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Joseph E. Seagram and Sons, Ltd.
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The Seagram's V.O. bandwagon in parade.

File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. 79/002-C 1.

Joseph E. Seagram and Sons, Ltd.

Plant, Waterloo.

File consists of 1 aerial view photograph of Seagram plant and surrounding area illustration.

Joseph E. Seagram and Sons, Ltd.

Demolition underway of warehouse no. 6.

File consists of 1 aerial photograph of demolition of distillery warehouse. Roof removed and inside framework visible. Verso reads: taken 1974.

Joseph E. Seagram and Sons, Ltd.

This photograph was taken in connection with the old Peter Dawson long distance running races.

File consists of 1 photograph of a picture with Victor Fischel, A.C.Iler, Samuel and Allan Bronfman at the Peter Dawson long distance running sports competition, sponsored by Seagram.

Verso caption: "VINTAGE 1930. Victor Fischel is at the left ; Samuel and Allan Bronfman are on the right. Beside Mr. Fischel is A. C. Iler, who was advertising manager. The photographs were taken in connection with the old Peter Dawson long distance running races which Seagram sponsored in the old days. It was an outstanding Canadian sports competition of the day."

Joseph E. Seagram and Sons, Ltd.

Long service awards recipients at Waterloo dinner held November 20, 71.

File consists of 1 group photograph of Long Service Awards recipients, 1971-72. Verso reads: L. to R. Seated: Lucria Letson, Ann Cranston, Edith Tukums, David Roche, Edith Dorscht, Shirley Hertzberger, Edith Martin. Standing: George Field, Albert Moorhouse, William Kyle, Rocco D'Angelo, Edmund Michalosky, Alfred Burger, Abner Shantz, John Louwe, Lorne Heiman, Robert Strickler, Jerome Hunt, Clarence Wey.Back Row: Layton Schwartz, Donald Goddard, Gerald Thiel, Ramon Jacobi, Kenneth Tuckwood, Steve Kozlowski, Roger Crane, Angus Horne.Absent: Rose Pollock.Taken in 1971 for record purposes. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Crest : the House of Seagram.

File consists of 1 photograph of the House of Seagram crest detailing 3 horses, Seagram's stylised font and 'integrity', 'craftmanship', and 'tradition'. Verso reads: taken 1970 for record purposes. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Portrait of Mr. Samuel Bronfman.

File consists of 1 photograph of Mr. Samuel Bronfman. Verso reads: taken 1969 and used in the 1969-70 Annual Reports. Print no. 98119.

Joseph E. Seagram and Sons, Ltd.

Seagram gold cup, emblematic of gold supremacy in Canada and competed for in the Canadian Open Golf Championship from 1936 to 1970.

File consists of 1 photograph of Seagram Gold Cup trophy with Seagram crest on front and a beaver on each side. Cup inscription reads: "Canadian Open Golf Championship for Annual Competition". Verso reads: taken in 1969 for record purpose. 30 extra prints.

Joseph E. Seagram and Sons, Ltd.

Aerial view of Breslau plant, Ontario.

File consists of 1 aerial photograph of Breslau plant and surrounding area. Verso reads: taken May 23, 1967. Negative no. 554. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Aerial view of Breslau plant, Ontario.

File consists of 1 aerial photograph of Breslau plant and surrounding area. Verso reads: taken January 21, 1966. Negative no. 946. No extra prints.

Joseph E. Seagram and Sons, Ltd.

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