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Electrohome fonds.
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Sales and Marketing : Promotional Material for Sales Staff, Dealers, and Distributors

Series consists of material developed for, distributed to, and accumulated by Electrohome sales staff, dealers, and distributors. Includes material relating to promotional campaigns, merchandising, sales contests, and dealer education; as well as material used for co-operative advertising, point-of-purchase advertising, and for reference by dealers. Includes product literature, advertisements, price lists, advertising schedules, radio advertisement scripts, memoranda, sales manuals and kits, selling aids, dealer agreements and forms, photographs, and other material.

Electrohome

Sales and technical information : fans.

File consists of material relating to technical specifications and sales information for fans and their motors, and pricing for merchandise (including furniture and home entertainment products) manufactured for other stores. Includes product literature for fans; typed lists of prices, discounts, distributors, and agencies; memoranda and correspondence; four photographs of fans; and two blueprints of graphs relating to motor operations. Material is divided into the following tabs: Electrohome motor, Eaton's, Simpson's, Hudson's Bay, and Macleod's Limited (latter three tabs are empty).

Electrohome

Research : humidifier patent.

File consists of a patent (carbon copy) with specifications and a technical drawing for a humidifier, invented by Carl A. Pollock.

Electrohome

Radio College of Canada circuit manual indices.

File consists of photocopied pages from the indices of Radio College of Canada Circuit Manuals with the entries for Electrohome, Phonola, and Viking brands highlighted. File also includes a ms. note.

Electrohome

Production : 1938-1952.

File consists of 33 photographs of employees (both men and women) at work on production lines and operating machinery. Many photographs depict production during World War II. File also includes 2 photographs of senior personnel in a meeting room, including one with Arthur B. Pollock. Some photographs include identification on verso.

Electrohome

Research : air conditioner design and advertising.

File consists of material relating to the design and advertisement of Electrohome air conditioners (humidifiers). Includes dealer advertisements, a memorandum, and hand-drawn sketches of air conditioner units. File also includes a photograph of an in-store display of fan heaters.

Electrohome

Scrapbook 2.

File consists of a scrapbook of press clippings, photographs, and ephemera relating to Carl A. Pollock, his activities as Electrohome president and chairman of the board of directors, his involvement in the community, and his death. Scrapbook also contains some material relating to Pollock's wife Helen (including a portrait photograph by Charles Belair) and his son-in-law Donald Steele. Material in scrapbook covers mainly the 1960s and 1970s. Scrapbook also contains some loose material.

Electrohome

Line profit position : May 1, 1938 - April 30, 1944.

File consists of 56 monthly line profit position statements for Dominion Electrohome Industries Limited, indicating profit or loss for the radio, woodworking, and metal products divisions. Not every month is represented.

Electrohome

Air conditioners (humidifiers).

File consists of material relating to the manufacture and sale of Electrohome air conditioners (humidifiers) and fans, some for General Electric. Includes memoranda and correspondence to and from Carl A. Pollock; sales specifications, product literature, and other material.

Electrohome

Shipping and advertising.

File consists of material relating to the shipping and advertising of Electrohome products. Includes advertising budgets and statements, dealer advertisements, product literature (including an instruction booklet about the Horton portable ironer), charts and lists of Canadian shipping rates and schedules, a printing proof depicting an outdoor Electrohome sign, and other material. Some of the material was probably kept in a three-ring binder as a manual, possibly for an advertising manager.

Electrohome

Administration : Legal Files

Series consists of legal records relating to the activities and operation of Electrohome. Includes agreements, draft agreements, correspondence (including faxes and some e-mail print-outs), memoranda, forms, and other material.

Electrohome

Fiscal year end statements, beginning 1939.

File consists of year-end financial statements for Dominion Electrohome Industries Limited that include balance sheets and operating reports. Includes six statements plus a carbon copy of one statement.

Electrohome

Appliances : fan brochures (file 1 of 2).

File consists of adverting material for Electrohome fans, in the form of single sheets intended for insertion into a binder with other product literature. One advertisement contains the "summer comfort products" logo and some include price information. File also includes a printing proof used in the production of fan advertising material.

Electrohome

Thomson (Canada) Rivet Co. Limited : leases.

File consists of material relating to business conducted with the Thomson (Canada) Rivet Co. Limited (Gananoque, ON). Includes leases, correspondence, memoranda, receipts, and invoices.

Electrohome

Research : radio : sales manual.

File consists of material relating to sales and service for Phonola radios and Electrohome air conditioners (humidifiers) and fans. Includes single-sheet advertisments, price lists, warranty and service policies, booklets and leaflets about advertising and sales, dealer advertisements, and other material. Material is divided by the following tabs: Models, Prices, Advertising, Service, and Miscellaneous.

Electrohome

Miscellaneous.

File consists of seven photographs. Includes headshots of unidentified men, a portion of an unidentified group photograph, a photograph of men sitting around a table, and other unidentified photographs.

Electrohome

Pollock, Carl A. : portraits.

File consists of four formal portraits of Carl A. Pollock, in three different poses. One photograph has been glued to stiff paper and one has been cut to an oval shape and has adhesive on the verso.

Electrohome

Victory Bond advertisements.

File consists of three photographs depicting advertisements for Victory Bonds through Electrohome (two on billboards and one on a truck), a photograph of a display of products produced by Electrohome to support the war effort and promote victory bonds, and a photograph of an airplane in a field.

Electrohome

Accumulated comparative statements.

File consists of 55 monthly accumulated comparative statements for Dominion Electrohome Industries Limited. File also includes a statement of overhead expenditures for May 1943, a signed transfer and consent form regarding insurance, and ms. notes.

Electrohome

Radio : service manuals and parts lists (file 1 of 2).

File consists of service manual and parts lists for radio receivers, produced by Dominion Electrohome Industries Limited. Manuals include specifications, technical diagrams, parts lists (including prices), and operating instructions. Each manual applies to one model but may include several series of that model.

Electrohome

Equipment produced during WWII : photographs (file 1 of 3).

File consists of photographs of the wireless set and the aircraft intercommunication equipment produced by Electrohome and the Radio Production Alliance during World War II. Includes photographs of the equipment's components and parts, and photographs of the equipment in various stages of assembly and from front, rear, top and bottom views. File also includes one photograph of a damaged plywood aircraft seat produced by Electrohome. Some photographs include description on verso.

Electrohome

Equipment produced during WWII : photographs (file 3 of 3).

File consists of photographs of the wireless set and the aircraft intercommunication equipment produced by Electrohome and the Radio Production Alliance during World War II. Includes photographs of the equipment's components and parts, and photographs of the equipment in various stages of assembly and from front, rear, top and bottom views. File also includes one photograph of a damaged plywood aircraft seat produced by Electrohome. Some photographs include description on verso.

Electrohome

Advertisements

Series consists of advertising material, including advertisements distributed to Electrohome dealers for publication in local media, advertisements prepared for publication in national magazines and newspapers in Canada and the US, point-of-purchase advertisements, and advertisements and clippings collected in scrapbooks. Series also includes advertisements that did not belong in the category of product literature (Series 38-41). Advertisements cover the range of Electrohome products, including appliances, television and stereo, display monitors, projection systems, and service.

Electrohome

Publicity : External Publications

Series consists of material about Electrohome, its history, its divisions, and its facilities, produced for publicity purposes and intended for distrubtion outside of the company. Includes brochures, leaflets, interim reports to shareholders, and other material.

Electrohome

Appliances : humidifier leaflets.

File consists of a small leaflet advertising Electrohome humidifiers, including price information, and a leaflet advertising Maid-O'-Mist humidifiers.

Electrohome

Research : press clippings and other material.

File consists of press clippings relating to Electrohome, Arthur B. Pollock, the opening of the Planar plant in St. Catharines, and a charitable donation. File also includes a telegraph addressed to Arthur B. Pollock's wife.

Electrohome

Research : radio : sales information.

File consists of material relating to sales for Phonola radios and Electrohome air conditioners (humidifiers) and fans. Includes product literature, warranty and service policies, leaflets about advertising and sales, advertising proofs, and other material.

Electrohome

Air conditioners.

File consists of four dealer advertisements for Electrohome portable air conditioners (humidifiers).

Electrohome

Correspondence : S.

File consists of approximately 25 pieces of incoming and outgoing correspondence (some carbon copies) with individuals and corporate bodies beginning with "S." File also includes some press clippings.

Electrohome

Point-of-purchase : product tags and labels.

File consists of point-of-purchase advertising in the form of product price tags and information tags. Includes generic 'sale' tags and tags for air conditioners, Viking televisions, Deilcraft furniture, and a VGA cable.

Electrohome

Equipment produced during WWII : photographs (file 2 of 3).

File consists of photographs of the wireless set and the aircraft intercommunication equipment produced by Electrohome and the Radio Production Alliance during World War II. Includes photographs of the equipment's components and parts, and photographs of the equipment in various stages of assembly and from front, rear, top and bottom views. File also includes one photograph of a damaged plywood aircraft seat produced by Electrohome. Some photographs include description on verso.

Electrohome

Research : radio : sales manual.

File consists of material relating to sales and service for Phonola radios and Electrohome air conditioners (humidifiers) and fans. Includes single-sheet advertisments, price lists, warranty and service policies and manuals, booklets and leaflets about advertising and sales, dealer advertisements, and other material. Material is divided by the following tabs: Models, Prices, Advertising, Service, and Miscellaneous.

Electrohome

Printing plates.

File consists of 13 half-tone plates and 1 line plate made from zinc and copper and mounted on wooden blocks. Line plate contains the text: Furniture Division / Dominion Electrohome Industries Limited / Kitchener Ontario. Half-tone plates contain images of Electrohome plants, an unidentified man, a windmill, and a radio transmitter.

Electrohome

Executive Officers Files : Carl A. Pollock

Series consists of records accumulated and used by Carl A. Pollock in his role as company president and chairman of the board (1951 to 1974) and through his involvement in industry- and government-related bodies, as well as personal files. Includes correspondence, typed and ms. speeches, press clippings, personal financial records, photographs, ephemera, legal documents, and other material.

Electrohome

Production councils : minutes.

File consists of copies of minutes for meetings of production councils from three divisions of Electrohome. Includes minutes for 40 meetings of the production council (also called "works council") for Plant #2 (later referred to as Metal Products Division), minutes for 16 meetings of the production council for the Woodworking Division, and minutes for 13 meetings of the production council for the Radio and Communications Division. Minutes are annotated "Mr. C.A. Pollock". File also includes one page of ms. notes by Carl A. Pollock.

Electrohome

Operations : Wartime Production

Series consists of records relating to the involvement of Electrohome in the engineering and manufacture of products during WWII, including material relating to production councils from the company's three divisions (furniture and woodworking, radio and communications, and appliances and metal products), the Radio Production Alliance, the Canadian Aircraft Workers' Association, and contract renegotiation after the war. Includes photographs, correspondence, memoranda, meeting minutes, instruction manuals, ms. notes, technical drawings, and other material.

Electrohome

Radio Production Alliance.

File consists of material relating to the formation and operations of the Radio Production Alliance and the securing of contracts from the Department of National Defense for the production of radio equipment during World War II. Includes carbon copies of correspondence and memoranda, ms. notes, one technical drawing, and other documents. Correspondence is among the members of the Alliance, and with the Department of National Defense, Department of Munitions and Supply, and the Royal Canadian Air Force. File probably belonged to Carl A. Pollock.

Electrohome

Telephone receiver cover : diagram.

File consists of a diagram of a telephone receiver cover (part no. B-2694) reprinted on photographic paper, with the original date of 1942. Drawing includes note: "for approval of Dept. of National Defence for air R.C.A.F. ref. no. 10A/4286 type C4".

Electrohome

Furniture : Imperial/Deilcraft occasional furniture.

File consists of advertising material for occasional furniture designed by the Imperial Furniture Company (Grand Rapids, MI) and produced by Deilcraft and by Imperial. Advertisements are in the form of catalogues, a pamphlet, a brochure from a Deilcraft furniture show, and a poster.

Electrohome

Correspondence : P.

File consists of approximately 20 pieces of incoming and outgoing correspondence (some carbon copies) with individuals and corporate bodies beginning with "P." Correspondents include relatives of Pollock.

Electrohome

Speeches : speeches to sales staff and foremen.

File consists of ten ms. speeches written and presented by Carl A. Pollock at sales meetings and conferences and at formen's meetings and dinners. Speeches range from two to five leaves and most are in point form. File also includes typed notes.

Electrohome

Speeches : World War II and post-war planning.

File consists of eight ms. and typed speeches, plus draft versions, written and presented by Carl A. Pollock at various events and meetings. Speeches are about post-war planning and reconstruction, range from 3 to 20 leaves, and most are in point form.

Electrohome

Manual and instructions : wartime signal equipment.

File consists of material relating to aircraft intercommunication equipment and a wireless radio set produced by Electrohome for the Royal Canadian Air Force and the Department of Munitions and Supply. Includes a manual for the signal equipment and condensed operating instructions for the wireless set. Both booklets include fold-out technical diagrams and one includes a fold-out blueprint.

Electrohome

Publicity : Internal Publications

Series consists of company newsletters and bulletins, produced and distributed for internal communications and publicity purposes.

The employee newsletter Sparks and Chips was begun by Carl A. Pollock to foster inter-employee relationships and management-employee relations. The first issue was published on December 18, 1942, with Pollock as the first editor. It ran until ca. 1977. In 1980, a new company newsletter, Electrohome Update, was introduced to provide employees news on company people, products, and policies. In 1990, this newsletter was merged with Electrohome World, which contained news of the corporation's marketing activities for the dealer/distributor network in North America and abroad; the new Electrohome World was published for employees and dealer/distributors. Sparks and Chips: the next generation was introduced in 1994 as an informal newsletter for reporting plant activities, news, and ideas.

Several other internal newsletters and bulletins were published over the history of Electrohome.

Publications in the series include:

  • Sparks and Chips (employee/company newsletter), 1943-1977, 1994-1997
  • Super-News (supervisor's newsletter), 1946-1962
  • Electrohome World/E World (dealer/distributor newsletter), 1963-1964, 1968-1974, 1983-1989
  • E Dealer News (US dealers), 1967-1968
  • AV E News (US commercial distributors), 1973
  • E Service Now (Electrohome Service newsletter), 1974
  • Cambridge Capers (Plant 10 newsletter), 1975-1977
  • Electrohome Update (company newsletter), 1980-1989
  • AABEXpress (AABEX newsletter), 1983
  • Electrohome International (international marketing bulletin for distributors), 1985-1987
  • Motor Mania (Plant 10 newsletter), 1985
  • CAPsule (CAP Communications newsletter), 1985
  • Electrohome Display Systems (Display Systems newsletter), 1986
  • Electrohome World/E World (company newsletter), 1990-1992

Series may not include a complete run of any one publication, and some issues may be missing.

Electrohome

Personal (file 1 of 3).

File consists of material collected by Carl A. Pollock relating to his activities as president of Electrohome as well as other involvements, or collected for personal interest. Subjects of material include

  • Corporate taxation;
  • Electrohome's business philosophy, history, growth, and operations;
  • The Dominion Life Assurance Company;
  • Pollock's position as chancellor of the University of Waterloo;
  • Arthur B. Pollock;
  • the Radio-Electronics-Television Manufacturers' Association of Canada;
  • Pollock's 40th anniversary with Electrohome.

Includes press clippings (some photocopies), including articles about Pollock clipped from magazines; incoming and outgoing correspondence; ephemera; ms. notes; news releases; issues of internal publications; and a typed address by Pollock.

File also includes photographs of Pollock at various events, sometimes with other senior managers; the Deilcraft plant in Stellarton, NS; a photograph of Edward B. Moogk with Governor General Jules Leger; and other snapshots.

Electrohome

Personal (file 3 of 3).

File consists of material collected by Carl A. Pollock relating to his activities as president of Electrohome as well as other involvements, or collected for personal interest. Subjects of material include

  • corporate taxation;
  • Electrohome's business philosophy, history, growth, and operations;
  • the Dominion Life Assurance Company;
  • Pollock's position as chancellor of the University of Waterloo;
  • Arthur B. Pollock;
  • the Radio-Electronics-Television Manufacturers' Association of Canada; and
  • Pollock's 40th anniversary with Electrohome.

Includes press clippings (some photocopies), including articles about Pollock clipped from magazines; incoming and outgoing correspondence; ephemera; ms. notes; news releases; issues of internal publications; and a typed address by Pollock. File also includes photographs of Pollock at various events, sometimes with other senior managers; the Deilcraft plant in Stellarton, NS; a photograph of Edward B. Moogk with Governor General Jules Leger; and other snapshots.

Electrohome

Correspondence : C.

File consists of approximately 40 pieces of incoming and outgoing correspondence (some carbon copies) with individuals and corporate bodies beginning with "C." File also includes: news releases from Conestoga College of Applied Arts and Technology and an annotated typescript of remarks by Carl A. Pollock given at the College's 1978 Broadcasting - Radio & Television Awards Dinner (upon presentation of the Carl A. Pollock Award for academic excellence); copies of the on-air statements made by Pollock on the opening and the closing of CFCA-FM; Photostat copies of the original experimental license granted to Electrohome to operate an FM station; and the certificate stating the award of a Centennial Medal to Pollock from the Secretary of State (Hon. Judy V. LaMarsh) for valuable service to the nation.

Electrohome

Correspondence : W.

File consists of approximately 43 pieces of incoming and outgoing correspondence (some carbon copies) with to individuals and corporate bodies beginning with "W." File also includes some ephemera as well as 2 reports on radio manufacturing and private trade label policy prepared by management consultants J.D. Woods & Gordon Limited.

Electrohome

Personal (file 2 of 3).

File consists of material collected by Carl A. Pollock relating to his activities as president of Electrohome as well as other involvements, or collected for personal interest. Subjects of material include:

  • corporate taxation;
  • Electrohome�s business philosophy, history, growth, and operations;
  • the Dominion Life Assurance Company;
  • Pollock�s position as chancellor of the University of Waterloo;
  • Arthur B. Pollock;
  • the Radio-Electronics-Television Manufacturers' Association of Canada; and
  • Pollock�s 40th anniversary with Electrohome.

Includes press clippings (some photocopies), including articles about Pollock clipped from magazines; incoming and outgoing correspondence; ephemera; ms. notes; news releases; issues of internal publications; and a typed address by Pollock. File also includes photographs of Pollock at various events, sometimes with other senior managers; the Deilcraft plant in Stellarton, NS; a photograph of Edward B. Moogk with Governor General Jules Leger; and other snapshots.

Electrohome

Canadian Aircraft Workers' Association.

File consists of material relating to the Canadian Aircraft Workers' Association (C.A.W.A.) and its local at Electrohome. Includes issues of the C.A.W.A. newsletter Aircraft Worker (volume 1, issues [1]-5, 7-11), fliers, applications for membership in the association, and a pamphlet entitled Representations of the Canadian manufactuers' Association to the National War Labour Board.

Electrohome

Administration : Labour Relations

Series consists of records relating to labour relations at Dominion Electrohome Industries Limited. Includes minutes of union-management committee meetings, union agreements, union local constitutions and by-laws, correspondence, forms, etc. Some of the material probably belonged to W.G. Scott, Industrial and Public Relations Manager, and W. E. Curry, Industrial Relations Manager.

Electrohome

Correspondence and occupational category information.

File consists of material related to labour relations at Electrohome. Includes carbon copies of correspondence and memoranda (carbon copies), including some from union representatives and some to Carl A. Pollock, information about occupational categories and rates for salaried and hourly employees (carbon copies), and other material.

Electrohome

Sparks and Chips : 1943.

File consists of the employee newsletter Sparks and Chips from 1943. Includes five issues: vol. 1 no. 7, 20, and 26, and vol. 2 no. 1 and 2.

Electrohome

Speeches : accident prevention and workplace safety.

File consists of five ms. and typed speeches, plus draft versions, written and presented by Carl A. Pollock at various events and meetings, including the Kitchener-Waterloo section of the Industrial Accident Prevention Association and the Electrohome safety committee dinner. Speeches are about accident prevention and workplace safety, range from 4 to 23 leaves, and most are in point form. File also includes memoranda and information bulletins relating to workplace safety.

Electrohome

Miscellaneous statements.

File consists of miscellaneous financial statements for Dominion Electrohome Industries Limited from 1944. Includes a statement of income, a business forecast, a statement of canteen operations, and ms. notes.

Electrohome

Research : Koegler notes.

File consists of photocopied material written and compiled by company historian John B. Koegler relating to the history of Electrohome and its various divisions, and of the Pollock family. Includes photocopies of ms. and typed notes and photocopies of ms. about the company's history. Some of the pages have been annotated.

Electrohome

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