p. 1-4. Niagara Falls, Buena Vista. Snapshots featuring Norman C. Schneider and Hyalie MacDondald, interspersed with shots of Niaga Falls and the cable car. Other shots of the two men, J. M Schneider and others are taken at Buena Vista, J.M. Schneider's home. Several feature Norman and Hyalie with pipes. Carl Ahrens(?) is also in several shots.
p. 5. Pope Hartford automobile.
p. 6. Schneider family snapshots ca. 1934: Howie sick in bed with nurse, Edith knitting, Keffer family visit, winter play.
p. 8-9. Schneider & Ahrens families at the beach, ca. 1927.
p. 10-11. Norman with a group of boys posed in front of car; Norman, Edith and friends, posed in front of a car; garden arch in winter.
p. 12 Family group on an outing, Norman and Edith with Siegners?), Shupes(?). All dressed in coats and hats, some fur collars, split rail fence.
p. 13-17. family snapshots at 76 Schneider Ave: house and garden exterior, Victoria park in winter, Herb, Howie and Brita, ca. 1934, family group with Emma Siegner.
p. 18. Schneider's(?) girl's baseball team. Women wearing "sailor" pants with two rows of buttons.
p. 19. J.M. Schneider in his office.
p. 19. Family snapshots at 176 Schneider Ave: "Europa Ping Pong, fireplace, Norman and Howie.
p. 20. "The twins, Leonard and Lorraine Pickard."
p. 21. Edith and Little Pal (lacking 1 of 2).
p. 22-23. Winter fun at Freeport, ca. 1934: family with skis, boys on toboggan, posed in front of car.
p. 23. Norman Schneider on the Duchess of Bedford, 1931.
p. 24-25. Family snapshots, 1934: children at Schneider Ave. and at Freeport.
p. 24. Schneiders Christmas boxes? Group of men in front of a store with boxes labelled "Merry Xmas".
p. 26. Herbert and Howie with false noses; Norman in deck chair with blanket and book on the Duchess of Bedford, 1931 (lacking 1 of 3).
p. 27. Norman in front of Cologne Cathedral, Nov., 1934; J.M. Schneider in his office, Dec. 22, 1934.
p. 28-29. Christmas 1934: Christmas tree, presents, Herb, Howie and Brita; Victoria Park 1934: hockey; Mary Jane Keffer, 1933; children on skis (at Freeport?), with unidentified man; J.M. Schneider and Helena with children, J.M. and sister Mary Alles (ther are negatives for these, 2 snaps of 14 lacking).p. 30-33. Keffer family visit (9 of 10 lacking). Includes one shot inside the Keffer home in Germany.
p. 34. Schneider plant, Dec. 1934: plant machinery, shipping Wiltshire sides.
p. 25. Skiing: Chicopee?
p. 36. Freeport cottage: swimming pool (lacking 1 of 2).
p. 37. All photos missing (3), one labelled Lexington Airport picture.
p. 38. Ethel at Freeport Cottage: "Poison ivy day, 1934"; Ethel and Brita, Victoria Park.
p. 39 family skiing at Chicopee, 1934.
p. 40. Family snapshots at 76 Schneider Ave: exterior at dusk; Children seated with Lapsley, Joachimi ladies.
p. 41-42. Schneider Plant: exterior; machinery; men working in office; man with truck "Sam Humphrey, 100,000 miles, 1936"; pigs, cows on ramp; steam shovel digging hole.
p. 44-45. Family snapshots: Schneider and Siegner group snapshots on outings, 1935, Herbert, Howie and Brita in new clothes?; children playing in winter: group shots including four girls in winter coats and leggings, two of boys and toboggan.
p. 46. Children fishing at Freeport, 1935; Norman in a train window, 1934 (lacking 1 of 6).
p. 47. Norman at the Keffer's home in Germany (lacking 1 of 4).
p. 48-54. Skiing at Chicopee: landscape, ski tracks, posed skiiers, skiier jumping with spectators (lacking 3 of 31).
p. 55. Schneider children: birthday party, boys collecting plants.
p. 56-57. Freeport Cottage: children fishing, playing baseball, family group with F.H. Schneider & Siegner families. Includes a shot of Mary Jane Keffer?
p. 58-59. Church of the New Jerusalem, interior and exterior (lacking 3 of 12).
p. 60: Norman, Ethel and Children: group shot at Freeport cottage; spring blooms, men at unidentified property (Sims at Chicopee?). Two of these are groups seen in a gazing ball.
p. 66. Ski Hill at Chicopee (lacking 2 of 3).
p. 62-64. Skiers: groups and individuals, both at Chicopee and elsewhere? Includes one summer shot of men digging ski slope (lacking 1 of 15).
p. 65. Ivan Keffer: winter portrait at Freeport?; Howie missing tooth.
p. 67. Construction photos: men working, shot taken high up (lacking 2 of 4).
p. 71. Horse drawing logs, trees in winter at Freeport?
p. 72-73: Norman Schneider on skis (lacking 2 of 4).
p. 74. Skiers in woods.
p. 75. Skiers in front of fireplace, including Norman Schneider (lacking 1 of 2).
p. 76. Dining room interior (lacking 1 of 2).
p. 77. Little Pal (lacking 1 of 2).
p. 78-80. Schneider stock farm: buildings, creek, boys fishing, collie dog, large tree.
p. 80-82. Spring at 76 Schneider Ave: house exterior, Victoria park entrance and pavilion, daffodils, Howie and Herb with bicycles, Brita with roller skates, group shots of children.
p. 83. Brock Monument and Queenston Heights, May 9, 1937, statue of soldiers labelled "Erie, Pa".
p. 84. Skiiers on grass.
p. 84-85. Keffer family.
p. 85. Norman Schneider with a group: "Europa, 1936".
p. 86-87. Schneider stock farm: family group, boys with pony, cows and large tree.
p. 87. Group of young women, 1936, possibly Schneider employees. They are all dressed for cool weather.
p. 87. Ceremony at Victoria School grounds: platform with speaker, scouts seated in foreground.
p. 88-93. Men's fishing trips (lacking 2 of 21).
p. 94-96. Rotary flag-raising at Chicopee.
p. 97. Norman, F.H. Schneider and Rotary: group portrait with large house in background (Sims home?).
p. 98. Rotary flag raising at Chicopee, 1935.
p. 98-100. Men's shenanigans: men playing outside in costume.

83 photographs. Photograph album, not entirely filled, with material inserted in the front.
p. 1. Kesselring's Woods.
p. 2. CKCR, May 13, 1955.
p. 3. Norman C. Schneider with Prime Minister Lester B. Pearson, John Wintermeyer.
p. 4. Schneiders 1944 Girls Softball Team.
p. 5. Ladies of J.M. Schneider Ltd. staff, Aug. 31, 1944.
p. 6. Oskar Radke, Dutxh festival, Market Building, Nov. 23, 1948.
p. 8-19. Norman C. Schneider family snapshots and portraits.
p. 20. Norman and Ethel Schneider with Alberta, Edith, Walter Ahrens and an unidentified couple, Tulsa, Okla., ca. 1948.
p. 21. O.A.C. 1948: Herbert Schneider's graduating class. The photo is dated in pencil on the back as 1946.
p. 22-24. Church of the Good Shepherd, including small portrait of "Don" in uniform, dated England, Jan. 1945.
p. 25. 2 photographs of groups skiing : a) Frederick, Herbert, Howard, Babe Millar, Winston Muschette; b) Herbert, Frederick, Don Daub, Dr. Roy Hemmerich, Howard.
p. 26. Herbert and [?] in a boat in a field.
p. 27: Siegner family weddings : Katherine to Les Faichney, John to Mary Shafer.
p. 28. Rotary flag raising, Chicopee, May 24, 1939.
p. 29-31. Norman C. Schneider family snapshots. Includes cottaging at Honey Harbour, "Shorewood" interior, Freeport cottage and pool, and one snapshot labelled "Oct. 10, 1920", 4 young people with their heads in a wagon wheel, shed and old building in background.
p. 33. Norman C. Schneider's snapshots of a stormy ocean, taken from the bow of a ship (1938) and one postcard.
p. 36. Norman C. Schneider with wood carvings.
p. 38-41: Norman C. Schneider trip snapshots and postcards : Sweden, Poland, Moscow.
p. 43: Tuerk engines: one original, one modern snapshot of the "little Tuerk".
p. 44. certificate of appreciation from St. Mary's General Hospital Building Fund Campaign dated May 12, 1964.
p. 45. Snapshot of child in tub, labelled "The End".

Snapshots of Ahrens cousins and friends in the water and on the beach, in bathing costumes, likely at the Ahrens cottage at Grand Bend.

Group portrait of the Ahrens and extended family members posed for a photo in front of the Ahrens cottage at Grand Bend with a "Berlin" sign above the porch. J.M. Schneider is seated in front row at left. Floss and Charles August Ahrens seated in front row at right. Emma (Hirschy) and Helena Ahrens are in back row at right with Emma Ahrens seated directly in front of them.

Two photographs of sheep outdoors at the J.M. Schneider stock farm in Waterloo on site of former Seagram stables.

Image of Cyril and ["Frances"] Hayes.

Image of Mr. and Mrs. Harry Schmidt.

Image of Mr. and Mrs. Norm Schneider.

Image of Mr. and Mrs. Charlie Thurlow.

Image of office staff, all men, seated the length of tables working, some with calculators.

Image of office staff, all men, seated at desks in front of typewriters and turned toward camera.

Series consists of material relating to the history of Kitchener and the Region of Waterloo. Includes clippings, photographs, publications and special issues of newspapers. Some of these contain references to the Schneider family and company.

One copy of Busy Berlin, Jubilee Souvenir, 1897, owned by Charles A. Ahrens.

Article from August 7, 1937 edition of Saturday Night about activities and amenities of Kitchener-Waterloo.

Anniversary issue in three sections of the Waterloo Chronicle, published December 4, 1936. Includes "Inside Story of a modern packing plant - J.M. Schneider Limited", p. 30.

Two snapshots of downtown Kitchener taken at night in winter. One of King St. shows parked cars, all of which are 1920's or early 30's models, decorated for Christmas. The other is of old Kitchener City Hall decorated with Christmas lights

Studio portrait of Ethel Lapsley seen looking at camera.

Supplement to The Agent's Bulletin (November 1914) showing a group portrait of the Managing Director and Head Office Staff of Mutual Life Insurance taken outside the Waterloo office. Ethel Lapsley appears in the front row, second from the right, wearing a white blouse and dark skirt.

Caption at bottom of portrait reads: In the centre, first row, from left to right, are Mr. Wegenast, Mr. Winkler and Mr. Gleiser. In the second row between the Manager and Mr. Winkler is the Secretary, Mr. Ruby, and at his left the Treasurer, Mr. Roos and Mr. Hallman the Actuary.

Typed letter from Charles August Ahrens to C.A. Gibbbs in Parkhill, Ontario regarding the surveying of land at Grand Bend. Includes handwritten postscript regarding the placement of a stake.

Informal family group portrait at a Schneider family reunion with identifications:

Back row, left to right: Ray Shantz, Dan Schneider, Fred P. Schneider, Herb Schneider.

Middle row, left to right: Joan Shantz, Betty Lou French, Jane Schneider, Marion Woeller.

Front row, left to right: Steve Sittler, Betty Schneider, Pam Sittler, Pam Sittler's children, Jennifer Dowsett, Lynne Dowsett.

Colour snapshot.

Two copies of an informal group portrait taken at Grand Bend or Southampton, with cottage visible in background.
Back row, left to right: Lotte (Ahrens) Shupe, Emma (Hirshey) Ahrens, J.M. Schneider, Charles A. Ahrens, Norman C. Schneider.
front row, left to right: Stella Daniels, Emma Schneider, Ella Daniels, Floss Ahrens.

Ten snapshots of Norman C. Schneider's homes at Freeport, Ont. Six are of the summer home ca. 1938-1940 and include one snapshot of Emmie Anthes beside a 1937 Humber. Four are of the home built later on the same site, ca. 1960.

Postcard photograph of an informal group portrait of a number of young people, posed indoors at a dance hall in Grand Bend, Ont. This was sent as a postcard from Norman Schneider to Emma Schneider, postmarked Aug. 10, 1914: "Dear Emma, Don't know whether you have seen this. Had a grand dance Sat. eve. and the floor was crowded. Lots of pretty girls up here so of course I am having a good time. Norm."

Snapshot of the burial of Ethel Lapsley Schneider at Woodland Cemetery in Kitchener. Identified are Betty Schneider, Nancy, Chelsea, Bryce, and Reverend Eric Allison.

Identifications from verso of photograph: Herb Schneider, Steve [Staro?], Eric Schneider.