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Archival description
Seagram collection
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This photograph was taken in connection with the old Peter Dawson long distance running races.

File consists of 1 photograph of a picture with Victor Fischel, A.C.Iler, Samuel and Allan Bronfman at the Peter Dawson long distance running sports competition, sponsored by Seagram.

Verso caption: "VINTAGE 1930. Victor Fischel is at the left ; Samuel and Allan Bronfman are on the right. Beside Mr. Fischel is A. C. Iler, who was advertising manager. The photographs were taken in connection with the old Peter Dawson long distance running races which Seagram sponsored in the old days. It was an outstanding Canadian sports competition of the day."

Joseph E. Seagram and Sons, Ltd.

Long service awards recipients at Waterloo dinner held November 20, 71.

File consists of 1 group photograph of Long Service Awards recipients, 1971-72. Verso reads: L. to R. Seated: Lucria Letson, Ann Cranston, Edith Tukums, David Roche, Edith Dorscht, Shirley Hertzberger, Edith Martin. Standing: George Field, Albert Moorhouse, William Kyle, Rocco D'Angelo, Edmund Michalosky, Alfred Burger, Abner Shantz, John Louwe, Lorne Heiman, Robert Strickler, Jerome Hunt, Clarence Wey.Back Row: Layton Schwartz, Donald Goddard, Gerald Thiel, Ramon Jacobi, Kenneth Tuckwood, Steve Kozlowski, Roger Crane, Angus Horne.Absent: Rose Pollock.Taken in 1971 for record purposes. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Crest : the House of Seagram.

File consists of 1 photograph of the House of Seagram crest detailing 3 horses, Seagram's stylised font and 'integrity', 'craftmanship', and 'tradition'. Verso reads: taken 1970 for record purposes. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Portrait of Mr. Samuel Bronfman.

File consists of 1 photograph of Mr. Samuel Bronfman. Verso reads: taken 1969 and used in the 1969-70 Annual Reports. Print no. 98119.

Joseph E. Seagram and Sons, Ltd.

Seagram gold cup, emblematic of gold supremacy in Canada and competed for in the Canadian Open Golf Championship from 1936 to 1970.

File consists of 1 photograph of Seagram Gold Cup trophy with Seagram crest on front and a beaver on each side. Cup inscription reads: "Canadian Open Golf Championship for Annual Competition". Verso reads: taken in 1969 for record purpose. 30 extra prints.

Joseph E. Seagram and Sons, Ltd.

Aerial view of Breslau plant, Ontario.

File consists of 1 aerial photograph of Breslau plant and surrounding area. Verso reads: taken May 23, 1967. Negative no. 554. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Aerial view of Breslau plant, Ontario.

File consists of 1 aerial photograph of Breslau plant and surrounding area. Verso reads: taken January 21, 1966. Negative no. 946. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Distillery.

File consists of 1 photograph of Seagram distillery in field.

Joseph E. Seagram and Sons, Ltd.

Seagram's Ltd. Information Centre Photograph Collection.

Ca. 216 images, b&w and col., photographs and negatives of employees and the plant, mounted on tabbed cards for easy reference. Many of these images are copy prints and negatives of early photographs and drawings, from ca. 1800's to the 1970's. Includes are photographs of employees at work, executives, visitors, plant interior and exteriors, Hopewell farms, etc.The original numbers employed by the Seagram's Ltd. Information Centre indicate the date of the original as the first element of the code, and the cards are arranged in chronological order. Some of these cards were removed by Seagram Museum staff for inclusion in their topical photo files. Many are duplicates of photographs found in other files.

Joseph E. Seagram and Sons, Ltd.

Seagram Museum.

Ca. 50 images, b&w and col., photographs, negatives, transparency and slides of the exterior of Seagram Museum and the Seagram site. Includes two interior views during construction of the Museum.

Joseph E. Seagram and Sons, Ltd.

Seagram General Store.

6 b&w images of King St. in Waterloo. Two appear to be originals, the rest are prints taken from publications, and include contacts, negatives and duplicate prints in various sizes. Most show the "Commercial Buildings," built in 1857 on the east side of King St. at Erb, where the Seagram General store was located. One original, cut from an album [?] has a photograph of a turn-of-the-century lacrosse team pasted on the verso.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Interior: Bottling and Packaging Lines.

3 groups of material: 1 b&w print with copy neg. labelled "Bottling Room ca. 1955," 1 folder containing 15 b&w and col. snapshots and 1 large print by Colurychrome, also a group of 18 col. slides, ca. 1980, with 2 col. negatives and 1 print.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Exterior: Stillhouse.

4 separate images of the Stillhouse, 3 with copy negatives, contacts and additional prints. The oldest is of the stillhouse ca. 1900 with cattle pens in the foreground. One is taken from a printed source, also ca. 1900, one is ca. 1925, and the fourth is a colour imapge from ca. 1980.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Exterior: Early Drawings.

6 separate images, b&w and col., of early drawings [to ca. 1900] of the Seagram Distillery, including an artist's conception of the appearance of Granite Mills in 1857. Includes some negatives and duplicate prints in various sizes, one an oversize touched-up view.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Exterior: Door.

Ca. 14 images, b&w and col, includes duplicate prints, negatives and slides of the original door in place since 1857. Photographers include Max Sauer and Ontario Ministry of Agriculture and Food.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Exterior: Aerial Views

15 separate oblique aerial images: b&w and col. prints with contacts and negatives, one slide. Photographers include Arnott, Rogers Batten Ltd., Montreal; Ron Nelson Photography, London, Ont.; Colurychrome Photography System, Kitchener, Ont.; Personal Studio, Waterloo, Ont.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Exterior.

3 images, b&w and col., 2 by Herb Nott dated 1957, showing footbridge over Laurel Creek and streetscape with parked cars. Also includes 26 b&w snapshots of the grounds, including images of work being done on the creek bed.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery and Other Seagram Plants.

Images feature Seagram plants at Waterloo, Ontario; Marpole, British Columbia; Beaupre, Quebec; Hopewell Farms, Breslau, Ontario; and Richilbucto, New Brunswick.

Joseph E. Seagram and Sons, Ltd.

Seagram Company: Unidentified Plants.

Images of unidentified Seagram plants and one photograph of the Canada Barrel and Kegs plant on the north side of Erb Street at Caroline Street in Waterloo.

Joseph E. Seagram and Sons, Ltd.

Hopewell Farms.

7 images, b&w and col., 1 with negative.

Joseph E. Seagram and Sons, Ltd.

Employees: Sports.

2 images, b&w photographs. One is a mounted team portrait with identifications: Seagram's Softball Team, Industrial Int. 'B' and 'C' Champions 1947," 2 copies. The other is an enlarged snapshot of a bowling team ca. 196?.

Joseph E. Seagram and Sons, Ltd.

Employees: Picnics.

5 images, one a photocopy. Copy photographs and negatives of photographs of picnics held ca. 1910, 1929, 1946, ca. 1955, some with partial identification lists. Photographers include Denton Photo and Arnold Studio.

Joseph E. Seagram and Sons, Ltd.

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