- SCA220-GA207-3-90
- File
- 1964-1966
Part of Ross Dixon fonds.
File consists of material relating to the corporate name change of Dominion Rubber to Uniroyal (1966) Ltd. and from U.S. Rubber to Uniroyal. Includes a marketing consultant case study of the name change, corporate publications and news releases, typed copies of speeches and comments by management, and a public relations proposal by Dixon regarding the name change.
Dixon, Ross