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Advertising : past, present, future.

File consists of a 1949 report on the advertising activities of Electrohome. File also includes a copy of the advertising budget for 1952-1953 with an annotation dated 1966.

Electrohome

Advertising : print.

File consists of advertising and advertising information for various Dominion Tire products. Includes brochures, handbills, and examples of print advertising along with lists of newspaper advertising runs.

Dominion Rubber Company

Advertising : scrapbook (file 1 of 2).

File consists of a scrapbook containing newspaper advertisements and clippings. Includes mainly advertisements for homes from the Westmount Construction Co. but also contains advertisements for products by subsidiaries of Westmont Enterprises Limited: Jasco, Altex, and Kool-Lite Awnings. Some advertisements are annotated and some are loose. Scrapbook also includes a leaflet, copy and a layout for a Jasco advertisement, and a drawing of a window.

Dixon, Ross

Advertising : scrapbook (file 2 of 2).

File consists of a scrapbook containing newspaper advertisements. Includes mainly advertisements for homes from the Westmount Construction Co. but also contains loose advertisements in the front and back from other builders as well as for Jasco windows and doors. Some advertisements are annotated.

Dixon, Ross

Advertising : Working Files

Series consists of material used in the production of advertisements and product literature, and some records relating to the planning of advertising activities. Includes transparencies, negatives, photographs, and other visual material, as well as some correspondence, ms. notes, price lists, advertising budgets, product literature, and other material. Series includes advertising working files that did not belong in Series 33-36, such as those relating to organs, projection systems, and motors.

Electrohome

Advertising : Working Files : Appliances

Series consists of material used in the production of advertisements for Electrohome appliances, including humidifiers, dehumidifiers, air conditioners, fans, microwaves, and other products. Includes photographs, transparencies, slides, and negatives, as well as drafts of advertising copy, dummies, final versions of advertisements, etc. Most of the material was used for the production of single-sheet advertisements intended for insertion into a binder with other product literature, as well as brochures advertising the "summer comfort" line of products.

Electrohome

Advertising : Working Files : Display and Communications

Series consists of material used in the production of advertisements for display and communications products, including data and video display monitors, educational receiver/monitors, satellite receivers, Telidon videotex terminals, and accessories for these products. Includes photographs, negatives, and other visual material, as well as final versions of product literature and news releases. Most of the material was used for the production of single-sheet advertisements intended for insertion into a portfolio with other product literature.

Electrohome

Advertising : Working Files : Furniture

Series consists of material used in the production of advertisements for furniture collections, mainly Deilcraft but also Trendholm, Flexsteel, and Electrohome. Includes photographs, negatives, transparencies, and other visual material, as well as final versions of the single-sheet advertisements, which were intended for insertion into a portfolio with other product literature.

Electrohome

Advertising : Working Files : Television and Stereo

Series consists of material used in the production of advertisements, catalogues, and brochures for Electrohome television and stereo products, as well as the company's Acoustech, Marantz, Planar, and Soundesign lines, and Ortofon components. Includes transparencies, photographs, negatives, slides, and printing proofs, as well as final versions of some advertisements, catalogues, and brochures.

Electrohome

Advertising and sales : slides.

File consists of 183 slides for use in advertising and sales. Includes slides of televisions, stereo receivers, clock radios, portable radios and tape players, speakers, phonographs, motors and blowers, and slides belonging to a presentation for sales staff [in the motors department?]. Slides were probably compiled for museum purposes, and some are missing.

Electrohome

Advertising brochures : US/Can/British, mostly concerned with housing.

Contains materials primarily in the form of manufacturers' catalogues (dating from 1920's-1940's) re housing design and garden and greenhouse design. One publication was issued by the Ladies Home Journal and relates to bungalow design in the period pre World War II. Another item takes the form of a scrapbook compiled by Mary Eleanore Westley between 1921 and 1924 which includes clippings from magazines. These take the form of illustrations showing both exterior and interior home designs which were typical for the period. Manufacturers' catalogues include listings of home appliances, bathroom designs, greenhouse designs, and of roofing materials respectively.
One clipping (1989) contained in this file relates to plans for the new General Electric Building which is to be constructed using plastics along with other building materials.

Dendy, William

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