File consists of press clippings relating to Electrohome products, personnel, facilities, and the electronics and furniture manufacturing industries. Includes clippings from Canadian newspapers and industry-related publications. Material is divided by the following tabs: C.A. Pollock, colour TV, financial, products, Deilcraft products, school (empty), personnel, James King [chairman of Canadian Furniture Manufacturers' Association], buildings, and miscellaneous. Some clippings are headlines only and some are photocopies.

File consists of press clippings relating to Electrohome products, personnel, facilities, and the electronics and furniture manufacturing industries. Includes clippings from Canadian newspapers and industry-related publications. Material is divided by the following tabs: C.A. Pollock, colour TV, financial, products, Deilcraft products, school (empty), personnel, James King [chairman of Canadian Furniture Manufacturers' Association], buildings, and miscellaneous. Some clippings are headlines only and some are photocopies.

File consists of the employee newsletter Sparks and Chips from 1965. Includes 11 issues: vol. 24 no. 1-10 and [11].

File consists of material relating to the advertisement of Electrohome distributor products, and dehumidifiers in particular, for the spring of 1965. Includes advertising schedules, photocopies of advertisement layouts, a dummy brochure, single-sheet advertisements, radio announcement scripts, and other material.

File consists of photographs relating to safety practices at Electrohome. Includes photographs and snapshots of employees receiving safety awards, plant safety committees, a fire drill, signs, safety demonstrations, and other subjects. One photograph has been retouched by hand. Some photographs include identification on verso.

File consists of material relating to Electrohome dealers in the U.S., and in particular to Kyle's for Better Living (Pueblo, CO). Includes news releases, press clippings of advertisements for Kyle's, and nine photographs (plus duplicates) of meetings, the remodeling at Kyle's, and the Castanet high-fidelity stereo.

File consists of three portfolios of material relating to Electrohome's 1965-1966 home entertainment product line. Includes news releases, photographs of products with typed cutlines, and copies of an invitation from Robert Lovell to the press preview in Montreal. Portfolios are not identical in content.

File consists of three portfolios of material relating to Electrohome distributor products and the "champagne" and "showtime" distributor promotions. Includes fliers, single-sheet advertisements, national advertisements, blank order and registration forms, memoranda, and other material.

File consists of material relating to the merchandising and display of Electrohome products. Includes product literature about home entertainment products and home appliances, leaflets and a photograph depicting product displays, dealer advertisements, and a franchising agreement.

File consists of a portfolio of material relating to the promotional campaign for the third annual spring sound sale. Includes flyers for dealers with tips for building sales, sample advertisement layouts, sample direct mail advertisements, radio announcement scripts, product brochures, and a memorandum to sales staff.

File consists of a portfolio of material relating to the 1965 "fiesta fun sale" promotion. Includes a memorandum for sales staff, promotion information for dealers, radio announcement scripts, advertisements, and other productl literature about Electrohome stereos and televisions.

File consists of a portfolio of material relating to a 1965 advertising campaign for Oasis dehumidifiers. Includes a single-sheet advertisement and other product literature, a humidity tester, radio announcement scripts, a dealer display agreement, and an advertising material order form.

File consists of press clippings relating to Electrohome and Carl. A. Pollock, from Canadian newspapers and industry-related publications. Subjects include the construction of Plant 6, furniture design, the furniture industry, colour television, and education programs for employees. Material is divided by the following tabs: products, meeting, back-to-school move, financial, C.A. Pollock, personnel, miscellaneous, James King [chairman of Canadian Furniture Manufacturers' Association], and buildings The buildings section also contains miscellaneous clippings. Some clippings are photocopies.

File consists of a point-of-purchase advertisement for Phonola stereo products. A national advertisement mounted on board with stand.

File consists of a scrapbook of advertisements that appeared in U.S. publications, including Home Furnishings Daily, Home Entertainment Retailing, and Electrical Merchandising Week.

File consists of a catalogue advertising the [1964?] line of stereo/hi-fi and television products. One copy contains annotations.

File consists of a copy of a memorandum from Cimon Limitee (Montreal, QC) to Canadian furniture manufacturers and retailers regarding the protection of furniture design under Industrial Design legislation.

File consists of press clippings relating to Electrohome and Carl. A. Pollock, from Canadian newspapers and industry-related publications. Subjects include exports, tarrifs, corporate taxes, product packaging and design, the dealer decor program, and shows and exhibitions. Material is divided by the following tabs: exports, financial, miscellaneous, personnel, plants, C.A. Pollock, and products. Some clippings are headlines only and some are photocopies.

File consists of the employee newsletter Sparks and Chips from 1964. Includes ten issues: vol. 23 no. 1, 3-8, and December.

File consists of a portfolio of material relating to the "360 satellite space age sound" advertising campaign for Electrohome stereos with satellite sound. Includes a memorandum and instructions for sales staff, a booklet for dealers about how to stage a successful promotion, national and dealer advertisements and layouts, a print advertising schedule, radio announcement and telephone solicitation scripts, and product literature.

File consists of two portfolios of material relating to the 1964 "Excellence in action" advertising campaign. Includes memoranda and instructions to sales staff; advertising schedules; national advertisements; suggested advertisement layouts; radio announcement scripts; a brochure, flyers, and two photographs relating to in-store advertising and decor; single-sheet advertisements; and other material. The "Excellence in action" campaign featured Electrohome home comfort products (Humidaire, Springaire, intercom) and Phonola consoles.

File consists of a portfolio of material relating to the 1964-1965 line of Electrohome home entertainment products. Includes multiple copies of two news releases and a company brochure, an edited news release, and five product photographs (plus duplicates) with typed cutlines.

File consists of seven photographs taken at various Electrohome seminars and sales conferences during 1964. Some of the photographs include descriptions on verso.

File consists of 50 photographs probably collected for use in the company publication Electrohome World during 1963 and/or 1964. Includes photographs of Electrohome dealers and sales staff in Canada and the U.S.; merchandise displays at dealer stores; dealers at conferences, dinners, and on a plant tour; Carl A. Pollock and H.W. Main together with dealers and other people. File also includes two memoranda, blank news release printing forms, and a negative containing the text "How dealer ingenuity sells Electrohome line."

File consists of four photographs of employees posing with equipment and products at various stages of production. One photograph contains annotation on verso "Sparks & Chips - April 1962, Electrohome first with optical scanner".

File consists of photographs relating to Electrohome's profit-sharing retirement plan. Includes photographs and snapshots of employees, some receiving cheques and awards, and photographs taken at an event to celebrate the passing of the $1,000,000 mark by the plan trust fund. Several photographs include Carl A. Pollock. Some photographs were taken for use in the employee newsletter Sparks and Chips and some include identification on verso.

File consists of photographs of Bertha Becker upon her retirement. Includes photographs of Becker at a company dinner, playing an organ, and shaking hands with Carl A. Pollock.

File consists of 13 photographs (plus duplicates) taken at Electrohome dealer stores, conferences, and trade shows in the U.S. Subjects of photographs include: Carl. A. Pollock with other senior managers, dealers, and politicians, and various showrooms and store windows. Some photographs have ms. cutlines and some contain descriptions on verso. File also includes a memorandum.

File consists of three portfolios of material relating to Electrohome's 1964-1965 home entertainment product line. Includes news releases, photographs of products with typed cutlines, and company brochures. One portfolio is annotated "Bob Lovell" and also contains press clippings (some photocopied), correspondence, and carbon copies of a press preview schedule. The portfolios are not identical and some appear incomplete.

File consists of the dealer/distributor newsletter Electrohome World from 1963-1964. Includes four issues.

File consists of financial statements for Dominion Electrohome Industries Limited and its subsidiary International Electrohome for the year ended December 31, 1963. Statements were prepared by Thorne, Mulholland, Howson & McPherson, Chartered Accountants (Toronto, ON).

File consists of memeoranda and ms. notes relating to Electrohome's public relations and promotional activity in Trinidad and the Caribbean.

One photograph of Electrohome staff.

File consists of three copies of the 1962 annual report for Dominion Electrohome Industries Limited. One copy includes a program for the 1964 annual company picnic.

File consists of the 1963 annual report for Dominion Electrohome Industries Limited, a pamphlet entitled "1963 Annual Report Highlights," and a prospectus prepared by Dominion Securities Corporation Limited for a $2,000,000 5 3/4 % preferred stock issue.

File consists of material relating to the production of Electrohome's 1964 annual report and the Financial Post awards for annual reports in 1964. Includes correspondence, ms. notes, a press clipping, two dummies of the 1964 annual report, a dummy for the cover of the 1963 annual report, and a proposal from a marketing firm regarding planning for the annual report.

File consists of ten photographs and three negatives of lamps manufactured by Campbell Electric Limited (Brantford, ON) for Deilcraft. Some photographs include typed descriptions glued to verso. Includes duplicate copies of some photographs.

File consists of three photographs of the Electrohome employee's store.

File consists of a portfolio of material relating to the line of Deilcraft furniture unveiled at Canada's Furniture Show in 1964. Includes a news release, an advertisement, and two product photographs with typed cutlines. File also includes a news release regarding the appointment of Glen Wightman as Deilcraft sales representative for northwestern Ontario and a portrait of Wightman.

File consists of booklets relating to participation in and the organization of the 1967 World Exhibition in Montreal, published by the Canadian Corporation for the 1967 World Exhibition. One booklet, Canada at home, is a formal invitation to participate in the event. The remaining booklets are organized into portfolios corresponding to the following sections: General information, The theme, Ground plan, Publicity, Construction, The organization, and The exhibition. Porfolios are contained in a black cardboard case.

File consists of material relating to the dealer decor program developed for franchised Electrohome dealers. Includes leaflets illustrating Electrohome display units and signs available for purchase, an order form, and a dealer display agreement.

File consists of three photographs of employees in the Technical Products Department with a Radyne induction heater and a radio frquencey wood gluer.

File consists of material advertising wrought iron furniture by Meadowcraft (from the Birmingham Ornamental Iron Company, Birmingham, AL) and by Superior Industries (Toronto, ON). Advertisements are in the form of catalogues, one of which includes fabric samples; a leaflet; and a newspaper advertisement. File also includes memoranda to dealers.

File consists of three photographs and three copy negatives of the Fairmont television and the Montalvo and Crescendo stereo consoles.

File consists of press clippings relating to Electrohome and Carl. A. Pollock, from Canadian newspapers and industry-related publications. Subjects include the construction of Plant 6, product design, community involvement, freight containers, and the Ontario government's A for Achievement award. Material is divided by the following tabs: buildings, exports, financial, miscellaneous, personnel, C.A. Pollock, products, and shows and exhibitions. Some clippings are headlines only and some are photocopies.

File consists of a photocopied document describing Electrohome's business philosophy and the company's policies and objectives in the areas of ownership, development, organization, profit and finances, marketing, public relations, and personnel.

File consists of photographs of events and presentations. Includes a photograph of the presentation of a cheque to the Canadian Mental Health Association, the runner-up in the Miss Grey Cup contest receiveing an Electrohome stereo, and Carl A. Pollock doing a draw (on verso: "Reader's Digest Promotion").

File consists of a portfolio of material relating to the 1965 line of Deilcraft furniture unveiled at the 1965 Canadian Furniture Mart exhibition. Includes ten news releases and two product photographs.

File consists of press clippings relating to Electrohome and Carl. A. Pollock, from Canadian newspapers and industry-related publications. Subjects include exports, tarrifs, corporate taxes, product packaging and design, the dealer decor program, and shows and exhibitions. Material is divided by the following tabs: exports, financial, miscellaneous, personnel, plants, C.A. Pollock, and products. Some clippings are headlines only and some are photocopies.

File consists of an issue of the Swedish magazine SIA (Skogsindustriarbetaren) containing an article entitled "Sa motte vi USA och Kanada", about a delegation to North America, which visited Electrohome. File also includes ms. and typed translations of the portion of the article discussing Kitchener and Electrohome.

File consists of a research report submitted to Russell T. Kelley Company Limited on consumer attitudes toward stereo high fidelity sets, prepared by MRC Limited (Montreal, Toronto).

File consists of material relating to the co-operative advertising for Electrohome electronic organs for 1964. Includes information about the dealer co-operative advertising program, advertisements, radio announcement scripts, and other material.

The 1964 Electrohome annual report.

File consists of 13 photographs taken at events at Canadian dealers, including store openings and special promotions. File also includes a snapshot of a shipment of television units outside a dealer in Barbados.

File consists of five photographs of displays, advertisements, and a product showroom.

File consists of five photographs of Carl A. Pollock with Ontario Minister of Economics and Development, Hon. S.J. Randall, upon presentation of the "A" for achievement award in September, 1964.

File consists of material relating to the announcement and construction of Plant 6 in Kitchener's industrial park. Includes a news release, three photographs of the ground-breaking ceremony, and four photographs of the plant at various stages of construction. Pictured with Carl A. Pollock at the ground-breaking ceremony are Art Balabazuk, R.D. Armstrong, and Kitchener Mayor Keith Hymmen.

File consists of 11 photographs (plus duplicates) of employees at work in various departments, including sales, design, engineering, and on production lines. Some photographs include identification on verso.

File consists of six photographs and portraits (plus duplicates) of winners of the Electrohome Electronics Education award. Includes some photographs of Carl A. Pollock with scholarship winners. Some photographs include identification on verso.

File consists of a portfolio of material relating to the unveiling of Electrohome home entertainment products and organs at a Montreal TV-music show. Includes a news release and a photograph of the Italia stereo with a typed cutline.

File consists of two portfolios of material relating to the 1964 winter promotional campaign for Electrohome Alpine humidifiers. Each portfolio includes a memorandum and instructions to distributors and sales staff, advertising schedules, radio announcement scripts, national and dealer advertisements, a single-sheet advertisement, and a paper humidity indicator. A red candy symbolizing a vitamin was taped to the memorandum, which has the subject line: "Electrohome Humidaires going like vitamins."

File consists of ms. and typed speeches written and presented by Carl A. Pollock in 1960 and 1964 relating to the Dominion Life Assurance Company, the post-war Canadian economy, and the electronics industry. Speeches included are:

• Untitled remarks, 2 leaves, presented at the Dominion Life Assurance Company annual meeting in 1960
• Untitled remarks, 4 leaves, presented at the Dominion Life Assurance Company annual meeting in 1964
• Untitled statement of the Board of Directors of the Dominion Life Assurance Company expressing appreciation to Alfred S. Upton upon retiring as president
• Untitled speech and notes, 45 leaves, presented at an EIA [Electronics Industry Association?] luncheon

File consists of advertising material for Phonola clock and mantel radios, in the form of a single sheet intended for insertion into a binder of other product literature.

File consists of two copies of a photograph of a woman holding an Electrohome brochure and standing near a ceiling-mounted turntable.

File consists of press clippings relating to Electrohome from October to December, 1964. Material is divided by the following tabs: Export, [?], Miscellaneous, [?], Mr. C.A. Pollock, Products, Shows & exhibitions.

File consists of four catalogues of light fixtures from Imperial Lighting/Electrohome, manufactured by Electrohome under license of Emerson-Imperial Lighting Company (USA). One catalogue is printed for a distributor and includes a price list.

File consists of press clippings relating to Electrohome from December 1962 to May 1963.

File consists of press clippings relating to Electrohome from June to December, 1963. Material is divided by the following tabs: Exports, Financial, Miscellaneous, Personnel, Plants, C.A. Pollock, Products, and Shows & exhibitions.

File consists of a portfolio of advertising material for sales staff and dealers relating to the "Golden Opportunity" promotional campaign. Includes memoranda and instructions for sales staff, a prize list, advertising schedules, radio announcement scripts, television commercial storyboards, advertisements, and product literature. File also includes the July 1963 issue of Readers' Digest and a Readers' Digest research report on circulation.

File consists of material related to the announcement of a new plant (Plant 6) in Kitchener's industrial park. Includes press clippings, a news release, correspondence, and a sketch of the new plant with a typed cutline.

File consists of seven photographs (plus duplicates) taken at the official opening of the new location of the Electrohome branch in Calgary, AB. Includes photographs of Carl A. Pollock cutting the ribbon and posing with Western sales staff. File also includes a press clipping.

File consists of 11 photographs (plus copies) of the inter-plant trucking system implemented in 1963, in which light-weight portable containers replaced tractor-truck units.

Sales statistics for small appliances and motor unit sales from 1930-1958. Includes statistics on humidifiers, fans, heat circulators, metal record players, motors for record players and motors for outside sale.

One photograph of Electrohome staff.

File consists of three copies of an address by Carl A. Pollock on the role of profit sharing in Canadian private enterprise, given at the 1963 International Management Congress (New York, NY), reprinted in pamphlet format.

File consists an agreement between Famous Players Canadian Corporation Limited, Carl A. Pollock, and Dominion Electrohome Industries Limited relating to the control of Central Ontario Television Limited. File also includes a declaration of trust.

File consists of two portfolios of material relating to Electrohome's 1963-1964 stereo hi-fi and television product line and the introduction of transistorized stereo. Includes news releases (some carbon copies), photographs of products with typed cutlines taped to them, and a press clipping. Portfolios are not identical in content, and one is annotated "return R. Lovell".

File consists of seven photographs taken at Electrohome's 1963 annual meeting.

File consists of 81 snapshots and photographs of Electrohome employees and sports teams at company sporting events and award ceremonies. Includes photographs of employees playing baseball, hockey, and basketball; golfing; skating; and bowling, as well as children playing games. Includes photographs of men's and women's company sports teams, employee headshots, and a snapshot of Carl A. Pollock on a stage with a snowshoe. Some of the photographs include descriptions on verso.

File consists of the financial statement for International Electrohome Inc. for the period from August 31, 1962, the date of incorporation, to December 31, 1962, prepared by Thorne, Mulholland, Howson & McPherson, Chartered Accountants (Toronto, ON). Statement is annotated "Mr. C.A. Pollock".

File consists of the employee newsletter Sparks and Chips from 1963. Includes five issues: vol. 22, January, February, March, Summer, and December.

File consists of material relating to the advertising and sale of Electrohome stereo and television consoles for the Fall 1963 season. Includes advertisements in the form of single sheets intended for insertion into a binder of product literature, production schedules, price lists, and information about speaker systems.

File consists of four service manuals for television receivers and stereo consoles. Manuals, which include product specifications, service information, parts lists, and technical diagrams, are for the Safari, Courtleigh MK II A&M, and Broadview A&M 17 tube television receivers; the Castinet TV MK I, Vermont MK I, and Beaucourt MK I 18 tube television receivers; and the Madison, Montego, and Tuscany 14 tube stereo radio photograph combination consoles.

File consists of press clippings relating to Electrohome from December 1962 to May 1963.

File consists of material relating to the purchase of shares in Central Ontario Television Limited by Carl A. Pollock from the estate of Gilbert Liddle and from Etta Mitchell, and by William McGregor from Famous Players. Includes correspondence (some carbon copies) and original and copies of legal documents.

File consists of material relating to the presentation of the Electrohome Electronics Education Award in 1963 to Gifford Toole. Includes copies of a news release and a photograph of Carl A. Pollock presenting the award to Toole.

File consists of catalogues advertising the [1963?] line of stereo/hi-fi and television products.

File consists of a photocopy reproduction of a scrapbook presented to Carl A. Pollock by the Canadian Manufacturers' Association in honour of his term as President (1962-1963). The scrapbook contains press clippings, correspondence, and photographs relating to Pollock's activities as President.

File consists of a portfolio of promotional material for sales staff and dealers relating to the Kismet stereo console. Includes instructions for sales staff, advertising schedules, radio announcement scripts, advertisements, and product literature.

File consists of two portfolios of material relating to the 1963 Christmas promotional campaign, "The season's best". Each portfolio includes a memorandum and instructions for sales staff, advertising schedules, radio announcement scripts, television commercial storyboards, national and dealer advertisements, single-sheet advertisements, and a brochure. Products featured in the kit include remote speakers, Phonola and Electrohome phonographs, organs, the Alpine air conditioner, portable heaters, and the Scanda MKII and Tempora collections of furniture from Deilcraft.

File consists of two portfolios of material relating to Electrohome sales, advertising, and dealers in the US. Includes single-sheet advertisements for stereos and televisions; information about a dealer inventory-finance plan, the co-operative advertising program, and a dealer rebate program; radio announcement scripts; a US price list; a production schedule, and other advertising material.

File consists of a brochure (two copies) advertising a contest for Electrohome dealers and sales staff to win an all-expense paid "weekend in Canada" trip. File also includes a Canada tourism brochure and memoranda.

File consists of material relating to the introduction of the Caprice organ. Includes a draft and final version of a news release, a photograph (plus duplicates) of the organ, and a typed cutline for the photograph. News release is entitled "Electrohome breaks price barrier; introduces Canada's first low-cost electronic organ."

File consists of three portfolios of material relating to an open house for dealers and press at Electrohome's new product showroom at the Wellington Street head office building. Includes a news release, a script for a tour of the Consumer Products Engineering Division, product literature and order forms, and photographs with typed cutlines. Products featured in the press kit are the Springaire and Alpine humidifiers/air purifiers. Two portfolios are missing some material.

File consists of a portfolio of material for sales staff and dealers relating to a dehumidifier promotion. Includes memoranda and instructions for sales staff, advertising schedules, radio announcement scripts, and advertisements.

File consists of a scrapbook of press clippings and photographs reflecting Carl A. Pollock's term as president of the Canadian Manufacturers' Association, created by the CMA and presented to Pollock at the end of his term. Scrapbook includes a letter from Buckingham Palace on behalf of the Queen.

File consists of press clippings relating to Electrohome from June to December, 1963. Material is divided by the following tabs: Exports, Financial, Miscellaneous, Personnel, Plants, C.A. Pollock, Products, and Shows & exhibitions.

File consists of three portfolios of material for sales staff and dealers relating to Electrohome Kinsman electronic organs. Portfolios include product literature, advertising schedules, advertisements, memoranda and instructions for sales staff, a price list, banners, and a point-of-purchase display. One portfolio relates specifically to the Rhythm King organ, and one portfolio is incomplete.

File consists of a portfolio of advertising material for sales staff and dealers relating to a promotional campaign for the Cascade stereo hi-fi. Includes a memorandum and instructions for sales staff, advertisements, radio announcement scripts, and product literature. Portfolio itself folds out into a large sample advertisement.

File consists of a portfolio of material for sales staff relating to the V.I.P. [Very Important Prizes] campaign. Includes campaign rules, price lists, product literautre, and a form letter to sales staff.