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Seagram collection Joseph E. Seagram and Sons, Ltd.
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Waterloo Manufacturing Co.

1 image of the Waterloo Manufacturing Co., b&w negative, print and transparency, taken from a publication [?] ca. 1900.

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Waterloo: Local Bar Scenes.

4 b&w images of bar interiors in Kitchener and Waterloo, of which one is original.

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Waterloo: Liquor Merchants.

2 images, copy prints and negatives taken from old photographs. Includes one store interior and one delivery cart.

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Waterloo: Coopers.

1 images, b&w original, copy print and negative.

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Waterloo: 125th Anniversary Photographs.

13 images, b&w oversize prints taken from old photographs, published in 1957 and 1982 anniversary editions of the Waterloo Chronicle.

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Waterloo: 125th Anniversary Photographs.

14 images, b&w prints taken from old photographs. Includes list of identifications; not all images listed are present. Includes Seagram home built ca. 1860, and other prints with a Seagram connection.

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Waterloo.

13 images, b&w and col., including negatives and col. prints. Includes Russell Theil with horses at firehall; Bowman House, which became the Waterloo Hotel; an early depiction of Waterloo in 1857; bandstand; negatives of a Berlin and Waterloo Electric Railway car; 2 prints and a sheet of contacts of the 1966 UW Homecoming Parade, which featured a float entitled "Coming Thru the Rye," with a birthday cake constructed with Seagram 5 Star bottles. These last were by Colurychrome.

Sem título

Unidentified Photographs.

Ca. 55 images, b&w and col., photographs and negatives, unidentified as to location and/or purpose. Includes some of coopering, some of other distilleries, some of whiskey ephemera.

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Distillery.

File consists of 1 Polaroid photograph of Seagram distillery front.

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Aerial view of Waterloo plant.

File consists of 1 aerial photograph of Waterloo plant and surrounding area. Verso reads: taken December 13, 195. Negative no. 941. 1 extra print.

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Close-up view of Waterloo plant.

File consists of 1 aerial photograph of the Waterloo plant and surrounding area. Verso reads: taken in 1964. 1 extra print.

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Seagram's V.O. Imported counter display using fishing scene : U.S.A. promotion.

File consists of 1 photograph of promotional display for Seagram's V.O. Imported Canadian whisky with Seagram's logo, cut-out of whisky bottle and two glasses, and fishing scene with three vertically hanging fish pictures of a steelhead trout, a brook trout, and a small mouth black bass. Displays slogan: "Known by the Company it Keeps". Verso reads: taken in 1963 for record purposes.

Sem título

Aerial view of Waterloo plant : front.

File consists of 1 aerial photograph of front of Waterloo plant and surrounding area. Verso reads: taken in 1963. 10 extra prints.

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Hopewell Farms Co. Ltd., Waterloo, Ontario, Professor L.H. Shebeski (centre) Chairman, Department of Plant Science, University of Manitoba, Winnipeg.

File consists of 1 photograph of Professor L.H. Shebeski (centre), Chairman, Department of Plant Science, University of Manitoba, Winnipeg, standing in a field while holding grain along with 8 men who are listening and taking notes. Verso reads: taken in 1961 for press release. Print no. 61-2061-2. No extra prints.

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Hopewell Farms Co. Ltd., Waterloo, Ontario, Professor L.H. Shebeski (foreground) Chairman, Department of Plant Science, University of Manitoba discusses new resner grain.

File consists of 1 photograph of Professor L.H. Shebeski (foreground), Chairman, Department of Plant Science, University of Manitoba, standing in a field with W.H. Timmis with 6 men in background listening and taking notes. Verso reads: taken in 1961 for press release. Print no. 61-2061-4. No extra prints.

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Seagram's V.O. Canadian whisky imported, V.O. bottle has metal pilfer proof cap used for cover of a brochure for distribution in export markets.

File consists of 1 photograph of sealed Seagram's imported V.O. Canadian whiskey bottle beside two full glasses of whiskey. Verso reads: taken in 1961 for reproduction purposes for the Export V.O. brochure. Print no. 63060. No extra prints.

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Seagram's gold cup : golf.

File consists of 1 photograph of Gold Cup trophy with Seagram crest on front and beaver figure on side. Beside trophy is open Royal Canadian Golf Association Open Championship Record scroll. Trophy reads: "Canadian Open Golf Championship for Annual Competition".

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The Seagram family achievement association dinner, 1952.

File consists of 1 photograph of Samuel Bronfman and 8 other men dining at banquet table. Behind the table there is a United States flag and a hanging banner: "WELCOME Seagram family achievement association' on the wall. Photograph dated 4.21.1952. Photograph numbered '8'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Sem título

Mr. Samuel Bronfman listening to the speaker at the Seagram Family achievement association dinner in 1952.

File consists of 1 photograph of Mr. Samuel Bronfman sitting at a table and listening to speaker. Photograph dated 4.21.1952. Photograph numbered '7'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Sem título

Mr. Samuel Bronfman listening to the speaker at the Seagram family achievement association dinner in 1952.

File consists of 1 photograph of Mr. Samuel Bronfman sitting at a table and listening to speaker. Photograph dated 4.21.1952. Photograph numbered '6'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Sem título

Mr. Samuel Bronfman and Mr. Victor Fischel (on Mr. Sam's left) sitting at the Seagram family achievement association dinner, 1952.

File consists of 1 photograph of Mr. Samuel Bronfman and Mr. Victor Fischel sitting, along with three other men. Behind the row of 5 men 'WELCOME Seagram family achievement association' banner hangs on the wall. Photograph dated 4.21.1952. Photograph numbered '5'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

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Mr. Samuel Bronfman (right) and Mr. Victor Fischel (left) kneeling with barrel between them.

File consists of 1 photograph of Mr. Samuel Bronfman and Mr. Victor Fischel kneeling on either side of whiskey barrel. Photograph dated 4.21.1952. Photograph numbered '4'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Sem título

Mr. Samuel Bronfman (right) and Mr. Victor Fischel (left) kneeling with barrel between them.

File consists of 1 photograph of Mr. Samuel Bronfman and Mr. Victor Fischel kneeling on either side of whiskey barrel. Photograph dated 4.21.1952. Photograph numbered '2'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Sem título

Mr. Samuel Bronfman speaking at the Seagram family achievement association meeting and dinner in 1952.

File consists of 1 photograph of Mr. Samuel Bronfman standing at a black podium on a wooden platform with men and whiskey barrels in background. Photograph dated 4.21.1952. Photograph numbered '1'. File verso reads: group of photos showing Mr. Samuel Bronfman at the Seagram family achievement association meeting and dinner in 1952.

Sem título

Plant, Waterloo.

File consists of 1 aerial photograph of Seagram plant and surrounding area illustration.

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Seagram's farm at Waterloo, Ontario.

File consists of 1 aerial photograph of Seagram farm and surrounding area. Verso reads: used in the Seagram Spotlight, Oct. & Nov. 1937.

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Portrait of Mr. Samuel Bronfman, President, and Allan Bronfman, Vice : President of Distillers Corporation : Seagram's Limited.

File consists of 1 photograph of page [5] clipping with photographs of Samuel Bronfman: President, Distillers Corporation-Seagram's, Limited, and Allan Bronfman: Vice-President, Distillers Corporation-Seagram's, Limited. Accompanying articled titled: 'Seagream Declares Dividend'. Verso reads: extra prints: B1/008 Do. 2.

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