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Seagram collection Joseph E. Seagram and Sons, Ltd.
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Joseph E. Seagram and Sons, Ltd. fonds.

This fonds contains originals and copies of correspondence, legal instruments, licenses, manuscripts, photographs, ephemera, plans, reports, and topical files relating to the early history of the Seagram Company to 1911, and from its incorporation in 1911 to 1928, when it was purchased by the Bronfman family. The records of Joseph E. Seagram and Sons, Ltd., actually stretch beyond the 1928 date, as many records emanate from the Waterloo plant and document certain of its activities to the 1950's and 1960's. The sousfonds contains information about the incorporation of the company under its various names, on imports and exports of alcohol to and from the plant, on registration of labels, and on subsidiary operations such as feed stuffs. It also includes information about the distillery site itself, in the form of topical files, reports, plans and photographs. Information on local history is also present, as the Seagram family and company figured largely in local business, political and social circles.

Joseph E. Seagram and Sons, Ltd.

Waterloo plant : visitor's tour.

File consists of negatives of the Waterloo plant Visitor's Tour, each negatives labelled N-75/0001 A through to N-75/0001 Z.

Joseph E. Seagram and Sons, Ltd.

Waterloo plant : visitor's tour.

File consists of 26 negatives of the Waterloo plant Visitor's Tour, each negative labelled 75/0002 through to 75/0023.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery and Other Seagram Plants.

Images feature Seagram plants at Waterloo, Ontario; Marpole, British Columbia; Beaupre, Quebec; Hopewell Farms, Breslau, Ontario; and Richilbucto, New Brunswick.

Joseph E. Seagram and Sons, Ltd.

Seagram Company: Unidentified Plants.

Images of unidentified Seagram plants and one photograph of the Canada Barrel and Kegs plant on the north side of Erb Street at Caroline Street in Waterloo.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Exterior.

3 images, b&w and col., 2 by Herb Nott dated 1957, showing footbridge over Laurel Creek and streetscape with parked cars. Also includes 26 b&w snapshots of the grounds, including images of work being done on the creek bed.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Exterior: Aerial Views

15 separate oblique aerial images: b&w and col. prints with contacts and negatives, one slide. Photographers include Arnott, Rogers Batten Ltd., Montreal; Ron Nelson Photography, London, Ont.; Colurychrome Photography System, Kitchener, Ont.; Personal Studio, Waterloo, Ont.

Joseph E. Seagram and Sons, Ltd.

Hopewell Farms.

7 images, b&w and col., 1 with negative. Photographers include Personal Studio, K-W Record, Colurychrome.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Photographs

Series consists of photographs, negatives, slides, transparencies and other images relating to the distillery, its employees, its history, and also to the local area. File titles are for the most part as assigned by the Seagram Museum.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Ephemera

Series consists of ephemera including advertisements, business cards, calendars, labels, signs, stationery, trade cards, etc. which illustrate some aspect of Seagram history.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Topical

This series consists of originals and photocopies of correspondence, clippings, ephemera, essays, newspapers, photographs, etc. relating to all aspects of the history of the Seagram Company and distilling in general, to other business interests such as CanBar and Hopewell Farms, to the history of the plant site itself and the place of Seagram's in the larger context of Waterloo and the industrial history of the area from the 1850's to the plant's closing in 1990.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Site Records: Waterloo Plant

Series consists of correspondence, site plans and reports, all relating in some way to the physical site of the plant. Included are fire insurance reports and other documents which concern Laurel Creek, a wartime construction application , site plans ranging from a negative of an 1855 plan of Waterloo to photographic reproductions of 1940's fire insurance plans to 1980's site plans.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Operations: Waterloo Plant

Series consists of originals and photocopies, mostly "dept. files," detailing various operations in the Waterloo plant relating primarily to the production of alcohol. Includes applications, correspondence, declarations, ephemera, legal instruments, licenses, newsletters, permits, and photographs which document commercial feed stuffs registration from 1928-1953, distilling licenses, information about exports from the plant between 1887 to 1959, imports for re-distillation 1897-1942, label approval and registration doumentation from 1927-1941, also product evidence files all dating from ca. 1960, possibly used in a legal case, documenting the brands produced and exported in the early years of the twentierth century, accompanied by declarations by former employees.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Operations: General

Series consists of originals and photocopies of several items which relate to Seagram Co. operations at a level beyond the Waterloo plant. Included is a weekly time book from the Amhersburg plant dated 1928, plot plans and organization charts from several other distilleries owned by the company.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Incorporation and Ownership.

Series consists of originals and photocopies of documents which help delineate the history of ownership and incorporation of the company, particularly its beginning, its incorporation in 1911, and its change of ownership in 1928. Included here are abstracts of title from the Registry Offfice for transactions from the 1850's to the 1920's, agreements, by-laws, letters patent and, stock certificates.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram

Series consists of originals and photocopies of correspondence, invoices, partnership agreements re the business interests of Joseph Emm Seagram, George Randall and William Roos from 1869-1899.

Joseph E. Seagram and Sons, Ltd.

Waterloo Manufacturing Co.

1 image of the Waterloo Manufacturing Co., b&w negative, print and transparency, taken from a publication [?] ca. 1900.

Joseph E. Seagram and Sons, Ltd.

Waterloo: Liquor Merchants.

2 images, copy prints and negatives taken from old photographs. Includes one store interior and one delivery cart.

Joseph E. Seagram and Sons, Ltd.

Waterloo: 125th Anniversary Photographs.

14 images, b&w prints taken from old photographs. Includes list of identifications; not all images listed are present. Includes Seagram home built ca. 1860, and other prints with a Seagram connection.

Joseph E. Seagram and Sons, Ltd.

Waterloo.

13 images, b&w and col., including negatives and col. prints. Includes Russell Theil with horses at firehall; Bowman House, which became the Waterloo Hotel; an early depiction of Waterloo in 1857; bandstand; negatives of a Berlin and Waterloo Electric Railway car; 2 prints and a sheet of contacts of the 1966 UW Homecoming Parade, which featured a float entitled "Coming Thru the Rye," with a birthday cake constructed with Seagram 5 Star bottles. These last were by Colurychrome.

Joseph E. Seagram and Sons, Ltd.

Unidentified Photographs.

Ca. 55 images, b&w and col., photographs and negatives, unidentified as to location and/or purpose. Includes some of coopering, some of other distilleries, some of whiskey ephemera.

Joseph E. Seagram and Sons, Ltd.

Seagram's door at Waterloo.

File consists of 1 transparency containing 12 different shots of Seagram's door at the Waterloo plant. Verso reads: taken in 1970 for record purposes. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Seagram's door at Waterloo.

File consists of 12 colour negatives and 1 black and white transparency of Seagram Waterloo plant door. Verso reads: taken in 1970 for record purposes.

Joseph E. Seagram and Sons, Ltd.

The Seagram's V.O. bandwagon in parade.

File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. Recto reads: 79/002-C 1.

Joseph E. Seagram and Sons, Ltd.

The Seagram's V.O. bandwagon in parade.

File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. Recto reads: 79/002-C 3.

Joseph E. Seagram and Sons, Ltd.

The Seagram's V.O. Bandwagon in parade.

File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. Recto reads: 79/002-C 2.

Joseph E. Seagram and Sons, Ltd.

The Seagram's V.O. bandwagon in parade.

File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. 79/002-C 1.

Joseph E. Seagram and Sons, Ltd.

Demolition underway of warehouse no. 6.

File consists of 1 aerial photograph of demolition of distillery warehouse. Roof removed and inside framework visible. Verso reads: taken 1974.

Joseph E. Seagram and Sons, Ltd.

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