Contains one Pancho Peanut Butter Creme Cookies boxboard package. The box contained 400 grams of sandwich cookies.

Contains price lists for Dare Ice Cream Cups for national and East of Lakehead; Robinson range (ice cream cones, cups, straws) sold in New Brunswick, Nova Scotia, Prince Edward Island and Quebec; and special biscuit and candy items sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe product, item code number, package count, gross case weight, pallet count, case cube, case pack, and net price delivered to stores.

Contains one copy of the Big V Drug Stores twentieth anniversary book, Our Twentieth Anniversary, Big V Drug Stores, 1962-1982.

Contains four Breton Thin Wheat Crackers boxboard packages. Each box contained eight ounces of crackers. The Breton crackers produced in 2001 were manufactured at the Dare plant in Spartanburg, South Carolina.

File consists of one photograph of a display of Dare cookies in a general store in Carcross, Yukon.

Contains one videocassette recording of the Dare Foods Limited television advertisement "On Its Own." The advertisement promotes Breton crackers.

File consists of one dinner menu from the Dare cracker sales seminar and dinner.

Contains one audio cassette recording of group 2, 7:00 p.m., recorder #2. The audio cassette was created by Western Michigan Research and is a recording of a group discussion of 12 women led by a host identified as "Fred" on the topic of packaged cookies. The women were informed that they were recorded and observed from a one-way mirror. The discussion consists of the host asking the women questions such as "What do you have at home for people to munch on?" and the women discussing their answers.

Contains one videocassette of competitor's advertisements produced between 1984 and 1988. The videocassette includes the following commercials:

• Dad’s – “3’ 8”,
• Oreo – “Open an Oreo,”
• Chips Ohoy [sic] – “Counting,”
• Keebler – “Mailman,”
• Mr. Christie – “Chewey,”
• Duncan Hines Chocolate,
• Chips Ohoy [sic],
• Beatrice Colonial,
• “Master Baker,”
• Duncan Hines – “Raining Chips"
• Country Fibre “Boy/Glasses"
• Country Fibre “Man/Glasses"
• Fudgee-O’s “Measuring Cookies"
• Peak Freans Bourbon Cream – “Cuckoo"
• Peak Freans Shortcake – “Fishbowl"
• Peak Freans Digestive – “Graduation"
• Peak Freans Fruit Cremes – “Figurines"
• Peak Freans Cookies – “Bon Voyage"
• Peak Freans Orange Chocolate – “Knights Cat"
• and Oreo Chocolate – Fudge Intro.

The advertisements are 15, 30, or 60 seconds each in length. A list of the advertisements, length, order, and production date is included.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Dare Cookies."

Contains records pertaining to the Biscuit Division plant tour. File consists of notes on the company profile of Dare Foods, notes on the role of Dare Foods in the Quebec economy, notes on the purpose and objectives of Dare Foods, a plan of the Kitchener biscuit plant, and descriptions of each area, special rooms and machines in the biscuit plant.

Contains documents pertaining to the sale of shares of The Almer Company Limited, owner of 99% of shares of Sunbeam, from Dare Foods Limited. File includes the agenda, agreements, Certificates of Status, Certificates of Incumbency, other certificates, resolutions, resignations, guarantees, correspondence, debenture, affidavit, financing statement, minutes, cheques, promissory notes, and share certificates.

Product information sheets for various products including biscuits, cookies, crackers, candy, and super pops produced by Dare Foods Limited. The sheets were likely used by sales personnel to advertise products to potential buyers. The sheets include colour images of products, product specifications, and occasionally store display options.

File consists of financial statements for Sunbeam Shoes for the year 1986 prepared by MacGillivray & Co.

Contains 39 product and display photographs, brochures, memoranda, price sheets, copies of articles sent to sales representatives, information about promotions, for primarily candy products although biscuit and cracker products are included.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Dare Cookies."

Contains three Breaktime Oatmeal Cookies boxboard packages. Each box contained 13 ounces.

Contains one sales manual. The manual is separated by the following dividers: Introduction, Index, 1. Dare Foods Ltd., 2. General Information, 3. Temporary Planning, 4. Selling Responsibility, 5. Selling Effectiveness, and 6. Policies & Procedures.

File consists of one Harvest from the Rainforest premium cookies package. Bag contained 300g of cookies. The dimensions of the bag, when full, are 31 x 13 x 7 cm.

Includes one videocassette recording of the Dare Foods Limited television advertisement "Dare Bears."

Contains one videocassette of Keebler television advertisements. The videocassette includes two advertisements both 60 seconds each in length.

Contains two Breaktime Choco Chip Cookies boxboard packages. Each box contained 13 ounces of cookies.

Contains contains price lists for spring and summer candy ranges, mostly marshmallow products, sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, package weight, case weight, cubic feet of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains price lists for Halloween candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, package weight, case weight, cubic feet of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains bilingual ingredient listings for biscuits, and candies. File is divided by tabs including P/L biscuit, Toronto Plant, Purchased Product, and Seasonal. Ingredient Statements include product name, ingredient list, ICN #, date, revision #, and name of the person who granted authorization. Includes ingredient lists for US products. Several candy ingredient lists were faxed from the Milton plant.

Product information sheets for various products including biscuits, crackers, candy, giant frostics, as well as Pepperidge Farm crackers and cookies produced by Dare Foods Limited. The sheets were likely used by sales personnel to advertise products to potential buyers. The sheets include colour images of products, product specifications, and occasionally store display options.

Contains price lists for biscuits sold East of Lakehead, Lakehead and West, in Quebec and Newfoundland. Price lists describe products, package weight, case weight, cubic feet of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions were led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions commenced at 4:00 p.m. and are led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one Standard Procedure Manual, Branch Warehouse. The manual includes many procedures and is divided into the following tabs:

• Branch Weekly Report Procedure,
• Branch Ordering Procedure,
• Freight Allowance Procedure,
• Branch Warehouse Safety Procedure,
• Code Date Control Procedure,
• Finished Product Protection Procedure,
• Warehouse Sanitation Procedure,
• Vehicle Sanitation Procedure,
• Vehicle Security Procedure,
• Warehouse Security Procedure,
• Purchasing Policy, Purchasing Procedure,
• Capital Expenditure Procedure,
• Personnel Procedure,
• Hiring Procedure - Hourly Employees,
• Direct Route Sales Procedure,
• Position Descriptions.

The manuals were used by warehouse staff who reported to regional and district sales managers. Several procedures are missing.

Contains price lists for speciality candy items and products including Golden Brittle, Super Pops, bulk Sweet N’ Lite sold East of Lakehead, Lakehead and West, in Ontario, and Newfoundland. Price lists describe products, package weight, case weight, cubic feet of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains price lists for Easter candy sold East of Lakehead, Lakehead and West, in Newfoundland. Price lists describe products, package weight, case weight, cubic foot of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains one audio cassette. The audio cassette is tape 2 of 2, a recording of consumer discussions held in Toronto. The discussions are led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions commenced at 2:00 p.m. and are led by a host identified as and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 2 of 2, a recording of consumer discussions held in Toronto. The discussions commenced at 2:00 p.m. and are led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 2 of 2, a recording of consumer discussions held in Toronto. The discussions commenced at 4:00 p.m. and are led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains price lists for Valentine candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, package weight, case weight, cubic feet of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains price lists for Christmas candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, package weight, case weight, cubic feet of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains two colour photographs. One photograph is an image of Jean-Guy Maillet in his Moncton office, December 1986.

Contains two colour photograph. The photograph is an image of Dare employees standing in front of a Dare van.

Contains 32 colour slides. The slides are images of staff at meetings, at special events and playing baseball.

Contains price lists for biscuits sold East of Lakehead, Lakehead and West, in Quebec and Newfoundland. Price lists describe products, package weight, case weight, cubic feet of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains 27 colour slides. The slides are images of the exterior of stores in Western Canada including Safeway, Food City Superstore, Co-op, save-easy, agnew, Co-op Centre, and Village. File also includes images of staff, biscuit products, and staff working at the Kitchener head office and plant.

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions were led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions were led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one copy of the book, Builders and Boosters, Kitchener Chamber of Commerce, 100th Anniversary, 1886-1986.

File consists of financial statements for Sunbeam Shoes for the year 1986 prepared by Spicer MacGillivray. Also includes one item of correspondence from Sunbeam Shoes to Dare Foods regarding the statements.

Contains 26 colour photographs of products and store displays, brochures, and price sheets.

Contains one videocassette of the television advertisement "Dare Bears" promoting Dare Foods Limited cookies.

Contains price lists for biscuits, including Bake Shoppe products, sold East of Lakehead, Lakehead and West, and in Newfoundland. The price lists provide a breakdown of prices per pound, kilogram, and case.

File consists of two clipping relating to Dare Foods. One shows a historical photograph of a general store with C.H. Doerr boxes and one shows a historical photograph of inside the Dare factory.

Contains one copy of the Big V Drug Stores twenty-fifth anniversary book, _Our twenty-fifth birthday, Big V Drug Stores. The book was presented to Richard Harris, District Sales Manager, Dare Foods Limited, Kitchener, by Mahlon M. Dyer, Executive Vice-President, Big V Pharmacies Co. Limited, London, Ontario. The book includes a letter presenting the book to Richard Harris from Mahlon M. Dyer.

File consists of one photograph showing a display of Dare cookies at the Y.K. Foods in Yellowknife, North West Territories.

Dare Food Limited's first royalty receipt from Koninklijke Verkade N.V., Zaandam, Netherlands for their license of Dare Food Limited's Breton crackers, called "Shuttles" in the Netherlands. The monetary amount paid to Dare Foods Limited is 84,192 Dutch guilders. The receipt is mounted on a large mat board that is decorated with images of Shuttles crackers.

Contains one copy of the Dare Foods Limited, Biscuit Division, and Production Control Procedures Manual. The manual was produced by T.O.P. Consulting Services Inc., Kitchener. The manual is divided into three tabs; Production Planning & Forecasting Procedure, Production Scheduling Procedure, and Production Forecast Summary Procedure.

A carton used to package Arnott's Breton cracker biscuits, a Breton cracker product possibly made under license by Arnott's in Australia.

Contains four colour slides. The slides are images of the exterior of Dare Foods Limited buildings. The buildings include the head office and plant in Kitchener, and the candy plant in Hamilton as well as two other buildings.

Contains correspondence, copies of accounts, statement of affairs, notices of creditors of application, report to creditors, voting letters, proposals, and a copy of the bankruptcy act pertaining to the financial stability and the bankruptcy of Sunbeam Shoes.

Contains one videocassette including recordings of television and radio advertisements for Katjes gummi candies. The advertisements included are “Supermarkt,” “Entgleisung,” “Filmriss,” “Kaufhaus,” “Schwimmbad,” “Berwerbung,” “Programmänderung,” and “Reiseleitung.”

One Breton crisper, a plastic cylinder container sold by Dare Foods Limited to keep Breton crackers crisp. Also includes a packet of order forms to purchase the Breton crisper.

A carton used to package Shuttles crackers, a Breton cracker product made under license by Verkade in the Netherlands. The labeling on the carton is written in French.

Contains 73 colour snapshots of in-store displays and contest displays including Haul in the Savings, Radio Cap displays, and Norca Tube displays.

Contains one audio cassette recording of the Vivant Vivant advertisement.

Contains one videocassette of Katjes Werbeuampagnen television commercials.

Contains one videocassette of cookies and crackers advertisements. The videocassette includes five spots.

Contains one colour photograph of a woman and a man holding a Low Sodium Breton crackers box.

Contains one colour photograph. The photograph is an image of Bryan and Graham Dare sitting in an office examining an architectural plan at the Dare Foods Limited head office in Kitchener.

Contains six colour photographs and eight negatives of a Breton cracker display.

Contains 162 colour transparencies that were produced for the publication of The Dare Story. The colour transparencies were produced by Penthouse Studios and sent to Gary MacLeod, Vice-President Sales. File includes images of Graham Dare, Bryan Dare, Carl Dare, Breton cracker production, staff working in their offices, women packing cookies and cracker products, a Breton transport truck, cookie products, staff working in the quality control lab, the warehouse, offices, the Dare Bears van, machinery in the plant, a sketch of a store display, a copy of a sketch "View from Berlin" 1854, company artifacts, and staff in a board room.

Contains one Food Service Division sales manual revised January 15, 1988. The manual contains three tabs: Policies, Price Pages, and Promotions. However, there are records only in the Policies section. The manual includes 16 sales policies for Food Service or Foodservice personnel and customers.

Contains one videocassette of Dare Foods Limited television advertisements. The videocassette includes six spots “Reporter,” “Say When,” Brussells,” “Party is Tomorrow,” “Elfin Loaves,” and “Man up at Night.”

Contains 61 colour photographs of store and contest displays.

Contains one videocassette recording of the candy video presentation.

Contains price lists for Daretubs candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, package weight, case weight, cubic feet of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains product information sheets for cookie, candy and cracker products. The sheets include colour photographs of the products, a description of the product and its package, the package universal product code (UPC), the shipping case code, and the pack number. Letterhead, display signs, copies of the Dare Foods Limited Christmas card [ca. 1996], and an article reprinted from Fancy Food are also included.

Contains product information sheets for cookie, candy, and cracker products. The sheets include colour photographs of the products, a description of the product and its package, the package universal product code (UPC), the shipping case code, and the pack number. Many sheets are bilingual. File also includes 3 colour photographs of Breton cracker products and Bremner Biscuit Company information sheets.

Contains one issue of Tavistock Gazette, Wednesday, November 30, 1988. The front page of the newspaper contains a photograph of participants in the Christmas parade including the Dare Bear.

Contains one copy of The Dare Story.

Contains candy, biscuit, and cracker brochures. The brochures were originally in a binder and are separated by dividers.

Contains 77 colour slides that were used in a presentation at the National Sales Meeting held in Banff in 1989.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Black Forest Belmont." The videocassette consists of eight spots, each 15 seconds in length. There are five advertisements in English and three in French.

Contains one videocassette recording of the television production of the Ontario Lottery Corporation's Wintario draw held at the Gravenhurst High School during the Muskoka Winter Fair in [ca. 1989]. The Dare Bear mascot helped the Mayor of Gravenhurst push the button to start the Wintario draw.

Contains planning records documenting the National Sales Meeting in Banff, 1989. The file consists of records divided by the following tabs: Overall Costs, Rooms, Flights, Ground Transport, Meals, Recreation, Meetings, and Distribution. However, the Meals, Rooms, and Distribution tabs do not contain any documents. File includes several notes of gratitude from sales employees. These records belonged to "Gary."

Contains planning records for the National Sales Meeting in Banff. File is divided by the following tabs: Overall Costs, Rooms, Flights, Transport, Meals, Recreation, Meetings, and Entertainment. Correspondence, memoranda, faxes, lists of flights and travel arrangements, lists of activities and participants, agendas, and copies of speeches and award presentations are also included. These records belonged to "Lyn."

Contains one scrapbook style photograph album documenting the National Sales Meeting held in Banff, 1989. The album includes copies of correspondence and 82 colour snapshots of Dare Foods Limited employees participating in conference activities, meals, and receptions.

Contains 33 colour snapshots of in store displays and contest displays including water surfer, back to school, and Christmas.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Black Forest Belmont." The videocassette consists of 8 spots, each 15 seconds in length. There are five advertisements in English and three in French.

Contains eight colour slides. The slides are images of staff, staff at the national sales meeting in Banff, a store display of Sun-Maid raisin cookies that was entered into a contest, and the exterior of a Sobeys store.

Contains one Sun-Maid Raisin Oatmeal Cookies tin tie package. The package contained 10.6 ounces of cookies.

Contains price lists for Dare Foods Limited penny candies and Darejubes products sold nationally, East of Lakehead, Newfoundland, and Lakehead and West. Price lists describe products, universal product code (UPC), item codes, pieces per box, net price delivered to stores.

Contains two colour photographs. The first photograph is an image of an employee holding an award. The second photograph is an image of a man holding a teddy bear at a baby shower in a staff room.

Contains four colour slides of staff portraits.

Contains 22 colour slides. The slides are images of the interior and exterior of a candy plant, probably the Milton plant.

Contains one colour photograph of the Sales Rep of the Year award from 1989. The award was given to Steven Shuster in 1989.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Biscuit Foret Noire."

Contains brochures for food service and Christmas biscuit and candy products.

Contains one sales representative training and development program manual. The manual is divided into the following tabs: Conducting Training Workshops, and Sales Representative Training Modules including, 1. Role of the Dare Foods Sales Representative, 2. Territory Management, 3. Call Procedure/Pre-Call Planning, 4. Effective Sales Presentations, and 5. Handling Objections. This copy was the SDG manager's copy.

Contains one videocassette recording of a Dare Foods Limited television advertisement for crackers in Spanish.

A copy of Dare Foods Limited's guiding principles for its Kitchener plant. The guiding principles are adhered to a large foam core board likely for display purposes.

Contains price lists for Two Cent, 5¢ and 10¢ and Specialty Items candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, number of pieces per box, package weight, case weight, cubic foot of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.