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Part of Seagram collection
Ca. 55 images, b&w and col., photographs and negatives, unidentified as to location and/or purpose. Includes some of coopering, some of other distilleries, some of whiskey ephemera.
Joseph E. Seagram and Sons, Ltd.
Case bond warehouse under construction in Waterloo, Ontario as of April 27, 1965.
Part of Seagram collection
File consists of 1 aerial photograph of the case bond warehouse foundation laying. Verso reads: taken April 1965 for record purposes. Print no. 836. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 aerial photograph of the case bond warehouse foundation laying. Verso reads: taken April 1965 for record purposes. Print no. 815-4. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 aerial photograph of the case bond warehouse foundation laying. Verso reads: taken April 1965 for record purposes. Print no. 815-1. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Case bond warehouse under construction at Waterloo, Ontario as of April 16, 1965.
Part of Seagram collection
Photograph of the Case bond warehouse construction site.
Verso reads: taken April 1965 for record purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Case bond warehouse under construction at Waterloo, Ontario as of April 6, 1965.
Part of Seagram collection
File consists of 1 photograph of the Case bond warehouse construction site in Waterloo, Ontario. Verso reads: taken April 1965 for record purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of warehouse construction site. Foundation and partial framework visible. Verso reads: taken June 28, 1965 for record purposes. Print no. 1018. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of warehouse construction site. Foundation and partial framework visible. Verso reads: taken June 21, 1965 for record purposes. Print no. 993. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of warehouse construction site. Foundation and partial framework visible. Verso reads: print no. 974. Taken June 14, 1965 for record purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of warehouse construction site. Foundation and partial framework visible. Verso reads: print no. 948. Taken June 7, 1965 for record purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of warehouse construction site. Foundation and partial framework visible. Verso reads: print no. 923. Taken May 31, 1965 for record purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 Polaroid photograph of Seagram distillery front.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of warehouse construction site. Foundation visible. Verso reads: print no. 918. Taken May 25, 1965 for record purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of warehouse construction site. Framework visible, side paneling begun. Verso reads: taken April 27, 1965 for record purposes. Print no. 837. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of warehouse construction site. Framework visible. Verso reads: taken April 20, 1965 for record purposes. Print no. 816. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of angled-view of warehouse construction site. Framework visible. Verso reads: taken April 8, 1965 for record purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of warehouse construction site. Framework visible. Verso reads: taken April 8, 1965 for record purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of close-up view of warehouse construction site. Framework visible. Verso reads: taken April 8, 1965 for record purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Aerial view of Waterloo plant.
Part of Seagram collection
File consists of 1 aerial photograph of Waterloo plant and surrounding area. Verso reads: taken December 13, 195. Negative no. 941. 1 extra print.
Joseph E. Seagram and Sons, Ltd.
Seagram door: original Seagram door at the Seagram distillery in Waterloo, Ontario.
Part of Seagram collection
File consists of 1 photograph of the original wooden Seagram distillery door with overdoor and two three-paned rectangular windows on either side and two light fixtures. Brick building almost completely covered with ivy.
Joseph E. Seagram and Sons, Ltd.
Aerial view of Breslau plant, Ontario.
Part of Seagram collection
File consists of 1 aerial photograph of the Breslau plant and surrounding area. Verso reads: taken in 1964. 1 extra print.
Joseph E. Seagram and Sons, Ltd.
Close-up view of Waterloo plant.
Part of Seagram collection
File consists of 1 aerial photograph of the Waterloo plant and surrounding area. Verso reads: taken in 1964. 1 extra print.
Joseph E. Seagram and Sons, Ltd.
Waterloo plant, Ontario, Joseph E. Seagram & Sons Ltd., view of bottling room.
Part of Seagram collection
File consists of 1 photograph of 2 women posing for the camera while working on bottling line.
Joseph E. Seagram and Sons, Ltd.
Seagram's V.O. Imported counter display using fishing scene : U.S.A. promotion.
Part of Seagram collection
File consists of 1 photograph of promotional display for Seagram's V.O. Imported Canadian whisky with Seagram's logo, cut-out of whisky bottle and two glasses, and fishing scene with three vertically hanging fish pictures of a steelhead trout, a brook trout, and a small mouth black bass. Displays slogan: "Known by the Company it Keeps". Verso reads: taken in 1963 for record purposes.
Joseph E. Seagram and Sons, Ltd.
Aerial view of Waterloo plant : front.
Part of Seagram collection
File consists of 1 aerial photograph of front of Waterloo plant and surrounding area. Verso reads: taken in 1963. 10 extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of l photograph of Mr. Samuel Bronfman, seated at table with beverage glasses, between his two sons. Art mural on back wall is of stylised distillation equipment. Verso reads: taken in 1962.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of Mr. Samuel Bronfman in a black and white suit, walking with a black book under arm. Verso reads: taken in 1961 for record purposes. Print no. 4037-5.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of Professor L.H. Shebeski (centre), Chairman, Department of Plant Science, University of Manitoba, Winnipeg, standing in a field while holding grain along with 8 men who are listening and taking notes. Verso reads: taken in 1961 for press release. Print no. 61-2061-2. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of Professor L.H. Shebeski (foreground), Chairman, Department of Plant Science, University of Manitoba, standing in a field with W.H. Timmis with 6 men in background listening and taking notes. Verso reads: taken in 1961 for press release. Print no. 61-2061-4. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 close-up photograph of Resner grain. Verso reads: taken in 1961 for press release. Print no. 61-2061-13. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of 8 men standing in front of a pen of cows. Verso reads: taken in 1961 for press release. Print no. 61-2061-18. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 head on view photograph of a pen of cows eating from a trough. Verso reads: taken in 1961 for press release. Print no. 61-2061-18. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 side view photograph of a pen of cows eating from trough. Verso reads: taken in 1961 for press release. Print no. 61-2061-18. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of front of clear glass "Ye Olde Towne" gin bottle.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of Urbin Snyder, farmer, smiling and wearing a plaid cap and denim overalls. Verso reads: taken in 1961 for press release. Print no. 61-2061-32. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of sealed Seagram's imported V.O. Canadian whiskey bottle beside two full glasses of whiskey. Verso reads: taken in 1961 for reproduction purposes for the Export V.O. brochure. Print no. 63060. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Close-up view of cattle barns at Hopewell Farms in Waterloo around 1960.
Part of Seagram collection
File consists of 1 aerial photograph of four white cattle barns and surrounding area. Verso reads: taken in 1960 for record purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Aerial view of cattle barns at Hopewell Farms in Waterloo around 1960.
Part of Seagram collection
File consists of 1 aerial photograph of four white cattle barns and surrounding area. Verso reads: taken in 1960 for record purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of Gold Cup trophy with Seagram crest on front and beaver figure on side. Beside trophy is open Royal Canadian Golf Association Open Championship Record scroll. Trophy reads: "Canadian Open Golf Championship for Annual Competition".
Joseph E. Seagram and Sons, Ltd.
Joseph E. Seagram & Sons, Limited, group view at Canadian national sales convention.
Part of Seagram collection
File consists of 1 group photograph of Charles Bronfman and men and women in front of the Waterloo plant during the Canadian national sales convention.
Joseph E. Seagram and Sons, Ltd.
Waterloo plant, Waterloo, Ontario c.1957 transparency.
Part of Seagram collection
File consists of 1 photograph transparency of an aerial view of the Waterloo plant.
Joseph E. Seagram and Sons, Ltd.
Official opening of the new bottling plant : June 28, 1957.
Part of Seagram collection
File consists of 1 photograph of M.M. Schneckenburger, J.M. McAvity, Leo Whitney, Charles Bronfman, and J.E. Frowde Seagram unveiling a plaque in front of the Waterloo plant.
Joseph E. Seagram and Sons, Ltd.
Aerial view of Joseph E. Seagram Plant in Waterloo, Ontario.
Part of Seagram collection
File consists of 1 aerial photograph of the Joseph E. Seagram Plant and surrounding area. Verso reads: taken for record purposes. Used in the Kitchener-Waterloo Record.
Joseph E. Seagram and Sons, Ltd.
The Seagram family achievement association dinner, 1952.
Part of Seagram collection
File consists of 1 photograph of Samuel Bronfman and 8 other men dining at banquet table. Behind the table there is a United States flag and a hanging banner: "WELCOME Seagram family achievement association' on the wall. Photograph dated 4.21.1952. Photograph numbered '8'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.
Joseph E. Seagram and Sons, Ltd.
Seagram's "83" pure rye whiskey package size 25 oz., circular seal on neck.
Part of Seagram collection
File consists of 1 photograph of the front of empty, capless Seagram's No. 83 Pure Rye whiskey bottle.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of Mr. Samuel Bronfman sitting at a table and listening to speaker. Photograph dated 4.21.1952. Photograph numbered '7'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of Mr. Samuel Bronfman sitting at a table and listening to speaker. Photograph dated 4.21.1952. Photograph numbered '6'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of Mr. Samuel Bronfman and Mr. Victor Fischel sitting, along with three other men. Behind the row of 5 men 'WELCOME Seagram family achievement association' banner hangs on the wall. Photograph dated 4.21.1952. Photograph numbered '5'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.
Joseph E. Seagram and Sons, Ltd.
Mr. Samuel Bronfman (right) and Mr. Victor Fischel (left) kneeling with barrel between them.
Part of Seagram collection
File consists of 1 photograph of Mr. Samuel Bronfman and Mr. Victor Fischel kneeling on either side of whiskey barrel. Photograph dated 4.21.1952. Photograph numbered '4'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.
Joseph E. Seagram and Sons, Ltd.
Mr. Samuel Bronfman (right) and Mr. Victor Fischel (left) kneeling with barrel between them.
Part of Seagram collection
File consists of 1 photograph of Mr. Samuel Bronfman and Mr. Victor Fischel kneeling on either side of whiskey barrel. Photograph dated 4.21.1952. Photograph numbered '2'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of Mr. Samuel Bronfman standing at a black podium on a wooden platform with men and whiskey barrels in background. Photograph dated 4.21.1952. Photograph numbered '1'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.
Joseph E. Seagram and Sons, Ltd.
Samuel Bronfman speaking at the Seagram family achievement association dinner.
Part of Seagram collection
File consists of 1 photograph of Mr. Samuel Bronfman standing in front of a table while holding a microphone. Verso reads: taken for record purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Seagram's King's Plate Canadian whisky package.
Part of Seagram collection
File consists of 1 photograph of sealed Seagram's King's Plate whiskey bottle. Verso reads: taken July 1971 for record purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, view looking south along Erb Street.
Part of Seagram collection
File consists of 1 photograph of street-level view of plant, including railway tracks. Recto: photograph labelled 'A'. Verso reads: taken for record & insurance purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of street-level view of plant. Recto: photograph labelled 'B'. Verso reads: taken for record & insurance purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Seagram's Canadian rye whiskey package.
Part of Seagram collection
File consists of 1 photograph of front of sealed Seagram's rye whiskey bottle beside its rectangular outer box.
Joseph E. Seagram and Sons, Ltd.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, view looking northeast.
Part of Seagram collection
File consists of 1 photograph of street-level view of plant. Recto: photograph labelled 'B'. Verso reads: taken for record & insurance purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of street-level view of front of main office building. Recto: photograph labelled 'A'. Verso reads: taken for record & insurance purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, view looking north.
Part of Seagram collection
File consists of 1 photograph of a street-level view of plant warehouses. Recto: photograph labelled 'B'. Verso reads: taken for record & insurance purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, view looking north: excise bldg. no. 18.
Part of Seagram collection
File consists of 1 photograph of street-level side view of brick office building. Recto: photograph labelled 'A'. Verso reads: taken for record & insurance purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, view looking north.
Part of Seagram collection
File consists of 1 photograph of a street-level view of brick buildings. Recto: photograph labelled 'B'. Verso reads: taken for record & insurance purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, south along Erb St. West.
Part of Seagram collection
File consists of 1 photograph of a street-level view of brick warehouse and office building.
Recto: photograph labelled 'A'. Verso reads: taken for record & insurance purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking northeast: bottling bldg. no. 9.
Part of Seagram collection
File consists of 1 photograph of a street-level view of plant's bottling building. Recto: photograph labelled 'B'. Verso reads: taken for record & insurance purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of a street-level view of plant's grain elevator, dryer and spray buildings. Recto: photograph labelled 'A'. Verso reads: taken for record & insurance purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of street-level view of 3 plant warehouses. Recto: photograph labelled 'B'. Verso reads: taken for record & insurance purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of street-level view of plant's bottling building and warehouses in front of reservoir. Recto: photograph labelled 'A'. Verso reads: taken for record & insurance purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Seagram's Canadian rye whiskey package.
Part of Seagram collection
File consists of 1 photograph of front of sealed Seagram's No. 83 Pure Rye whiskey bottle.
Joseph E. Seagram and Sons, Ltd.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking southwest.
Part of Seagram collection
File consists of 1 photograph of street-level view of 2 plant warehouses behind fire pumping station. Recto: photograph labelled 'B'. Verso reads: taken for record & insurance purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking south : warehouse 9.
Part of Seagram collection
File consists of 1 photograph of street-level view of plant warehouse with 'Joseph E. Seagram & Sons Limited, Distillers since 1857' sign. Recto: photograph labelled 'A'. Verso reads: taken for record & insurance purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking northeast.
Part of Seagram collection
File consists of 1 photograph of street-level view of plant warehouse storage area containing stacked barrels. Recto: photograph labelled 'B'. Verso reads: taken for record & insurance purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking south.
Part of Seagram collection
File consists of 1 photograph of street-level view of 2 plant warehouses behind reservoir. Recto: photograph labelled 'A'. Verso reads: taken for record & insurance purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of plant's wooden bottle washing and storage building . Recto: photograph labelled 'B'. Verso reads: taken for record & insurance purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking south : deep well pump house.
Part of Seagram collection
File consists of 1 photograph of plant's square, white pumping station. Recto: photograph labelled 'A'. Verso reads: taken for record & insurance purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking west: truck storage bldg. no. 24.
Part of Seagram collection
File consists of 1 photograph of plant's windowed brick truck storage building . Recto: photograph labelled 'B'. Verso reads: taken for record & insurance purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Plant: Joseph E. Seagram & Sons Ltd., Waterloo, Ontario, looking west: machine shop bldg. no. 25.
Part of Seagram collection
File consists of 1 photograph of plant's brick windowed machine shop building. Recto: photograph labelled 'A'. Verso reads: taken for record & insurance purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of plant's brick bottle storage building. Recto: photograph labelled 'B'. Verso reads: taken for record & insurance purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 street-view photograph of plant's windowed brick carpenter shop. Recto: photograph labelled 'A'. Verso reads: taken for record & insurance purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 aerial photograph of Seagram plant and surrounding area illustration.
Joseph E. Seagram and Sons, Ltd.
Seagram's Three Star Canadian rye whisky package size 25 oz., age strip 1941.
Part of Seagram collection
File consists of 1 photograph of front of full, sealed clear glass bottle Seagram's Three Star Canadian rye whisky bottle. Verso reads: taken July 1971 for record purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Seagram's truck used by the Waterloo plant in 1941.
Part of Seagram collection
File consists of 1 photograph of Diamond T truck with Seagram's logo on front and side.
Joseph E. Seagram and Sons, Ltd.
Seagram's special old rye package size 25oz., age strip 1933.
Part of Seagram collection
File consists of 1 photograph of front of full, sealed clear glass bottle of Seagram's Special Old rye whisky. Verso reads: taken July 1971 for record purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Seagram's farm at Waterloo, Ontario.
Part of Seagram collection
File consists of 1 aerial photograph of Seagram farm and surrounding area. Verso reads: used in the Seagram Spotlight, Oct. & Nov. 1937.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph of page [5] clipping with photographs of Samuel Bronfman: President, Distillers Corporation-Seagram's, Limited, and Allan Bronfman: Vice-President, Distillers Corporation-Seagram's, Limited. Accompanying articled titled: 'Seagream Declares Dividend'. Verso reads: extra prints: B1/008 Do. 2.
Joseph E. Seagram and Sons, Ltd.
Portrait of Mr. Samuel Bronfman, founder of D.C.S.L.
Part of Seagram collection
File consists of 1 photograph of Mr. Samuel Bronfman sitting behind a large desk. Verso reads: extra prints: slide no. A37.
Joseph E. Seagram and Sons, Ltd.
Seagram's V.O. Rare Old Canadian whisky package size 26 oz., back view, age strip 1923.
Part of Seagram collection
File consists of 1 photograph of back of a nearly full, clear glass bottle of Seagram's whiskey sitting on a brown surface. Label reads: 'Aged in Charred Oak Casks. This Whiskey is Guaranteed to be 13 Years Old'. Verso reads: taken July 1971 for record purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Seagram's V.O. Rare Old Canadian whisky package size 26 oz., back view, age strip 1923.
Part of Seagram collection
File consists of 1 photograph of front of a nearly full, clear glass bottle of Seagram's V.O. Rare Old Canadian whiskey sitting on a brown surface. Verso reads: taken July 1971 for record purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 transparency containing 12 different shots of Seagram's door at the Waterloo plant. Verso reads: taken in 1970 for record purposes. No extra prints.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
Nothing found in file when described.
Joseph E. Seagram and Sons, Ltd.
Waterloo plant, 1920, Joseph E. Seagrams & Sons.
Part of Seagram collection
File consists of 1 transparency of Waterloo plant exterior. Title taken from transparency's white envelope.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 1 photograph and 1 transparency of a colour illustration of plant. Photograph reads: Joseph E. Seagram, Waterloo, Ontario, Canada. Distiller. Miller.'
Joseph E. Seagram and Sons, Ltd.
Waterloo plant & flour mill and distillery as it operated in the 1800's.
Part of Seagram collection
File consists of 1 transparency of a photograph of "Joseph E. Seagram's Distillery and Flour Mill".
Joseph E. Seagram and Sons, Ltd.
Waterloo plant : visitor's tour.
Part of Seagram collection
File consists of 26 negatives of the Waterloo plant Visitor's Tour, each negative labelled 75/0002 through to 75/0023.
Joseph E. Seagram and Sons, Ltd.
Waterloo plant : visitor's tour.
Part of Seagram collection
File consists of negatives of the Waterloo plant Visitor's Tour, each negatives labelled N-75/0001 A through to N-75/0001 Z.
Joseph E. Seagram and Sons, Ltd.
Part of Seagram collection
File consists of 12 colour negatives and 1 black and white transparency of Seagram Waterloo plant door. Verso reads: taken in 1970 for record purposes.
Joseph E. Seagram and Sons, Ltd.
"Thanks a million!" advertisement around 1934, showing some of Seagram brands.
Part of Seagram collection
File consists of 1 photograph of a Seagram's advertisement describing 4 products: Seagram's "V.O." blended Canadian whisky, Seagram's 7 Crown blended whiskey, Seagram's Crown blended whiskey, and Seagram's King Arthur Distilled London dry gin with sketches of the bottles. Title reads: "Thanks A Million! Seagram Sales are Breaking All Records". Message from Seagram-Distillers Corporation, Offices: New York titled: "Thanks America!...Thanks for the greatest 3 months' sales in Seagram history'.
Joseph E. Seagram and Sons, Ltd.
Close:up of The Seagram's V.O. bandwagon logo.
Part of Seagram collection
File consists of 1 photograph of red parade float: "The Seagram's V.O. Bandwagon". Recto reads: 79/002-C 2.
Joseph E. Seagram and Sons, Ltd.
The Seagram's V.O. bandwagon in parade.
Part of Seagram collection
File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. Recto reads: 79/002-C 1.
Joseph E. Seagram and Sons, Ltd.
The Seagram's V.O. bandwagon in parade.
Part of Seagram collection
File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. Recto reads: 79/002-C 3.
Joseph E. Seagram and Sons, Ltd.
The Seagram's V.O. Bandwagon in parade.
Part of Seagram collection
File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. Recto reads: 79/002-C 2.
Joseph E. Seagram and Sons, Ltd.
The Seagram's V.O. bandwagon in parade.
Part of Seagram collection
File consists of 1 photograph of parade with horse-drawn red float containing band. Named 'The Seagram's V.O. Bandwagon'. 79/002-C 1.
Joseph E. Seagram and Sons, Ltd.