File consists of an instruction book for a seven tube AC radio receiver and antenna.

File consists of photocopied material relating to the history of Central Ontario Television Limited / CAP Communications Limited and Carl A. Pollock's role in the development of radio and TV broadcasting in central Ontario. Includes photocopied typed and ms. notes, press clippings, memoranda, speeches by Carl A. Pollock, and a typed history of CAP Communications Limited.

File consists of material relating to the production of advertising material for the Reverse Osmosis Division of Electrohome. Includes photographs, copy negatives, contact sheets, and a slide of reverse osmosis systems and applications; single-sheet advertisements for ultrafiltration systems soluble oil waste treatment and for maple sap concentration by reverse osmosis; and blank letterhead. Some of the photographs depict reverse osmosis systems at Bud Automotive (Kitchener, ON), TRW Canada Ltd. (St. Catharines, ON), Schwitzer (Stratford, ON), and an unidentified plant in Windsor, ON.

Some photographs have been mounted on board and retouched. Duplicate photographs are present.

File consists of a photocopy reproduction of a scrapbook presented to Carl A. Pollock by the Canadian Manufacturers' Association in honour of his term as President (1962-1963). The scrapbook contains press clippings, correspondence, and photographs relating to Pollock's activities as President.

File consists of faxed correspondence and pages from 1920s and 1930s Simpson's catalogues depicting Serenader radios, made by the Grimes Radio Corporation.

File consists of photocopied material relating to the early history of Electrohome and the Pollock family up to ca. 1919. Includes photocopies of ms. and typed notes, memoranda, press clippings and advertisements, pages from books and periodicals (some annotated), and Electrohome pamphlets and catalogues. File also includes a print-out of typed notes.

File consists of print-outs of search results from the Kitchener-Waterloo Record Photographic Negative Collection database housed in the Special Collections department at the University of Waterloo Library. Results give date, caption, colour and size of photographs relating to Electrohome.

File consists of the summer 1993 issue of Vista magazine, featuring an article about John A. Pollock; a photocopy of the article; and a photocopied page from an unidentified directory containing Pollock's biography.

File consists of material relating to radio engineering and broadasting, the inventory and sales of radio and television sets, and other activities of W.E. Curry, general manager of the Consumer Electronics Division of Electrohome. Includes memoranda and correspondence, inventory and distributor performance reports, press clippings, and other material.

File consists of three research reports prepared by Electrohome for the Canadian Electrical Association on the recovery and recycling of heat from domestic wastewater.

File consists of material relating to biographical information about Electrohome senior personnel. Includes copies of blank and completed personal information forms.

File consists of photographs (plus duplicates) of 22 portraits, 4 contact prints, 4 printing proofs (including one half-tone relief), and 3 snapshots of senior personnel. File also includes 3 photographs of production facilities and biographical information about senior vice-president J.G. Tufts.

Personnel identified in portraits are: W.G. Scott, Ron Ward, Geo. Harper, Jim Court, N.J. Long, W.E. Cury, F.A.O. Banks, [Robert T.M. Jordan], Col. Donald F. McRae, Jack Boehmer, Tom Bruce, and Ken Summerville; some are not identified.

File consists of photographs (plus duplicates) of senior personnel, including nine portraits, seven contact prints, three photographs, and one printing proof.

Personnel identified are: Ted Turner, David E. Corbett, John Murray, F.A.O. Banks, George Eitel, and J.G. Tufts.

File consists of material relating to the arrangement, description, and processing of archival materials, collected by Nicola McLaughlin for her work with the Electrohome museum and archives. Includes photocopied pages of manuals and papers relating to archival work and textbase management software, catalogues of archival supplies (some photocopied), and correspondence.

File consists of material relating to museum management and developing exhibitions of historical collections, collected by Nicola McLaughlin in her work with the Electrohome museum and archives. Includes correspondence, newsletters, pamphlets, and ephemera from related organizations, including the Ontario Museum Association, the Ontario Historical Society, and the Ontario Ministry of Culture and Communications. File also includes photocopies of articles from Exhibitionist News and other material.

File consists of material relating to a tape-recording session at which retirees shared memories about their experiences at Electrohome. Includes correspondence, typed notes, a timeline of Electrohome history up to 1967, and a company brochure.

File consists of approximately 50 letters from friends and colleagues congratulating Carl A. Pollock on his retirement from the Electrohome Board of Directors and the Executive Committee. File also includes carbon copies of thank-you letters from Pollock and the letter from Pollock circulated among customers and internal management announcing his retirement.

File consists of photographs of employees upon retirement, some of them receiving gifts from senior managers.

File consists of photographs of Bertha Becker upon her retirement. Includes photographs of Becker at a company dinner, playing an organ, and shaking hands with Carl A. Pollock.

File consists of material relating to the introduction of the ECP Retro II self-contained rear projection encolusre unit. Includes news releases, three copies of a single-sheet advertisement, photocopies of photographs, and an internal product bulletin.

File consists of material relating to business conducted with Reuters Limited (London, England). Includes an edited draft of an agreement, a photocopy of an agreement, faxed correspondence and ms. notes.

File consists of material relating to Harold J. Reutz. Includes 5 portraits (plus duplicates) of Reutz and a contact print of Reutz standing with four unidentified men, a news release, a letter, ms. notes, and biographical information. One of the portraits is mounted in a cardboard frame.

File consists of a letter and excise tax licence certifiate from Revenue Canada.

File consists of correspondence regarding an agreement between Electrohome and Revenue Canada about the retention of machine sensible data.

File consists of three copy negatives and three photographs (plus duplicates) of reverse osmosis systems.

File consists of a portolio containing three single sheet advertisements for reverse osmosis and ultrafiltration systems.

File consists of a typed list of former and revised television model names.

File consists of material relating to an announcement about the appointment of Thomas K. Richardson as Regional Sales Manager, British Columbia, for the Consumer Electronic Products Division. Includes two portraits (plus duplicates) of Richardson, memoranda, a letter, and a news release.

File consists of three copies of a photograph of the Richmond television console.

File consists of a photograph (plus duplicates), one copy negative, and one slide (plus duplicates) of the Richmond color TV, C38-727. One copy of the photograph has been mounted on board and retouched by hand, and the other copies have been reproduced from this one.

File consists of three copies of a photograph of the Richmond stereo console.

File consists of a photograph and a copy negative of the Richmond stereo console.

File consists of correspondence and agreements relating to business conducted with the Rider-BTI Travel Group (Toronto, ON).

One item of correspondence from Ridout and Maybee patent solicitors.

Correspondence and An invoice from Ridout and Maybee patent solicitors.

File consists of material relating to business conducted with the RKO Technologies (New York, NY). Includes agreements, correspondence, and a memorandum.

File consists of press clippings relating to cellular telephone and the role of Electrohome in manufacturing cellular radio hand-sets for Roam Communications (Ottawa, ON).

File consists of material relating to business conducted with Roam Communications, Ltd. (Ottawa, ON). Includes correspondence, draft and final versions of agreements and letters of intent, a photocopied news release, and other photocopied material.

File consists of an agreement relating to business conducted with Robert I. Robotics Inc. (London, ON).

File consists of material relating to an announcement about the appointment of John H. Robertson as Regional Sales Manager, Toronto and Eastern Ontario, for the Consumer Electronic Products Division. Includes two portraits of Richardson, memoranda, a letter, and a draft news release. One of the photographs has been retouched by hand.

File consists of faxed correspondence to Rogers Communications. File also includes lists of press contacts and recipients of Electrohome news releases.

File consists of a rolling index containing telephone contact information. Carl A. Pollock's name is engraved on the top.

File consists of three photographs of Betty Thompson on the set of the CKCO-TV program Romper Room.

File consists of advertising material for a roof vent power conversion kit in the form of a single sheet intended for insertion into a binder of other product literature.

File consists of material relating to business conducted with Butler/Dalton Insurance Agencies Ltd. (Kitchener, ON) regarding a bond with the Rosen Metal Co. Ltd. (Kitchener, ON). Includes correspondence and photocopies of premium notices and other documents.

File consists of agreements relating to business conducted with Ross Systems, Inc. (Palo Alto, CA).

File consists of copies of application forms, an agreement, and a letter regarding loans and security on the property of Electrohome held by the Royal Bank of Canada.

File consists of a letter and agreement relating to the Roayl Bank Visa program.

File consists of material relating to an announcement about the appointment of Frank Rudd as Manager, Pacific Regional Service. Includes two portraits and a half-tone negative of Rudd, a memorandum, and copies of a news release.

File consists of material relating to an announcement about the appointment of Grant A. Rush as Manager, Distribution Services. Includes two portraits (plus duplicates), memoranda, a news release, and a letter.

File consists of a letter and an agreement relating to business conducted with the Ryan Insurance Group (Chicago, IL).

File consists of material relating to Electrohome satellite receivers. Includes two photographs and an article from the April 1, 1985, issue of Coop's Satellite Digest about the E1 receiver.

File consists of an issue of the Swedish magazine SIA (Skogsindustriarbetaren) containing an article entitled "Sa motte vi USA och Kanada", about a delegation to North America, which visited Electrohome. File also includes ms. and typed translations of the portion of the article discussing Kitchener and Electrohome.

File consists of four copies of a photograph and one copy negative of the Safari television set. One of the photographs has been pasted to board and retouched by hand.

File consists of photographs relating to employee safety at Electrohome. Includes photographs of employees receiving safety awards, at "firemen's school", and posing with first aid kits; and photographs of employees illustrating safety breeches probably taken for the purpose of advertising employee safety through company publications. Some photographs include identification on verso.

File consists of photographs relating to safety practices at Electrohome. Includes photographs and snapshots of employees receiving safety awards, plant safety committees, a fire drill, signs, safety demonstrations, and other subjects. One photograph has been retouched by hand. Some photographs include identification on verso.

Safety signs from the Electrohome plant.

File consists of a photograph, a copy negative, and a slide of the Saguenay television console. Includes duplicates of the photograph and slide. One of the photographs has been pasted to board and retouched by hand.

File consists of four copies of a printing proof and one negative of the logo for Sound Acoustics Laboratory.

File consists of a photograph of the Salem television console. Photograph has been pasted to board and retouched by hand.

File consists of a photograph, a copy negative, and a slide of the Salem television console. Includes duplicates of the photograph and slide. One of the photographs has been pasted to board and retouched by hand.

Series consists of records accumulated and used by Jeffrey Brum, Marketing and Communications Manager, Projection Systems. In 1987, the Electrohome Electronics group was divided into four business sectors: Display Systems, Projection Systems, Digital Video (i.e. Jazz Systems), and Operational Services (e.g. circuit board operations). At that time, it seems that the marketing, communications, and public relations functions were transferred from a centralized department to each of these sectors.

Records in this series relate to the development of marketing and communications plans for the Projection Systems sector, the design and production of product literature and publicity material, advertising plans and activities in co-operation with dealers, and the development of a long-range strategic plan for the sector.

Includes correspondence and memoranda (including faxes and some e-mail print-outs); marketing, communications, and advertising proposals, plans and budgets; product literature, including dummies, layouts, and blueline proofs; news releases; meeting agendas and minutes; agreements; and other material.

Series consists of material developed for, distributed to, and accumulated by Electrohome sales staff, dealers, and distributors. Includes material relating to promotional campaigns, merchandising, sales contests, and dealer education; as well as material used for co-operative advertising, point-of-purchase advertising, and for reference by dealers. Includes product literature, advertisements, price lists, advertising schedules, radio advertisement scripts, memoranda, sales manuals and kits, selling aids, dealer agreements and forms, photographs, and other material.

Series consists of records relating to the sales and marketing activities of Electrohome, and in particular to Canadian consumer attitudes and patterns toward stereos, televisions, and other home electronics; and the company's corporate marketing policies and guidelines. Includes reports and accompanying material.

File consists of six sales and marketing reports prepared in 1969 relating to home entertainment products, sales to department stores, and Canadian consumer patterns. File also includes two copies of a 1967 proposal regarding the Service Department, and a summary of discussions from a marketing seminar in 1969 on Canadian consumer patterns.

File consists of 11 sales and marketing reports prepared in 1969 relating to various products (home entertainment, electronics, appliances) and geographic regions.

File consists of five sales and marketing reports prepared in 1970 relating to dealer product sales, sales to department stores, electronic products, and home entertainment products. File also includes a report about federal government assistance through the Department of Industry, Trade and Commerce.

File consists of two sales and marketing reports prepared in 1971 relating to home appliances and sales to department stores.

File consists of material relating to technical specifications and sales information for fans and their motors, and pricing for merchandise (including furniture and home entertainment products) manufactured for other stores. Includes product literature for fans; typed lists of prices, discounts, distributors, and agencies; memoranda and correspondence; four photographs of fans; and two blueprints of graphs relating to motor operations. Material is divided into the following tabs: Electrohome motor, Eaton's, Simpson's, Hudson's Bay, and Macleod's Limited (latter three tabs are empty).

File consists of photographs taken at various sales conferences, including a 1969 appliance sales conference and the Showtime '66 conference. Includes photographs of Carl A. Pollock speaking and greeting conference participants.

File consists of a portfolio of material for dealers and distributors relating to the promotion of Electrohome's 12 month warranty program. Includes a form letter, photocopied press clippings, advertisements, a banner, and a mail-in warranty card.

File consists of a portfolio of material for sales staff and dealers relating to the satellite sound party promotional campaign. Includes instructions for sales staff and for dealers, product literature, advertisements, advertising schedules, and radio announcement scripts.

File consists of a portfolio of material relating to the "360 satellite space age sound" advertising campaign for Electrohome stereos with satellite sound. Includes a memorandum and instructions for sales staff, a booklet for dealers about how to stage a successful promotion, national and dealer advertisements and layouts, a print advertising schedule, radio announcement and telephone solicitation scripts, and product literature.

File consists of two portfolios of material relating to a promotional campaign for air conditioners and purifiers, humidifiers, dehumidifiers, fans, and heaters. Each portfolio includes instructions for sales staff, advertising schedules, advertisements, radio announcement scripts, and product literature.

File consists of a portfolio of material for sales staff and dealers relating to the promotion of the automatic intercom device (A.I.D.). Includes instructions for sales staff, product literature, advertisements, and advertising schedules.

File consists of a portfolio of material relating to colour television and 60th anniversary sale promotions for 1967. Includes a memorandum to sales staff, radio announcement scripts, point-of-purchase advertising, national advertisements, and other advertising material.

File consists of two portfolios of material for sales staff and dealers relating to the "Count down for profits" promotional campaign featuring television and stereo consoles. Includes advertisements, advertising schedules, and product literature.

File consists of two portfolios of material for sales staff and dealers relating to Deilcraft products for the spring-summer promotion campaign. Each portfolio includes a memorandum and instructions for sales staff, advertisements, an advertising schedule, product literature, a banner, and point-of-purchase advertising.

File consists of a portfolio of material for sales staff and dealers advertising Deilcraft products. Includes a memorandum and instructions for sales staff, advertisements, an advertising schedule, and product literature. Sales kit highlights the Italia and French Provincial furniture collections and Duradeil finish.

File consists of a portfolio of material for a promotional campaign featuring the idea of product correlation. Includes single sheet advertisements and price lists intended for insertion into a binder of product literature, dealer advertisements and suggested layouts, radio announcement scripts, a suggested press release, and a presentation for dealers about how to use correlation to sell Electrohome products. Includes three copies.

File consists of material relating to the advertisement of distributor products for the fall of 1966. Includes dealer and distributor price lists, advertising schedules, and advertisements, including single-sheet advertisments intended for insertion into a binder of product literature. Products featured include Humidaires, heaters, intercom systems, and solartrays.

File consists of portfolios of material relating to the "fall color premiere" promotional campaign, some in English and some in French. Portfolios contain a letter to dealers, single-sheet advertisements for insertion into a binder with other product literature, dealer advertisements, radio advertisement scripts, a price list, and a product tag.

File consists of two portfolios of material relating to the 1964 winter promotional campaign for Electrohome Alpine humidifiers. Each portfolio includes a memorandum and instructions to distributors and sales staff, advertising schedules, radio announcement scripts, national and dealer advertisements, a single-sheet advertisement, and a paper humidity indicator. A red candy symbolizing a vitamin was taped to the memorandum, which has the subject line: "Electrohome Humidaires going like vitamins."

File consists of a portfolio of material for sales staff and dealers relating to a dehumidifier promotion. Includes memoranda and instructions for sales staff, advertising schedules, radio announcement scripts, and advertisements.

File consists of material relating to the advertisement of Electrohome distributor products, and dehumidifiers in particular, for the spring of 1965. Includes advertising schedules, photocopies of advertisement layouts, a dummy brochure, single-sheet advertisements, radio announcement scripts, and other material.

File consists of a portfolio of material relating to the planning of a "first nighter" event at dealer stores to promote Electrohome satellite speakers and three-dimensional sound. Includes instructions and information for sales staff and dealers, fliers, dealer advertisements, radio announcement and telephone solicitation scripts, a press kit, and other material.

File consists of three portfolios of material for sales staff and dealers relating to Electrohome Kinsman electronic organs. Portfolios include product literature, advertising schedules, advertisements, memoranda and instructions for sales staff, a price list, banners, and a point-of-purchase display. One portfolio relates specifically to the Rhythm King organ, and one portfolio is incomplete.

File consists of a portfolio of material relating to the promotional campaign for the third annual spring sound sale. Includes flyers for dealers with tips for building sales, sample advertisement layouts, sample direct mail advertisements, radio announcement scripts, product brochures, and a memorandum to sales staff.

File consists of a portfolio of material relating to a promotional campaign for a spring sound sale. Includes flyers for dealers with tips for building sales, sample advertisement layouts, sample direct mail advertisements, radio announcement scripts, a price list, point-of-purchase advertisements, and an in-store banner advertisement.

File consists of material relating to the co-operative advertising for Electrohome electronic organs for 1964. Includes information about the dealer co-operative advertising program, advertisements, radio announcement scripts, and other material.

File consists of two portfolios of material relating to the 1964 "Excellence in action" advertising campaign. Includes memoranda and instructions to sales staff; advertising schedules; national advertisements; suggested advertisement layouts; radio announcement scripts; a brochure, flyers, and two photographs relating to in-store advertising and decor; single-sheet advertisements; and other material. The "Excellence in action" campaign featured Electrohome home comfort products (Humidaire, Springaire, intercom) and Phonola consoles.

File consists of a portfolio of material relating to the 1965 "fiesta fun sale" promotion. Includes a memorandum for sales staff, promotion information for dealers, radio announcement scripts, advertisements, and other productl literature about Electrohome stereos and televisions.

File consists of a portfolio of material for sales staff and dealers relating to the fall promotion "new dimensions in living". Includes a memorandum and instructions to sales staff, advertising schedules, advertisements, radio announcement scripts, product literature, in-store banners, and other material.

File consists of two portfolios of material relating to the "Go go go with envoy" advertising campaign featuring the Envoy portable television. Each portfolio includes a memorandum for dealers, advertising schedules, dealer advertisements, and dealer display order forms.

File consists of a portfolio of advertising material for sales staff and dealers relating to the "Golden Opportunity" promotional campaign. Includes memoranda and instructions for sales staff, a prize list, advertising schedules, radio announcement scripts, television commercial storyboards, advertisements, and product literature. File also includes the July 1963 issue of Readers' Digest and a Readers' Digest research report on circulation.

File consists of material relating to advertising and sales for the EDP 57 computer projection system. Includes three portfolios of material with merchandising instructions for sales staff, and loose copies of the items in the portfolios: advertisements, leaflets, fliers, and information about the co-operative advertising plan.