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Seagram collection
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Joseph E. Seagram and Sons, Ltd.: Ephemera

Series consists of ephemera including advertisements, business cards, calendars, labels, signs, stationery, trade cards, etc. which illustrate some aspect of Seagram history.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Topical

This series consists of originals and photocopies of correspondence, clippings, ephemera, essays, newspapers, photographs, etc. relating to all aspects of the history of the Seagram Company and distilling in general, to other business interests such as CanBar and Hopewell Farms, to the history of the plant site itself and the place of Seagram's in the larger context of Waterloo and the industrial history of the area from the 1850's to the plant's closing in 1990.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Site Records: Waterloo Plant

Series consists of correspondence, site plans and reports, all relating in some way to the physical site of the plant. Included are fire insurance reports and other documents which concern Laurel Creek, a wartime construction application , site plans ranging from a negative of an 1855 plan of Waterloo to photographic reproductions of 1940's fire insurance plans to 1980's site plans.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Operations: Waterloo Plant

Series consists of originals and photocopies, mostly "dept. files," detailing various operations in the Waterloo plant relating primarily to the production of alcohol. Includes applications, correspondence, declarations, ephemera, legal instruments, licenses, newsletters, permits, and photographs which document commercial feed stuffs registration from 1928-1953, distilling licenses, information about exports from the plant between 1887 to 1959, imports for re-distillation 1897-1942, label approval and registration doumentation from 1927-1941, also product evidence files all dating from ca. 1960, possibly used in a legal case, documenting the brands produced and exported in the early years of the twentierth century, accompanied by declarations by former employees.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Operations: General

Series consists of originals and photocopies of several items which relate to Seagram Co. operations at a level beyond the Waterloo plant. Included is a weekly time book from the Amhersburg plant dated 1928, plot plans and organization charts from several other distilleries owned by the company.

Joseph E. Seagram and Sons, Ltd.

Joseph E. Seagram and Sons, Ltd.: Incorporation and Ownership.

Series consists of originals and photocopies of documents which help delineate the history of ownership and incorporation of the company, particularly its beginning, its incorporation in 1911, and its change of ownership in 1928. Included here are abstracts of title from the Registry Offfice for transactions from the 1850's to the 1920's, agreements, by-laws, letters patent and, stock certificates.

Joseph E. Seagram and Sons, Ltd.

Partnership Agreements: Certificate of Dissolution of Partnership between George Randall, Joseph Emm Seagram and William Roos, Who Traded Under the Style of George Randall & Co., July 10, 1878.

Verifax copy and ts. transcript of an original untitled document filed in the Registry Office in the County of Waterloo, signed by George Randall, Joseph E. Seagram, and William Roos, July 10, 1878.

Joseph E. Seagram and Sons, Ltd.

Alcohol General: topical files

Series consists of articles and clippings on prohibition and bootlegging in Ontario and in the United Staes ca. 1918-1928 as well as a ts. history of Canadian whiskey.

Seagram Museum

Seagram, Campbell, 1906- : Correspondence.

1 postcard.
Date and Place from: Aug. 10, 1923 Glasgow, Scotland To Seagram, Campbell C. From [Mother] Notes: Postcard: Municipal Buildings, Glasgow, col. Message: Have had a long trip by boat to-day. Left there at 8:20 reaching here [?]. It was lovely. Scenery grand.

Seagram Family

Seagram Family: Biographical

Series consists of clippings, correspondence, ephemera, essays, a genealogical chart, obituaries, etc. relating to the lives, interests and activities of Seagram family members and their place in community, political and social spheres from the nineteenth century to the present day.

Seagram Family

Employees: Parade Floats.

3 images, b&w and col. Two images are of floats constructed by Local 48, one of which is a page taken from a publication. The colour print is of an Oktoberfest float.

Joseph E. Seagram and Sons, Ltd.

Employees: Group Portraits.

2 images, one a photocopy. Includes copy photographs and photocopies of a panoramic group portrait "Staff and Employees at Joseph E. Seagram & Sons Distillery, July 6, 1929 and a photocopy only of "Office Staff and Excise Officers," 1929, each with partial identification lists. Photographer unknown.

Joseph E. Seagram and Sons, Ltd.

Employees: Awards.

8 images, b&w and col., 7 photographs, 1 negative. The earliest is a 1941 Belair photo of an employee dinner. Most are group portraits of long-service employees, some with identifications.

Joseph E. Seagram and Sons, Ltd.

Employees: Arthur Dawe.

3 images, b&w, taken during a Product Knowledge Seminar, week of Jan. 21, 1972. Other individuals include Mel McLenaghan, A.W. Dorval and G. De Bly.

Joseph E. Seagram and Sons, Ltd.

Employees.

150 images, b&w negatives and contact sheets, of employees and of the plant. Some are of items already in represented in the collection while some are unique in this format.

Joseph E. Seagram and Sons, Ltd.

Employees.

Ca. 255 images, b&w and col., mostly snapshots. These are mounted on scrapbook pages with identifications and comments and chronicle emplyee activities in and out of the plant, including photos of employees at work, at parties, picnics and dinners, visitors, etc. Some images are lacking. Photographers include Hayes Advertising, Waterloo, and Ralf Lilge-Gren, Winnipeg.

Joseph E. Seagram and Sons, Ltd.

Employees.

22 images, b&w and col. snapshots and negatives of employees in the plant, at a Christmas party, visitors to the plant, etc., including two photographs of Alf Busch.

Joseph E. Seagram and Sons, Ltd.

Employees.

1 postcard of a family with a bottle of Seagram's Canadian Whiskey. The two men are identified as Harold Henrich and Jack Uttley.

Joseph E. Seagram and Sons, Ltd.

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 20, Oct. 1968 to Aug. 1973.

Clippings, ephemera, re horse racing, Seagram involvement in same, businesses of interest to J.E.F.S., 48th Highlanders, local and family history, including sports. Includes K-W Record story about demolition of the Seagram stables, Jacob Hespeler, local baseball team, the Waterloo Beavers. Items are mostly undated.

Seagram Family

Miscellaneous: Patriotic poster.

World War Two anti-fascism poster issued by Imperial Chemical Industries Ltd., Toronto. Seagram conneection unknown.

Joseph E. Seagram and Sons, Ltd.

Trade Cards: Joseph E. Seagram.

Three trade cards which could be exchanged for a whiskey sample: Hiram Walker, [1893] and 1897, Joseph E. Seagram, 1900.

Joseph E. Seagram and Sons, Ltd.

Stationery.

Originals and photocopies of envelopes with pictorial engravings of the plant.

Joseph E. Seagram and Sons, Ltd.

Signs: Seagram's Soft Drinks, Limited.

Two pasteboard signs for Seagram's Dry Ginger Ale, from Seagram's Soft Drinks Limited, Preston Ontario. The signs are red, yellow and black, with a horse's head included.

Joseph E. Seagram and Sons, Ltd.

Labels: White Wheat Whiskey.

Contains several versions of this label, the earliest labelled "Waterloo Distillery" and one printed by the British American Bank Note Company. Also includes negatives.

Joseph E. Seagram and Sons, Ltd.

Labels: V.O.

Contains identical original labels.

Joseph E. Seagram and Sons, Ltd.

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 18, Oct. 1963 to Oct. 1966.

Clippings, correspondence and ephemera relating to Seagram family and interests, including horse racing, golf, social events, and Seagram business interests. Local reporting includes items on Grand River railway, obituaries of prominent local individuals including T.W. Seagram, history of the Kitchener Waterloo Panthers, St. Mary's Hospital opening ephemera, Canbar, Seagram Plant expansion, history of Seagram's plant and operations. Includes cards from Sheila Seagram, a copy of J.E.F.S' Christmas Card, 1963 which features a photo of "Strongboy" and Seagram colours.

Seagram Family

Labels: Seagram's King's Plate.

Contains several versions of this label, most of which include some reproduction of the A.H. Hider (1870-1952) lithograph of Seagram's Queen's and King's Plate Winners.

Joseph E. Seagram and Sons, Ltd.

Labels: Old Times Whiskey.

Contains several versions of this label, the earliest labelled "Waterloo Distillery" and one printed by the British American Bank Note Company.

Joseph E. Seagram and Sons, Ltd.

Labels.

Contains photocopies of early Seagram labels.

Joseph E. Seagram and Sons, Ltd.

Calendars: Seagram Distillers Corporation.

1947 calendar and accompanying set of six col. prints, also 1965 calendar, both containing reproductions of wildlife paintings from the copyrighted collection of the House of Seagram.

Joseph E. Seagram and Sons, Ltd.

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 15, Aug. 1958-July 1960.

Clippings and ephemera relating to Seagram family and interests, including horse racing, including the 100th running of the Queen's Plate, Visit of Quuen Elizabeth and Prince Phillip in 1959, golf, social events, 48th Highlanders of Canada and Seagram business interests including Canbar. Local reporting includes items on Hopewell Farm.

Seagram Family

Advertisements: 1918.

Evening Telegram, March 25, 1918, p. 16, original, negatives. This laminated page contains an advertisement from Ontario Quick Service Co., listing prices of whiskey, including Seagram products.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1918.

One issue of from Canada Kalendar, 1918, with advertisement on p. 80.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1912.

Advertisement on p. 25 of The Wine and Spirit Journal of Canada 14 no. 1 (Jan. 1912).

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1906.

One issue of Canada Kalendar, 1906, with advertisement on p. 69.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1906.

Advertisement from an unidentified publication, lists "83", Star, White Wheat as products.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1905.

Advertisement on p. 28 of The Wine and Spirit Journal and Brewers Review 7, no. 7 (July 1905).

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1897.

Advertisement on p. 18 of the Supplement to the Mail and Empire, Christmas 1897.

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1890.

Toronto Saturday Night, Holiday Number, July 1, 1890, containing an advertisement on. p. 34; also negative and contact print of same. Bookseller's stamp on cover reads: "W. Cooper & Co., Booksellers, Clinton."

Joseph E. Seagram and Sons, Ltd.

Advertisements: 1886

Photocopy of a Joseph E. Seagram advertisement from the Berliner Journal, Aug. 4, 1886, announcing that he is going out of the dry goods business and is selling all his stock.

Joseph E. Seagram and Sons, Ltd.

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 12, May 1952 to Oct. 1953.

Clippings, ephemera and a finish line photograph relating to Seagram family and interests, including horse racing, Woodbine Race Track news items, golf, social events, 48th Highlanders of Canada, Muskoka Lakes Association and Seagram business interests. Local reporting includes items on Waterloo local history (breweries especially), Dominion Life, Schneider Stock Farm. Also includes Muskoka Lakes Association Annual Aquatic Regatta for 1952 Programme.

Seagram Family

Waterloo: History.

Clippings, photocopies of articles and news items, historical and biographical, on the history of Waterloo, most of which include mention of Seagram's.

Joseph E. Seagram and Sons, Ltd.

Waterloo Plant: Site History: "Whiskey Trout."

Correspondence, photocopies and originals of a pamphlet "Trout Pool at Distillery Teems With Real Beauties," an abstract from the Toronto Daily Star, Feb. 23, 1927.

Joseph E. Seagram and Sons, Ltd.

Plaque.

1 plaque presented to the Seagram Museum on its 10th anniversary by the City of Kitchener.

Seagram Museum

Waterloo Plant: Site History.

Some search results re distillery site: correspondence re Hespeler and Randall, instrument numbers obtained from the Registry Office, a partial list of early employees, one 1927 resolution re engagement of W.A. Lorimer as Secretary-Treasurer.

Joseph E. Seagram and Sons, Ltd.

Waterloo Plant: Site History.

Photocopy of an unattributed essay with title: "The Distillery Site," which includes plans, images and bibliographical references.

Joseph E. Seagram and Sons, Ltd.

Seagram, Joseph Edward Frowde, 1903-1979: Scrapbook 11, Jan. 1951 to Apr. 1952.

Clippings, correspondence and ephemera relating to Seagram family and interests, including horse racing, golf, social events, 48th Highlanders of Canada, Upper Canada College. Local reporting includes items on Dominion Life and hockey, Includes correspondence from T.O. Seagram, Dec. 17, 1950, Bathampton House, Wilts. in a card hand-painted by S. Seagram.

Seagram Family

Waterloo Plant: History.

One copy of "Noteworthy Neighbor Communities, Kitchener and Waterloo," Saturday Night, Aug. 7, 1937. This special publication contains an article on the history of the Seagram company, "Seagram's growth is Human Interest Story," p. 38, as well as an aerial view of the plant. The Seagram name appears elswhere in the publication in connection with other businesses.

Joseph E. Seagram and Sons, Ltd.

Waterloo Plant: History.

Clippings, photocopies of articles, historical and biographical, on the history of the Seagram Company and the distillery site, originally published 1937-1979.

Joseph E. Seagram and Sons, Ltd.

Waterloo Plant: Directory Entries.

Photocopies of entries in gazetteers and other listings, originally published 1867-1878, 1920, 1957, 1972. Also includes a group of photographs of directory entries, as well as negatives and contact prints.

Joseph E. Seagram and Sons, Ltd.

Products: V.O.: File 3 of 4.

Photocopies of company-produced documents, ephemera, photographs, etc. relating to early 20th century history of the company and its products, particularly V.O.

Joseph E. Seagram and Sons, Ltd.

Library Source Records: L90.21 - L90.30.

  • Mrs. C. Bronfman
  • Neal-Schuman Publishers
  • The Frick Collection
  • Manitoba Heritage Conservation Service
  • Nancy Ruiz (Seagram, N. Y.)
  • Daniel Gauvin Editeur Inc.
  • Marian L. Gore, Bookseller
  • Booksellers Warehouse Outlets Inc.
  • Vinos de Espana
  • The Wine and Food Library

Seagram Museum

Library Source Records: L90.11 - L90.20.

  • Theodore L. Crom
  • M. M. Einhorn Maxwell
  • Early American Industries Association
  • Village Book Store
  • C. Johnson
  • Jeanette Hayhurst
  • Libraries Unlimited Inc.
  • Bibliotheca Gastronomica
  • Seagram Italia
  • Gordon Keys

Seagram Museum

Products: V.O.: File 1 of 4.

Photocopies of company-produced documents, ephemera, etc. relating to early 20th century history of the company and its products, particularly V.O.

Joseph E. Seagram and Sons, Ltd.

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