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Archival description
Seagram collection Joseph E. Seagram and Sons, Ltd.
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This photograph was taken in connection with the old Peter Dawson long distance running races.

File consists of 1 photograph of a picture with Victor Fischel, A.C.Iler, Samuel and Allan Bronfman at the Peter Dawson long distance running sports competition, sponsored by Seagram.

Verso caption: "VINTAGE 1930. Victor Fischel is at the left ; Samuel and Allan Bronfman are on the right. Beside Mr. Fischel is A. C. Iler, who was advertising manager. The photographs were taken in connection with the old Peter Dawson long distance running races which Seagram sponsored in the old days. It was an outstanding Canadian sports competition of the day."

Joseph E. Seagram and Sons, Ltd.

Demolition underway of warehouse no. 6.

File consists of 1 aerial photograph of demolition of distillery warehouse. Roof removed and inside framework visible. Verso reads: taken 1974.

Joseph E. Seagram and Sons, Ltd.

Plant, Waterloo.

File consists of 1 aerial view photograph of Seagram plant and surrounding area illustration.

Joseph E. Seagram and Sons, Ltd.

The Seagram's V.O. bandwagon in parade.

File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. 79/002-C 1.

Joseph E. Seagram and Sons, Ltd.

The Seagram's V.O. Bandwagon in parade.

File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. Recto reads: 79/002-C 2.

Joseph E. Seagram and Sons, Ltd.

The Seagram's V.O. bandwagon in parade.

File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. Recto reads: 79/002-C 3.

Joseph E. Seagram and Sons, Ltd.

The Seagram's V.O. bandwagon in parade.

File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. Recto reads: 79/002-C 1.

Joseph E. Seagram and Sons, Ltd.

"Thanks a million!" advertisement around 1934, showing some of Seagram brands.

File consists of 1 photograph of a Seagram's advertisement describing 4 products: Seagram's "V.O." blended Canadian whisky, Seagram's 7 Crown blended whiskey, Seagram's Crown blended whiskey, and Seagram's King Arthur Distilled London dry gin with sketches of the bottles. Title reads: "Thanks A Million! Seagram Sales are Breaking All Records". Message from Seagram-Distillers Corporation, Offices: New York titled: "Thanks America!...Thanks for the greatest 3 months' sales in Seagram history'.

Joseph E. Seagram and Sons, Ltd.

Seagram's door at Waterloo.

File consists of 12 colour negatives and 1 black and white transparency of Seagram Waterloo plant door. Verso reads: taken in 1970 for record purposes.

Joseph E. Seagram and Sons, Ltd.

Waterloo plant : visitor's tour.

File consists of negatives of the Waterloo plant Visitor's Tour, each negatives labelled N-75/0001 A through to N-75/0001 Z.

Joseph E. Seagram and Sons, Ltd.

Waterloo plant : visitor's tour.

File consists of 26 negatives of the Waterloo plant Visitor's Tour, each negative labelled 75/0002 through to 75/0023.

Joseph E. Seagram and Sons, Ltd.

Seagram's door at Waterloo.

File consists of 1 transparency containing 12 different shots of Seagram's door at the Waterloo plant. Verso reads: taken in 1970 for record purposes. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Portrait of Mr. Samuel Bronfman, President, and Allan Bronfman, Vice : President of Distillers Corporation : Seagram's Limited.

File consists of 1 photograph of page [5] clipping with photographs of Samuel Bronfman: President, Distillers Corporation-Seagram's, Limited, and Allan Bronfman: Vice-President, Distillers Corporation-Seagram's, Limited. Accompanying articled titled: 'Seagream Declares Dividend'. Verso reads: extra prints: B1/008 Do. 2.

Joseph E. Seagram and Sons, Ltd.

Seagram's farm at Waterloo, Ontario.

File consists of 1 aerial photograph of Seagram farm and surrounding area. Verso reads: used in the Seagram Spotlight, Oct. & Nov. 1937.

Joseph E. Seagram and Sons, Ltd.

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