Three television advertisements (commercials) for Breton crackers, a line of cracker products made by Dare Foods Limited. The commercials were produced with Stringer Veroni Ketchum Advertising agency. The commercials are titled, “No Truth,” “Everyone Claims,” and “Great Debate.” Individually, the running time for each commercial is 30 seconds. The videocassette is labeled as a screening copy.

A television advertisement (commercial) for Vinta crackers, a line of cracker products made by Dare Foods Limited. The commercial was produced with TBWA/Chiat/Day advertising agency. The commercial is titled, "All the Presidents Parrots” and is repeated three times on the videocassette. The running time of the commercial is approximately 30 seconds. At the end of the videocassette, there are outtakes from the commercial.

A television advertisement (commercial) for Simple Pleasures cookies, a cookie line made by Dare Foods Limited. The commercial is titled, "Muskoka Chair." The commercial was produced with Reason Partners (previously Holmes & Lee) advertising agency.

A television advertisement (commercial) for Simple Pleasures cookies, a cookie line made by Dare Foods Limited. The commercial is titled, "Jukebox." The commercial was produced with TBWA/Chiat/Day advertising agency. The videocassette includes one version of the commercial recorded in English and another version recorded in French. Individually, the running time for each version of the commercial is 30 seconds.

A television advertisement (commercial) for RealFruit Gummies, a line of candy products made by Dare Foods Limited. The commercial was produced with Stringer Veroni Ketchum Advertising agency. The commercial is titled, “Soft Spot.” The videocassette was originally housed in a case labeled, "Dawning of New Tin Tie, September 1995.” This label does not reflect the contents of the videocassette.

Three television advertisements (commercials) for Breton crackers, a line of cracker products made by Dare Foods Limited. The commercials were produced with Stringer Veroni Ketchum Advertising agency. The commercials are titled, “No Truth,” “Everyone Claims,” and “Great Debate.” Individually, the running time for each commercial is 30 seconds.

The commercial titled, “No Truth” is repeated twice on the videocassette.

The commercial titled, “Everyone Claims” is repeated three times on the videocassette. In the third instance of “Everyone Claims,” the commercial features alternate endings.

The commercial titled, “Great Debate” is repeated twice on the videocassette.

Approximately halfway through the total running time of the videocassette, there is a short recording of a clip from the television series, Royal Canadian Air Farce, in which Breton crackers are mentioned.

At the end of the videocassette, there are two gag reels featuring outtakes from the filming of all three commercials.

The videocassette was originally housed in a case labeled, "RealFruit Dummies - Cowboys Sept./96.” This label does not reflect the contents of the videocassette.

A television advertisement (commercial) for Breton crackers, a line of cracker products made by Dare Foods Limited. The commercial was produced with the Stringer Veroni Ketchum Advertising agency. The commercial is titled, "No Truth." This videocassette is labeled as a screening copy.

A television advertisement (commercial) for Breton crackers, a line of cracker products made by Dare Foods Limited. The commercial is titled, "Anytime Anywhere" and is repeated twice on the videocassette. The running time of the commercial is 30 seconds.

File consists of a bound, hardcover book about the ingredients and the manufacture of cookies and crackers, prepared for a baking and icing conference of the Technical Institute of the Independent Biscuit Manufacturers' Company. Book belonged to J.B. Russell.

Contains one Tea-time cellophane package. The package contained 35 biscuits.

Contains one Tea Tyme Cookies tin tie package. The package contained 15 ounces of cookies.

Contains one report entitled Tandem Perspectives on Category Management, Dare Foods Limited. The report was prepared for Dare Foods Limited by Tandem International Inc., management consultants.

Contains credit notes, distribution, bills of lading, invoices, and statements of accounts for various buyers.

Contains excerpts from “Confectioners Journal,” February and May 1954.

Contains one Swiss Creme Cookies tin tie package. The package contained one pound of cookies. Swiss Creme Cookies were discontinued in 1979.

Contains one Swirls cellophane package. Swirls were lemon flavoured biscuits. The package contained one pound of biscuits.

File consists of one advertisement for Dare Foods from Sweden. The ad shows a display of Dare cookies along with information on Canada that was set up for the 1995 men's world ice hockey championships that were held in Sweden.

Contains two black and white photographs, a program for the opening ceremonies, and an informational pamphlet on the plant.

Contains correspondence, clearance certificate from the Department of National Revenue, a copy of the auditors’ certificate, minutes, proxy, petition, and affidavits.

File consists of supplementary letters patent to Dare Foods (Biscuit Division) Limited confirming the alteration of capital provided by the corporation's by-law no. 11. File also includes by-law no. 11 and a copy of a letter to the Minister of Consumer and Corporate Affairs in Ottawa from Thorne Riddell & Co., chartered accountants, regarding the by-law.

File consists of supplementary letters patent to The Dare Company, Limited, for changing the corporate name to Dare Foods (Biscuit Division) Limited.

File consists of supplementary letters patent to The Dare Company, Limited.

File consists of supplementary letters patent to The C.H. Doerr Company, Limited, for changing the corporate name to The Dare Company, Limited.

Contains two Sun-Maid Raisins and Chocolate Oatmeal Cookies tin tie packages. Each package contained 10.6 ounces of cookies.

Contains one Sun-Maid Raisin Oatmeal Cookies tin tie package. The package contained 10.6 ounces of cookies.

File consists of financial statements for Sunbeam Shoes for the year 1986 prepared by Spicer MacGillivray. Also includes one item of correspondence from Sunbeam Shoes to Dare Foods regarding the statements.

File consists of financial statements for Sunbeam Shoes for the year 1986 prepared by MacGillivray & Co.

Contains The Humberstone Shoe Company Limited letters patent, the letters patent for the change of name to Sunbeam Shoes Limited and terms and conditions pertaining to the letters patent.

Contains annual financial statements for Sunbeam Shoes Limited. The statements were prepared by MacGillivray & Company, chartered accountants, Port Colbourne.

Series consists of letters patent, shares, correspondence, shareholders' meeting records, accounts, financial statements, and bankruptcy records. Contains records pertaining to The Humberstone Shoe Company and Sunbeam Shoes Limited. The series is arranged chronologically.

Contains material relating to the financial situation and sale of Sunbeam Shoes Limited. File consists of correspondence, shareholders' meeting agenda, accounts, and production forecast.

Contains correspondence, copies of accounts, statement of affairs, notices of creditors of application, report to creditors, voting letters, proposals, and a copy of the bankruptcy act pertaining to the financial stability and the bankruptcy of Sunbeam Shoes.

Contains eight Sugar Cookies tin tie packages. The packages contained 8, 10, 15, and 15 1/4 ounce of cookies.

File consists of a manual on the production of soda crackers.

File consists of a report on tempering and handling coatings for the biscuit and cracker, confectionery and baking insdustries, by D.E. Kinder of Durkee Famous Foods. Report was presented at an unidentified biscuit and cracker school.

File consists of material relating to ingredients used in the biscuit manufacturing industry. Includes article reprints, research reports, product bulletins, pamphlets, etc. Subjects include: lecithin, flavours, corn sweetners, marshmallow, ammonium bicarbonate, confectionery coating, etc.

File consists of a manual on hard butters in chocolate-type coatings by E.F. Drew & Co. Inc. Also present are several other papers on the topic and on the production and handling of chocolate and the preparation of chocolate coating. Material was probably received at a training conference of the Technical Institute of the Independent Biscuit Manufacturers Company.

File consists of a report on cracker sponge fermentation by G.F. Becker of E.F. Drew & Company Inc. (Boston, New York, Chicago).

File consists of material relating to the maufacture of biscuits. Includes article reprints, research reports, brochures, clippings, and product data sheets. Subjects include: the baking and browning processes, handling chocolate, biscuit production technology, the operation and maintence of equipment, packaging equipment, the role of the line manager in bakery operations, etc.

Contains correspondence and copies of options to purchase shares of Major Foods Limited and the St. Jacobs Canning Company Limited.

Contains one Stax Snax boxboard package. The package contained six ounces of cheese flavoured product.

File consists of a computer print out of the financial statements of the C.H. Doerr Co. Ltd. and the later Dare Co. Ltd. for the years 1919-1979 with typescipt annotations.

Contains one Standard Procedure Manual, Branch Warehouse. The manual includes many procedures and is divided into the following tabs:

• Branch Weekly Report Procedure,
• Branch Ordering Procedure,
• Freight Allowance Procedure,
• Branch Warehouse Safety Procedure,
• Code Date Control Procedure,
• Finished Product Protection Procedure,
• Warehouse Sanitation Procedure,
• Vehicle Sanitation Procedure,
• Vehicle Security Procedure,
• Warehouse Security Procedure,
• Purchasing Policy, Purchasing Procedure,
• Capital Expenditure Procedure,
• Personnel Procedure,
• Hiring Procedure - Hourly Employees,
• Direct Route Sales Procedure,
• Position Descriptions.

The manuals were used by warehouse staff who reported to regional and district sales managers. Several procedures are missing.

A carton used to package Wheaten crackers, possibly a Breton cracker product made under license by St. Michael.

Contains correspondence regarding the purchase of St. Jacobs Canning Company Limited by Major Foods in 1959, including the agreement, distribution of shares, accounts and cheques.

Contains financial statements prepared by Thorne, Mulholland, Howson & McPherson, chartered accountants, Kitchener. Between 1959 and 1960 the financial statements are for the St. Jacobs Canning Company Limited and thereafter for Dare Foods (Canning Division) Limited.

Contains financial statements for the St. Jacobs Canning Company Limited and includes statement of earnings of the St. Jacobs Cider Mill (1949-1952). The Canning Division of Dare Foods Limited financial statements for 1961-1963 are also included.

Contains two colour photographs. The photographs are images of the exterior of London Drugs in St. Albert, Alberta.

Contains contains price lists for spring and summer candy ranges, mostly marshmallow products, sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, package weight, case weight, cubic feet of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains correspondence between Ronald L. Panton of The Spooner Machinery Company Limited and Jack Russell and C.M. Dare regarding the purchase of a Sandvik Steel Band Oven with Terminal Length for biscuit manufacturing. File includes price listing, specifications, tender, and 5 sheets of technical drawings of the biscuit plant, biscuit oven, and zone control cubicle.

Contains photographs and explanations of winning and honourable mention displays from all regions, memoranda and advertisement to all Dare sales personnel advertising the contest, and photographs of a party. Winning sales personnel were awarded a trip to San Francisco.

Contains price lists for speciality candy items and products including Golden Brittle, Super Pops, bulk Sweet N’ Lite sold East of Lakehead, Lakehead and West, in Ontario, and Newfoundland. Price lists describe products, package weight, case weight, cubic feet of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains one audio disc recording of Dave Wilson's audition for Wilf McCracken, CFPL Radio - London, Ontario. Recording includes all three spots and promotion inserts. One-sided.

Contains one colour photograph of plant staff standing outside the Southland plant in Spartanburg, South Carolina.

Contains one colour photograph. The photograph is an image of the American, Canadian and South Carolina flags in front of the Southland plant, Spartanburg, South Carolina. A note from Ken Petrie to Bryan Dare is attached to the photograph.

Contains one colour photograph of the exterior of the Southland plant in Spartanburg, South Carolina.

Contains two colour photographs. The photographs are images of the exterior of the Southland plant.

File consists of a brochure advertising cookies and crackers produced by the Southern Biscuit Company/Fine Foods of Virginia (Richmond, VA).

Contains one videocassette recording of the Dare Foods Limited television advertisement "Soft Spot." The advertisement promotes Real Fruit Gummies.

Contains machinery information, correspondence, and notes explaining decision to purchase machinery, machinery promotional pamphlets and technical drawings. Records pertain to the movement of a used mogul from Smiles n’ Chuckles to the mogul operation in Hamilton.

A signature plate with a single signature used for cheque signing. The signature is for Dare.

Contains one videocassette recording of Dare Foods Limited products using Tina Turner's song, "The Best."

Contains three Simple Pleasures Tea Biscuits boxboard packages. Each box contained 10.6 ounces of cookies.

Contains three Simple Pleasures Sugar Cookies boxboard packages. Each package contained 12.3 ounces of cookies.

Contains three Simple Pleasures Oatmeal Cookies boxboard packages. Each box contained 11.5 ounces of cookies.

File consists of one Simple Pleasures Oatmeal & Dark Chocloate boxboard package. Box contained 300g of cookies. The dimensions of the box, when assembled, are 7 x 27 x 7 cm.

Contains three Simple Pleasures Lemon Thins boxboard packages. Each box contained 10.6 ounces of cookies.

Contains three Simple Pleasures Ginger Spice boxboard packages. Each box contained 12.3 ounces of cookies.

File consists of one Simple Pleasures Digestive boxboard package. Box contained 300g of cookies. The dimensions of the box, when assembled, are 7 x 27 x 7 cm.

Contains three Simple Pleasures Chocolate Thins boxboard packages. Each box contained 10.6 ounces of cookies.

Contains three Simple Pleasures Almond Cookies boxboard packages. Each box contained 11.5 ounces of cookies.

Contains three Shortbread Twist cellophane packages. The [ca. 1961] package contained 11 1/2 ounces or 40 biscuits. The [ca. 1970] package contained 10 ounces.

Contains one Shortbread Cookies tin tie package. The package contained 14 ounces of cookies.

Contains two sheets of share transfers.

Contains correspondence sent to John Worthington from Separator Engineering Ltd., Scarboro, regarding a candy moulding starch drying operation.

Contains copies of the Dare Foods Limited, Budget Variance Statements, Candy Division Hamilton 1972; and includes the “Confectioner’s Handbook for the use of Exchange Citrus Pectin” California Fruit Growers Exchange, 1933; and handwritten and typewritten candy formulas.

File consists of one scrapbook that was used to record the history of The Dare Company Limited, Major Foods Limited, Dare Foods Limited and subsidiary, newspaper and magazine advertisements, new product announcements, appointment notices, and article clippings. The date and source of each clipping is noted. The scrapbook also includes samples of product packaging, articles on the opening of the biscuit plant in Surrey, B.C., and 3 black and white photographs. The scrapbook was most likely produced at the Kitchener head office and is organized chronologically.

File consists of one bound volume of common stock certificates for Saratoga Products Limited. The originally issued stock certificates have been returned to the volume and are taped to the stubs. Also contains accompanying materials including an explanation of types of shares and a record of death from a shareholder.

File consists of one screw bound volume of materials from Saratoga Products Limited. The volume consists of six tabbed sections: 1. ledger, 2. transfers, 3. shareholders, 4. directors, 5. charter & by-laws, 6. minutes.

Contains one Saratoga Chip bag [ca.1957-1959] and one Dare Saratoga potato chip twin pack bag 10 ounce [ca. 1960-1964?]. The labelling on the packages are written in both English and French.

Contains notes, correspondence, insurance policies, mortgages, two copies of "Plans Showing Parts of Lots 43 & 44, Registered Plan 965Y TWP of Etobicoke" including the building, balance sheets, financial statement, license in mortmain to Saratoga Products Limited, and the offer to purchase Saratoga Products Limited by C.M. Dare.

Contains seven annual financial statements for Saratoga Products Limited.

• The June 1954 to June 1955 statements include both Hamilton and Toronto plants and were prepared by John S. Entwistle & Company, certified public accountants, Toronto.
• The June 1955 to June 1956 statement is addressed to the shareholders and was prepared by Strickland, Gower & Hogg, chartered accountants, Toronto.
• The June 1956 to June 1957 statement is addressed to the directors and was prepared by Peat, Marwick, Mitchell & Co., chartered accountants, Toronto.
• The June 1957 to January 1960 statements were prepared by Thorne, Mulholland, Howson & McPherson, chartered accountants, Toronto.

Contains financial statements for Saratoga Products (1947-1949), and Saratoga Products Limited (1949-1953) prepared by John S. Entwistle & Company, certified public accountants, Toronto. The statements between 1948 and 1953 include both the Toronto and Hamilton plants.

Contains deferred accounts payable, client ledger cards, correspondence. Both accounts payable are both to and by Saratoga/Dare Foods.

Contains one videocassette recording of Sandy Hudson and Gus Friesen's retirement party.

Contains four tin tie sandwich biscuit packages. Includes Canadiana Cookies, Chocolate Mint Cremes, Choc-olé Cookies, and Vanilla Fudge Cookies. Packages range in size from 14 to 16 ounces. The Vanilla Fudge Cookies package has a note on it stating that the product was discontinued in 1979.

Contains samples of cookie tin tie packages.

Contains graphs charting sales trends between 1964 and 1970. The graphs are separated by the following tabs: Eastern Canada and Export, Ontario, Eastern, Export, and Western Canada.

Contains one sales representative training and development program manual. The manual is divided into the following tabs: Conducting Training Workshops, and Sales Representative Training Modules including, 1. Role of the Dare Foods Sales Representative, 2. Territory Management, 3. Call Procedure/Pre-Call Planning, 4. Effective Sales Presentations, and 5. Handling Objections. This copy was the SDG manager's copy.

Consists of promotions aimed at rewarding sales personnel. File contains memoranda and announcements advertising sales promotions for sales personnel. The most outstanding sales person was awarded an all expenses paid vacation. File also includes a program for the Dare Christmas Party at Leisure Lodge in 1960.

Contains one sales manual. The manual is separated by the following dividers: Introduction, Index, 1. Dare Foods Ltd., 2. General Information, 3. Temporary Planning, 4. Selling Responsibility, 5. Selling Effectiveness, and 6. Policies & Procedures.

Contains one sales manual separated by the following dividers:

• Introduction,
• Product Knowledge,
• Communications,
• Policies,
• Procedures,
• Account Classification,
• Merchandising,
• Selling Aids,
• Dare Selling Formula,
• Sales Promotion Information,
• Selling Seasonal Products,
• Distribution,
• Cars,
• Territory Management, and
• The Ultimate Goal.

File consists of one sales manual for Dare. The manual is divided into the following sections: Introduction; Paper Work; Lease Care; Product Knowledge; Account Classification; Selling Aids; Deals, Promotions, Commitments; Seasonal Candy; Merchandising; Types of Accounts; Selling Formula; Advice, Ideas, Helpful Hints; Realignments; Tin Tie Story; Instructions in Detail.

File consists of one sales manual for Dare. The manual is divided into the following sections: Introductions; Communications; Policies; Procedures; Account Classification; Merchandising; Selling Aids; Dare Selling Formula; Sales Promotion Information; Selling Seasonal Products; Distribution; Care; Territory Management; The Ultimate Goal.

Contains one sales manual separated by the following dividers: Introduction, Index, 1. Dare Foods Ltd., 2. General Information, 3. Temporary Planning, 4. Selling Responsibility, 5. Selling Effectiveness, and 6. Policies and Procedures.

Contains one sales manager's policy and procedures manual. The manual includes policies and forms and is divided by tabs.

A journal recording sales made by Dare Foods Limited from 1955-1958.

Contains correspondence, accounts, memoranda, and copies of mortgage documents relating to the disposition of Surrey, B.C. property.

A twelve-month calendar created by Dare Foods Limited for employees featuring the Dare safety vision, values, and mission. The calendar also features ideas and drawings submitted by Dare employee's children and grandchildren (ages 3 to 12) relating to safety on and off the job.

Dare Food Limited's first royalty receipt from Koninklijke Verkade N.V., Zaandam, Netherlands for their license of Dare Food Limited's Breton crackers, called "Shuttles" in the Netherlands. The monetary amount paid to Dare Foods Limited is 84,192 Dutch guilders. The receipt is mounted on a large mat board that is decorated with images of Shuttles crackers.