Contains one videocassette recording of the Dare Foods Limited television advertisement "Dare Cookies."

Contains one videocassette of the television advertisement "Dare Bears" promoting Dare Foods Limited cookies.

Contains one videocassette of Katjes Werbeuampagnen television commercials.

Contains one videocassette of cookies and crackers advertisements. The videocassette includes five spots.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Black Forest Belmont." The videocassette consists of eight spots, each 15 seconds in length. There are five advertisements in English and three in French.

Contains one videocassette recording of a Dare Foods Limited television advertisement for crackers in Spanish.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Featuring Dare's Tin Tie Cookies." The videocassette includes one advertisement recorded several times.

Contains one CD-ROM. The CD-ROM has three files that include a Microsoft Power Point presentation and two television commercials. The file, Dare ppt 2002-08-20, is a Power Point presentation, "Présentation de l’activité marketing et des possibilities de marchandisage, Whippet,” and is 2,621 KB. The file, DARWH~GI.MPG, is a television commercial for Whippet cookies, is 1,796 KB (mpeg) and is dated 2002-08-14. The file, Whippet TQS.MPG, is also a television commercial for Whippet cookies is 9,365 KB (mpeg) and is dated 2002-08-20.

Series consists of C.H. Doerr Company Limited price lists for cookie and candy products. The price lists are organized by region with lists for individual stores. Series includes H.S. McCabe’s price lists, formulas for cookies and candies, and “Cookie Sheets.”

Contains recipes for cookies and candies as well as price lists for companies in Hamilton, London, Toronto, Sault Ste. Marie, Parry Sound, Niagara Falls, Cobalt, Orillia, Sioux Lookout, Fort William, North Bay, Collingwood, St. Catherines, and Geraldton, Ontario; Saskatoon, Saskatchewan; Montreal, Quebec; and Maritime Provinces including Sackville, New Brunswick. Recipes were originally stored in a binder.

Contains biscuit price lists, information sheets for sales employees, and copies of the internal newsletter "Cookie Sheets.” File was originally stored in a binder.

Contains price lists for biscuits, tin tie and bulk products sold East of Lakehead, Lakehead and West. Price lists describe products, package weight, case weight, cubic feet per case, and net price delivered to stores.

Contains price lists for grocery packs, Family Pack, peg top, fantop, bulk, penny goods, and pre-priced licorice candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, package weight, case weight, cubic feet per case, and net price delivered to stores and warehouses.

Contains biscuit price lists for tin tie products sold East of Lakehead, Lakehead and West, and in Newfoundland and Quebec. Price lists describe products, package weight, case weight, cubic feet per case, and net price delivered to stores and warehouses.

Contains price pages for fantop candy range sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe product weight, size, and net price delivered to stores.

Contains price lists for bulk, pegtop, fantop candy ranges and confectionery wholesaler range sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe product weight, and a breakdown of net price delivered to stores per kilogram, per case, and per approximate pound.

File consists of one photograph of employees of the Howe Candy Co. Ltd. at the 1951 Christmas party.

File consists of one photograph a Christmas party at the Howe Candy Company held at the Rose Room, Knight Hall, December 1946.

Accrual consists of materials created and accumulated by Dare Foods Ltd., including materials created or accumulated by previous names under which it was run and its subsidiaries. Materials include photographs, packaging, historical records, ephemera and more.

File consists of one document put together by Bryan Dare documenting the history of Dare logos from 1889-2014.

File consists of one advertisement for Dare Foods from Sweden. The ad shows a display of Dare cookies along with information on Canada that was set up for the 1995 men's world ice hockey championships that were held in Sweden.

File consists of one Christmas card from Dare Foods featuring a cartoon illustration by Ken Gray.

File consists of one Christmas card from Dare Foods for the year 1953 featuring a cartoon illustration by Ken Gray.

File consists of one fact sheet about the Dare Milton candy plant from the Dare Milton family day.

File consists of three clear and brown plastic bags for Dare Chocolate Mintos with Creamy Centres.

File consists of one clear cellophane bag with red and white stripes for Dare's Delicious Candy, manufactured by Howe Candy.

File consists of one Dare's Jingle Cookies box which includes a playable 78 rpm record printed on the package.

File consists of two yellow and green Dare's Pineapple Cremes display boxes.

File consists of one cardboard package for Dare's onion flavoured Stax Snax.

Series consists of photographs of Dare Foods Ltd. buildings, processes, and employees.

File consists of seven photographs of an airplane owned by Carl Dare.

File consists of one photograph of a display of Dare cookies in a general store in Carcross, Yukon.

File consists of four photographs showing the Dare factory and airplane.

File consists of five photographs showing the interior and exterior of a Dare Foods factory. Includes photographs of cookie processing procedures and a group of employees gathered around packaged cookies.

File consists of two photographs of the exterior of the Dare Foods plant in Hamilton, Ontario.

Photograph of Ralph Doerr and William Kettleborne standing next to a horse-drawn C.H. Doerr & Co. sales wagon outside of the H. K. Forler storefront in Wellesley.

File consists of one photograph of Bob Dew receiving an award from Carl Dare at the National Sales Executive Club award night.

A journal recording sales made by Dare Foods Limited from 1955-1958.

One copy of an organizational manual for Dare Foods Limited created between 1961 and 1962. The manual outlines the responsibilities and relationships of individuals within the company's management team.

A signature plate with two signatures used for cheque signing. The signatures are for Jack Graham and Tom Miller.

A copy of Dare Foods Limited's guiding principles for its Kitchener plant. The guiding principles are adhered to a large foam core board likely for display purposes.

A letter to Graham Dare and Bryan Dare from the Prime Minister of Canada, Justin Trudeau. In the letter, the Prime Minister noted that Dare Foods Limited's 125th anniversary is shared with Canada's 150th anniversary of Confederation.

Marketing and advertising material for Dare Food Limited products. Includes print and television advertisements.

Product information sheets for various products including biscuits, crackers, candy, giant frostics, as well as Pepperidge Farm crackers and cookies produced by Dare Foods Limited. The sheets were likely used by sales personnel to advertise products to potential buyers. The sheets include colour images of products, product specifications, and occasionally store display options.

Six print advertisements and one sticker for different varieties of Bremner wafers and crackers. The advertisements and sticker were originally housed in a presentation folder, which is included in the file.

This file also contains one memorandum written by Bryan Dare providing detailed historical information about the history of Bremner Biscuit Company, and its relationship to Dare Foods Limited.

A television advertisement (commercial) for RealFruit Gummies, a line of candy products made by Dare Foods Limited. The commercial was produced with Stringer Veroni Ketchum Advertising agency. The commercial is titled, “Soft Spot.” The videocassette was originally housed in a case labeled, "Dawning of New Tin Tie, September 1995.” This label does not reflect the contents of the videocassette.

Brochure and information sheets related to the 1998 transaction builder program created by Dare Foods Limited for retailers. The program was designed to help retailers increase candy sales and leverage candy as a high margin transaction builder. The brochure and information sheets were originally housed in a presentation folder, which is also included in the file.

Two DVDs each containing an identical compilation of various television advertisements (commercials) created between 1966 and 2002 for products made by Dare Foods Limited. Some of the advertisements are recorded in English and some are recorded in French. Copies of these commercials were originally donated to Special Collections & Archives on videocassettes in accession GA163. The videocassettes were digitized in 2006 by Dare Foods Limited and made available on the DVDs in this file.

Videocassettes from GA163 that were digitized and are now available on these DVDs include:

SCA188-GA163-27-314. Includes commercials titled, “Dream Sweet Dare,” “Tree House,” “Meadow,” and “Hansel & Gretel.”

SCA188-GA163-27-315. Includes commercials titled, “Tree House," "Meadow," "Hansel & Gretel," and "Ingredient." 

SCA188-GA163-27-316. Includes commercials titled, "Treehouse," "Meadows," "Hansel & Gretel," "Swing," "Fishing," "Farm," "Chocolate Chip," "Variety," "Alice in Wonderland," "Treasure Island," "School Bus," "Gym," and "Dans l'Air." Several commercials are in French including "Chocolate Chip," "Alice in Wonderland," "Treasure Island," and "Dans l'Air."

SCA188-GA163-27-322. Includes commercials titled, "Dare Devils," "Time Out,” “Ingredient,” “Dare Delicious,” “Opera,” “Jason,” “Tough Boss,” “Lost Boy,” “Dad’s Cookies,” and “Peak Freen.”

SCA188-GA163-27-329. Includes the commercial titled, “On Its Own."

SCA188-GA163-27-331. Includes the commercial titled, “Dare Cookies."

SCA188-GA163-27-333. Includes the commercial titled, “Dare Bears."

SCA188-GA163-27-335. Includes the commercial titled, “Dare Bears."

SCA188-GA163-27-338. Includes commercials titled, “Say When,” “Brussells,” “Party is Tomorrow,” “Elfin Loaves,” and “Man up at Night.”

SCA188-GA163-27-340. Includes the commercial titled, “Black Forest Belmont."

SCA188-GA163-27-344. Includes the commercials titled, “Frere Jacques” and “Dare Bears.”

SCA188-GA163-27-346. Includes the commercial titled, “Featuring Dare's Tin Tie Cookies."

SCA188-GA163-27-348. Includes the commercial titled, "Anything Goes."

SCA188-GA163-27-350. Includes the commercial titled, “Soft Spot.”

SCA188-GA163-27-351. Includes the commercial titled, “Whippet le Lait." 

SCA188-GA163-27-353. Includes the commercial titled, “Le mondial.”

Two copies of an advertisement for Grissol products. One copy is recorded in English and has a running time of 55 seconds. The other copy is recorded in French and has a running time of 40 seconds.

Three advertisements for special edition maple cookies made by Dare Foods Limited in celebration of the company's 125th anniversary in 2017. The advertisements are recorded in English and French. One advertisement has a running time of 53 seconds. The other two advertisements both have a running time of 1 min., 59 sec.

A Saratoga potato chip twin pack bag, 10 ounce. The labeling on the package is written in both English and French.

A carton used to package Wheaten crackers, possibly a Breton cracker product made under license by St. Michael.

A tin used to package Breton crackers in Sweden. The labels on the tin are written in Swedish.

A printed template pattern for a Morinaga wheatgerm crackers carton. Morinaga wheatgerm crackers were possibly a Breton cracker product made under license by Morinaga & Company, Ltd. in Japan. The labeling on the carton is written in English and Japanese.

Six containers for different flavours of Loney's dried soups including beef, vegetable, chicken, onion, and fat-free onion.The containers for the beef, vegetable, chicken and fat-free onion dried soups are cylinder in shape and made of plastic. The container for the onion soup is a square carton and made of paperboard. The labeling on all of the containers is written in English and French.

This file also includes a memorandum written by Bryan Dare providing detailed historical information about the history of Loney's, and its relationship to Dare Foods Limited.

A photograph of Dare Foods Limited's head office located at 2481 Kingsway Drive, Kitchener, Ontario likely taken soon after the building was constructed.

Contains price lists for Darejubes sold East of Lakehead, Lakehead and West, in Newfoundland. Price lists describe products, package weight, case weight, and net price delivered to stores and warehouses.

Contains price lists for Bake Shoppe, Bake Shoppe bulk, and bulk cookies sold East of Lakehead, Lakehead and West, in Quebec and Newfoundland. Price lists describe products, package count, case weight, and net price delivered to stores and warehouses.

Contains price lists for biscuits, including Bake Shoppe products, sold East of Lakehead, Lakehead and West, and in Newfoundland. The price lists provide a breakdown of prices per pound, kilogram, and case.

Contains price lists for biscuits sold East of Lakehead, Lakehead and West, in Quebec and Newfoundland. Price lists describe products, package weight, case weight, cubic feet of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains price lists for crackers sold East of Lakehead, Lakehead and West, in the Atlantic, and Newfoundland. Price lists describe products, package weight, case weight, cubic foot of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains price lists for Two Cent, 5¢ and 10¢ and Specialty Items candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, number of pieces per box, package weight, case weight, cubic foot of case, and net price delivered to stores and warehouses. Products are listed in categories of packaging type.

Contains two black and white photographs. Copy prints of the recto and the verso of a postcard. The postcard was sent from Lawrence [Englert] to his sister, Rose Englert in Michigan [ca. 1905]. The text reads, "Dear Sister: Thank you for that beautiful neck-tie you sent me. This is a picture of a few at the shop, taken at Supper time, while we were at night work. Lawrence." The postcard image is of 13 men and women in the interior of the C.H. Doerr Company plant.

Photograph of John Doerr sitting in the driver’s seat of a C.H. Doerr & Co. Biscuit & Confectionery delivery sleigh pulled by two horses. Two large houses are visible in the background.

Contains one black and white photograph. The photograph is an image of men standing in a store room. In the foreground are wooden Doerr's Candies pails piled high. The pails were used to ship candy.

Contains two black and white photographs. The photograph is a portrait of Dare Company staff seated outside the plant in Kitchener.

Contains two black and white photographs. The photographs are a portrait of the Dare Company staff at a party.

Photographs taken by Leo Haak of biscuit and candy store displays, people standing outside the Dare Foods Limited potato chip plant, women standing beside a Dare Foods Limited sign.

Contains one black and white photograph. The photograph is an image of the Dare Foods (Candy Division) plant in Hamilton, Ontario. This plant was previously the Howe Candy Company plant.

Contains one black and white photograph. The photograph is an image of the Dare Foods Limited head office and biscuit bakery plant in Kitchener, Ontario.

Contains one colour photograph of three Dare staff standing in front of a display of Dare products. The display appears to be at an exhibition.

Contains 18 colour slides. The slides are images of people from the Kitchener head office. The people are sitting at desks in offices, at meetings, and a few slides include employees playing baseball for the Flying Angels baseball team.

Contains one colour photograph. The photograph is an image of the exterior of the Dare Foods Limited plant. A Dare Biscuits and Bonbons truck is parked outside the plant.

Contains two colour photographs. The photographs are images of two men speaking in a convention room at the Commonwealth Holiday Inn. A poster behind the podium states "Success with Dare in '81".

Contains one colour photograph of a woman and a man holding a Low Sodium Breton crackers box.

Contains one colour photograph. The photograph is an image of Bryan and Graham Dare sitting in an office examining an architectural plan at the Dare Foods Limited head office in Kitchener.

Contains six colour photographs and eight negatives of a Breton cracker display.

Contains five colour photographs. The photographs are images of a staff Christmas party at the head office in Kitchener. The photographs depict employees giving and receiving gifts and employees with Santa Claus.

Contains 12 colour negatives. The negatives are images of children playing in snow, people holding a baby, an image of a grocery store shelf, and an image of a display of Dare products.

Contains one colour photograph. The photograph is an image of Doug Reeve standing beside a sign on the front lawn of the Kitchener head office that reads: "Doug Reeve you're a young looking 65 Happy Birthday."

Contains one colour photograph. The photograph is an image of Joyce Kluckman opening her gold watch at an awards ceremony. Graham Dare is looking on with a gift in his hands.

Contains one colour photograph of Alani Rossignol, Liette Desjardins and Pierre Sénécal. Pierre Sénécal is presenting Alani Rossignol and Liette Desjardins with a vacation prize.

Contains two colour slides. The slides are images of women working a biscuit line packaging cookies and folding boxes.

Contains 10 colour Polaroid photographs. The photographs include images of staff at special events including awards presentations and a baby shower, and staff at work in the Kitchener biscuit plant.

Contains eight colour photographs of staff at a meeting.

Contains one colour photograph of four sales people at a special event.

Contains 18 colour slides. The slides are images of staff at the Kitchener head office and plant, staff at the Kitchener Christmas luncheon, Christmas decorations on the lawn of the Kitchener head office and plant, and staff at special events.

Contains nine colour photographs. The photographs are images of staff at the Kitchener head office, in the plant, the plant performance board, and a staff member sitting on a pile of cardboard. The photographs were most likely taken at the Kitchener plant.

Contains 23 colour photographs and 14 negatives. The photographs and negatives are images of the Dare Foods Limited Christmas staff party held annually at the Kitchener plant. Five of the photographs and negatives are images of an awards presentation held at the Holiday Inn in Kitchener.

Contains five colour photographs. The photographs are images of the Food Bank of Waterloo Region truck outside the Kitchener plant and merchandise in the truck.

Contains 15 colour photographs. The photographs are images of staff at the annual staff BBQ held at the Kitchener plant. The images consist of staff eating and socializing.

Contains nine photographs. The photographs are portraits of Orlene Campbell, Karen Doyle, Gino di-Guilio, Roger Babineau, Mario Desgroseilliers, Louise Poirier, and Stephen Booth.

Contains one colour photograph of a Breton cracker display in a grocery store.

Contains nine colour photographs. The photographs are images of tapping a keg, drinking beer, and preparing food for a BBQ all at the Kitchener plant.

Contains one audio cassette. The audio cassette contains French Pack Road Show (Folies Brock) in French. The other side contains an explanation of the new logo and biscuit packaging design in 1975. The explanation appears to have accompanied a slide show.

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions were led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions commenced at 4:00 p.m. and are led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one videocassette recording of the television production of the Ontario Lottery Corporation's Wintario draw held at the Gravenhurst High School during the Muskoka Winter Fair in [ca. 1989]. The Dare Bear mascot helped the Mayor of Gravenhurst push the button to start the Wintario draw.

Contains one audio cassette recording of tropical rain forest sounds including bird calls.

Contains one videocassette recording of employees at the Dare Foods Limited head office and plant in Kitchener wishing Carl Dare a happy 75th birthday. Each of the 10 regions submitted a recorded birthday wish for Carl Dare and this is number 1 of 10. These recordings were included in a longer video birthday wish, "Mr. C.M. Dare's 75th birthday."