Contains “Dream Sweet Dare” advertisement for Dare cookies with band and singers and includes solo and group English and French versions. One-sided.

Contains one audio disc recording of the Dare Foods Limited Lemon Creme biscuit jingle. One-sided.

Contains one audio disc recording of The Magic Name is Dare jingle. The commercial promoted cookies, potato chips and candy. One-sided.

Contains one audio disc recording of The Magic Name is Dare advertisement. The disc includes two verse opening, two verse closing, Party Time opening, Party Time closing and complete two verse spot.

Contains one audio disc recording of Dave Wilson's audition for Wilf McCracken, CFPL Radio - London, Ontario. Recording includes all three spots and promotion inserts. One-sided.

Contains one audio cassette recording of a breakfast at the Quebec National Meeting in September 1995.

Contains one audio reel with two tracks. The first track is 60 seconds in length and the second is music only.

Contains one unlabelled audio reel recording.

Contains one unlabelled audio reel recording.

Consists of one audio reel. A business card is enclosed in the reel box for Norm Taylor, Local Sales Manager of 1280 CHIQ Radio, Hamilton, Ontario.

Contains one audio reel of an audition for CHNO Sudbury, Ontario, sponsored by Dare Foods Limited.

Contains one audio cassette recording of the Vivant Vivant advertisement.

Contains one audio reel. The audio reel was recorded at 9:30.

Contains one audio reel. The audio reel was recorded at 1:30.

Contains one audio reel. The recording was done at 10:00 a.m.

Contains one audio cassette. The audio cassette contains French Pack Road Show (Folies Brock) in French. The other side contains an explanation of the new logo and biscuit packaging design in 1975. The explanation appears to have accompanied a slide show.

Contains one audio cassette. The audio cassette is a recording of a meeting and slide show explaining the changes in Dare product packaging which were required. As a result of the Consumer Packing and Labelling Act passed by the government on March 1, 1974, to be implemented by Dare by March 1, 1976.

Contains one audio cassette recording of group 2, 7:00 p.m., recorder #2. The audio cassette was created by Western Michigan Research and is a recording of a group discussion of 12 women led by a host identified as "Fred" on the topic of packaged cookies. The women were informed that they were recorded and observed from a one-way mirror. The discussion consists of the host asking the women questions such as "What do you have at home for people to munch on?" and the women discussing their answers.

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions were led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 2 of 2, a recording of consumer discussions held in Toronto. The discussions are led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions were led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions were led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions commenced at 2:00 p.m. and are led by a host identified as and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 2 of 2, a recording of consumer discussions held in Toronto. The discussions commenced at 2:00 p.m. and are led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions commenced at 4:00 p.m. and are led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 2 of 2, a recording of consumer discussions held in Toronto. The discussions commenced at 4:00 p.m. and are led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette consisting of a dramatized recording promoting marketing and sales staff to have a new product in full distribution within 14 days.

Contains one audio cassette recording of tropical rain forest sounds including bird calls.

Contains one audio cassette recording of Big Ned singing his P.r.r.i.d.e. song, which was intended to motivate Dare Foods sales personnel.

Contains one audio cassette recording of Big Ned singing his P.r.r.i.d.e. song, which was intended to motivate Dare Foods sales personnel.

Contains one audio cassette recording of the CBC radio show "Metro Morning" reporter on the environment, Marjorie Lamb, introducing environmentally friendly foods. Marjorie and the host of "Metro Morning" discuss Bridgehead's Rainforest Crunch and Dare's newly released Rainforest cookies. Side B of the cassette is a recording of an interview with Bryan Dare on CFRB radio. The interviewer and Bryan Dare discuss several aspects of the cookies including the fact that the cashews and brazil nuts used in the cookies were acquired from Cultural Survival, a non-profit organization associated with Harvard University.