File consists of one Dare's Jingle Cookies box which includes a playable 78 rpm record printed on the package.

Six print advertisements and one sticker for different varieties of Bremner wafers and crackers. The advertisements and sticker were originally housed in a presentation folder, which is included in the file.

This file also contains one memorandum written by Bryan Dare providing detailed historical information about the history of Bremner Biscuit Company, and its relationship to Dare Foods Limited.

Contains publications and pamphlets relating to ingredients and candy manufacturing. Publications include:

• “The nut that is not a nut,” The National Peanut Council, 1941;
• “Delft Gelatine,” Delf Gelatine Works, Delft Holland, [ca. 1930];
• “Proven formulas for the use of White-Stokes quality products,” White-Stokes Company Inc., Brooklyn;
• “Fresh egg whites for finer candies,” Armour and Company, 1938;
• “Notes on spices,” Canadian Spice Association, 1946;
• Brazil nut candy formula book by Brazil Nut Advertising Fund New York, [ca. 1940];
• “The candy maker’s guide for using Senneff's Big 3,” Senneff-Herr Co. Illinois;
• “A guide to colour ingredients for food processors,” Dye & Chemical Co. of Canada Ltd., [ca. 1960].

File consists of financial statement for The Dare Company Ltd. for the year 1951 prepared by Thorne, Mulholland, Howson & McPherson.

File consists of typewritten and handwritten cookie and cracker formulas.

Contains typewritten lists of packaging editions including dates, and samples of packaging.

Contains candy and biscuit brochures. The brochures were originally in a binder and are separated by two dividers.

Contains product brochures, posters, advertisements, and promotions for candy products. Includes three colour photographs.

Contains one colour poster advertising Dare Foods Limited schoolhouse promotion. The promotion consisted of customers filling out ballots to win a free cardboard schoolhouse playhouse for children.

Contains brochures, tin tie biscuit packages, and colour photographs of products and store displays.

Contains 11 colour photographs of products, product brochures and a price list for biscuits and candy.

Contains 39 product and display photographs, brochures, memoranda, price sheets, copies of articles sent to sales representatives, information about promotions, for primarily candy products although biscuit and cracker products are included.

Contains 26 colour photographs of products and store displays, brochures, and price sheets.

Contains candy, biscuit, and cracker brochures. The brochures were originally in a binder and are separated by dividers.

Contains brochures for food service and Christmas biscuit and candy products.

Consists of promotions aimed at rewarding sales personnel. File contains memoranda and announcements advertising sales promotions for sales personnel. The most outstanding sales person was awarded an all expenses paid vacation. File also includes a program for the Dare Christmas Party at Leisure Lodge in 1960.

Contains a small binder notebook of candy formulas. The formulas are typewritten, a few are handwritten and are organized chronologically.

Series consists of C.H. Doerr Company Limited price lists for cookie and candy products. The price lists are organized by region with lists for individual stores. Series includes H.S. McCabe’s price lists, formulas for cookies and candies, and “Cookie Sheets.”

File consists of a book of typewritten cookie and cracker formulas Most formulas are dated; some are dated; and some are labelled "Perrins."

File consists of financial statement for The Dare Company Ltd. for the year 1952 prepared by Thorne, Mulholland, Howson & McPherson.

File consists of two yellow and red Dare's Lemon Creme Sandwiches display boxes.

Print advertisements featuring products made by Dare Foods Limited as well as articles discussing marketing and advertising strategies used by Dare Foods Limited. The articles and advertisements were featured in magazines and newsletters including including WiseCracks, Snack Food & Wholesale Bakery, Exchange, Candy Industry, All You Need is Cheese, and Canadian Packaging. Many of the advertisements and articles were clipped from the various publications.

Contains graphs charting sales trends between 1964 and 1970. The graphs are separated by the following tabs: Eastern Canada and Export, Ontario, Eastern, Export, and Western Canada.

Contains one sales training manual. The manual is divided into the following tabs: Introduction, Paper Work, Lease Cars, Selling Aids, Product Knowledge, Account Classification, Deals Promotions Commitments, Seasonal Candy, Merchandising, Types of Accounts, Selling Formula, Advice Ideas Helpful Hints, Realignments, Tin Tie Story, and Instructions in Detail.

Contains the Analysis of marketing and sales department by G. M. Brock, November 11, 1974, copy three of three. The report has an index and is divided into the following tabs: Organization Chart, Control, Delegation of Authority, Communication in the Marketing Department, Attitudes of Key Individuals, Surrey Operation, Organizational Strengths, Organization Objectives, Recommendations on Organizational Changes, Evaluation of Human Resources, Appendix 1 – Existing Job Descriptions, Appendix 2 – Draft Job Descriptions, Appendix 3 – Objectives, and Standards of Performance in Marketing Management.

Contains one sales manual separated by the following dividers:

• Introduction,
• Product Knowledge,
• Communications,
• Policies,
• Procedures,
• Account Classification,
• Merchandising,
• Selling Aids,
• Dare Selling Formula,
• Sales Promotion Information,
• Selling Seasonal Products,
• Distribution,
• Cars,
• Territory Management, and
• The Ultimate Goal.

Contains one sales manual separated by the following dividers: Introduction, Index, 1. Dare Foods Ltd., 2. General Information, 3. Temporary Planning, 4. Selling Responsibility, 5. Selling Effectiveness, and 6. Policies and Procedures.

Contains one sales manual. The manual is separated by the following dividers: Introduction, Index, 1. Dare Foods Ltd., 2. General Information, 3. Temporary Planning, 4. Selling Responsibility, 5. Selling Effectiveness, and 6. Policies & Procedures.

Contains one Standard Procedure Manual, Branch Warehouse. The manual includes many procedures and is divided into the following tabs:

• Branch Weekly Report Procedure,
• Branch Ordering Procedure,
• Freight Allowance Procedure,
• Branch Warehouse Safety Procedure,
• Code Date Control Procedure,
• Finished Product Protection Procedure,
• Warehouse Sanitation Procedure,
• Vehicle Sanitation Procedure,
• Vehicle Security Procedure,
• Warehouse Security Procedure,
• Purchasing Policy, Purchasing Procedure,
• Capital Expenditure Procedure,
• Personnel Procedure,
• Hiring Procedure - Hourly Employees,
• Direct Route Sales Procedure,
• Position Descriptions.

The manuals were used by warehouse staff who reported to regional and district sales managers. Several procedures are missing.

Contains one sales representative training and development program manual. The manual is divided into the following tabs: Conducting Training Workshops, and Sales Representative Training Modules including, 1. Role of the Dare Foods Sales Representative, 2. Territory Management, 3. Call Procedure/Pre-Call Planning, 4. Effective Sales Presentations, and 5. Handling Objections. This copy was the SDG manager's copy.

Contains one report entitled Tandem Perspectives on Category Management, Dare Foods Limited. The report was prepared for Dare Foods Limited by Tandem International Inc., management consultants.

Contains one Policy and Procedures Manual. The manual is divided into tabs, includes table of contents and page numbers, a memorandum, a performance evaluation sheet, and copies of other forms.

File consists of financial statement for The Dare Company Ltd. for the year 1953 prepared by Thorne, Mulholland, Howson & McPherson.

Contains formulas, correspondence, and articles on: producing uniform nougat cream and marshmallow topping, improved fruit marshmallow, use of glycerine in confectionery, food colours permitted in Canada, influence of gelatine on sugar crystallization, starch gums and jellies, starch, tempering chocolate, chocolate cooling tunnels, obtaining gloss and lasted colour in chocolate coated goods, machinery advertisements.

Series consists of price pages for biscuits and candy products. Price pages list products, product code number, universal product code (UPC), item code number, package weight, case weight, cubic feet per case, net price delivered to stores and warehouses, and were used by sales personnel. The lists are organized chronologically and then by region: Lakehead and West, East of Lakehead, Newfoundland, and Quebec. New Brunswick, Nova Scotia, and Prince Edward Island regions are also included.

File consists of typewritten cookie and cracker formulas arranged in alphabetical order. Some formulas are dated; some are labelled "Perrins"; and some contain ms. annotations.

File consists of three green and yellow cardboard Dare's malted mallows display boxes.

A television advertisement (commercial) for Breton crackers, a line of cracker products made by Dare Foods Limited. The commercial is titled, "Anytime Anywhere" and is repeated twice on the videocassette. The running time of the commercial is 30 seconds.

Contains one Food Service Division sales manual revised January 15, 1988. The manual contains three tabs: Policies, Price Pages, and Promotions. However, there are records only in the Policies section. The manual includes 16 sales policies for Food Service or Foodservice personnel and customers.

Contains one sales manager's policy and procedures manual. The manual includes policies and forms and is divided by tabs.

Contains planning records documenting the National Sales Meeting in Banff, 1989. The file consists of records divided by the following tabs: Overall Costs, Rooms, Flights, Ground Transport, Meals, Recreation, Meetings, and Distribution. However, the Meals, Rooms, and Distribution tabs do not contain any documents. File includes several notes of gratitude from sales employees. These records belonged to "Gary."

Contains planning records for the National Sales Meeting in Banff. File is divided by the following tabs: Overall Costs, Rooms, Flights, Transport, Meals, Recreation, Meetings, and Entertainment. Correspondence, memoranda, faxes, lists of flights and travel arrangements, lists of activities and participants, agendas, and copies of speeches and award presentations are also included. These records belonged to "Lyn."

Contains one scrapbook style photograph album documenting the National Sales Meeting held in Banff, 1989. The album includes copies of correspondence and 82 colour snapshots of Dare Foods Limited employees participating in conference activities, meals, and receptions.

Contains 77 colour slides that were used in a presentation at the National Sales Meeting held in Banff in 1989.

Contains 73 colour snapshots of in-store displays and contest displays including Haul in the Savings, Radio Cap displays, and Norca Tube displays.

Contains 33 colour snapshots of in store displays and contest displays including water surfer, back to school, and Christmas.

Contains 49 colour snapshots of promotional displays and includes photographs of the Fun and Safety with Fudge, and Back to School display contest winners. File also includes a photocopy of a newspaper advertisement.

Contains 93 colour snapshots of Back to School store displays that are organized by regions Ontario, Quebec, Atlantic, West with the name of the designer beside the photograph or photographs. File includes memoranda to sales personnel about displays.

Contains an account ledger that is handwritten and contains lists of employees and pay for pay periods.

File consists of supplementary letters patent to The C.H. Doerr Company, Limited, for changing the corporate name to The Dare Company, Limited.

Series consists of material relating to labour strikes at Dare Foods Limited plants in Surrey, British Columbia, and Kitchener, Ontario. Includes newspaper clippings, correspondence and memoranda, notices and press releases, photographs, reports, pamphlets, etc.

Series consists of packaging from various Dare Foods Ltd. products.

Series consists of C.H. Doerr Company, Limited and The Dare Company, Limited, financial statements. Series also includes a summary of financial reports. The series is arranged chronologically.

File consists of clippings from newspapers and magazines reporting on the history, production, and employees of Dare Foods.

Original ledger sheets used by the Dare Foods Limited Western Division in Surrey, British Columbia to record petty cash, inventory, accounts receivable, land, buildings, machinery and equipment, office equipment, and banking information. Also includes a schedule of male employees job classifications and wage rates. In addition, the file contains press clippings related to Dare Foods Limited Western Division, particularly its cookie factory in Surrey, British Columbia .

Packaging used for various products made by Dare Foods Limited or licensed affiliates.

Series consists of materials created and accumulated by subsidiary companies of Dare including those it purchased. Includes ephemera, financial information, operating materials and historical information.

File consists of one invoice book for C.H. Doerr & Co.

A television advertisement (commercial) for RealFruit Gummies, a line of candy products made by Dare Foods Limited. The commercial was produced with Stringer Veroni Ketchum Advertising agency. The commercial is titled, “Soft Spot.” The videocassette was originally housed in a case labeled, "Dawning of New Tin Tie, September 1995.” This label does not reflect the contents of the videocassette.

File consists of typewritten cookie and cracker formulas, most arranged in alphabetical order. Most forumlas are dated.

File consists of financial statement for The Dare Company Ltd. for the year 1954 prepared by Thorne, Mulholland, Howson & McPherson.

File consists of two tin tie packages of Dare Peanut Butter Chip Cookies.

Series consists of information sheets for cracker, candy, and cookie products. The sheets were used by sales personnel across Canada to advertise products to potential buyers. Sheets include colour images of products and product specifications. Three copies of a colour photograph of cracker products, and display signs are also included. These records replaced the earlier picture books and were also distributed by the sales office.

Contains correspondence, notes and articles on sweetening agents, food colours, table syrups, glycerine, hydrometers, ingredients, memoranda and correspondence pertaining to the purchase of the Toronto plant, machinery advertisements, lists of ingredient costs, and formulas.

Contains photographs and explanations of winning and honourable mention displays from all regions, memoranda and advertisement to all Dare sales personnel advertising the contest, and photographs of a party. Winning sales personnel were awarded a trip to San Francisco.

Contains “Dream Sweet Dare” advertisement for Dare cookies with band and singers and includes solo and group English and French versions. One-sided.

Contains one audio disc recording of the Dare Foods Limited Lemon Creme biscuit jingle. One-sided.

Contains one audio disc recording of The Magic Name is Dare jingle. The commercial promoted cookies, potato chips and candy. One-sided.

Contains one audio disc recording of The Magic Name is Dare advertisement. The disc includes two verse opening, two verse closing, Party Time opening, Party Time closing and complete two verse spot.

Contains one audio disc recording of Dave Wilson's audition for Wilf McCracken, CFPL Radio - London, Ontario. Recording includes all three spots and promotion inserts. One-sided.

Contains one audio reel with two tracks. The first track is 60 seconds in length and the second is music only.

Contains one unlabelled audio reel recording.

Contains one unlabelled audio reel recording.

Consists of one audio reel. A business card is enclosed in the reel box for Norm Taylor, Local Sales Manager of 1280 CHIQ Radio, Hamilton, Ontario.

File consists of two yellow and green Dare's Pineapple Cremes display boxes.

File consists of handwritten pages of information about ingredients and other supplies for the manufacture of cookies and crackers. Pages are arranged alphabetically by ingredient name and include notes about brands, suppliers, and prices. Some business cards of suppliers are also present.

File consists of financial statement for The Dare Company Ltd. for the year 1955 prepared by Thorne, Mulholland, Howson & McPherson.

Three television advertisements (commercials) for Breton crackers, a line of cracker products made by Dare Foods Limited. The commercials were produced with Stringer Veroni Ketchum Advertising agency. The commercials are titled, “No Truth,” “Everyone Claims,” and “Great Debate.” Individually, the running time for each commercial is 30 seconds.

The commercial titled, “No Truth” is repeated twice on the videocassette.

The commercial titled, “Everyone Claims” is repeated three times on the videocassette. In the third instance of “Everyone Claims,” the commercial features alternate endings.

The commercial titled, “Great Debate” is repeated twice on the videocassette.

Approximately halfway through the total running time of the videocassette, there is a short recording of a clip from the television series, Royal Canadian Air Farce, in which Breton crackers are mentioned.

At the end of the videocassette, there are two gag reels featuring outtakes from the filming of all three commercials.

The videocassette was originally housed in a case labeled, "RealFruit Dummies - Cowboys Sept./96.” This label does not reflect the contents of the videocassette.

Series consists of images of the interior and exterior of buildings, staff, events, regional and national meetings, displays, staff BBQs, award banquets, retirement parties, and birthday parties. Includes black and white and colour photographs, negatives, slides and transparencies.

Contains candy formulas. Includes typewritten formulas for soda fountain drinks and note on how other companies manufacture products.

Contains one audio reel of an audition for CHNO Sudbury, Ontario, sponsored by Dare Foods Limited.

Contains one audio cassette recording of the Vivant Vivant advertisement.

Contains one film reel of the Dare Foods Limited television commercial "Quality."

Contains one film reel of new Dare Foods Limited television commercials that were probably shown at the English sales meeting. The film reel includes "Meadow," "Treehouse," and "Hansel & Gretel."

Contains one videocassette recording of the Dare Foods Limited television commercial "Dream Sweet Dare." The videocassette also includes "Tree House," "Meadow" and "Hansel & Gretel."

Contains one videocassette recording of Dare Foods Limited television commercials "Tree House," "Meadow," "Hansel & Gretel," and "Ingredient." All the commercials were produced in 1966 except for "Ingredient" which was produced in 1977.

Contains one film reel entitled Dare Historical Reel. The film reel consists of Dare Foods Limited television commercials between 1966 and 1976. Film includes "Treehouse," "Meadows," "Hansel & Gretel," "Swing," "Fishing," "Farm," "Chocolate Chip," "Variety," "Alice in Wonderland," "Treasure Island," "School Bus," "Gym," and "Dans l'Air." Several commercials are in French including "Chocolate Chip," "Alice in Wonderland," "Treasure Island," and "Dans l'Air." The majority of commercials are 60 seconds each in length.

Contains one film reel that includes Dare Foods Limited television advertisements "Farm," "Treasure Island," "Alice and Wonderland," and "Dare Dans L'Air."

Contains one film reel that includes Dare Foods Limited television advertisements "Treasure Island," and "Alice in Wonderland." Each advertisement is 60 seconds in length.

Contains 71 colour photographs documenting the production of the Dare Foods Limited television advertisement "Alice in Wonderland."

Series consists of moving images and sound recordings that were produced by Dare Foods Limited and its employees for internal events such as birthdays, retirement parties, presentations, meetings, as well as consumer panels and promotional events. The majority of moving images are on videocassette and a few are on film reels. The sound recordings are on audio cassette.

File consists of financial statement for The Dare Company Ltd. for the year 1956 prepared by Thorne, Mulholland, Howson & McPherson.

File consists of three clear and red cellophane packages for Dare's Snack Pack.

Contains candy formulas handwritten in pencil on cardboard.

File consists of a brochure advertising cookies and crackers produced by the Southern Biscuit Company/Fine Foods of Virginia (Richmond, VA).

Three television advertisements (commercials) for Breton crackers, a line of cracker products made by Dare Foods Limited. The commercials were produced with Stringer Veroni Ketchum Advertising agency. The commercials are titled, “No Truth,” “Everyone Claims,” and “Great Debate.” Individually, the running time for each commercial is 30 seconds. The videocassette is labeled as a screening copy.

Contains four colour photographs documenting the production of the Dare Foods Limited television advertisement "Treasure Island."

Contains one film reel that includes Dare Foods Limited television advertisements "Chocolate Chip," and "Variety." The reel includes four versions of "Chocolate Chip" and three versions of "Variety." Each version is either 30 or 60 seconds each in length. A note inside the original film canister lists Reef, "Celebration Bathroom." Two versions of "Celebration Bathroom" are listed one 30 seconds and the other 60 seconds in length.

Contains one videocassette that consists of television advertisements. The videocassette includes the following 12 spots: "Dare Devils," "Time Out,” “Ingredient,” “Dare Delicious,” “Opera,” “Jason,” “Tough Boss,” “Lost Boy,” “Dad’s Cookies,” and “Peak Freen.” The advertisements were produced between 1976-1979 and 1982.

Contains one film reel of the Dare Foods Limited, Kitchener, Ontario, television advertisement "Opera."