File consists of 1 photograph of front of sealed Seagram's No. 83 Pure Rye whiskey bottle.

File consists of 1 photograph of street-level view of plant's bottling building and warehouses in front of reservoir. Recto: photograph labelled 'A'. Verso reads: taken for record & insurance purposes. No extra prints.

File consists of 1 photograph of street-level view of 3 plant warehouses. Recto: photograph labelled 'B'. Verso reads: taken for record & insurance purposes. No extra prints.

File consists of 1 photograph of a street-level view of plant's grain elevator, dryer and spray buildings. Recto: photograph labelled 'A'. Verso reads: taken for record & insurance purposes. No extra prints.

File consists of 1 photograph of a street-level view of plant's bottling building. Recto: photograph labelled 'B'. Verso reads: taken for record & insurance purposes. No extra prints.

File consists of 1 photograph of a street-level view of brick warehouse and office building.

Recto: photograph labelled 'A'. Verso reads: taken for record & insurance purposes. No extra prints.

File consists of 1 photograph of a street-level view of brick buildings. Recto: photograph labelled 'B'. Verso reads: taken for record & insurance purposes. No extra prints.

File consists of 1 photograph of street-level side view of brick office building. Recto: photograph labelled 'A'. Verso reads: taken for record & insurance purposes. No extra prints.

File consists of 1 photograph of a street-level view of plant warehouses. Recto: photograph labelled 'B'. Verso reads: taken for record & insurance purposes. No extra prints.

File consists of 1 photograph of street-level view of front of main office building. Recto: photograph labelled 'A'. Verso reads: taken for record & insurance purposes. No extra prints.

File consists of 1 photograph of street-level view of plant. Recto: photograph labelled 'B'. Verso reads: taken for record & insurance purposes. No extra prints.

File consists of 1 photograph of front of sealed Seagram's rye whiskey bottle beside its rectangular outer box.

File consists of 1 photograph of street-level view of plant. Recto: photograph labelled 'B'. Verso reads: taken for record & insurance purposes. No extra prints.

File consists of 1 photograph of street-level view of plant, including railway tracks. Recto: photograph labelled 'A'. Verso reads: taken for record & insurance purposes. No extra prints.

File consists of 1 photograph of sealed Seagram's King's Plate whiskey bottle. Verso reads: taken July 1971 for record purposes. No extra prints.

File consists of 1 photograph of Mr. Samuel Bronfman standing in front of a table while holding a microphone. Verso reads: taken for record purposes. No extra prints.

File consists of 1 photograph of Mr. Samuel Bronfman standing at a black podium on a wooden platform with men and whiskey barrels in background. Photograph dated 4.21.1952. Photograph numbered '1'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

File consists of 1 photograph of Mr. Samuel Bronfman and Mr. Victor Fischel kneeling on either side of whiskey barrel. Photograph dated 4.21.1952. Photograph numbered '2'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

File consists of 1 photograph of Mr. Samuel Bronfman and Mr. Victor Fischel kneeling on either side of whiskey barrel. Photograph dated 4.21.1952. Photograph numbered '4'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

File consists of 1 photograph of Mr. Samuel Bronfman and Mr. Victor Fischel sitting, along with three other men. Behind the row of 5 men 'WELCOME Seagram family achievement association' banner hangs on the wall. Photograph dated 4.21.1952. Photograph numbered '5'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

File consists of 1 photograph of Mr. Samuel Bronfman sitting at a table and listening to speaker. Photograph dated 4.21.1952. Photograph numbered '6'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

File consists of 1 photograph of Mr. Samuel Bronfman sitting at a table and listening to speaker. Photograph dated 4.21.1952. Photograph numbered '7'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

File consists of 1 photograph of the front of empty, capless Seagram's No. 83 Pure Rye whiskey bottle.

File consists of 1 photograph of Samuel Bronfman and 8 other men dining at banquet table. Behind the table there is a United States flag and a hanging banner: "WELCOME Seagram family achievement association' on the wall. Photograph dated 4.21.1952. Photograph numbered '8'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

File consists of 1 aerial photograph of the Joseph E. Seagram Plant and surrounding area. Verso reads: taken for record purposes. Used in the Kitchener-Waterloo Record.

File consists of 1 photograph of M.M. Schneckenburger, J.M. McAvity, Leo Whitney, Charles Bronfman, and J.E. Frowde Seagram unveiling a plaque in front of the Waterloo plant.

File consists of 1 photograph transparency of an aerial view of the Waterloo plant.

File consists of 1 group photograph of Charles Bronfman and men and women in front of the Waterloo plant during the Canadian national sales convention.

File consists of 1 photograph of Gold Cup trophy with Seagram crest on front and beaver figure on side. Beside trophy is open Royal Canadian Golf Association Open Championship Record scroll. Trophy reads: "Canadian Open Golf Championship for Annual Competition".

File consists of 1 aerial photograph of four white cattle barns and surrounding area. Verso reads: taken in 1960 for record purposes. No extra prints.

File consists of 1 aerial photograph of four white cattle barns and surrounding area. Verso reads: taken in 1960 for record purposes. No extra prints.

File consists of 1 photograph of sealed Seagram's imported V.O. Canadian whiskey bottle beside two full glasses of whiskey. Verso reads: taken in 1961 for reproduction purposes for the Export V.O. brochure. Print no. 63060. No extra prints.

File consists of 1 photograph of Urbin Snyder, farmer, smiling and wearing a plaid cap and denim overalls. Verso reads: taken in 1961 for press release. Print no. 61-2061-32. No extra prints.

File consists of 1 photograph of front of clear glass "Ye Olde Towne" gin bottle.

File consists of 1 side view photograph of a pen of cows eating from trough. Verso reads: taken in 1961 for press release. Print no. 61-2061-18. No extra prints.

File consists of 1 head on view photograph of a pen of cows eating from a trough. Verso reads: taken in 1961 for press release. Print no. 61-2061-18. No extra prints.

File consists of 1 photograph of 8 men standing in front of a pen of cows. Verso reads: taken in 1961 for press release. Print no. 61-2061-18. No extra prints.

File consists of 1 close-up photograph of Resner grain. Verso reads: taken in 1961 for press release. Print no. 61-2061-13. No extra prints.

File consists of 1 photograph of Professor L.H. Shebeski (foreground), Chairman, Department of Plant Science, University of Manitoba, standing in a field with W.H. Timmis with 6 men in background listening and taking notes. Verso reads: taken in 1961 for press release. Print no. 61-2061-4. No extra prints.

File consists of 1 photograph of Professor L.H. Shebeski (centre), Chairman, Department of Plant Science, University of Manitoba, Winnipeg, standing in a field while holding grain along with 8 men who are listening and taking notes. Verso reads: taken in 1961 for press release. Print no. 61-2061-2. No extra prints.

File consists of 1 photograph of Mr. Samuel Bronfman in a black and white suit, walking with a black book under arm. Verso reads: taken in 1961 for record purposes. Print no. 4037-5.

File consists of l photograph of Mr. Samuel Bronfman, seated at table with beverage glasses, between his two sons. Art mural on back wall is of stylised distillation equipment. Verso reads: taken in 1962.

File consists of 1 aerial photograph of front of Waterloo plant and surrounding area. Verso reads: taken in 1963. 10 extra prints.

File consists of 1 photograph of promotional display for Seagram's V.O. Imported Canadian whisky with Seagram's logo, cut-out of whisky bottle and two glasses, and fishing scene with three vertically hanging fish pictures of a steelhead trout, a brook trout, and a small mouth black bass. Displays slogan: "Known by the Company it Keeps". Verso reads: taken in 1963 for record purposes.

File consists of 1 photograph of 2 women posing for the camera while working on bottling line.

File consists of 1 aerial photograph of the Waterloo plant and surrounding area. Verso reads: taken in 1964. 1 extra print.

File consists of 1 aerial photograph of the Breslau plant and surrounding area. Verso reads: taken in 1964. 1 extra print.

File consists of 1 photograph of the original wooden Seagram distillery door with overdoor and two three-paned rectangular windows on either side and two light fixtures. Brick building almost completely covered with ivy.

File consists of 1 aerial photograph of Waterloo plant and surrounding area. Verso reads: taken December 13, 195. Negative no. 941. 1 extra print.

File consists of 1 photograph of close-up view of warehouse construction site. Framework visible. Verso reads: taken April 8, 1965 for record purposes. No extra prints.

File consists of 1 photograph of warehouse construction site. Framework visible. Verso reads: taken April 8, 1965 for record purposes. No extra prints.

File consists of 1 photograph of angled-view of warehouse construction site. Framework visible. Verso reads: taken April 8, 1965 for record purposes. No extra prints.

File consists of 1 photograph of warehouse construction site. Framework visible. Verso reads: taken April 20, 1965 for record purposes. Print no. 816. No extra prints.

File consists of 1 photograph of warehouse construction site. Framework visible, side paneling begun. Verso reads: taken April 27, 1965 for record purposes. Print no. 837. No extra prints.

File consists of 1 photograph of warehouse construction site. Foundation visible. Verso reads: print no. 918. Taken May 25, 1965 for record purposes. No extra prints.

File consists of 1 Polaroid photograph of Seagram distillery front.

File consists of 1 photograph of warehouse construction site. Foundation and partial framework visible. Verso reads: print no. 923. Taken May 31, 1965 for record purposes. No extra prints.

File consists of 1 photograph of warehouse construction site. Foundation and partial framework visible. Verso reads: print no. 948. Taken June 7, 1965 for record purposes. No extra prints.

File consists of 1 photograph of warehouse construction site. Foundation and partial framework visible. Verso reads: print no. 974. Taken June 14, 1965 for record purposes. No extra prints.

File consists of 1 photograph of warehouse construction site. Foundation and partial framework visible. Verso reads: taken June 21, 1965 for record purposes. Print no. 993. No extra prints.

File consists of 1 photograph of warehouse construction site. Foundation and partial framework visible. Verso reads: taken June 28, 1965 for record purposes. Print no. 1018. No extra prints.

File consists of 1 photograph of the Case bond warehouse construction site in Waterloo, Ontario. Verso reads: taken April 1965 for record purposes. No extra prints.

Photograph of the Case bond warehouse construction site.

Verso reads: taken April 1965 for record purposes. No extra prints.

File consists of 1 aerial photograph of the case bond warehouse foundation laying. Verso reads: taken April 1965 for record purposes. Print no. 815-1. No extra prints.

File consists of 1 aerial photograph of the case bond warehouse foundation laying. Verso reads: taken April 1965 for record purposes. Print no. 815-4. No extra prints.

File consists of 1 aerial photograph of the case bond warehouse foundation laying. Verso reads: taken April 1965 for record purposes. Print no. 836. No extra prints.

Ca. 55 images, b&w and col., photographs and negatives, unidentified as to location and/or purpose. Includes some of coopering, some of other distilleries, some of whiskey ephemera.

13 images, b&w and col., including negatives and col. prints. Includes Russell Theil with horses at firehall; Bowman House, which became the Waterloo Hotel; an early depiction of Waterloo in 1857; bandstand; negatives of a Berlin and Waterloo Electric Railway car; 2 prints and a sheet of contacts of the 1966 UW Homecoming Parade, which featured a float entitled "Coming Thru the Rye," with a birthday cake constructed with Seagram 5 Star bottles. These last were by Colurychrome.

14 images, b&w prints taken from old photographs. Includes list of identifications; not all images listed are present. Includes Seagram home built ca. 1860, and other prints with a Seagram connection.

13 images, b&w oversize prints taken from old photographs, published in 1957 and 1982 anniversary editions of the Waterloo Chronicle.

1 tri-fold postcard, col.

1 images, b&w original, copy print and negative.

2 images, copy prints and negatives taken from old photographs. Includes one store interior and one delivery cart.

4 b&w images of bar interiors in Kitchener and Waterloo, of which one is original.

1 image of the Waterloo Manufacturing Co., b&w negative, print and transparency, taken from a publication [?] ca. 1900.

12 images, col. copy prints taken from paintings by Woldemar Neufeld, includes one of Seagram Distillery.

9 images, b&w and col., interior and exterior.

Series consists of one 16 mm. film on packaging methods.

A 24 minute 16 mm. film.

Series consists of one V.O. promotional object.

Black and copper painted object.

The contents of these files were assembled by Seagram Museum Staff from a variety of sources, and consist of original documents, including clippings, correspondence, ephemera, estate records, photographs, scrapbooks, wills, etc. Some documents are photocopies. Wherever possible the original Seagram Museum accession number is included in the descriptions. As the materials were acquired from several sources, coverage is uneven. The largest group of materials centres around Joseph Edward Frowde Seagram, grandson of Joseph Emm Seagram, with lesser focus on his father, Edward Frowde, and grandparents, Joseph Emm Seagram and Stephanie Urbs. A few documents are present relating to the estate of Octavius Seagram, father of Joseph Emm, as well as wills and associated correspondence of Wiltshire Seagrams. Photographs of the McLachlan family of Guelph, Ont., of the Bland Family, and of Warnock family members are present, as is biographical material pertaining to the Hespeler family as well as to the Seagram family.

This series consists of correspondence, ephemera, estate records, photographs, scrapbooks, wills, etc. which shed light on the lives of some members of the Seagram family and their activities from 1848 to the 1980's, including Joseph Emm Seagram and his wife Stephanie, their daughter Adine, son Edward Frowde and grandson Joseph Edward Frowde.

Clippings, ephemera, telegrams. The subject matter includes events of personal and family interest, such as weddings, obituaries, society events, sports, etc. Family names which occur often are Bland, Warnock, Bowlby and Seagram. Also included are items of national and international scope, such as items concerning the death of Queen Victoria, items about other royalty and items pertaining to musicians and composers.

Of particular interest are original telegrams to Mayor Bowlby concerning the visit to Berlin on Oct. 10, 1901 of the Duke and Duchess of York. During their scheduled stop of five minutes they were met by Mayor Bowlby, introduced to Mrs. J.E. Seagram, Mr. and Mrs. L.J. Breithaupt and Mrs. G.H. Bowlby, and were presented with a bouquet tied with Seagram colours.

Local ephemera is also present, some of it loose:

• Church of St. John the Evangelist, Berlin, Ont.: Opening of the New Church Building, Order of Services, Sunday, October 7th, 1894;
• Hymns: Opening Services, New Church of St. John the Evangelist, Berlin, Sunday October 7th, 1894;
• In Memoriam [Queen Victoria] 1819-1901, The Church of St. John the Evangelist, Berlin, Saturday, Feb. 2nd, 1901.

Clippings, ephemera relating to Seagram family and interests, including the Seagram Co. and lawsuits, horse racing, social events such as weddings, sports such as golf, 48th Highlanders, Muskoka Lakes, boating, and ephemera related to the Muskoka Lakes Association, "1936 Forty Third Annual Regatta and Dance" programme.

Clippings, ephemera relating to Seagram family and interests, including horse racing, social events such as weddings, 48th Highlanders of Canada.

Clippings, corrrespondence, ephemera relating to Seagram family and interests, including horse racing, golf, social events, 48th Highlanders of Canada. Original items include a letter of congratulation to J.E.F.S. from Col. John Michie. Also pasted in is: "Pioneer Map of Waterloo County", compiled and drawn by Jerrine Wells Kinton, produced by the Waterloo Trust and Savings Co., [194-?].

Clippings and ephemera relating to Seagram family and interests, including horse racing, golf, social events, 48th Highlanders of Canada, and some reporting on K-W individuals in the armed forces. Includes Bishop Strachan School ephemera, regimental ephemera, two gasoline licence and ration coupon books. Also pasted in is a copy of "Thanksgiving for Victory, Waterloo, Ontario, Canada: Waterloo Park, Sunday May 20, 1945."

Clippings and ephemera, finish line photographs relating to Seagram family and interests, including horse racing, golf, social events, Scots Fusiliers, 48th Highlanders of Canada. Local reporting includes items on the K-W Industrial Exhibition, on the history of the Berlin-Waterloo Hockey Club. Includes Bishop Strachan School ephemera, regimental and horse-racing ephemera. Also pasted in is a programme, "Waterloo Cityhood Celebration, January Eighth, 6:15 p.m., Mutual Life Assembly Hall, Nineteen Hundred and Forty-Eight, Waterloo, Ontario, Canada." Loose ephemera includes a flyer for "The First Annual Chicopee Crow Shoot and Hunt Breakfast."

Clippings, correspondence and ephemera relating to Seagram family and interests, including horse racing, golf, social events, 48th Highlanders of Canada, Upper Canada College. Local reporting includes items on Dominion Life and hockey, Includes correspondence from T.O. Seagram, Dec. 17, 1950, Bathampton House, Wilts. in a card hand-painted by S. Seagram.

Clippings, ephemera and a finish line photograph relating to Seagram family and interests, including horse racing, Woodbine Race Track news items, golf, social events, 48th Highlanders of Canada, Muskoka Lakes Association and Seagram business interests. Local reporting includes items on Waterloo local history (breweries especially), Dominion Life, Schneider Stock Farm. Also includes Muskoka Lakes Association Annual Aquatic Regatta for 1952 Programme.

Clippings and ephemera relating to Seagram family and interests, including horse racing, including the 100th running of the Queen's Plate, Visit of Quuen Elizabeth and Prince Phillip in 1959, golf, social events, 48th Highlanders of Canada and Seagram business interests including Canbar. Local reporting includes items on Hopewell Farm.

Clippings, correspondence and ephemera relating to Seagram family and interests, including horse racing, golf, social events, and Seagram business interests. Local reporting includes items on Grand River railway, obituaries of prominent local individuals including T.W. Seagram, history of the Kitchener Waterloo Panthers, St. Mary's Hospital opening ephemera, Canbar, Seagram Plant expansion, history of Seagram's plant and operations. Includes cards from Sheila Seagram, a copy of J.E.F.S' Christmas Card, 1963 which features a photo of "Strongboy" and Seagram colours.

Clippings, ephemera, re horse racing, Seagram involvement in same, businesses of interest to J.E.F.S., 48th Highlanders, local and family history, including sports. Includes K-W Record story about demolition of the Seagram stables, Jacob Hespeler, local baseball team, the Waterloo Beavers. Items are mostly undated.

1 postcard.
Date and Place from: Aug. 10, 1923 Glasgow, Scotland To Seagram, Campbell C. From [Mother] Notes: Postcard: Municipal Buildings, Glasgow, col. Message: Have had a long trip by boat to-day. Left there at 8:20 reaching here [?]. It was lovely. Scenery grand.

Contains fragment of a business document: "Duty Paid Sp . . . . Brought in, Jos. E. Seagram.

Certified photocopy made in 1983 of the original document which is dated Nov. 1919.

Contains estate accounts from 1848-1852.

This ledger contains estate accounts from 1852-1858.

3 postcards.

• Date and Place from: April 19, 1905 Toronto, Ont. To Seagram, Joseph E., Mrs. From ? Notes: Postcard: King Edward Hotel, Toronto, col. Message: Arrived this morning from Montreal--intend going down to Galt tomorrow and hope to be with you on Saturday.
• Date and Place from: July 10, 1905 London, Ont. To Seagram, Joseph E., Mrs. From ? Notes: Postcard: Das Kronprinzenpaar v.d. Potsdamer Rathaus, 20. Juni 1905, b&w. Message: [no message]
• Date and Place from: July 17, 1906 Gernsbach, Germany To Seagram, Joseph E., Mrs. From ? Notes: Postcard: Baden: Schloss Eberstein, col. Message: Walked to here and return to B. Baden by auto. Wish you could be with me to enjoy this beautiful country. Our friends here send love to you.