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Archival description
Electrohome fonds.
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Co-operative marketing issues.

File consists of material relating to the improvement of the Projection Systems dealer co-operative advertising program. Includes correspondence (some faxed), the co-operative advertising guidelines and overview, and material from advertising agency ADResources Incorporated (Atlanta, GA).

Electrohome

Colloque strategie innovation design, Oct. 25, 1974.

File consists of a portfolio of material relating to the 1974 lecture in Montreal. Includes copies of presentations by Guy Saint-Pierre and Paul Schmitt, a schedule, a program, a list of participants, and ms. notes.

Electrohome

Color TV with the difference.

File consists of a stand-up booklet used for presenting the features of Electrohome colour television to sales staff and/or dealers and distributors.

Electrohome

Color TV.

File consists of material relating to the publicity of Electrohome's colour television chassis and colour broadcasting in Canada. Includes incoming and outgoing correspondence and memoranda, ms. notes, press clippings, ms. and typed drafts of a presentation by Carl A. Pollock, and a typed copy of a paper presented by Arnold Muma of Electrohome at a Society of Motion Picture and Television Engineers conference.

Electrohome

Color your world Electrohome.

File consists of brochures advertising the Electrohome/Advent 750 VideoBeam projection television and a contest for sales staff relating to the sale of colour television sets.

Electrohome

Colour Educator 19.

File consists of one photograph (plus duplicates) and one copy negative of the Educator 19 colour receiver/monitor.

Electrohome

Colour TV introduction.

File consists of two copies of a photograph of two men standing with a colour TV chassis.

Electrohome

Colour monitor 2250.

File consists of material relating to the model 2250 colour monitor. Includes five copies of a photograph, one copy negative, and copies of a single-sheet advertisement. One of the photographs has been mounted on board and retouched by hand.

Electrohome

Commercial marketing : TV/clock radio.

File consists of five copies of a photograph and one copy negative of a digital clock radio sitting on top of a television set. One of the photographs has been mounted on board and retouched by hand.

Electrohome

Commercial marketing : Tri-ed receiver monitor.

File consists of advertisements for the Tri-ed receiver monitor from Electrohome Electronics, in the form of a single sheet intended for insertion into a binder of other product literature. Includes French and English versions.

Electrohome

Communications department (earth satellite).

File consists of material relating to publicity opportunities for Electrohome satellite-related products. Includes correspondence, an advertising schedule, press clippings, a typed list of media contacts, and other material.

Electrohome

Communications plan : 1993.

File consists of an edited draft version and three final copies of the 1993 communications plan for Projection Systems.

Electrohome

Community activities.

File consists of 13 photographs relating to events and activities in the Kitchener-Waterloo community in which Electrohome or CKCO-TV (Central Ontario Television Limited) played a role. Includes photographs of CKCO-TV camera operators and commentators at Queen Elizabeth's visit to Canada in June, 1973, and of W.D. McGregor being presented to Her Majesty; photographs of Prime Minister Trudeau visiting the CKCO-TV studio and meeting Carl A. Pollock; and photographs of Miss Oktoberfest, John A. Pollock presenting a cheque, and other subjects. File also includes a letter, a memorandum, and a typed news story outline about the Royal Visit.

Electrohome

Companion C42-821.

File consists of two copies each of a photograph and a copy negative of the Companion C42-821 television set.

Electrohome

Company History and Anniversaries

Series consists of records relating to the celebration of Electrohome's anniversaries and to the history of the company. Includes material relating to the planning, organization, and publicity of the company's 40th, 50th, 60th, 70th, 75th, and 90th anniversaries; material relating to the recording of company history; and material relating to subsidiary and other affiliated companies. Series also includes material collected and used by John Koegler in his role as company historian, which he assumed ca. 1956.

Includes correspondence, memoranda, meeting minutes, ephemera, press clippings, ms. and typed notes, photographs, speeches, programs and schedules, fliers, brochures, ms. and typed histories, and other material. Some of the anniversary-related files were likely compiled and used in the planning of subsequent anniversary celebrations.

Electrohome

Company listings.

File consists of material relating to Electrohome's company listing in the publication Cablecaster. Includes outgoing correspondence and a page of company information.

Electrohome

Company philosophy and history.

File consists of material relating to the history and philosophy of Electrohome. Includes typed drafts of the company profile, philosophy, and history (some edited). File also includes memoranda, a pamphlet of reprinted press clippings, and a typed statement on the philosophy and organizational structure of Electrohome.

Electrohome

Computer Disks

Series consists of computer disks originally found in other files. Includes 5 1/4 " and 3.5" computer disks.

Electrohome

Computer equipment.

File consists of 19 negatives and 21 snapshots taken in a large room of data processing equipment and computers.

Electrohome

Computer graphics.

File consists of advertising material for computer graphics products from Electrohome Electronics, including NAPLPS Videotex terminals, NAPLPS capability for Macintosh computers, and the Quickpel board NAPLPS board decoder. Advertisements are in the form of single sheets intended for insertion into a binder of other product literature.

Electrohome

Computing Canada.

File consists of an issue of Computing Canada 5, no. 10 (June 1, 1979). Newspaper contains an annotated advertisement for Service Electrohome on page 27.

Electrohome

Comsonics communications appointment : November 29, 1985.

File consists of material relating to an announcement regarding the appointment of Comsonics Incorporated (Harrisonburg, VA) as the official U.S. factory repair centre for Electrohome commercial satellite communications products. Includes edited draft and final versions of a news release, photocopied press clippings, and a list of media contacts.

Electrohome

Comunicaciones e Informatica : dealer advertisements.

File consists of advertisements for Electrohome Projection Systems from Comunicafiones e Informatica (Mexico), originally in an envelope with a ms. note to Jeffrey Brum. Advertisements are based on Electrohome Europe product literature.

Electrohome

Condenser cooling motors.

File consists of advertising material for condenser cooling motors in the form of a single sheet intended for insertion into a binder of other product literature.

Electrohome

Conferences and seminars : 1964.

File consists of seven photographs taken at various Electrohome seminars and sales conferences during 1964. Some of the photographs include descriptions on verso.

Electrohome

Confidentiality agreement (blank).

File consists of draft copies of confidential disclosure, nondisclosure, and confidentiality agreements (some annotated), and correspondence with Kitchener, ON, law firm Sims Clement Eastman (and its former iteration as Clement, Eastman, Dreger, Martin & Meunier) regarding these drafts. File also includes a confidentiality agreement with York University.

Electrohome

Consumer electronics : marketing report.

File consists of a report about Electrohome's marketing strategy for consumer electronics. Report is divided by the following tabs: Introduction, Statistics, Support facilities, and Conclusion. Report includes photographs of Service Electrohome branches across Canada.

Electrohome

Consumer products : newspaper advertisements : 1971.

File consists of newspaper sections and supplements, possibly collected because of the consumer product advertising they contain. Many advertisements are from department stores. Electrohome products are not represented.

Electrohome

Consumer service and commercial systems.

File consists of advertising material for Service Electrohome consumer service and commercial systems. Advertisement is in the form of single sheets intended for insertion into a binder with other product literature.

Electrohome

Containerization : February, 1963.

File consists of material relating to Electrohome's inter-plant trucking system using light-weight portable containers to replace tractor-truck units. Includes news releases, two photographs, a memorandum, and ephemera.

Electrohome

Containerization.

File consists of 11 photographs (plus copies) of the inter-plant trucking system implemented in 1963, in which light-weight portable containers replaced tractor-truck units.

Electrohome

Contour C41-818.

File consists of a copy negative of the Contour C41-818 television set.

Electrohome

Contract assembly.

File consists of three single-sheet advertisements for Electrohome Electronics contract assembly service, including printed circuit contract assembly.

Electrohome

Contract series receiver/monitors.

File consists of two photographs (plus duplicates), two copy negatives, and one printing proof of the CMT-7A and CMT-8 models in the Contract series of receiver/monitors. Printing proof has been mounted on board.

Electrohome

Contracts department.

File consists of incoming and outgoing correspondence regarding opportunities to promote and supply Electrohome products in various markets including railways, brokerage offices, hotels and resorts, and hospitals. File also includes the first issue (June, 1973) of AVENews (Electrohome's audio-visual news).

Electrohome

Corporate Facility Planning Proposal : May 1971.

File consists of a proposal, distributed to members of the Operations Committee in May 1971, regarding warehouse additions at Plant 6 and Plant 3. Includes two folded lot plans (scales differ).

Electrohome

Corporate brochures and annual reports (file 1 of 3).

File consists of corporate brochures, anniversary brochures, and annual reports from various companies, some possibly acquired as samples from a printing company, and used for planning Electrohome annual reports. Includes material from Molson Breweries, Johnson Wax, Nestle Enterprises Inc., Continental Bank of Canada, Jockey International Inc., Reynolds Metals Company, Grumann, Nabisco Brands Ltd., and others.

Electrohome

Corporate brochures and annual reports (file 2 of 3).

File consists of corporate brochures, anniversary brochures, and annual reports from various companies, some possibly acquired as samples from a printing company, and used for planning Electrohome annual reports. Includes material from Molson Breweries, Johnson Wax, Nestle Enterprises Inc., Continental Bank of Canada, Jockey International Inc., Reynolds Metals Company, Grumann, Nabisco Brands Ltd., and others.

Electrohome

Corporate brochures and annual reports (file 3 of 3).

File consists of corporate brochures, anniversary brochures, and annual reports from various companies, some possibly acquired as samples from a printing company, and used for planning Electrohome annual reports. Includes material from Molson Breweries, Johnson Wax, Nestle Enterprises Inc., Continental Bank of Canada, Jockey International Inc., Reynolds Metals Company, Grumann, Nabisco Brands Ltd., and others.

Electrohome

Corporate identification.

File consists of material relating to the development of the Electrohome corporate identity. Includes memoranda, edited drafts of copy for public relations and marketing materials, and blank and completed questionnaires. File also includes the home entertainment section of Home Goods Retailing (February, 1974) containing an article on Electrohome.

Electrohome

Corporate manpower development program.

File consists of material relating to the development of a management development program for 1974. Includes memoranda with plans and schedules for seminars; photocopies and reprints of articles and case studies about management by objectives, motivation, and leadership; and ms. notes.

Electrohome

Corporate marketing policies & guidelines.

File consists of material relating to Electrohome's corporate marketing policies and guidelines. Material is divided by the following tabs: Committees, Product responsibility, Policies, Guidelines, and Formats.

Electrohome

Corporate research.

File consists of material relating to activities of a task force on corporate communications, including several documents prepared by the Russell T. Kelley Co., Ltd. public relations firm (Hamilton, ON). Includes memoranda, a proposal, draft and final reports, ms. and typed notes, and press clippings. File also includes a booklet on printing layouts for Electrohome's logo.

Electrohome

Correspondence : 1987.

File consists of incoming and outgoing correspondence for 1987, much of which relates to inquiries about products or the company. File also includes internal memoranda and other material.

Electrohome

Correspondence : A.

File consists of approximately 28 pieces of incoming and outgoing correspondence (some carbon copies) with individuals and corporate bodies beginning with "A."

Electrohome

Correspondence : B.

File consists of approximately 53 pieces of incoming and outgoing correspondence (some carbon copies) with individuals and corporate bodies beginning with "B." Correspondents include the Honourable L.O. Breithaupt. File also includes some press clippings.

Electrohome

Correspondence : C.

File consists of approximately 40 pieces of incoming and outgoing correspondence (some carbon copies) with individuals and corporate bodies beginning with "C." File also includes: news releases from Conestoga College of Applied Arts and Technology and an annotated typescript of remarks by Carl A. Pollock given at the College's 1978 Broadcasting - Radio & Television Awards Dinner (upon presentation of the Carl A. Pollock Award for academic excellence); copies of the on-air statements made by Pollock on the opening and the closing of CFCA-FM; Photostat copies of the original experimental license granted to Electrohome to operate an FM station; and the certificate stating the award of a Centennial Medal to Pollock from the Secretary of State (Hon. Judy V. LaMarsh) for valuable service to the nation.

Electrohome

Correspondence : D.

File consists of approximately 110 pieces of incoming and outgoing correspondence (some carbon copies) with individuals and corporate bodies beginning with "D." Correspondents include Ontario Premier William G. Davis. File also includes some correspondence between D.S. Sykes (Executive Vice-President, Finance and Corporate Relations) and Dewhurst & Partner, and between Sykes and Hon. Ron Basford (Minister of Consumer and Corporate Affairs). File also includes some press clippings, as well as Dun & Bradstreet business information reports on various companies in southwestern Ontario.

Electrohome

Correspondence : E.

File consists of approximately 14 pieces of incoming and outgoing correspondence (some carbon copies and telegraphs) with individuals and corporate bodies beginning with "E." File also includes some press clippings.

Electrohome

Correspondence : F.

File consists of approximately 23 pieces of incoming and outgoing correspondence (some carbon copies) with individuals and corporate bodies beginning with "F." File also contains some press clippings as well as photographs of Pollock posing in the Electrohome showroom and at the University of Waterloo for use in an advertisement in the Financial Post.

Electrohome

Correspondence : G.

File consists of approximately 65 pieces of incoming and outgoing correspondence (some carbon copies) with individuals and corporate bodies beginning with "G."

Electrohome

Correspondence : H.

File consists of approximately 10 pieces of incoming and outgoing correspondence (some carbon copies) with individuals and corporate bodies beginning with "H."

Electrohome

Correspondence : L.

File consists of approximately 4 pieces of incoming and outgoing correspondence (some carbon copies) with individuals and corporate bodies beginning with "L."

Electrohome

Correspondence : M.

File consists of approximately 23 pieces of incoming and outgoing correspondence (some carbon copies) with individuals and corporate bodies beginning with "M." File also contains some press clippings.

Electrohome

Correspondence : Mc.

File consists of approximately 6 pieces of incoming and outgoing correspondence (some carbon copies) with individuals and corporate bodies beginning with "Mc." File also contains some press clippings.

Electrohome

Correspondence : N.

File consists of approximately 19 pieces of incoming and outgoing correspondence (some carbon copies) with individuals and corporate bodies beginning with "N." Correspondents include Mr. Ira G. Needles (University of Waterloo). File also includes ephemera, a photograph of Pollock and other men seated at a large round table in a meeting, and a carbon copy of Pollock's comments on a draft of the "Proposal - Industrial Design Assistance Program (IDAP)" submitted by the National Design Council (Ottawa) to the Treasury Board.

Electrohome

Correspondence : O.

File consists of approximately 15 pieces of incoming and outgoing correspondence (some carbon copies and one telegraph) with or about individuals and corporate bodies beginning with "O." Correspondents include Ontario Premier John P. Robarts. File also includes a photocopy of Bill 51, An Act to Establish the Ontario Economic Council, as well as notes written by Pollock and other records relating to the Ontario Research Foundation.

Electrohome

Correspondence : P.

File consists of approximately 20 pieces of incoming and outgoing correspondence (some carbon copies) with individuals and corporate bodies beginning with "P." Correspondents include relatives of Pollock.

Electrohome

Correspondence : R.

File consists of approximately 22 pieces of correspondence incoming and outgoing correspondence (some carbon copies) with individuals and corporate bodies beginning with "R." File also includes a carbon copy of a 1955 statement by Pollock on high fidelity equipment (6 leaves) for Radio, Television and Appliance Sales magazine, and copies of product specifications from Radio Corporation of America.

Electrohome

Correspondence : S.

File consists of approximately 25 pieces of incoming and outgoing correspondence (some carbon copies) with individuals and corporate bodies beginning with "S." File also includes some press clippings.

Electrohome

Correspondence : T.

File consists of approximately 10 pieces of incoming and outgoing correspondence (some carbon copies) with individuals and corporate bodies beginning with "T." File also contains some press clippings.

Electrohome

Correspondence : U.

File consists of approximately 15 pieces of incoming and outgoing correspondence (some carbon copies) with individuals and corporate bodies beginning with "U." File also includes some press clippings.

Electrohome

Correspondence : V.

File consists of 2 pieces of correspondence regarding Carl A. Pollock's sponsorship of the Vilakazi family of Swaziland through the Save the Children Fund. File also includes 2 photographs of the family.

Electrohome

Correspondence : W.

File consists of approximately 43 pieces of incoming and outgoing correspondence (some carbon copies) with to individuals and corporate bodies beginning with "W." File also includes some ephemera as well as 2 reports on radio manufacturing and private trade label policy prepared by management consultants J.D. Woods & Gordon Limited.

Electrohome

Correspondence and occupational category information.

File consists of material related to labour relations at Electrohome. Includes carbon copies of correspondence and memoranda (carbon copies), including some from union representatives and some to Carl A. Pollock, information about occupational categories and rates for salaried and hourly employees (carbon copies), and other material.

Electrohome

Corsair.

File consists of a photograph and a copy negative of the Corsair C43-922 television set.

Electrohome

Cortez C47-939.

File consists of three copies of a photograph and one copy negative of the Cortez C47-939 television console.

Electrohome

Courtesy sales, 1973-1974 (file 1 of 2).

File consists of internal memoranda and incoming and outgoing correspondence with Kitchener and area clubs and organizations regarding courtesy sales of Electrohome products. File also includes copies of invoices, shipping orders, and interdivisional charge vouchers.

Electrohome

Courtesy sales, 1973-1974 (file 2 of 2).

File consists of internal memoranda and incoming and outgoing correspondence with Kitchener and area clubs and organizations regarding courtesy sales of Electrohome products. File also includes copies of invoices, shipping orders, and interdivisional charge vouchers.

Electrohome

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