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Electrohome fonds.
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News releases : 1974-1976 (file 1 of 2).

File consists of news releases issued during the years 1974-1976. File also includes a portfolio of material relating to projection screen television, annotated on the cover "dealer show press kit, master".

Electrohome

News releases : 1974-1976 (file 2 of 2).

File consists of news releases issued during the years 1974-1976. File also includes a portfolio of material relating to projection screen television, annotated on the cover "dealer show press kit, master".

Electrohome

News releases : 1982.

File consists of news releases issued in 1982. News releases are organized by subject with the following tabs: Financial, Corporate, AABEX, Furniture, Motor, Commercial, and Consumer. File also includes two product photographs (supercolor board for Apple II computer and 13" colour data display monitor), and typed comments by John A. Pollock (Chairman of the Board) and Stewart Maclellan (President and CEO) given at various meetings.

Electrohome

News releases : 1985.

File consists of Electrohome news releases and interim reports to shareholders issued during the year 1985. File also includes two Deilcraft press kits containing a news release and product photographs with typed cutlines.

Electrohome

Press conference : Dr. Charles F. Wilson and Carl A. Pollock.

File consists of a portfolio of material relating to a press conference for Dr. Charles F. Wilson (Consul General for Canada at Chicago) and Carl A. Pollock. Includes typed biographical sketches of Wilson and Pollock, a typed Electrohome fact sheet, portraits of Wilson and Pollock, and a photograph of Pollock's wife Helen.

Electrohome

Electrohome Showday 1963 press kit.

File consists of three portfolios of material relating to an open house for dealers and press at Electrohome's new product showroom at the Wellington Street head office building. Includes a news release, a script for a tour of the Consumer Products Engineering Division, product literature and order forms, and photographs with typed cutlines. Products featured in the press kit are the Springaire and Alpine humidifiers/air purifiers. Two portfolios are missing some material.

Electrohome

Deilcraft press kit : 1964 furniture show.

File consists of a portfolio of material relating to the line of Deilcraft furniture unveiled at Canada's Furniture Show in 1964. Includes a news release, an advertisement, and two product photographs with typed cutlines. File also includes a news release regarding the appointment of Glen Wightman as Deilcraft sales representative for northwestern Ontario and a portrait of Wightman.

Electrohome

Electrohome Montreal TV-music show press kit.

File consists of a portfolio of material relating to the unveiling of Electrohome home entertainment products and organs at a Montreal TV-music show. Includes a news release and a photograph of the Italia stereo with a typed cutline.

Electrohome

Electrohome press kit : 1964-1965 home entertainment product line.

File consists of three portfolios of material relating to Electrohome's 1964-1965 home entertainment product line. Includes news releases, photographs of products with typed cutlines, and company brochures. One portfolio is annotated "Bob Lovell" and also contains press clippings (some photocopied), correspondence, and carbon copies of a press preview schedule. The portfolios are not identical and some appear incomplete.

Electrohome

Electrohome home entertainment products : 1966.

File consists of three portfolios of material relating to Electrohome's 1965-1966 home entertainment product line. Includes news releases, photographs of products with typed cutlines, and copies of an invitation from Robert Lovell to the press preview in Montreal. Portfolios are not identical in content.

Electrohome

Deilcraft : 1966 Furniture Mart.

File consists of two portfolios of material relating to the 1966 line of Deilcraft furniture unveiled at the 1966 Canadian Furniture Mart exhibition. Includes a news release, four product photographs with typed cutlines, and a photograph of the 1966 Canadian Furniture Mart design award for occasional furniture, won by Deilcraft.

Electrohome

Electrohome 1966 home entertainment products.

File consists of two portfolios of material relating to the 1966 line of Electrohome home entertainment products. Includes a news release and four product photographs with typed cutlines.

Electrohome

Deilcraft furniture press kit : 1968.

File consists of a portfolio of material relating to the 1968 line of Deilcraft furniture. Includes four news releases and three product photographs with typed cutlines.

Electrohome

Electrohome home entertainment kit : 1970-1971.

File consists of a portfolio of material relating to the 1970-1971 line of Electrohome home entertainment products. Includes a news release and two product photographs with typed cutlines.

Electrohome

Electrohome Limited : stereo and color TV : 1973 line.

File consists of a portfolio of material relating to publicity in the US for the 1973 line of stereo and colour television products, prepared by PRM Corporation (Chicago, IL). Includes a news release and two photographs with typed cutlines. Products featured are the 611 stereo and the Contour television.

Electrohome

Electrohome press kit : home entertainment products 1973-1974.

File consists of a portfolio of material relating to the 1973-1974 range of home entertainment products for Canadian and export markets. Includes news releases and six photographs of television sets and stereo consoles. Photographs have typed cutlines taped to them with details about the products, including price information.

Electrohome

Montreal Furniture Mart : Electrohome press kit.

File consists of a portfolio of material relating to the introduction of new furniture designs at the 1974 Montreal Furniture Mart. Includes news releases and a photograph and two glossy prints of line drawings with typed cutlines taped to them with details about the products and design, including price information.

Electrohome

Press kit : Electrohome consumer electronics : 1979/1980.

File consists of two portfolios of material relating to the range of electronic products for Canadian markets in 1979-1980. Includes news releases and six photographs (plus duplicates) of products, including television sets, microwaves, and stereo consoles. Some photographs have typed cutlines taped to them with details about the products, including price information. Portfolios are not identical in content.

Electrohome

Projection Systems press kits.

File consists of two different portfolios of material relating to publicity for projection systems, and in particular the ECP Graphics and ECP 3000 systems. Includes product photographs with typed cutlines and news releases.

Electrohome

Consumer electronics : marketing report.

File consists of a report about Electrohome's marketing strategy for consumer electronics. Report is divided by the following tabs: Introduction, Statistics, Support facilities, and Conclusion. Report includes photographs of Service Electrohome branches across Canada.

Electrohome

Product photographs.

File consists of a material relating to product photographs for an Electrohome Road Show video. Includes a letter from Alguire and a photograph of the manufacturing facility at Planar Circuits.

Electrohome

Public relations photographs : miscellaneous file.

File consists of material relating to the 19th Annual Broadcasting Awards dinner at Conestoga College (Kitchener, ON). Includes correspondence, a news release, and two photographs of the winners of the CKCO-TV/Betty Thompson Broadcaster of the Year award and the Carl A. Pollock Memorial Award.

Electrohome

Dealer co-operative advertising : 1992 (file 2 of 2).

File consists of material relating to Projection Systems dealer cooperative advertising. Includes a letter, four copy negatives used for printing a circular, final copies of the circular, and three magazines containing dealer advertisements.

Electrohome

Electrohome Electronics Group : brochure production.

File consists of material relating to the production of a corporate brochure for the Electrohome Electronics Group, which includes the Projection Systems and Display Systems divisions. Includes memoranda (some faxed), two copies of a proposal from Cormark Communication Inc. (London, ON), print-outs of the project description, edited draft versions of the copy for the brochure, and two copies of a photograph of a projector with the top removed.

Electrohome

European advertisements : 1992.

File consists of material relating to Projection Systems advertising for Electrohome Europe. Includes press clippings of dealer advertisements, faxed memoranda, a travel itinerary, advertising from a public relations firm, and a photograph of an advertisement.

Electrohome

Marquee 8000 3D.

File consists of material relating to the release of the Marquee 8000 stereoscopic projector. Includes a copy of a news release, a draft of a technical bulletin, faxed correspondence, product specifications and instructions, and two snapshots of people using the system.

Electrohome

Photograph : party.

File consists of a photograph of unidentified people singing and dancing at a party.

Electrohome

Sales representative reward program : trip to Quebec : 1994 (file 1 of 2).

File consists of material relating to the planning, coordination, and publicity for the sales incentive trip to Quebec City and Montreal in 1994 for Projection Systems sales representatives. Includes correspondence and memoranda (some faxed), completed registration forms, ms. notes, tourism brochures, edited draft versions of the travel itinerary and information booklet, print-outs of presentation slides, snapshots of hotel facilities, draft versions of a video script advertising the trip, copies of the trip logo, and other material.

Electrohome

Sales representative reward program : trip to Quebec : 1994 (file 2 of 2).

File consists of material relating to the planning, coordination, and publicity for the sales incentive trip to Quebec City and Montreal in 1994 for Projection Systems sales representatives. Includes correspondence and memoranda (some faxed), completed registration forms, ms. notes, tourism brochures, edited draft versions of the travel itinerary and information booklet, print-outs of presentation slides, snapshots of hotel facilities, draft versions of a video script advertising the trip, copies of the trip logo, and other material.

Electrohome

Wolf visualizer.

File consists of material relating to the distribution of the Wolfvision Visualizer in North America and the development of the Wolfvision/Electrohome logo and literature. Includes memoranda, ms. notes, edited draft news releases, product and price information, Wolfvision Visualizer brochures, and six snapshots taken at a product demonstration.

Electrohome

Deilcraft collections, 1981 and 1982.

File consists of two portfolios of material advertising Deilcraft furniture collections. One portfolio includes single-sheet advertisements and product information sheets, and one includes six photographs of Deilcraft furniture. Some material may have been prepared for distribution at the Toronto Furniture Show (January, 1981). Includes business card for D.J. (Don) Mayou, National Sales Manager.

Electrohome

Electrohome presents the Contemporaire.

File consists of two copies of a portfolio of material relating to the Contemporaire stereo console. Includes three leaves of information about the product, a price list, and a photograph.

Electrohome

Humidifier advertising.

File consists of material relating to Electrohome humidifiers and accessories. Includes a single-sheet advertisement for humidifiers, an order form for sales staff regarding a national radio promotion, and two photographs of humidifier accessories.

Electrohome

Information used for sales meeting video made by Aldel.

File consists of material relating to historical products manufactured by Electrohome and other aspects of Electrohome history, possibly compiled for use in a sales meeting video made by Aldel [last name unknown]. Includes slides of Electrohome products and employees, photographs of Carl A. Pollock and of a meeting, photocopies of photographs of historical products, a booklet about the Electrohome members' group insurance plan, and other material.

Electrohome

Merchandising manual : Electrohome.

File consists of material relating to the merchandising and display of Electrohome products. Includes product literature about home entertainment products and home appliances, leaflets and a photograph depicting product displays, dealer advertisements, and a franchising agreement.

Electrohome

Orchard Park series.

File consists of mateial relating to the Orchard Park collection of furniture from Deilcraft. Includes photographs and price lists.

Electrohome

Sales and technical information : fans.

File consists of material relating to technical specifications and sales information for fans and their motors, and pricing for merchandise (including furniture and home entertainment products) manufactured for other stores. Includes product literature for fans; typed lists of prices, discounts, distributors, and agencies; memoranda and correspondence; four photographs of fans; and two blueprints of graphs relating to motor operations. Material is divided into the following tabs: Electrohome motor, Eaton's, Simpson's, Hudson's Bay, and Macleod's Limited (latter three tabs are empty).

Electrohome

Sales kit : excellence in action.

File consists of two portfolios of material relating to the 1964 "Excellence in action" advertising campaign. Includes memoranda and instructions to sales staff; advertising schedules; national advertisements; suggested advertisement layouts; radio announcement scripts; a brochure, flyers, and two photographs relating to in-store advertising and decor; single-sheet advertisements; and other material. The "Excellence in action" campaign featured Electrohome home comfort products (Humidaire, Springaire, intercom) and Phonola consoles.

Electrohome

Sales manual 3.

File consists of material relating to the sale of Electrohome products. Includes price lists, typed product specification sheets and photographs, a production schedule, advertising copy, a list of dealers, and other material.

Electrohome

Sales manual 4 (file 1 of 3).

File consists of material relating to sales of Electrohome consumer products, including televisions, stereos, phonographs, radios, fans, humidifiers, dehumidifiers, heaters, air conditioners, and clock radios. Includes single-sheet advertisements, price lists, and other product literature; memoranda to sales staff; typed lists of service depots; advertisements for signs and in-store displays; and two photographs of phonograph/stereo consoles. Material is divided by the following tabs: Manufacturing steps (empty), Television, High fidelity, Radio, Phonograph, Air circulators, and Selling aids.

Electrohome

Sales manual 4 (file 2 of 3).

File consists of material relating to sales of Electrohome consumer products, including televisions, stereos, phonographs, radios, fans, humidifiers, dehumidifiers, heaters, air conditioners, and clock radios. Includes single-sheet advertisements, price lists, and other product literature; memoranda to sales staff; typed lists of service depots; advertisements for signs and in-store displays; and two photographs of phonograph/stereo consoles. Material is divided by the following tabs: Manufacturing steps (empty), Television, High fidelity, Radio, Phonograph, Air circulators, and Selling aids.

Electrohome

Sales manual 4 (file 3 of 3).

File consists of material relating to sales of Electrohome consumer products, including televisions, stereos, phonographs, radios, fans, humidifiers, dehumidifiers, heaters, air conditioners, and clock radios. Includes single-sheet advertisements, price lists, and other product literature; memoranda to sales staff; typed lists of service depots; advertisements for signs and in-store displays; and two photographs of phonograph/stereo consoles. Material is divided by the following tabs: Manufacturing steps (empty), Television, High fidelity, Radio, Phonograph, Air circulators, and Selling aids.

Electrohome

Sales manual : Deilcraft/The Bay.

File consists of a manual for Deilcraft dealers (and in particular The Bay) containing product literature and typed information sheets. Material is divided by the following tabs: Occasional tables, Bedroom, and Dining room. Manual includes four product photographs and upholstery fabric swatches.

Electrohome

Sell the stereo with the difference.

File consists of three large promotional booklets for dealers advertising Electrohome stereo and television products. Pocket on inside back covers contain advertisements, product literature, advertising schedules, radio announcement scripts, and other promotional material. One booklet also contains four photographs and two point-of-purchase display cards.

Electrohome

AABEX : slides.

File consists of three slides of AABEX employees at work.

Electrohome

"E" logo.

File consists of three transparencies of the Electrohome "E" logo and shadow, used in the production of advertising material. Transparencies have been taped to cardboard frames.

Electrohome

EDP 56 with model.

File consists of a contact print of a model standing with the EDP 56 projection unit.

Electrohome

Motor Division : advertising.

File consists of material relating to the marketing and advertising activities of the Motor Products Division. Includes single-sheet advertisements, price lists, product bulletins, one composite photograph of a fan, and other material. Material is divided by the following tabs: AC motors, DC motors, Packaged products, Blazer fans, and Miscellaneous.

Electrohome

Projection Systems application photographs.

File consists of photographs, transparencies, and slides depicting Electrohome Projection Systems products and their applications in various corporations and organizations. Applications pictured include: CSX Transportation Control Center (Jacksonville, FL), Canadian Embassy (Tokyo, Japan), Rochester Gas and Electric (Rochester, NY), Thames River Water System (London, UK), National Bowling Stadium (Reno, NV), the Barcelona Stock Exchange (Spain), and others.

Electrohome

Projection Systems : photographs.

File consists of material relating to Electrohome projection systems and the history of the division and product development. Includes seven photographs (plus duplicates) of projection systems, accompanied by and ms. notes. Includes a photograph of a mock-up monitor never put into production

Electrohome

Shipping and advertising.

File consists of material relating to the shipping and advertising of Electrohome products. Includes advertising budgets and statements, dealer advertisements, product literature (including an instruction booklet about the Horton portable ironer), charts and lists of Canadian shipping rates and schedules, a printing proof depicting an outdoor Electrohome sign, and other material. Some of the material was probably kept in a three-ring binder as a manual, possibly for an advertising manager.

Electrohome

Transparencies and negatives : miscellaneous.

File consists of negatives and transparencies of Electrohome products, including Deilcraft furniture, bug lanterns, air conditioners, humidifiers, and television sets. File also includes a memorandum and marked tracing paper, some of it attached to the transparencies.

Electrohome

Unidentified video projection system.

File consists of three photographs (plus duplicates) of an unidentified video projection system. One of the photographs is a composite of the other two.

Electrohome

V.I.P. catalogue material : separations and colour keys.

File consists of material supplied by Electrohome for a catalogue prepared by V.I.P. Stores Ltd. (Saskatoon, SK). Includes 24 negatives (plus duplicates) and 8 transparencies of Deilcraft furniture and Electrohome television and stereo consoles. Some of the transparencies are colour separation positives and are mounted in paper frames. File also includes a letter.

Electrohome

1980 summer comfort products.

File consists of material relating to the 1980 summer comfort products advertising campaign. Includes a French brochure, a blueline proof of an English brochure (edited), ms. notes, and 17 transparencies used in the brochures.

Electrohome

1981 summer comfort products.

File consists of 13 photographs and 13 copy negatives of fans, air conditioners, and bug lanterns featured in the 1981 summer comfort products advertising campaign. Photographs have been retouched by hand.

Electrohome

Air conditioners and display stand advertisements.

File consists of material relating to air conditioners and a point-of-purchase display stand for air conditioners. Includes fold-out brochures, leaflets, a warranty card, and photographs and transparencies of the stand and of air conditioners.

Electrohome

Air purifier.

File consists of two transparencies of the Electrohome electrostatic air cleaner and one transparency of mountain scenery.

Electrohome

Air purifier : EF-3.

File consists of material relating to the EF-3 electrostatic air cleaner and the Springaire electronic air cleaner. Includes four photographs (plus duplicates), two copy negatives, one transparency, one slide, and three copies of a single-sheet advertisement. Some of the photographs are composite images. File also includes a composite photograph of the AC2500 and AC3300 air conditioners.

Electrohome

American humidifier : HM755, HM733.

File consists of two photographs of humidifiers (HM733 and HM755), a photograph of an Airguide temperature/relative humidity gauge, a colour transparency of a humidifier part, and a transparency of a hotel room.

Electrohome

Bug lantern : EK105.

File consists of four copies of a photograph of the EK105 bug lantern, one of which has been mounted on board and retouched by hand, a transparency of the Yard Guard bug killer, and a transparency of another bug lantern.

Electrohome

Bug lantern : EK55.

File consists of three photographs (plus duplicates), two copy negatives, and two copies of a transparency of the EK55 bug lantern.

Electrohome

Bug lantern : EK75.

File consists of two photographs and two copy negatives of the EK75 bug lantern.

Electrohome

Bug lantern : EK95.

File consists of six photographs (plus duplicates), four copy negatives, and one transparency of the EK95, EK105, and EK600 bug lanterns. One of the photographs and copy negatives is a composite image of a line drawing and photograph of the EK95. One of the photographs has been mounted on board and retouched by hand.

Electrohome

Bug lanterns : EK600, EK105.

File consists of two copies of a composite photograph and one copy negative of the EK600 and EK105 bug lanterns.

Electrohome

Canadian Tire bug killer.

File consists of 5 photographs (plus duplicates) and 13 negatives of bug lanterns manufactured for Canadian Tire.

Electrohome

Canadian Tire heaters.

File consists of seven photographs and four negatives of portable electric heaters manufactured for Canadian Tire. One of the photographs is annotated on verso: Mastercraft heaters, 1976.

Electrohome

Dehumidifier : DH50.

File consists of two photographs (plus duplicates) of the DH50 dehumidifier. One is a composite photograph, including line drawings of the DH50 and DH60.

Electrohome

Dehumidifier : DH80.

File consists of two photographs (plus duplicates) of the DH80 dehumidifier. One is a composite photograph, including line drawings of the DH80 and DH91.

Electrohome

Dehumidifiers.

File consists of one photograph of the DH60 and DH90 dehumidifiers and seven colour transparencies (plus duplicates) of the SD86, DH50, DH80, DH60, and DH91 dehumidifiers.

Electrohome

Dehumidifiers.

File consists of two composite photographs of dehumidifiers, models DH55, DH60, DH80, and DH90.

Electrohome

Dehumidifiers : DH55 and DH60.

File consists of three copies of a photograph and one copy negative of a composite image of the DH55 and DH60 dehumidifiers.

Electrohome

Dehumidifiers : DH55 and DH80.

File consists of two photographs and one copy negative of the DH55 and DH80 dehumidifiers. One copy of the photograph has been retouched by hand.

Electrohome

Dehumidifiers : DH60 and DH90.

File consists of two photographs and one copy negative of the DH60 and DH90 dehumidifiers. One copy of the photograph has been retouched by hand.

Electrohome

Furnace Humidifier : FH450 (file 1 of 2).

File consists of three copies of a composite photograph and one copy negative of logos in French and English for the Winter Thirst Quencher Furnace Humidifier, and multiple copies of two advertisements for the product.

Electrohome

Furnace Humidifier : FH450 (file 2 of 2).

File consists of two photographs (plus duplicates), two negatives, and one transparency of the Winter Thirst Quencher furnace humidifier. One of the photographs is a composite image, and one of the copies has been retouched by hand. File also includes three copies of a printing proof for an advertisement of the product.

Electrohome

Heater : HR11/HR12 (file 1 of 2).

File consists of six slides, five photographs, and two negatives (plus duplicates) of the HR11/HR12 and HR30 heaters, including close-up shots of the fan and the on/off switch. The HR11/HR12 is also called the Acorn heater.

Electrohome

Humidaire : AH106.

File consists of one photograph, one copy negative, and one slide of the AH106 Humidaire.

Electrohome

Humidaire : AH112.

File consists of two photographs (plus duplicates) of the AH112 Humidaire.

Electrohome

Humidaire : AH2000.

File consists of four copies of a photograph and one copy negative of the AH2000 Humidaire. One copy of the photograph has been mounted on board and retouched by hand, and the other copies are reproduced from this one.

Electrohome

Humidaire : AH241.

File consists of three copies of a photograph and one copy negative of the AH241 Humidaire. One copy of the photograph has been mounted on board and retouched by hand, and the other copies are reproduced from this one.

Electrohome

Humidaire : AH261.

File consists of three copies of a photograph and one copy negative of the AH261 Humidaire. One copy of the photograph has been mounted on board and retouched by hand, and the other copies are reproduced from this one.

Electrohome

Humidaire : AH267.

File consists of three copies of a photograph and one copy negative of the AH267 Humidaire.

Electrohome

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