Contains one Dare Foods Limited, Kitchener, Ontario, picture book of product photographs. File includes 38 colour photographs of biscuit products, and four photographs of candy products. Several photographs have the price per dozen written on the reverse of the photograph.

Contains product brochures, posters, advertisements, and promotions for candy products. Includes three colour photographs.

Contains one report entitled Tandem Perspectives on Category Management, Dare Foods Limited. The report was prepared for Dare Foods Limited by Tandem International Inc., management consultants.

Series consists of records pertaining to the National Sales Meeting that was held at Banff Rocky Mountain Resort in Banff, Alberta between September 7 and 10, 1989. This was the first national sales conference for Dare Foods Limited. The series contains correspondence, planning records, a scrapbook, colour snapshots, and colour slides that were used in a presentation.

Contains “Dream Sweet Dare” advertisement for Dare cookies with band and singers and includes solo and group English and French versions. One-sided.

Contains one audio disc recording of The Magic Name is Dare advertisement. The disc includes two verse opening, two verse closing, Party Time opening, Party Time closing and complete two verse spot.

Contains one unlabelled audio reel recording.

Contains one film reel of new Dare Foods Limited television commercials that were probably shown at the English sales meeting. The film reel includes "Meadow," "Treehouse," and "Hansel & Gretel."

Contains one videocassette that consists of television advertisements. The videocassette includes the following 12 spots: "Dare Devils," "Time Out,” “Ingredient,” “Dare Delicious,” “Opera,” “Jason,” “Tough Boss,” “Lost Boy,” “Dad’s Cookies,” and “Peak Freen.” The advertisements were produced between 1976-1979 and 1982.

Contains one film reel of the Dare Foods Limited, Kitchener, Ontario, television advertisement "Opera."

Contains one film reel of the Dare Foods Limited television advertisement "Ingredients."

Contains one film reel of the Dare Foods Limited television advertisement "Jason."

Contains one videocassette recording of the Dare Foods Limited television advertisement, "On Its Own." The advertisement promotes Breton crackers.

Contains one videocassette of proposed television advertisements. The advertisements are unfinished and include “Frere Jacques,” and “Dare Bears.”

Contains one videocassette recording of the television advertisement "Featuring Dare's Tin Tie Cookies." The videocassette includes one advertisement recorded several times.

Contains one videocassette recording of the television advertisement "Le mondail." The advertisement promotes Whippet biscuits with the slogan "Pur Délice/Pur Délire."

Contains a small binder notebook of Mr. H.S. McCabe’s price lists for The C.H. Doerr Co. Ltd cookies and candies.

Series consists of price pages for biscuits and candy products. Price pages list products, product code number, universal product code (UPC), item code number, package weight, case weight, cubic feet per case, net price delivered to stores and warehouses, and were used by sales personnel. The lists are organized chronologically and then by region: Lakehead and West, East of Lakehead, Newfoundland, and Quebec. New Brunswick, Nova Scotia, and Prince Edward Island regions are also included.

Contains price lists for marshmallow, Valentine, Easter, Halloween, Christmas, and chocolate candy ranges sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, package weight, case weight, cubic feet per case, and net price delivered to stores and warehouses.

Contains price lists for Family Pack candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe weight, price per case, and net price delivered to stores.

Contains price lists for Dare Foods Limited penny candies and Darejubes products sold nationally, East of Lakehead, Newfoundland, and Lakehead and West. Price lists describe products, universal product code (UPC), item codes, pieces per box, net price delivered to stores.

Contains price lists for nickel candy and penny goods sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, case weight, cubic feet per case, and net price delivered to wholesalers' warehouses.

Contains price lists for spring and summer marshmallow candy ranges sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, package weight, case weight, cubic feet per case, and net price delivered to stores and warehouses.

Contains price lists for Valentine candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists record products, package weight, case weight, cubic feet per case, price per pound, and net price delivered to stores and warehouses.

Contains price lists for Dare Foods Limited, Kitchener, Ontario, Halloween candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe package weight, case weight, cubic feet per case, and net price delivered to stores and warehouses.

Contains price lists for Christmas candy, chocolate, confectionery and Christmas bulk candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, package weight, case weight, cubic feet per case, and net price delivered to stores and warehouses.

Contains price lists for cellophane packaged biscuits sold East of Lakehead, Lakehead and West, and in Newfoundland. The price lists provide a breakdown of prices per pound, kilogram, and case.

File consists of one photograph of employees of the Howe Candy Company Ltd.

File consists of one photograph of a Christmas party at the Howe Candy Company held December 13, 1950.

File consists of photographs of various Dare products.

File consists of one photograph of the 1946 training conference for independent biscuit manufacturers held March 25th-29th 1946 in Chicago.

Series consists of materials documenting the history of Dare Foods Ltd. Includes meeting minutes, clippings, advertising, logos, ephemera and more. Also includes materials documenting the Dare strike of 1972,

File consists of one advertisement for the new Dare factory in Surrey, British Columbia.

File consists of clippings from newspapers and magazines reporting on the history, production, and employees of Dare Foods.

File consists of materials created and accumulated by Dare Foods during the course of the 1972 strike. Note that materials in this file are restricted.

File consists of product pages showing various products produced by Dare.

File consists of one programme and menu for the Dare Foods 2nd annual dinner, held December 27, 1945 at the Trails End Hotel, Conestoga.

File consists of one dinner menu from the Dare cracker sales seminar and dinner.

File consists of one metal ruler with images of Dare cookies.

File consists of three clear and maroon cellophane bags for Dare's Biscuits.

File consists of two yellow and red Dare's Lemon Creme Sandwiches display boxes.

File consists of eight photographs of a banquet given in honour of Rhea [unknown last name].

File consists of one photograph of a display of Dare cookies at Zehrs in Fairview Plaza.

File consists of one photograph of employees of the Dare Foods plant in Kitchener. The employees are lined up outside for a group shot. Some identifications on verso:

Happ, Oscar
McFadzen, Ralph
Dare, Carl
Jantzi, John O.

File consists of one photograph of the Dare Foods potato chip factory in Toronto, Ontario.

File consists of two photographs of Ralph Doerr and William Kittleborne with a C.H. Doerr horse-drawn sales wagon Wellesley, Ontario. One photograph shows the two in front of H.K. Forler's grocery and the other shows them in the wagon, along a dirt road.

File consists of three photographs of Dare employees at the Delawana Inn in Muskoka. Includes Carl Dare, Bob Sanders, and Les Wild.

File consists of one photograph of the distinguished salesman award presentation for Maurice Villemaire. Identifications from verso:

• Savage, R.
• Reeve, D.V.
• Dare, Carl Merner
• Villemaire, Maurice
• Carpenter, K.
• Willoughby, T.

Material created and accumulated by Dare Foods Limited and its predecessor companies. Includes records related to the organization and operation of the company as well as historical records, photographs, and ephemera.

Four recipe or formula books dating from 1938 to 1942 that originally belonged to Dare Foods Limited's predecessor companies including the Paulin-Chambers Company Limited and McCormick's Limited.

The first book is identified on the spine with the word, 'Paulins.' This book contains formulas written between 1938-1939 for a few products which remain in Dare's product line, although the formulas used today are quite different, including those for Ruffles and Normandy (now spelled "Normandie").

The second book is identified on the spine with the word, 'Weston.' This book was likely used in the McCormick plant in London, Ontario, which was owned at the time by George Weston Limited. The recipes in this book were written in 1940.

The third book is identified on the spine with the words, 'English [&] Canada.' This book is likely a compilation of recipes from England and Canada written in and around 1942. Some of the recipes list a name in the top right (e.g. T. Jamieson for "Alsation" biscuits) or refer to their having been made in "King's England." Other recipes are ascribed to "McCormick," "CBF" (a reference to "Cracker Baker," possibly an industry handbook) and "McV & P" (McVitie & Price of Edinburgh, Scotland). At the end of the book there are seven pages of handwritten notes and recipes on the back of McCormick biscuit wrappers.

The fourth book is not identified on the spine however, it contains recipes for fillings, coatings and mixtures written in 1941. Fillings and coatings were applied to cookies after they were baked. Mixtures were packages of assorted biscuits, typically with a different cookie in each row.

This file also includes one memorandum written by Bryan Dare providing detailed historical information about Dare Foods Limited's predecessor companies, recipes, and manufacturing technologies referred to in the books.

Original ledger sheets used by the Dare Foods Limited Western Division in Surrey, British Columbia to record petty cash, inventory, accounts receivable, land, buildings, machinery and equipment, office equipment, and banking information. Also includes a schedule of male employees job classifications and wage rates. In addition, the file contains press clippings related to Dare Foods Limited Western Division, particularly its cookie factory in Surrey, British Columbia .

Documents created or accumulated by Dare Foods Limited related to the company's guidelines, organizational structure, sales and more. Includes parts of reports, drafts of reports, press clippings, historical timelines, and office memos.

A copy of Dare Food's Limited's budget in 1964, specifically for the company's Western Division. Also includes a copy of the 1963 and 1965 budgets for Dare Foods Limited Western Division.

A copy of Dare Foods Limited's cultural values adhered to a foam core board likely for display purposes.

An article written by Harry Drews describing his career working for Dare Foods Limited for 38 years from 1973-2012.

A television advertisement (commercial) for Vinta crackers, a line of cracker products made by Dare Foods Limited. The commercial was produced with TBWA/Chiat/Day advertising agency. The commercial is titled, "All the Presidents Parrots” and is repeated three times on the videocassette. The running time of the commercial is approximately 30 seconds. At the end of the videocassette, there are outtakes from the commercial.

A television advertisement (commercial) for Simple Pleasures cookies, a cookie line made by Dare Foods Limited. The commercial is titled, "Jukebox." The commercial was produced with TBWA/Chiat/Day advertising agency. The videocassette includes one version of the commercial recorded in English and another version recorded in French. Individually, the running time for each version of the commercial is 30 seconds.

Packaging used for various products made by Dare Foods Limited or licensed affiliates.

A carton used to package Arnott's Breton cracker biscuits, a Breton cracker product possibly made under license by Arnott's in Australia.

A plastic bag featuring the Dare Foods Limited logo and spokesperson, Professor Bear of the Dare Bears. The labeling on the bag is written in English and French.

The Dare Bears, including Professor, Cookie and Fudge, were retired as spokespersons for Dare Foods Limited in winter 1998. The cartoon characters were first introduced in the mid-1980's by Dare Foods Limited.

A photograph of Dare Foods Limited employees on Anvers Island, Antartica. The photograph has been mounted to a foam board.

Top row, left to right: Benoit Parent, Arnaud Dhallenne, Mathieu Latourrette, Patrick Richebé, Renée Paquet.

Bottom row, left to right: Juliette Hennequil, Eve Guibert, Steven Herteleer.

Ephemeral items created or accumulated by Dare Foods Limited.

A twelve-month calendar created by Dare Foods Limited for employees featuring the Dare safety vision, values, and mission. The calendar also features ideas and drawings submitted by Dare employee's children and grandchildren (ages 3 to 12) relating to safety on and off the job.

Contains price lists for Dare Ice Cream Cups for national and East of Lakehead; Robinson range (ice cream cones, cups, straws) sold in New Brunswick, Nova Scotia, Prince Edward Island and Quebec; and special biscuit and candy items sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe product, item code number, package count, gross case weight, pallet count, case cube, case pack, and net price delivered to stores.

Contains price lists for Valentine candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, package weight, case weight, cubic feet of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains price lists for Christmas candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, package weight, case weight, cubic feet of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains price lists for Daretubs candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, package weight, case weight, cubic feet of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Series consists of information sheets for cracker, candy, and cookie products. The sheets were used by sales personnel across Canada to advertise products to potential buyers. Sheets include colour images of products and product specifications. Three copies of a colour photograph of cracker products, and display signs are also included. These records replaced the earlier picture books and were also distributed by the sales office.

Contains product information sheets for cookie, candy and cracker products. The sheets include colour photographs of the products, a description of the product and its package, the package universal product code (UPC), the shipping case code, and the pack number. Letterhead, display signs, copies of the Dare Foods Limited Christmas card [ca. 1996], and an article reprinted from Fancy Food are also included.

Contains product information sheets for cookie, candy, and cracker products. The sheets include colour photographs of the products, a description of the product and its package, the package universal product code (UPC), the shipping case code, and the pack number. Many sheets are bilingual. File also includes 3 colour photographs of Breton cracker products and Bremner Biscuit Company information sheets.

Series consists of images of the interior and exterior of buildings, staff, events, regional and national meetings, displays, staff BBQs, award banquets, retirement parties, and birthday parties. Includes black and white and colour photographs, negatives, slides and transparencies.

Photograph of employees standing outside of C.H. Doerr & Co. Biscuit & Confectionery Works looking at camera. They are seen standing on the front steps of the building and next to horse-drawn delivery buggies parked along the side.

Contains five copies of a black and white photograph. The photograph is an image of portrait of C.H. Doerr Company Limited staff outside of the plant.

Contains 22 colour slides. The slides are images of staff at an awards ceremony, interior of a plant, groups of staff, staff at the Christmas luncheon, store displays, store logos, the exterior of the Surrey plant, the Dare Bears van.

Contains one black and white photograph. The photograph is an image of the exterior of the Dare Foods potato chip division plant in Toronto, Ontario.

Contains one black and white photograph. The photograph is an image of the Dare Foods biscuit bakery plant in North Surrey, British Columbia.

Contains two colour photographs and 12 negatives. The photographs and negatives are staff in their offices at the Kitchener head office.

Contains one colour photograph portrait of C.M. Dare.

Contains 30 colour slides. The slides are images of the various stages of Breton cracker production at the Kitchener plant. The slides includes images of the oven in operation, staff working on the production line, detailed images of the oven, and finally images of the machine that packs the crackers into the shipping boxes. The slides are numbered in order.

Contains six colour photographs and 13 negatives. The photographs are images of an Edi Launch Day cake, staff, and Edi Launch cutting the cake. Photographs of six men in a warehouse are also included.

Contains one colour photograph. The photograph is an image of six men, two of whom are holding a cake. The men are dressed formally and have buttons on that read "Dare Quality Service 1892." The words "M. Watson" are written on the reverse of the photograph.

Contains one image of a man standing in front of a candy display in a store. The words "M. Watson" are written on the reverse of the photograph.

Contains two colour photographs. One photograph is an image of Jean-Guy Maillet in his Moncton office, December 1986.

Contains two colour photograph. The photograph is an image of Dare employees standing in front of a Dare van.

Contains 32 colour slides. The slides are images of staff at meetings, at special events and playing baseball.

Contains two colour photographs. The first photograph is an image of an employee holding an award. The second photograph is an image of a man holding a teddy bear at a baby shower in a staff room.

Contains four colour slides of staff portraits.

Contains 11 colour slides. The slides are images of Rick Harris and Dave Lippert playing baseball, the Dare Foods Limited logo, the interior of a candy plant, the exterior of a plant, and a man standing at a hotel reception desk.

Contains 64 colour slides. The slides are images of the new tin tie design, and slides of text explaining the new design. The slides were used in a show to explain the redesign of the tin tie packages.

Contains two colour photographs. The images are of a Dare Foods Limited employee wearing a large cheese slice style hat and holding Bread Bites and Breton Minis boxes.

Contains six colour photographs. File includes three photographs of an employee sitting at a desk and three photographs of an employee holding a biscuit product.

Contains one colour photograph. The photograph is an image of the Western Regional Manager dressed as Dracula and Joane dressed as a clown. A note attached to the photograph states: "Marilyn, Not only does the Western Regional Manager work his employees hard, he tries to suck their blood too. Joane." On the reverse of the note it reads: "Aren't we handsome? Yuk!"

Contains 12 colour photographs. The photographs are images of a group touring a plant. A note on the photographs reads: "From Jean Roy."

Contains two colour photographs. The photographs are images of Graham Dare presenting gifts to plant employees at a staff party.

Contains one colour photograph. The photograph is an image of six people on a golf course and includes Phil King, Kitchener Lab; Michael Thompson, Vice President, International Markets, Kitchener; Helen Szumigaj, Kitchener; Jonathon Taylor, Ontario Sales.

Contains 24 colour photographs and four negatives. The photographs are primarily images of Dare Foods Limited employees at special events. File includes images of products as well.

Contains one colour photograph of Darlene Deacon, a plant employee in the locker room.

Contains one colour photograph. The photograph is an image of Brenda Korol and Fay Boyd shaking hands. Brenda Korol of Grand Prairie was the winner of the Backyard of Your Dreams Contest.

Contains 10 colour transparencies. The transparencies are images of Dare Foods Limited cookie and candy products, Dare Foods Limited custom products, and competitor's products.

Contains 26 colour negatives. The negatives are images of the Hamilton candy plant and a sensory panel at the Kitchener plant.