Contains one Dare Foods Limited, Kitchener, Ontario, picture book of product photographs. File includes 53 colour photographs of biscuit products, and three photographs of in-store displays including one of a potato chip display.

Contains colour photographs of cookie products, cookie tin tie and cellophane packages, various candies, candy brochures and price lists. Includes images of special occasion candies such as Valentine's Day, Easter.

Contains 36 colour photographs of both tin tie and cellophane biscuit packages.

Contains 40 colour photographs of biscuit and candy products, price lists, and product brochures. The price lists are for candy products and include weight, pack size, and list price and are attached to a product brochure.

Contains 74 colour photographs of cookie products divided into tin tie photographs and cellophane photographs. Brochures of candy products are also included.

Contains samples of boxboard, cellophane and tin tie packages, 22 colour photographs of cookie products, colour and black and white photographs of store displays, a coupon, and a brochure for Krispin rye crackers.

Contains 13 colour photographs of cookie packages, samples of cellophane biscuit packages and a sales brochure.

Contains candy and cookie product brochures, and 10 colour photographs of cookie products.

Contains five and eight ounce tin tie biscuit packages. Includes Peanut Butter Chip Cookies, Fudge Chip Cookies, Chocolate Chip Cookies, Sugar Cookies and French Cremes Cookies.

Contains four large biscuit tin tie packages. Included are Cookie Jar, Cookie Cupboard, Party Pak and Digestive Biscuits (1/3 more). The Digestive Biscuits package is 21.5 ounces. The remaining packages are 32 ounces.

Contains four tin tie biscuit packages. Includes Fudge Chip Cookies, Malted Milk Creme Cookies, Chocolate Nut Cookies, and Peanut Crunch Cookies. The packages range in size from 15 to 16 ounces.

Contains four tin tie biscuit packages. Includes Nut Supreme Hazelnut & Chocolate Chip Cookies, Oatmeal Supreme Cookies, Tea Tyme Cookies, and Brown Sugar Home Style Cookies. The packages range in size from 14.1 to 16 ounces.

Contains four tin tie sandwich biscuit packages. Includes Canadiana Cookies, Chocolate Mint Cremes, Choc-olé Cookies, and Vanilla Fudge Cookies. Packages range in size from 14 to 16 ounces. The Vanilla Fudge Cookies package has a note on it stating that the product was discontinued in 1979.

Contains four tin tie biscuit packages. Includes Lemon Chiffon, Maple Walnut Cookies, Chateau Cookies, and Swiss Creme Cookies. Packages range in size from 15 to 16 ounces. The Swiss Creme Cookies package has a note on it stating that the product was discontinued in 1979.

Contains four tin tie biscuit packages. Includes Apple Strudel Cookies, Cartwheels Cookies, Grannie Cookies, and Shortbread Cookies. Packages range in size from 14 to 16 ounces. The Apple Strudel package has a note on it stating that the product was discontinued in 1980.

Contains one Dare Foods Limited, Kitchener, Ontario, picture book of product photographs. File includes 38 colour photographs of biscuit products, and four photographs of candy products. Several photographs have the price per dozen written on the reverse of the photograph.

Holiday candy and seasonal brochures, and six colour photographs of store displays. Also included are six colour photographs advertising the new Dare tote bag and popular recloseable fan-top bag, and a price list for Halloween candy from 1970.

Contains 44 colour photographs of cookie products, and samples of tin tie packages.

Contains samples of cookie tin tie packages.

Contains samples of cellophane and tin tie packages, product brochures, signs, promotions and coupons, advertisements, a Dare Foods Limited corporate policy and history, and 18 colour and 13 black & white photographs of products.

Contains samples of cellophane and tin tie packages, product brochures, signs, promotions and coupons, advertisements, a Dare Foods Limited corporate policy and history, and 18 colour and 13 black & white photographs of products.

Contains typewritten lists of packaging editions including dates, and samples of packaging.

Contains candy and biscuit brochures. The brochures were originally in a binder and are separated by two dividers.

Contains product brochures, posters, advertisements, and promotions for candy products. Includes three colour photographs.

Contains one colour poster advertising Dare Foods Limited schoolhouse promotion. The promotion consisted of customers filling out ballots to win a free cardboard schoolhouse playhouse for children.

Contains brochures, tin tie biscuit packages, and colour photographs of products and store displays.

Contains 11 colour photographs of products, product brochures and a price list for biscuits and candy.

Contains 39 product and display photographs, brochures, memoranda, price sheets, copies of articles sent to sales representatives, information about promotions, for primarily candy products although biscuit and cracker products are included.

Contains 26 colour photographs of products and store displays, brochures, and price sheets.

Contains candy, biscuit, and cracker brochures. The brochures were originally in a binder and are separated by dividers.

Contains brochures for food service and Christmas biscuit and candy products.

Series consists of material relating to the administration and operation of the Dare Foods Limited Sales Department, as well as to the the training of personnel, policies, and procedures. The series contains training manuals, sales manuals, policy and procedure manuals, analysis of marketing and sales department, training and development, and a sales trend report. Records were created primarily by the Sales Department.

Consists of promotions aimed at rewarding sales personnel. File contains memoranda and announcements advertising sales promotions for sales personnel. The most outstanding sales person was awarded an all expenses paid vacation. File also includes a program for the Dare Christmas Party at Leisure Lodge in 1960.

Contains graphs charting sales trends between 1964 and 1970. The graphs are separated by the following tabs: Eastern Canada and Export, Ontario, Eastern, Export, and Western Canada.

Contains one sales training manual. The manual is divided into the following tabs: Introduction, Paper Work, Lease Cars, Selling Aids, Product Knowledge, Account Classification, Deals Promotions Commitments, Seasonal Candy, Merchandising, Types of Accounts, Selling Formula, Advice Ideas Helpful Hints, Realignments, Tin Tie Story, and Instructions in Detail.

Contains the Analysis of marketing and sales department by G. M. Brock, November 11, 1974, copy three of three. The report has an index and is divided into the following tabs: Organization Chart, Control, Delegation of Authority, Communication in the Marketing Department, Attitudes of Key Individuals, Surrey Operation, Organizational Strengths, Organization Objectives, Recommendations on Organizational Changes, Evaluation of Human Resources, Appendix 1 – Existing Job Descriptions, Appendix 2 – Draft Job Descriptions, Appendix 3 – Objectives, and Standards of Performance in Marketing Management.

Contains one sales manual separated by the following dividers:

• Introduction,
• Product Knowledge,
• Communications,
• Policies,
• Procedures,
• Account Classification,
• Merchandising,
• Selling Aids,
• Dare Selling Formula,
• Sales Promotion Information,
• Selling Seasonal Products,
• Distribution,
• Cars,
• Territory Management, and
• The Ultimate Goal.

Contains one sales manual separated by the following dividers: Introduction, Index, 1. Dare Foods Ltd., 2. General Information, 3. Temporary Planning, 4. Selling Responsibility, 5. Selling Effectiveness, and 6. Policies and Procedures.

Contains one sales manual. The manual is separated by the following dividers: Introduction, Index, 1. Dare Foods Ltd., 2. General Information, 3. Temporary Planning, 4. Selling Responsibility, 5. Selling Effectiveness, and 6. Policies & Procedures.

Contains one Standard Procedure Manual, Branch Warehouse. The manual includes many procedures and is divided into the following tabs:

• Branch Weekly Report Procedure,
• Branch Ordering Procedure,
• Freight Allowance Procedure,
• Branch Warehouse Safety Procedure,
• Code Date Control Procedure,
• Finished Product Protection Procedure,
• Warehouse Sanitation Procedure,
• Vehicle Sanitation Procedure,
• Vehicle Security Procedure,
• Warehouse Security Procedure,
• Purchasing Policy, Purchasing Procedure,
• Capital Expenditure Procedure,
• Personnel Procedure,
• Hiring Procedure - Hourly Employees,
• Direct Route Sales Procedure,
• Position Descriptions.

The manuals were used by warehouse staff who reported to regional and district sales managers. Several procedures are missing.

Contains one sales representative training and development program manual. The manual is divided into the following tabs: Conducting Training Workshops, and Sales Representative Training Modules including, 1. Role of the Dare Foods Sales Representative, 2. Territory Management, 3. Call Procedure/Pre-Call Planning, 4. Effective Sales Presentations, and 5. Handling Objections. This copy was the SDG manager's copy.

Contains one report entitled Tandem Perspectives on Category Management, Dare Foods Limited. The report was prepared for Dare Foods Limited by Tandem International Inc., management consultants.

Contains one Policy and Procedures Manual. The manual is divided into tabs, includes table of contents and page numbers, a memorandum, a performance evaluation sheet, and copies of other forms.

Contains one Food Service Division sales manual revised January 15, 1988. The manual contains three tabs: Policies, Price Pages, and Promotions. However, there are records only in the Policies section. The manual includes 16 sales policies for Food Service or Foodservice personnel and customers.

Contains one sales manager's policy and procedures manual. The manual includes policies and forms and is divided by tabs.

Series consists of records pertaining to the National Sales Meeting that was held at Banff Rocky Mountain Resort in Banff, Alberta between September 7 and 10, 1989. This was the first national sales conference for Dare Foods Limited. The series contains correspondence, planning records, a scrapbook, colour snapshots, and colour slides that were used in a presentation.

Contains planning records documenting the National Sales Meeting in Banff, 1989. The file consists of records divided by the following tabs: Overall Costs, Rooms, Flights, Ground Transport, Meals, Recreation, Meetings, and Distribution. However, the Meals, Rooms, and Distribution tabs do not contain any documents. File includes several notes of gratitude from sales employees. These records belonged to "Gary."

Contains planning records for the National Sales Meeting in Banff. File is divided by the following tabs: Overall Costs, Rooms, Flights, Transport, Meals, Recreation, Meetings, and Entertainment. Correspondence, memoranda, faxes, lists of flights and travel arrangements, lists of activities and participants, agendas, and copies of speeches and award presentations are also included. These records belonged to "Lyn."

Contains one scrapbook style photograph album documenting the National Sales Meeting held in Banff, 1989. The album includes copies of correspondence and 82 colour snapshots of Dare Foods Limited employees participating in conference activities, meals, and receptions.

Contains 77 colour slides that were used in a presentation at the National Sales Meeting held in Banff in 1989.

Series consists of memoranda, descriptions, advertisements, colour prints and negatives of store display contests. The contests were run nation-wide by the Sales Department for sales personnel to encourage creative displays and to motivate increased sales.

Contains 73 colour snapshots of in-store displays and contest displays including Haul in the Savings, Radio Cap displays, and Norca Tube displays.

Contains 33 colour snapshots of in store displays and contest displays including water surfer, back to school, and Christmas.

Contains 49 colour snapshots of promotional displays and includes photographs of the Fun and Safety with Fudge, and Back to School display contest winners. File also includes a photocopy of a newspaper advertisement.

Contains 93 colour snapshots of Back to School store displays that are organized by regions Ontario, Quebec, Atlantic, West with the name of the designer beside the photograph or photographs. File includes memoranda to sales personnel about displays.

Contains photographs and explanations of winning and honourable mention displays from all regions, memoranda and advertisement to all Dare sales personnel advertising the contest, and photographs of a party. Winning sales personnel were awarded a trip to San Francisco.

Series consists of advertisements that were produced for radio and includes auditions by performers. Advertisements were produced by J. Walter Thompson Ltd., Newberry Sound Studio Co. Ltd., Custom Advertiser’s Commercials, and D’Arcy Masius Benton & Bowles Canada Inc. Series includes recordings of “Dream Sweet Dare,” “Lemon Creme Jingle,” and “The Magic Name is Dare.” Series consists of audio discs and includes audio reels and an audio cassette.

Contains “Dream Sweet Dare” advertisement for Dare cookies with band and singers and includes solo and group English and French versions. One-sided.

Contains one audio disc recording of the Dare Foods Limited Lemon Creme biscuit jingle. One-sided.

Contains one audio disc recording of The Magic Name is Dare jingle. The commercial promoted cookies, potato chips and candy. One-sided.

Contains one audio disc recording of The Magic Name is Dare advertisement. The disc includes two verse opening, two verse closing, Party Time opening, Party Time closing and complete two verse spot.

Contains one audio disc recording of Dave Wilson's audition for Wilf McCracken, CFPL Radio - London, Ontario. Recording includes all three spots and promotion inserts. One-sided.

Contains one audio reel with two tracks. The first track is 60 seconds in length and the second is music only.

Contains one unlabelled audio reel recording.

Contains one unlabelled audio reel recording.

Consists of one audio reel. A business card is enclosed in the reel box for Norm Taylor, Local Sales Manager of 1280 CHIQ Radio, Hamilton, Ontario.

Contains one audio reel of an audition for CHNO Sudbury, Ontario, sponsored by Dare Foods Limited.

Contains one audio cassette recording of the Vivant Vivant advertisement.

Series consists of television advertisements for Dare Foods Limited cookie, cracker and candy products. Television commercials were produced by MacLaren Advertising, Media House Productions, Enterprise Advertising, Benton & Bowles, D’Arcy Masius Benton & Bowles Canada Inc., TQS le mouton noir de la télé, and Télé-Métropole Inc. Commercials were broadcast throughout Canada, the United States, Japan and Germany and are in French, English, Spanish, Japanese and German. Series includes film reels, videocassettes, a CD-ROM and colour photographs.

Contains one film reel of the Dare Foods Limited television commercial "Quality."

Contains one film reel of new Dare Foods Limited television commercials that were probably shown at the English sales meeting. The film reel includes "Meadow," "Treehouse," and "Hansel & Gretel."

Contains one videocassette recording of the Dare Foods Limited television commercial "Dream Sweet Dare." The videocassette also includes "Tree House," "Meadow" and "Hansel & Gretel."

Contains one videocassette recording of Dare Foods Limited television commercials "Tree House," "Meadow," "Hansel & Gretel," and "Ingredient." All the commercials were produced in 1966 except for "Ingredient" which was produced in 1977.

Contains one film reel entitled Dare Historical Reel. The film reel consists of Dare Foods Limited television commercials between 1966 and 1976. Film includes "Treehouse," "Meadows," "Hansel & Gretel," "Swing," "Fishing," "Farm," "Chocolate Chip," "Variety," "Alice in Wonderland," "Treasure Island," "School Bus," "Gym," and "Dans l'Air." Several commercials are in French including "Chocolate Chip," "Alice in Wonderland," "Treasure Island," and "Dans l'Air." The majority of commercials are 60 seconds each in length.

Contains one film reel that includes Dare Foods Limited television advertisements "Farm," "Treasure Island," "Alice and Wonderland," and "Dare Dans L'Air."

Contains one film reel that includes Dare Foods Limited television advertisements "Treasure Island," and "Alice in Wonderland." Each advertisement is 60 seconds in length.

Contains 71 colour photographs documenting the production of the Dare Foods Limited television advertisement "Alice in Wonderland."

Contains four colour photographs documenting the production of the Dare Foods Limited television advertisement "Treasure Island."

Contains one film reel that includes Dare Foods Limited television advertisements "Chocolate Chip," and "Variety." The reel includes four versions of "Chocolate Chip" and three versions of "Variety." Each version is either 30 or 60 seconds each in length. A note inside the original film canister lists Reef, "Celebration Bathroom." Two versions of "Celebration Bathroom" are listed one 30 seconds and the other 60 seconds in length.

Contains one videocassette that consists of television advertisements. The videocassette includes the following 12 spots: "Dare Devils," "Time Out,” “Ingredient,” “Dare Delicious,” “Opera,” “Jason,” “Tough Boss,” “Lost Boy,” “Dad’s Cookies,” and “Peak Freen.” The advertisements were produced between 1976-1979 and 1982.

Contains one film reel of the Dare Foods Limited, Kitchener, Ontario, television advertisement "Opera."

Contains one film reel of the Dare Foods Limited television advertisement "Ingredients."

Contains one film reel of Dare Foods Limited television advertisements. The film consists of two identical versions of "Dare Delicious," [EN] and two identical versions of "Opera," [FR]. Each film is 30 seconds in length and features white actors.

The Dare Delicious films feature a jingle with the same name. They include shots of children eating and stacking towers of cookies, hands taking cookies off of a serving plate, a tuba player, and a butler holding a plate of cookies. The films end with a child taking a bite of a cookie and stating: "Dare delicious."

The Opera films feature a French version of the Dare Delicious jingle. They include an opera starring two children singing as another child, dressed as a villain in a cape and hat, tries to steal cookies being watched by an audience eating Dare cookies. The films end with the child actors smiling at the camera and stating: "Les bons gagnent tout le temps."

Contains one film reel of the Dare Foods Limited television advertisement "Dare Delicious."

Contains one film reel of the Dare Foods Limited television advertisement "Jason."

Contains one videocassette recording of the Dare Foods Limited television advertisement, "On Its Own." The advertisement promotes Breton crackers.

Contains one videocassette recording of the Dare Foods Limited television advertisement "On Its Own." The advertisement promotes Breton crackers.

Contains one videocassette of competitor's advertisements produced between 1984 and 1988. The videocassette includes the following commercials:

• Dad’s – “3’ 8”,
• Oreo – “Open an Oreo,”
• Chips Ohoy [sic] – “Counting,”
• Keebler – “Mailman,”
• Mr. Christie – “Chewey,”
• Duncan Hines Chocolate,
• Chips Ohoy [sic],
• Beatrice Colonial,
• “Master Baker,”
• Duncan Hines – “Raining Chips"
• Country Fibre “Boy/Glasses"
• Country Fibre “Man/Glasses"
• Fudgee-O’s “Measuring Cookies"
• Peak Freans Bourbon Cream – “Cuckoo"
• Peak Freans Shortcake – “Fishbowl"
• Peak Freans Digestive – “Graduation"
• Peak Freans Fruit Cremes – “Figurines"
• Peak Freans Cookies – “Bon Voyage"
• Peak Freans Orange Chocolate – “Knights Cat"
• and Oreo Chocolate – Fudge Intro.

The advertisements are 15, 30, or 60 seconds each in length. A list of the advertisements, length, order, and production date is included.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Dare Cookies."

Contains one videocassette recording of the Dare Foods Limited television advertisement "Dare Cookies."

Includes one videocassette recording of the Dare Foods Limited television advertisement "Dare Bears."

Contains one videocassette of Keebler television advertisements. The videocassette includes two advertisements both 60 seconds each in length.

Contains one videocassette of the television advertisement "Dare Bears" promoting Dare Foods Limited cookies.

Contains one videocassette including recordings of television and radio advertisements for Katjes gummi candies. The advertisements included are “Supermarkt,” “Entgleisung,” “Filmriss,” “Kaufhaus,” “Schwimmbad,” “Berwerbung,” “Programmänderung,” and “Reiseleitung.”

Contains one videocassette of Katjes Werbeuampagnen television commercials.

Contains one videocassette of Dare Foods Limited television advertisements. The videocassette includes six spots “Reporter,” “Say When,” Brussells,” “Party is Tomorrow,” “Elfin Loaves,” and “Man up at Night.”

Contains one videocassette of cookies and crackers advertisements. The videocassette includes five spots.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Black Forest Belmont." The videocassette consists of 8 spots, each 15 seconds in length. There are five advertisements in English and three in French.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Black Forest Belmont." The videocassette consists of eight spots, each 15 seconds in length. There are five advertisements in English and three in French.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Biscuit Foret Noire."