Message: This is the Flagler home, now used as a Club, beautiful place. I am still waiting for a letter. Hope you enjoyed M. [?] is ancient history.
  • Date and Place from: March 16, 1925 Jacksonville, Fla. To Seagram, J. E. F. From Mother [Maclachlan, Edna Irvine] Notes: Postcard: Timuquana Golf Club, Putting Green, Jacksonville, Fla., col. Message: These Southern cities all have beautiful golf courses. [?] can play the year around. This is a busy place. All trains for all parts of the state leave here.
  • Date and Place from: March 16, 1925 Jacksonville, Fla. To Seagram, J. E. F. From Mother Notes: Postcard: Entrance to Breakfast Room, Everglades Club, Palm Beach, Florida, col. Message: [?]. This is the most beautiful place. We have been here quite often and next year if we come Daddy intends to join. Hope you are well.
  • Date and Place from: April 21, 1925 Baltimore, Maryland To Seagram, J. E. F. From Mother Notes: Postcard: Bridge over Stony Run, near Druid Hill Park, Baltimore, Md., col. Message: Rec'd your welcome letter at arrival, glad to know all is well. "Digit" also ran today. Great crowd at track and very good racing. Going to P. Saturday.
  • Date and Place from: April 23, 1925 Baltimore, Maryland To Seagram, J. E. F. From [Mother] Notes: Postcard: Hotel Belvedere, Baltimore, Md., col. Message: "Scoope" first yesterday "Edisto" second. Very good racing. Will telegraph when to expect us. Hope all are well.
  • Date and Place from: Oct. 16, 1925 Baltimore, Maryland To Seagram, J. E. Frowde, Mr. From [?], Reg and John Notes: Postcard: Pimlico Race Track, near Baltimore, Md., col. Message: Digit did not run at all today. Hope you had a nice time down East and that everything went off well. Doing pretty well especially yesterday.
  • Date and Place from: Nov. 15, 1925 Monaco To Seagram, J. E. F. From [?], Duncan Notes: Postcard: Monaco. L'interieur du Port, le Rocher et la Condamine, col. Message: After a week on the road we got this far a couple of days ago and are leaving for the Italian end of the trip in the morning. Had an extraordinary run of luck for me last night & nearly bust the works--net profit =25f! Drop me a line to Paris sometime.
  • Date and Place from: Nov. 20, 1925 Vancouver, B.C. To Seagram, J. E., Mr. From [?], Leo Notes: Postcard: Siwash Rock, Stanley Park, Vancouver, B. C., col. Message: Am having nice trip but the tremendous distances get monotonous at times.
  • Date and Place from: Nov. 24, 1925 Italy To Seagram, J. E. F., Mr. From [?], Duncan Notes: Postcard: Firenze. Seala del Palazzo del Podesta, col. Message: We are spending 5 days here on our way to Pisa, Genoa & Monte C. again & then on to St. Raphael for a few days' rest & golf. The Mercer is going finely after I had the gear-box dismantled for new washers in the Isotta works in Milan. The Isotta is going to be a [?] all right. Guffie old bean these Italians beat the world for cars. The Lancia Lambala is a car I recommend for your serious consideration! The Alfa-Romeo too! How go your affairs? Best of luck, old man.
  • Date and Place from: Dec. 19, 1925 France To Seagram, J. E. F. From [?], Duncan Notes: Postcard: Menton. View taken from through [olive trees], col. Message: I haven't heard from you for so long that I am beginning to fear that all is not well with you. How goes it? We are going up to Chamomix for a few days' skiing etc. & coming back on the 20th of Jan. on the Aquitaria. Keep things moving is my advice--stop still & others go by!
  • Date and Place from: Dec. 31, 1925 France To Seagram, J. E. F. From [?], Duncan Notes: Postcard: Menton. La Promenade du Midi, col. Message: How goes the battle? We are to be here till the 10th & then going up to Paris & home on the 20th Jan. on the Aquitaria. It is wonderful warm sunny weather now--we are not looking forward to snow & ice again--but will be glad to get back!
  • Date and Place from: April 7, 1926 Hamilton, Ont. To Seagram, J. E. F. From Hamfson, Buster Notes: Postcard: Normal School and Strathcona Public School, Hamilton, Ontario, Canada, col. Message: Hope to be in Kitchener Waterloo etc. Tuesday night or Wednesday. Hope to see you.
  • Date and Place from: Aug. 15, 1926 Saratoga Springs, N.Y. To Seagram, Frowde, Mr. From Bricker, Bill Notes: Postcard: The Club House, Race Track, Saratoga Springs, N.Y., col. Message: Sorry you could not be here in my place. Leaving for Montreal in the morning.
  • Date and Place from: Aug. 16, 1926 Saratoga Springs, N.Y. To Seagram, J. E., Mr. From Rubert, Florence Notes: Postcard: Italian Rose Garden, City Park, Saratoga Springs, N.Y., col. Message: Please forgive my negligence--I have been so busy. Will attend to sending your "snaps" during Sept., because I wanted you to have as many as I could spare of my old ones too.
  • Date and Place from: April 12, 1927 Pinehurst, N.C. To Seagram, J. E. F. From ? Notes: Postcard: Course No. 3, Clock Green and Shelter, Pinehurst, N. C., col. Message: Wish you were down here Frowde to have the splendid golf. I wonder if you have been out to Bridgeport yet. We will be home very soon now. We are having a fine time. P. P. S. Leaving here Sunday night--will be home Tuesday.
  • Date and Place from: Aug. 21, 1927 Guelph, Ont. To Seagram, J. E. Frowde From ? Notes: Postcard: Guelph Centennial St. [?] Church, b&w. Message: So glad to get your nice letter and to hear you had such a pleasant visit to Saratoga, it must be a charming place just now. You will soon have the family home from [?] as August is almost over the summer has passed so quickly--hoping to see you soon--with much love in which Uncle Ivan writes with me.
  • Date and Place from: Feb. 26, 1928 Habana, Cuba To Seagram, J. E., Mr. From Newton, Iney & Dorr Notes: Postcard: Growing Tobacco, Cuba, col. Message: Wish you could be here too. The races are poor but everything else more than makes it up. Mr. Wilson & Marian are here.
  • Date and Place from: Feb. 14, 1944 Germany To Seagram, J. E. F., Mr. and Mrs. From Pirie, [Git?] Notes: Postcard: On Active Service, b&w. Message: Many thanks. Parcel recived 28/1/44.
  • Date and Place from: Feb. 9, 1944 Germany To Seagram, E. F., Mr. and Mrs. From Southam, W. W., Brig. Notes: Postcard: On Active Service, b&w. Message: Many thanks for 1000 Sweet Caporals.
  • Date and Place from: Oct. 23, 1944 Germany To Seagram, J. E. F., Mr. From Pirie, [Git?] Notes: Postcard: Prisoner of War Mail, b&w. Message: Many thanks.
  • Date and Place from: Oct. 23, 1944 Germany To Seagram, J. E. F. From Southam, W. W., Brig. Notes: Postcard: Prisoner of War Mail, b&w. Message: Many thanks for 1000 Sweet Caporals.
  • Date and Place from: March 28, 1923 Pinehurst, N.C. To Seagram, J. E. F. From Mother Notes: Postcard: Mid-Pines Country Club, "Knollwood." Southern Pines, N. C., col. Message: We had tea this afternoon at this club, it is lovely. It is just 6 mls. from Pinehurst. People spend the winter here. All the pro. golfers are here. [?], Kirk Wood, French, etc. Hope you are well.
  • Date and Place from: Feb. 26, ? Palm Beach, Fla. To Seagram, J. E. F. From [Mother] Notes: Postcard: Bathing Casino, Palm Beach, Fla., col. Message: We are still in P. B. Spent Tues. at Miami, races very good. Saw the [?]. Hope you enjoyed Montreal. You might write when time affords.
  • Date and Place from: March 14, ? Jacksonville, Fla. To Seagram, J. E. From [?], Elenor Notes: Postcard: Forsyth St. W. from Main, Jacksonville, Fla., col. Message: Do let me know how you enjoyed your visit in S. C.--much cooler up here. Afraid we will find Pinehurst awfully cold. Dad got $50 for your suit!
  • Date and Place from: March 19, ? Pinehurst, N. C. To Seagram, J. E. F. From [Mother] Notes: Postcard: After the Chase. Southern Pines, N. C., col. Two huge hotels the Breakers & the P. B. H. were burned last night. Knew people at both. We rented a car, which E. is driving. "Eric" is here with a wonderful [?] on 2 [?] races. Write to me.
  • Date and Place from: March 25, ? Pinehurst, N. C. To Seagram, J. E. F. From [Mother] Notes: Postcard: Early Springtime and good Roads with Dogwood in bloom. Southern Pines, N. C., col. Message: Aunt Dorothy's brother Gibson Pearson died very suddenly on Thurs. in Costa Rica. Terribly sad coming so soon after her mother's death. Hope to get a letter soon.
  • Date and Place from: March 26, ? Pinehurst, N. C. To Seagram, J. E. F. From Mother Notes: Postcard: After the Chase. Southern Pines, N. C., col. Message: Very warm today so I think it is time we were thinking of home. Expected to hear from you direct. Hope you are well. Elenor & Daddy both well and the latter playing lots of golf.
  • Date and Place from: March 30, ? Pinehurst, N. C. To Seagram, J. E. F. From [?], Elenor Notes: Postcard: In the Pine Grove. Pinehurst, N. C., col. Message: Still here enjoying fine weather--and seeing very good golf. You would love the riding here also the polo--I am going to play this week, or at least try my hand at it!!! Hope you are well.
  • Date and Place from: April 1, ? Pinehurst, N. C. To Seagram, J. E. F. From Mother Notes: Postcard: "After Lunch" Pinehurst, N. C., col. Message: Cannot understand why all the cars are out of commission. Hope you are all enjoying yourselves. Mr. Scholfield & Muriel are here. Play golf with them every day. [?] writing.
  • Date and Place from: April 3, ? Pinehurst, N. C. To Seagram, J. E. F. From Mother Notes: Postcard: Hunters leaving Highland Pines Inn. Souther Pines, N. C., col. Message: Very good horse show today & tomorrow. These hounds were on exhibition. Hope you are well. Write soon & tell me what you are doing. Played 18 holes today.
  • Date and Place from: April 21, ? Pinehurst, N. C. To Seagram, J. E. F. From Mother Notes: Postcard: Moonshine Still. Greetings from Southern Pines, No. C., col. Message: "The Needes". This is how it is done down here. Where did you spend Easter Sun. and how is the eye, better I hope. We leave May 1st Thursday. When do you expect to be home?
  • Date and Place from: July 27, ? England To Seagram, J. E. Frowde From [?], Elenor Notes: Postcard: Bath Abbey and Empire Hotel, b&w. Message: You can see the Abbey in the distance were the "frowde" is buried. We saw it today. Bath is awfully nice and very pretty. We saw Dr. Collins a cousin of Daddies this afternoon & he is very nice.
  • Date and Place from: Aug. 2, ? Edinburgh, Scotland To Seagram, J. E. F. From Mother Notes: Postcard: Princes St. from N. British Hotel looking W. Edinburgh, col. Message: As I write I am looking out over this very view, it is beautiful. Have not heard from you? Hope you are well.
  • Date and Place from: n.d. s.l. To Unknown From ? Notes: Postcard: The Old Tassie High School, Galt, Ontario, b&w. Message: blank
  • Date and Place from: n.d. Havana, Cuba To Seagram, J. E. F., Mr. From Rubert, F. I. Notes: Postcard: Watch Tower, Cabana Fortress, across the Bay from Havana, Cuba, col. Message: Just to let you know I have not forgotten my promise, & when we do get down to real living & not in a trunk, I will send you the pictures surely. Having a great time here. going back to Miami next week.
  • Date and Place from: n.d. s.l. To Unknown From ? Notes: Postcard: Thousand Islands, b&w. Message: blank
  • Date and Place from: n.d. s.l. To Unknown From ? Notes: Postcard: The Highlands, b&w. Message: blank
  • Date and Place from: n.d. s.l. To Seagram, J. E., Mr. From [?], Di Notes: Postcard: Air View over Muskoka Lakes, b&w. Message: How are you? This is just a note to ask you to bring a star weekly up. This weeks as they are rationed up here and we can't get them. I am reading a story in it. Hope to see you soon.
  • Date and Place from: n.d. s.l. To [Seagram, J. E. F.] From Mother Notes: Postcard: [large house, b&w]. Message: Dr. Frowde, this is our Southern house, it is very comfortable and pretty. Ailsie & E. seem to be enjoying themselves. Today we saw a polo game & lots [?] races.
  • Date and Place from: n.d. s.l. To Seagram, Frowde, Master From ? Notes: Postcard: To My Valentine, col. Message: blank
  • Date and Place from: n.d. [New York] To Seagram, J. E. F. From Mother Notes: Postcard: Herald Square, Broadway and Sixth Avenue, New York City, col. Message: Rec'd your telegram today. Am sure you are busy with ex. & hope you do well. Am looking forward to seeing you [?] of May or earlier.
  • Date and Place from: n.d. s.l. To Unknown From ? Notes: Postcard: Race Track, Havana, Cuba, col. Message: blank
  • Date and Place from: n.d. Oslo, Norway To Seagram, J. E. F., Mr. and Mrs. From [?], Annie Notes: Postcard: Felors hytte pa Rutenjetje, b&w. Message: We skied up to this hut today and then up the mountains it is really perfect here--and the Laurentians are going to look like aunt hills to us after these mountains. We are sitting in the bar drinking brandy out of a Seagram's bottle. Crown Royal at that--what a sin! But what can we do. The skiing is wonderful and Annie is getting to be quite a [?]. Best regards to you all [?] [?].

Seagram Family

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook.

Clippings and a few photographs relating to Seagram family and interests, including Edward F. and J.E.F. Seagram, Seagram Co., whiskey, distilling, horse racing, sports including golfing, hockey, rugby, social events, and politics. Of special interest are reports of the wedding of J.E.F.S., report on the opening of the Westmount Golf and Country Club in 1935 [?], and 1935 photographs of the Bill Bee farm, which was a horse-breeding farm.

Seagram Family

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 3, May 1933-Oct. 1936 [i.e. 1929-1936].

Clippings, ephemera relating to Seagram family and interests, including the Seagram Co. and lawsuits, horse racing, social events such as weddings, sports such as golf, 48th Highlanders, Muskoka Lakes, boating, and ephemera related to the Muskoka Lakes Association, "1936 Forty Third Annual Regatta and Dance" programme.

Seagram Family

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 11, Jan. 1951 to Apr. 1952.

Clippings, correspondence and ephemera relating to Seagram family and interests, including horse racing, golf, social events, 48th Highlanders of Canada, Upper Canada College. Local reporting includes items on Dominion Life and hockey, Includes correspondence from T.O. Seagram, Dec. 17, 1950, Bathampton House, Wilts. in a card hand-painted by S. Seagram.

Seagram Family

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 15, Aug. 1958-July 1960.

Clippings and ephemera relating to Seagram family and interests, including horse racing, including the 100th running of the Queen's Plate, Visit of Quuen Elizabeth and Prince Phillip in 1959, golf, social events, 48th Highlanders of Canada and Seagram business interests including Canbar. Local reporting includes items on Hopewell Farm.

Seagram Family

Seagram, Joseph Edward Frowde, 1903-1979: Speeches.

July 1954 issue of "The Bulletin," house organ of the Dominion Life Assurance Co., containing "A Proud and Important Occasion: Text of the President's Speech at the Cornerstone Laying Ceremony," by J.E.F. Seagram, illustrated with photographs. Also includes 1 audio cassette labelled "Frowde Seagram, Oct. 21, 1974."

Seagram Family

Seagram Family: Horse Racing: Lithographs and Prints.

One lithograph and two numbered prints depicting horses:

  • "Joseph E. Seagram's Queen's and King's Plate Winners," by A.H. Hider (1870-1952) published 1906. 1 col. lithograph, 11 copies in total, one 54 x 81 cm, the rest 40 x 60 cm.
  • "Jolly Roger," F.H. Voss, Pinxt N.Y.: Published at the Sign of the Golden Head, 1934. Plate 4. Col. print, 45 x 59 cm, number 156 of 260, signed in pencil by F.H. Voss.
  • "Sun Beau," F.H. Voss, Pinxt N.Y.: Published at the Sign of the Golden Head, 1934. Plate 4. Col. print, 45 x 59 cm, number 142 of 260, signed in pencil by F.H. Voss.

Seagram Family

Warnock, Adam: Portrait.

1 images, b&w photographs and negatives. These are copy prints of the Adam Warnock portrait which hangs at Gore Mutual Life, Cambridge.

Seagram Family

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