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Seagram collection
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Joseph E. Seagram and Sons, Ltd. fonds.

This fonds contains originals and copies of correspondence, legal instruments, licenses, manuscripts, photographs, ephemera, plans, reports, and topical files relating to the early history of the Seagram Company to 1911, and from its incorporation in 1911 to 1928, when it was purchased by the Bronfman family. The records of Joseph E. Seagram and Sons, Ltd., actually stretch beyond the 1928 date, as many records emanate from the Waterloo plant and document certain of its activities to the 1950's and 1960's. The sousfonds contains information about the incorporation of the company under its various names, on imports and exports of alcohol to and from the plant, on registration of labels, and on subsidiary operations such as feed stuffs. It also includes information about the distillery site itself, in the form of topical files, reports, plans and photographs. Information on local history is also present, as the Seagram family and company figured largely in local business, political and social circles.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram

Series consists of originals and photocopies of correspondence, invoices, partnership agreements re the business interests of Joseph Emm Seagram, George Randall and William Roos from 1869-1899.

Joseph E. Seagram and Sons, Ltd.

Partnership Agreements: Certificate of Dissolution of Partnership between George Randall, Joseph Emm Seagram and William Roos, Who Traded Under the Style of George Randall & Co., July 10, 1878.

Verifax copy and ts. transcript of an original untitled document filed in the Registry Office in the County of Waterloo, signed by George Randall, Joseph E. Seagram, and William Roos, July 10, 1878.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Operations: General

Series consists of originals and photocopies of several items which relate to Seagram Co. operations at a level beyond the Waterloo plant. Included is a weekly time book from the Amhersburg plant dated 1928, plot plans and organization charts from several other distilleries owned by the company.

Joseph E. Seagram and Sons, Ltd.

Correspondence.

Correspondence sent and received, Waterloo plant, probably from a company letter-book

Joseph E. Seagram and Sons, Ltd.

Distillery Licenses.

Distillery Licenses issued by Canada Customs and Excise, and other licenses used in the plant.

Joseph E. Seagram and Sons, Ltd.

Employees: Wages and Cost of Living.

Correspondence, ms. and ts. lists, charts, surveysand clippings including wage comparisons, commodity prices, cost of living statistics, etc. Includes several lists by W.H. Timmis of goods available in local stores and markets.

Joseph E. Seagram and Sons, Ltd.

Financial Records: Invoices Paid.

Invoices paid for a variety of items. Includes trademark application for V.O. and Old Quaker, legal documents relating to the sale of the L.L. & B. Distillery, advertising, etc.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from the Dept. of Inland Revenue as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies to and from the Dept. of Inland Revenue as well as forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of Customs and Excise forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Imports of Spirits: Correspondence.

The items in this file are from a company letter book and consist of letter copies and forms, with regard to spirits brought in to the distillery.

Joseph E. Seagram and Sons, Ltd.

Label Approvals and Product Registration.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Joseph E. Seagram and Sons, Ltd.

Label Approvals and Product Registration.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Joseph E. Seagram and Sons, Ltd.

Label Approvals and Product Registration.

Example of a label sample approved by Customs and Excise, and later the Department of National Revenue from a company letter book. Includes accompanying correspondence.

Joseph E. Seagram and Sons, Ltd.

Legal Instruments: Appointment of An Attorney or Agent to Transact Inland Revenue Business.

Four documents: Canada. Inland Revenue Division. Power of Attorney. Joseph Emm Seagram to Edward Frowd Seagram, July 31, 1906; Joseph Emm Seagram to Joseph Hamilton Seagram, Jan. 10, 1906; Joseph Emm Seagram to Thomas William Seagram, Mar. 31, 1915; Edward Frowde Seagram to William Carthew, Oct. 4, 1918.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Site Records: Waterloo Plant

Series consists of correspondence, site plans and reports, all relating in some way to the physical site of the plant. Included are fire insurance reports and other documents which concern Laurel Creek, a wartime construction application , site plans ranging from a negative of an 1855 plan of Waterloo to photographic reproductions of 1940's fire insurance plans to 1980's site plans.

Joseph E. Seagram and Sons, Ltd.

Site Plans.

Negative of "Map of the Village of Waterloo and Part of the Town of Berlin, Laid out for John Hoffman Esquire by M.G. Schofield, P.L.S., 1855." Also contains 1 city plan, "Plan of Part of the Corporation of Waterloo Showing Location of Hydrants and Fire Alarm Boxes, "1913, initialled J.W., 50 x 60 cm. It appears to be a blueline print reproduction. The Seagram Distillery site and the Seagram Stables are shown.

Joseph E. Seagram and Sons, Ltd.

Site Plans: Fire Insurance Plans.

One original fire insurance plan dated 1943, also 4 oversize photographs of fire insurance plans dated 1908 to 1926, including the distillery site, the liquor store and bottling works at Erb and King. Sts. and the Hop Kinlns on Herbet St.

Joseph E. Seagram and Sons, Ltd.

Hopewell Farms: Construction.

One binder or photograph album containing 205 photographs, some col., detailing the construction of buildings, barns and warehouses, and also showing machinery used in daily operations.

Joseph E. Seagram and Sons, Ltd.

Waterloo Plant: Site History: "Whiskey Trout."

Correspondence, photocopies and originals of a pamphlet "Trout Pool at Distillery Teems With Real Beauties," an abstract from the Toronto Daily Star, Feb. 23, 1927.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1906.

Advertisement from an unidentified publication, lists "83", Star, White Wheat as products.

Joseph E. Seagram and Sons, Ltd.

Labels: Old Times Whiskey.

Contains several versions of this label, the earliest labelled "Waterloo Distillery" and one printed by the British American Bank Note Company.

Joseph E. Seagram and Sons, Ltd.

Labels: Seagram's King's Plate.

Contains several versions of this label, most of which include some reproduction of the A.H. Hider (1870-1952) lithograph of Seagram's Queen's and King's Plate Winners.

Joseph E. Seagram and Sons, Ltd.

Employees: Arthur Dawe.

3 images, b&w, taken during a Product Knowledge Seminar, week of Jan. 21, 1972. Other individuals include Mel McLenaghan, A.W. Dorval and G. De Bly.

Joseph E. Seagram and Sons, Ltd.

Employees: Parade Floats.

3 images, b&w and col. Two images are of floats constructed by Local 48, one of which is a page taken from a publication. The colour print is of an Oktoberfest float.

Joseph E. Seagram and Sons, Ltd.

Hopewell Farms.

7 images, b&w and col., 1 with negative.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Interior: Bottling and Packaging Lines.

3 groups of material: 1 b&w print with copy neg. labelled "Bottling Room ca. 1955," 1 folder containing 15 b&w and col. snapshots and 1 large print by Colurychrome, also a group of 18 col. slides, ca. 1980, with 2 col. negatives and 1 print.

Joseph E. Seagram and Sons, Ltd.

Seagram General Store.

6 b&w images of King St. in Waterloo. Two appear to be originals, the rest are prints taken from publications, and include contacts, negatives and duplicate prints in various sizes. Most show the "Commercial Buildings," built in 1857 on the east side of King St. at Erb, where the Seagram General store was located. One original, cut from an album [?] has a photograph of a turn-of-the-century lacrosse team pasted on the verso.

Joseph E. Seagram and Sons, Ltd.

Seagram's Ltd. Information Centre Photograph Collection.

Ca. 216 images, b&w and col., photographs and negatives of employees and the plant, mounted on tabbed cards for easy reference. Many of these images are copy prints and negatives of early photographs and drawings, from ca. 1800's to the 1970's. Includes are photographs of employees at work, executives, visitors, plant interior and exteriors, Hopewell farms, etc.The original numbers employed by the Seagram's Ltd. Information Centre indicate the date of the original as the first element of the code, and the cards are arranged in chronological order. Some of these cards were removed by Seagram Museum staff for inclusion in their topical photo files. Many are duplicates of photographs found in other files.

Joseph E. Seagram and Sons, Ltd.

This photograph was taken in connection with the old Peter Dawson long distance running races.

File consists of 1 photograph of a picture with Victor Fischel, A.C.Iler, Samuel and Allan Bronfman at the Peter Dawson long distance running sports competition, sponsored by Seagram.

Verso caption: "VINTAGE 1930. Victor Fischel is at the left ; Samuel and Allan Bronfman are on the right. Beside Mr. Fischel is A. C. Iler, who was advertising manager. The photographs were taken in connection with the old Peter Dawson long distance running races which Seagram sponsored in the old days. It was an outstanding Canadian sports competition of the day."

Joseph E. Seagram and Sons, Ltd.

Mr. Samuel Bronfman (right) and Mr. Victor Fischel (left) kneeling with barrel between them.

File consists of 1 photograph of Mr. Samuel Bronfman and Mr. Victor Fischel kneeling on either side of whiskey barrel. Photograph dated 4.21.1952. Photograph numbered '2'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Joseph E. Seagram and Sons, Ltd.

Mr. Samuel Bronfman and Mr. Victor Fischel (on Mr. Sam's left) sitting at the Seagram family achievement association dinner, 1952.

File consists of 1 photograph of Mr. Samuel Bronfman and Mr. Victor Fischel sitting, along with three other men. Behind the row of 5 men 'WELCOME Seagram family achievement association' banner hangs on the wall. Photograph dated 4.21.1952. Photograph numbered '5'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Joseph E. Seagram and Sons, Ltd.

Mr. Samuel Bronfman listening to the speaker at the Seagram family achievement association dinner in 1952.

File consists of 1 photograph of Mr. Samuel Bronfman sitting at a table and listening to speaker. Photograph dated 4.21.1952. Photograph numbered '6'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Joseph E. Seagram and Sons, Ltd.

Mr. Samuel Bronfman listening to the speaker at the Seagram Family achievement association dinner in 1952.

File consists of 1 photograph of Mr. Samuel Bronfman sitting at a table and listening to speaker. Photograph dated 4.21.1952. Photograph numbered '7'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Joseph E. Seagram and Sons, Ltd.

Long service awards recipients at Waterloo dinner held November 20, 71.

File consists of 1 group photograph of Long Service Awards recipients, 1971-72. Verso reads: L. to R. Seated: Lucria Letson, Ann Cranston, Edith Tukums, David Roche, Edith Dorscht, Shirley Hertzberger, Edith Martin. Standing: George Field, Albert Moorhouse, William Kyle, Rocco D'Angelo, Edmund Michalosky, Alfred Burger, Abner Shantz, John Louwe, Lorne Heiman, Robert Strickler, Jerome Hunt, Clarence Wey.Back Row: Layton Schwartz, Donald Goddard, Gerald Thiel, Ramon Jacobi, Kenneth Tuckwood, Steve Kozlowski, Roger Crane, Angus Horne.Absent: Rose Pollock.Taken in 1971 for record purposes. No extra prints.

Joseph E. Seagram and Sons, Ltd.

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