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Joseph E. Seagram and Sons, Ltd.
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Seagram's Ltd. Information Centre Photograph Collection.

Ca. 216 images, b&w and col., photographs and negatives of employees and the plant, mounted on tabbed cards for easy reference. Many of these images are copy prints and negatives of early photographs and drawings, from ca. 1800's to the 1970's. Includes are photographs of employees at work, executives, visitors, plant interior and exteriors, Hopewell farms, etc.The original numbers employed by the Seagram's Ltd. Information Centre indicate the date of the original as the first element of the code, and the cards are arranged in chronological order. Some of these cards were removed by Seagram Museum staff for inclusion in their topical photo files. Many are duplicates of photographs found in other files.

Joseph E. Seagram and Sons, Ltd.

Seagram's gold cup : golf.

File consists of 1 photograph of Gold Cup trophy with Seagram crest on front and beaver figure on side. Beside trophy is open Royal Canadian Golf Association Open Championship Record scroll. Trophy reads: "Canadian Open Golf Championship for Annual Competition".

Joseph E. Seagram and Sons, Ltd.

Seagram's farm at Waterloo, Ontario.

File consists of 1 aerial photograph of Seagram farm and surrounding area. Verso reads: used in the Seagram Spotlight, Oct. & Nov. 1937.

Joseph E. Seagram and Sons, Ltd.

Seagram's door at Waterloo.

File consists of 12 colour negatives and 1 black and white transparency of Seagram Waterloo plant door. Verso reads: taken in 1970 for record purposes.

Joseph E. Seagram and Sons, Ltd.

Seagram's door at Waterloo.

File consists of 1 transparency containing 12 different shots of Seagram's door at the Waterloo plant. Verso reads: taken in 1970 for record purposes. No extra prints.

Joseph E. Seagram and Sons, Ltd.

Seagram Museum.

Ca. 50 images, b&w and col., photographs, negatives, transparency and slides of the exterior of Seagram Museum and the Seagram site. Includes two interior views during construction of the Museum.

Joseph E. Seagram and Sons, Ltd.

Seagram gold cup, emblematic of gold supremacy in Canada and competed for in the Canadian Open Golf Championship from 1936 to 1970.

File consists of 1 photograph of Seagram Gold Cup trophy with Seagram crest on front and a beaver on each side. Cup inscription reads: "Canadian Open Golf Championship for Annual Competition". Verso reads: taken in 1969 for record purpose. 30 extra prints.

Joseph E. Seagram and Sons, Ltd.

Seagram General Store.

6 b&w images of King St. in Waterloo. Two appear to be originals, the rest are prints taken from publications, and include contacts, negatives and duplicate prints in various sizes. Most show the "Commercial Buildings," built in 1857 on the east side of King St. at Erb, where the Seagram General store was located. One original, cut from an album [?] has a photograph of a turn-of-the-century lacrosse team pasted on the verso.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Interior: Bottling and Packaging Lines.

3 groups of material: 1 b&w print with copy neg. labelled "Bottling Room ca. 1955," 1 folder containing 15 b&w and col. snapshots and 1 large print by Colurychrome, also a group of 18 col. slides, ca. 1980, with 2 col. negatives and 1 print.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Exterior: Stillhouse.

4 separate images of the Stillhouse, 3 with copy negatives, contacts and additional prints. The oldest is of the stillhouse ca. 1900 with cattle pens in the foreground. One is taken from a printed source, also ca. 1900, one is ca. 1925, and the fourth is a colour imapge from ca. 1980.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Exterior: Early Drawings.

6 separate images, b&w and col., of early drawings [to ca. 1900] of the Seagram Distillery, including an artist's conception of the appearance of Granite Mills in 1857. Includes some negatives and duplicate prints in various sizes, one an oversize touched-up view.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Exterior: Door.

Ca. 14 images, b&w and col, includes duplicate prints, negatives and slides of the original door in place since 1857. Photographers include Max Sauer and Ontario Ministry of Agriculture and Food.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Exterior: Aerial Views

15 separate oblique aerial images: b&w and col. prints with contacts and negatives, one slide. Photographers include Arnott, Rogers Batten Ltd., Montreal; Ron Nelson Photography, London, Ont.; Colurychrome Photography System, Kitchener, Ont.; Personal Studio, Waterloo, Ont.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery: Exterior.

3 images, b&w and col., 2 by Herb Nott dated 1957, showing footbridge over Laurel Creek and streetscape with parked cars. Also includes 26 b&w snapshots of the grounds, including images of work being done on the creek bed.

Joseph E. Seagram and Sons, Ltd.

Seagram Distillery and Other Seagram Plants.

Images feature Seagram plants at Waterloo, Ontario; Marpole, British Columbia; Beaupre, Quebec; Hopewell Farms, Breslau, Ontario; and Richilbucto, New Brunswick.

Joseph E. Seagram and Sons, Ltd.

Seagram Company: Unidentified Plants.

Images of unidentified Seagram plants and one photograph of the Canada Barrel and Kegs plant on the north side of Erb Street at Caroline Street in Waterloo.

Joseph E. Seagram and Sons, Ltd.

Randall & Roos, Wholesale Grocers: Invoices and Receipts.

Contains invoices and receipts re account of Wm. Kreisel, New Dundee. The letterhead includes an engraving of the building. This is probably the business carried on by William Roos after he and J.E. Seagram dissolved their partnership in 1883.

Joseph E. Seagram and Sons, Ltd.

Products: V.O.: File 3 of 4.

Photocopies of company-produced documents, ephemera, photographs, etc. relating to early 20th century history of the company and its products, particularly V.O.

Joseph E. Seagram and Sons, Ltd.

Products: V.O.: File 1 of 4.

Photocopies of company-produced documents, ephemera, etc. relating to early 20th century history of the company and its products, particularly V.O.

Joseph E. Seagram and Sons, Ltd.

Products: Seagram's '83.

Correspondence, notes from a speech made by J.E. Frowde Seagram at the Ontario Division Sales Meeting of Joseph E. Seagram and Sons, Limited, held on Wednesday May 18, 1960, on the history of the company and of the whiskey known as "Seagram's '83" in particular.

Joseph E. Seagram and Sons, Ltd.

Product evidence files : Schlosser, Edgar : declaration.

Declaration by Edgar Schlosser, employee of Seagrams in the early 20th century regarding knowledge of the brands produced, bottling procedures and exports to the United States during his period of employment. Also includes evidence files refered to in the documentation.

Joseph E. Seagram and Sons, Ltd.

Product evidence files : Feik, Louis : declaration.

Copy of declaration by Louis Feik employee of Seagrams in the early 20th century regarding knowledge of the brands produced, bottling procedures and exports to the United States during his period of employment. Also includes evidence files refered to in the documentation, as well as pages of sales and export records.

Joseph E. Seagram and Sons, Ltd.

Portrait of Mr. Samuel Bronfman, President, and Allan Bronfman, Vice : President of Distillers Corporation : Seagram's Limited.

File consists of 1 photograph of page [5] clipping with photographs of Samuel Bronfman: President, Distillers Corporation-Seagram's, Limited, and Allan Bronfman: Vice-President, Distillers Corporation-Seagram's, Limited. Accompanying articled titled: 'Seagream Declares Dividend'. Verso reads: extra prints: B1/008 Do. 2.

Joseph E. Seagram and Sons, Ltd.

Portrait of Mr. Samuel Bronfman.

File consists of 1 photograph of Mr. Samuel Bronfman. Verso reads: taken 1969 and used in the 1969-70 Annual Reports. Print no. 98119.

Joseph E. Seagram and Sons, Ltd.

Plant, Waterloo.

File consists of 1 aerial view photograph of Seagram plant and surrounding area illustration.

Joseph E. Seagram and Sons, Ltd.

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