Contains two colour photographs. One photograph is an image of Jean-Guy Maillet in his Moncton office, December 1986.

Contains two colour photograph. The photograph is an image of Dare employees standing in front of a Dare van.

Series consists of one copy of the book Builders and Boosters, Kitchener Chamber of Commerce, 100th Anniversary, 1886-1986. The book was published to commemorate the 100th anniversary of the Kitchener Chamber of Commerce. The book includes information on S. Merner and C.H. Doerr.

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions were led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions were led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one copy of the book, Builders and Boosters, Kitchener Chamber of Commerce, 100th Anniversary, 1886-1986.

File consists of declassified and obsolete recipes and formulas for Dare biscuit products.

File consists of financial statements for Sunbeam Shoes for the year 1986 prepared by Spicer MacGillivray. Also includes one item of correspondence from Sunbeam Shoes to Dare Foods regarding the statements.

Contains one videocassette of the television advertisement "Dare Bears" promoting Dare Foods Limited cookies.

Contains biscuit price lists for tin tie products sold East of Lakehead, Lakehead and West, and in Newfoundland and Quebec. Price lists describe products, package weight, case weight, cubic feet per case, and net price delivered to stores and warehouses.

Series consists of photographs of Dare Foods Ltd. buildings, processes, and employees.

Series consists of the Big V Drug Stores twentieth and twenty-fifth anniversary books. The twenty-fifth anniversary book includes a letter addressed to Richard Harris, District Sales Manager for Dare Foods Limited, Kitchener from Mahlon M. Dyer, Executive Vice-President, Big V Pharmacies Co. Limited, London, Ontario. The books consist of black and white photographs of Big V staff, stores, events, and includes some text.

Contains biscuit price lists for tin tie products sold East of Lakehead, Lakehead and West, and in Newfoundland and Quebec. Price lists describe products, package weight, case weight, cubic feet per case, and net price delivered to stores and warehouses.

Contains one copy of the Big V Drug Stores twenty-fifth anniversary book, _Our twenty-fifth birthday, Big V Drug Stores. The book was presented to Richard Harris, District Sales Manager, Dare Foods Limited, Kitchener, by Mahlon M. Dyer, Executive Vice-President, Big V Pharmacies Co. Limited, London, Ontario. The book includes a letter presenting the book to Richard Harris from Mahlon M. Dyer.

File consists of one photograph showing a display of Dare cookies at the Y.K. Foods in Yellowknife, North West Territories.

Dare Food Limited's first royalty receipt from Koninklijke Verkade N.V., Zaandam, Netherlands for their license of Dare Food Limited's Breton crackers, called "Shuttles" in the Netherlands. The monetary amount paid to Dare Foods Limited is 84,192 Dutch guilders. The receipt is mounted on a large mat board that is decorated with images of Shuttles crackers.

Contains one copy of the Dare Foods Limited, Biscuit Division, and Production Control Procedures Manual. The manual was produced by T.O.P. Consulting Services Inc., Kitchener. The manual is divided into three tabs; Production Planning & Forecasting Procedure, Production Scheduling Procedure, and Production Forecast Summary Procedure.

A carton used to package Arnott's Breton cracker biscuits, a Breton cracker product possibly made under license by Arnott's in Australia.

Contains four colour slides. The slides are images of the exterior of Dare Foods Limited buildings. The buildings include the head office and plant in Kitchener, and the candy plant in Hamilton as well as two other buildings.

Contains biscuit price lists for tin tie products sold East of Lakehead, Lakehead and West, and in Newfoundland and Quebec. Price lists describe products, package weight, case weight, cubic feet per case, and net price delivered to stores and warehouses.

One Breton crisper, a plastic cylinder container sold by Dare Foods Limited to keep Breton crackers crisp. Also includes a packet of order forms to purchase the Breton crisper.

Contains candy and biscuit brochures. The brochures were originally in a binder and are separated by two dividers.

Contains 26 colour photographs of products and store displays, brochures, and price sheets.

Contains 73 colour snapshots of in-store displays and contest displays including Haul in the Savings, Radio Cap displays, and Norca Tube displays.

Contains one audio cassette recording of the Vivant Vivant advertisement.

Contains one videocassette of competitor's advertisements produced between 1984 and 1988. The videocassette includes the following commercials:

• Dad’s – “3’ 8”,
• Oreo – “Open an Oreo,”
• Chips Ohoy [sic] – “Counting,”
• Keebler – “Mailman,”
• Mr. Christie – “Chewey,”
• Duncan Hines Chocolate,
• Chips Ohoy [sic],
• Beatrice Colonial,
• “Master Baker,”
• Duncan Hines – “Raining Chips"
• Country Fibre “Boy/Glasses"
• Country Fibre “Man/Glasses"
• Fudgee-O’s “Measuring Cookies"
• Peak Freans Bourbon Cream – “Cuckoo"
• Peak Freans Shortcake – “Fishbowl"
• Peak Freans Digestive – “Graduation"
• Peak Freans Fruit Cremes – “Figurines"
• Peak Freans Cookies – “Bon Voyage"
• Peak Freans Orange Chocolate – “Knights Cat"
• and Oreo Chocolate – Fudge Intro.

The advertisements are 15, 30, or 60 seconds each in length. A list of the advertisements, length, order, and production date is included.

Contains one videocassette of cookies and crackers advertisements. The videocassette includes five spots.

Contains one colour photograph of a woman and a man holding a Low Sodium Breton crackers box.

Contains one colour photograph. The photograph is an image of Bryan and Graham Dare sitting in an office examining an architectural plan at the Dare Foods Limited head office in Kitchener.

Contains six colour photographs and eight negatives of a Breton cracker display.

Contains 162 colour transparencies that were produced for the publication of The Dare Story. The colour transparencies were produced by Penthouse Studios and sent to Gary MacLeod, Vice-President Sales. File includes images of Graham Dare, Bryan Dare, Carl Dare, Breton cracker production, staff working in their offices, women packing cookies and cracker products, a Breton transport truck, cookie products, staff working in the quality control lab, the warehouse, offices, the Dare Bears van, machinery in the plant, a sketch of a store display, a copy of a sketch "View from Berlin" 1854, company artifacts, and staff in a board room.

Contains one Standard Procedure Manual, Branch Warehouse. The manual includes many procedures and is divided into the following tabs:

• Branch Weekly Report Procedure,
• Branch Ordering Procedure,
• Freight Allowance Procedure,
• Branch Warehouse Safety Procedure,
• Code Date Control Procedure,
• Finished Product Protection Procedure,
• Warehouse Sanitation Procedure,
• Vehicle Sanitation Procedure,
• Vehicle Security Procedure,
• Warehouse Security Procedure,
• Purchasing Policy, Purchasing Procedure,
• Capital Expenditure Procedure,
• Personnel Procedure,
• Hiring Procedure - Hourly Employees,
• Direct Route Sales Procedure,
• Position Descriptions.

The manuals were used by warehouse staff who reported to regional and district sales managers. Several procedures are missing.

Contains one Food Service Division sales manual revised January 15, 1988. The manual contains three tabs: Policies, Price Pages, and Promotions. However, there are records only in the Policies section. The manual includes 16 sales policies for Food Service or Foodservice personnel and customers.

Contains one videocassette of Dare Foods Limited television advertisements. The videocassette includes six spots “Reporter,” “Say When,” Brussells,” “Party is Tomorrow,” “Elfin Loaves,” and “Man up at Night.”

Contains one videocassette recording of the candy video presentation.

Contains price lists for Daretubs candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, package weight, case weight, cubic feet of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains one issue of Tavistock Gazette, Wednesday, November 30, 1988. The front page of the newspaper contains a photograph of participants in the Christmas parade including the Dare Bear.

Series consists of one copy of The Dare Story and colour transparencies that were used in the book. Also known as the "green history book," The Dare Story, was published in February 1988. The book provides a brief history of Dare Foods Limited, an outline of the Dare philosophy, and an outline of Dare Foods Limited's vision for the future, as well as many colour images of staff, products and production.

Contains one copy of The Dare Story.

Contains candy, biscuit, and cracker brochures. The brochures were originally in a binder and are separated by dividers.

Contains seven French Cremes cookies tin tie packages. The packages contained 8, 13 and 16 ounces of cookies.

Contains 77 colour slides that were used in a presentation at the National Sales Meeting held in Banff in 1989.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Black Forest Belmont." The videocassette consists of eight spots, each 15 seconds in length. There are five advertisements in English and three in French.

File consists of one cardboard package for Dare's onion flavoured Stax Snax.

A carton used to package Wheaten crackers, possibly a Breton cracker product made under license by St. Michael.

Contains 18 colour slides. The slides are images of people from the Kitchener head office. The people are sitting at desks in offices, at meetings, and a few slides include employees playing baseball for the Flying Angels baseball team.

Contains one colour photograph. The photograph is an image of the exterior of the Dare Foods Limited plant. A Dare Biscuits and Bonbons truck is parked outside the plant.

Contains one videocassette recording of the television production of the Ontario Lottery Corporation's Wintario draw held at the Gravenhurst High School during the Muskoka Winter Fair in [ca. 1989]. The Dare Bear mascot helped the Mayor of Gravenhurst push the button to start the Wintario draw.

Contains Cookie Jar packages. The Cookie Jar was a 32 ounce or 17.6 ounce package containing 4, 6 or 8 varieties of assorted cookies.

Contains black and white and colour photographs of biscuit products. File includes photographs of biscuits that were used on packaging, photographs of store displays, and product photographs.

Contains planning records documenting the National Sales Meeting in Banff, 1989. The file consists of records divided by the following tabs: Overall Costs, Rooms, Flights, Ground Transport, Meals, Recreation, Meetings, and Distribution. However, the Meals, Rooms, and Distribution tabs do not contain any documents. File includes several notes of gratitude from sales employees. These records belonged to "Gary."

Contains planning records for the National Sales Meeting in Banff. File is divided by the following tabs: Overall Costs, Rooms, Flights, Transport, Meals, Recreation, Meetings, and Entertainment. Correspondence, memoranda, faxes, lists of flights and travel arrangements, lists of activities and participants, agendas, and copies of speeches and award presentations are also included. These records belonged to "Lyn."

Contains one scrapbook style photograph album documenting the National Sales Meeting held in Banff, 1989. The album includes copies of correspondence and 82 colour snapshots of Dare Foods Limited employees participating in conference activities, meals, and receptions.

Contains 33 colour snapshots of in store displays and contest displays including water surfer, back to school, and Christmas.

Contains one videocassette recording of Dare Foods Limited television commercials "Tree House," "Meadow," "Hansel & Gretel," and "Ingredient." All the commercials were produced in 1966 except for "Ingredient" which was produced in 1977.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Black Forest Belmont." The videocassette consists of 8 spots, each 15 seconds in length. There are five advertisements in English and three in French.

Contains price lists for speciality candy items and products including Golden Brittle, Super Pops, bulk Sweet N’ Lite sold East of Lakehead, Lakehead and West, in Ontario, and Newfoundland. Price lists describe products, package weight, case weight, cubic feet of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains price lists for Easter candy sold East of Lakehead, Lakehead and West, in Newfoundland. Price lists describe products, package weight, case weight, cubic foot of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains 20 colour slides. The slides are images of Ontario store logos including A&P, No Frills, National Grocers, LOEB IGA, Knechtel, Shoppers Drug Mart, Mr. Grocer, Zehrs, Food City, Dominion, Mann's EMA Foods, IGA Foods, and Loblaws.

Contains two colour photographs and 25 negatives. The photographs and negatives are images of a staff banquet.

Contains 18 colour slides. The slides are images of staff at special events. A slide of the exterior of a building, and a slide of a Dare Bears Back to School promotional sign are also included. Several of the slides are labelled.

Contains eight colour slides. The slides are images of staff, staff at the national sales meeting in Banff, a store display of Sun-Maid raisin cookies that was entered into a contest, and the exterior of a Sobeys store.

Series consists of packaging from various Dare Foods Ltd. products.

File consists of one cardboard package for Dare's cheese flavoured Stax Snax.

Contains one Stax Snax boxboard package. The package contained six ounces of cheese flavoured product.

Contains one Sun-Maid Raisin Oatmeal Cookies tin tie package. The package contained 10.6 ounces of cookies.

Series consists of records pertaining to the National Sales Meeting that was held at Banff Rocky Mountain Resort in Banff, Alberta between September 7 and 10, 1989. This was the first national sales conference for Dare Foods Limited. The series contains correspondence, planning records, a scrapbook, colour snapshots, and colour slides that were used in a presentation.

Contains price lists for cellophane packaged biscuits sold East of Lakehead, Lakehead and West, and in Newfoundland. The price lists provide a breakdown of prices per pound, kilogram, and case.

Contains price lists for Valentine candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, package weight, case weight, cubic feet of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains 30 colour slides. The slides are images of the various stages of Breton cracker production at the Kitchener plant. The slides includes images of the oven in operation, staff working on the production line, detailed images of the oven, and finally images of the machine that packs the crackers into the shipping boxes. The slides are numbered in order.

Contains two colour photographs. The first photograph is an image of an employee holding an award. The second photograph is an image of a man holding a teddy bear at a baby shower in a staff room.

Contains four colour slides of staff portraits.

Contains contains price lists for spring and summer candy ranges, mostly marshmallow products, sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, package weight, case weight, cubic feet of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains price lists for Halloween candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, package weight, case weight, cubic feet of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains five colour aerial photographs. The photographs are images of the Dare plant in Kitchener from two different angles.

Contains 22 colour slides. The slides are images of the interior and exterior of a candy plant, probably the Milton plant.

Contains one colour photograph of the Sales Rep of the Year award from 1989. The award was given to Steven Shuster in 1989.

Contains three double-sided Dare signs. The signs are red and white. One side of the sign reads, "Twin-packed for freshness," and the other side reads, "Made with vegetable shortening."

Contains one videocassette recording of the Dare Foods Limited television advertisement "Biscuit Foret Noire."

File consists of one cardboard package for Dare's simulated bacon flavoured Stax Snax.

Contains one sales representative training and development program manual. The manual is divided into the following tabs: Conducting Training Workshops, and Sales Representative Training Modules including, 1. Role of the Dare Foods Sales Representative, 2. Territory Management, 3. Call Procedure/Pre-Call Planning, 4. Effective Sales Presentations, and 5. Handling Objections. This copy was the SDG manager's copy.

Contains price lists for Darejubes sold East of Lakehead, Lakehead and West, in Newfoundland. Price lists describe products, package weight, case weight, and net price delivered to stores and warehouses.

Contains price lists for biscuits sold East of Lakehead, Lakehead and West, in Quebec and Newfoundland. Price lists describe products, package weight, case weight, cubic feet of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains price lists for crackers sold East of Lakehead, Lakehead and West, in the Atlantic, and Newfoundland. Price lists describe products, package weight, case weight, cubic foot of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains price lists for Two Cent, 5¢ and 10¢ and Specialty Items candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, number of pieces per box, package weight, case weight, cubic foot of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains 10 colour Polaroid photographs. The photographs include images of staff at special events including awards presentations and a baby shower, and staff at work in the Kitchener biscuit plant.

Contains eight colour photographs of staff at a meeting.

Contains 14 Chocolate Chip Cookies tin tie packages. File includes 8 ounce, 14.1 ounce, 16 ounce, and 32 ounce packages.

Contains two Harvest from the Rain Forest Cookies tin tie packages. The Harvest from the Rain Forest Cookies contained cashews and brazil nuts. Each package contained 10.6 ounces of cookies.

Contains 49 colour snapshots of promotional displays and includes photographs of the Fun and Safety with Fudge, and Back to School display contest winners. File also includes a photocopy of a newspaper advertisement.

Contains nine colour photographs, two colour slides, a list of the people and their positions in a photograph of the delegates to the first annual sales convention in 1948, a letter and story written by Orpha Kinzie, a copy of the song "King of the Shelf" written by Roy K. Downey and Tom Willoughby, a copy of the score for the song "Dare Cookies" written by Greg Adams and Peter Proudman and Eric Robertson. The photographs and negatives are images of the filming of a television commercial, biscuit products, store displays and the advertisement for the 1976 Pinto contest. The negatives are images of a staff convention.

Contains 19 colour negatives. The negatives are images of a baseball game and a staff meeting.

Series consists of signs that were used in store displays.

Contains three signs. The signs are double-sided and include a picture of Professor Bear and his two friends on top of the Dare logo [ca. 1990]. The sign was most likely used in a store display.

Contains six Chocolate Fudge Cookies tin tie packages. The packages contained 16 and 32 ounces of chocolate sandwich cookies.

Contains one Milk Chocolate Fudge Cookies tin tie package. The package contained 14.1 ounces of sandwich cookies. The word "new" is stamped on the package.

Contains two Sun-Maid Raisins and Chocolate Oatmeal Cookies tin tie packages. Each package contained 10.6 ounces of cookies.

Contains one Golden Caramel cookies boxboard package. The package contained 10.6 ounces of cookies.

A television advertisement (commercial) for Simple Pleasures cookies, a cookie line made by Dare Foods Limited. The commercial is titled, "Jukebox." The commercial was produced with TBWA/Chiat/Day advertising agency. The videocassette includes one version of the commercial recorded in English and another version recorded in French. Individually, the running time for each version of the commercial is 30 seconds.

Contains price lists for Dare Ice Cream Cups for national and East of Lakehead; Robinson range (ice cream cones, cups, straws) sold in New Brunswick, Nova Scotia, Prince Edward Island and Quebec; and special biscuit and candy items sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe product, item code number, package count, gross case weight, pallet count, case cube, case pack, and net price delivered to stores.