Contains three Breton Reduced Fat and Sodium crackers boxboard packages. Each package contained eight ounces of crackers. The box notes that the crackers contain 50% less fat and 45% less sodium than regular Breton crackers. Breton crackers were produced at the Dare plant in Spartanburg, South Carolina.

Contains three Simple Pleasures Sugar Cookies boxboard packages. Each package contained 12.3 ounces of cookies.

Contains three Simple Pleasures Tea Biscuits boxboard packages. Each box contained 10.6 ounces of cookies.

Series consists of product picture books and binders including black and white or colour photographs of candy, biscuit and cracker products, product information sheets, product brochures, and samples of packaging.

Contains 74 colour photographs of biscuit products. The file includes 19 photographs from a picture book, product photographs, a sign for and a clipping advertising the reusable Dare Lunch Box biscuit packaging.

Contains one Major Foods Limited, Kitchener, Ontario picture book of product photographs. File includes 28 spare colour photographs of biscuit products, one photograph of the biscuit plant, and one photograph of candy products.

Contains colour photographs of cookie products, cookie tin tie and cellophane packages, various candies, candy brochures and price lists. Includes images of special occasion candies such as Valentine's Day, Easter.

Contains samples of boxboard, cellophane and tin tie packages, 22 colour photographs of cookie products, colour and black and white photographs of store displays, a coupon, and a brochure for Krispin rye crackers.

Contains four tin tie sandwich biscuit packages. Includes Canadiana Cookies, Chocolate Mint Cremes, Choc-olé Cookies, and Vanilla Fudge Cookies. Packages range in size from 14 to 16 ounces. The Vanilla Fudge Cookies package has a note on it stating that the product was discontinued in 1979.

Contains 44 colour photographs of cookie products, and samples of tin tie packages.

Contains samples of cellophane and tin tie packages, product brochures, signs, promotions and coupons, advertisements, a Dare Foods Limited corporate policy and history, and 18 colour and 13 black & white photographs of products.

Contains typewritten lists of packaging editions including dates, and samples of packaging.

Contains brochures, tin tie biscuit packages, and colour photographs of products and store displays.

Contains 39 product and display photographs, brochures, memoranda, price sheets, copies of articles sent to sales representatives, information about promotions, for primarily candy products although biscuit and cracker products are included.

Contains candy, biscuit, and cracker brochures. The brochures were originally in a binder and are separated by dividers.

Series consists of material relating to the administration and operation of the Dare Foods Limited Sales Department, as well as to the the training of personnel, policies, and procedures. The series contains training manuals, sales manuals, policy and procedure manuals, analysis of marketing and sales department, training and development, and a sales trend report. Records were created primarily by the Sales Department.

Contains graphs charting sales trends between 1964 and 1970. The graphs are separated by the following tabs: Eastern Canada and Export, Ontario, Eastern, Export, and Western Canada.

Contains one sales manual separated by the following dividers: Introduction, Index, 1. Dare Foods Ltd., 2. General Information, 3. Temporary Planning, 4. Selling Responsibility, 5. Selling Effectiveness, and 6. Policies and Procedures.

Series consists of memoranda, descriptions, advertisements, colour prints and negatives of store display contests. The contests were run nation-wide by the Sales Department for sales personnel to encourage creative displays and to motivate increased sales.

Contains 93 colour snapshots of Back to School store displays that are organized by regions Ontario, Quebec, Atlantic, West with the name of the designer beside the photograph or photographs. File includes memoranda to sales personnel about displays.

Contains one audio disc recording of the Dare Foods Limited Lemon Creme biscuit jingle. One-sided.

Contains one audio disc recording of Dave Wilson's audition for Wilf McCracken, CFPL Radio - London, Ontario. Recording includes all three spots and promotion inserts. One-sided.

Contains one audio reel with two tracks. The first track is 60 seconds in length and the second is music only.

Contains one film reel of the Dare Foods Limited television commercial "Quality."

Contains one videocassette recording of the Dare Foods Limited television commercial "Dream Sweet Dare." The videocassette also includes "Tree House," "Meadow" and "Hansel & Gretel."

Contains one film reel that includes Dare Foods Limited television advertisements "Farm," "Treasure Island," "Alice and Wonderland," and "Dare Dans L'Air."

Contains 71 colour photographs documenting the production of the Dare Foods Limited television advertisement "Alice in Wonderland."

Contains four colour photographs documenting the production of the Dare Foods Limited television advertisement "Treasure Island."

Contains one videocassette recording of the Dare Foods Limited television advertisement "Dare Cookies."

Contains one videocassette including recordings of television and radio advertisements for Katjes gummi candies. The advertisements included are “Supermarkt,” “Entgleisung,” “Filmriss,” “Kaufhaus,” “Schwimmbad,” “Berwerbung,” “Programmänderung,” and “Reiseleitung.”

Contains one videocassette recording of the Dare Foods Limited television advertisement "Biscuit Foret Noire."

Contains one videocassette recording of the Dare Foods Limited television advertisement "Frere Jacques."

Contains one videocassette recording of the Dare Foods Limited television advertisement "Whippet le Lait." The commercial advertises the promotion "Pur délire à Hollywood."

Contains price lists for biscuits, candy, grocery pack, Valentine candy, Easter candy, Halloween candy, Christmas candy, and ranges delivered to Lakehead and West. Price lists describe products, package weight, case weight, and net price delivered to stores and warehouses. File includes delivered store index.

Contains biscuit price lists for tin tie products sold East of Lakehead, Lakehead and West, and in Newfoundland and Quebec. Price lists describe products, package weight, case weight, cubic feet per case, and net price delivered to stores and warehouses.

Contains price lists for Easter candy ranges sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists record products, package weight, case weight, cubic feet per case, and net price delivered to stores and warehouses.

File consists of one photograph of employees of the Howe Candy Co. in 1948.

File consists of one photograph of the Howe Candy Company Christmas party at Knight Hall in Hamilton in 1944. Some employees are identified on a separate piece of paper.

Identified in the photo:

Bloomin, Joan
Brubacher, Dorothy
Dunbar, Les
Miller, Belle
Nolan, Mary
Peters, Ben
Schultz, Bernice
Smiley, Dorothy
Smiley, [?]
[?], Jenny

File consists of six photographs of the interior of an unnamed candy factory. Some photographs have identifications on the verso of machines or processes.

File consists of one advertisement printed from the web for an antique display shelf originally used by the C.H. Doerr company.

File consists of clippings documenting the 1972 strike at Dare Foods.

File consists of materials relating to the 100th anniversary of Dare Foods. Includes an invitation to the 100th anniversary celebration as well as a plastic bag with the 100th anniversary logo.

File consists of the first minutes of the C.H. Doerr company. Present were C.H. Doerr, Ralph B. Doerr, Edward Doerr and H. Williams. The first motion is to read the letters patent and organize the company for the commencement of business.

Series consists of ephemera and artefacts created by Dare Foods Ltd. Includes programmes, cards, invitations, a ruler, and more.

File consists of one Christmas card from Dare Foods for the year 1957.

File consists of three Dare logos used in the 1950's.

File consists of three green and yellow cardboard Dare's malted mallows display boxes.

File consists of one cardboard package for Dare's simulated bacon flavoured Stax Snax.

File consists of one photograph of a display of 200 cases of Dare cookies at Steinburgs in Montreal.

File consists of four upper body portrait photographs of Carl Dare.

File consists of six upper body portrait photographs of Carl Dare.

File consists of four photographs showing members of the Dare family and their friends at both the Dare family home at 221 Pandora Cres. and the Walper Terrace hotel. Identifications present on versos include:

• Russell, Jack
• Dare, Carl
• O'Hara, Kevin
• McFadzen, Ralph
• Lumby, Jim
• McFadzen, Gath
• Hopp, Oscar
• Wild, Les
• Russell, Em
• Dare, Ruth
• Lumby, Marie
• O'Hara, Marion
• Wild, Jean

File consists of nine colour photographs showing the Dare factory in Kitchener as well as employees making cookies.

File consists of four photographs of employees working on various stages of cookie production in the Dare factory.

Photograph of Ralph Doerr and William Kettleborne seated in the passenger seat of a horse-drawn C. H. Doerr & Co. sales wagon, along a dirt road in Wellesley.

Material related to the operation and history of Dare Foods Limited and its predecessors.

A copy of Dare Foods Limited's plan of profitability accounting from September 1964, possibly prepared by J. Davis.

A signature plate with a single signature used for cheque signing. The signature is for Dare.

A video created to celebrate Dare Foods Limited’s centennial anniversary (1892-1992). The video features a speech from Carl Dare, owner, as well as a variety of photographs from anniversary events and store displays. The video was digitized in 2019 and is available in two digital formats (mp4, avi). The running time of the video is 9 min., 14 sec.

This file also includes one letter written by Bryan Dare to University of Waterloo. Special Collections & Archives briefly describing the purpose of the anniversary video.

A video showcasing the new digital full service sales tools used by TM's at Dare Foods Limited to help them manage their tasks, responsibilities and relationships with retailers more efficiently. The running time for the video is 2 min., 35 sec.

Twenty photographs of various Grissol products, possibly used for marketing and advertising purposes, including bread sticks, Melba toast, toasted bread, rusks, Dutch rusks, bread crumbs, browned flour, croutons, ready mix stuffing, corn puffs, cheese pops, pretzel sticks, pretzel rings, bits n pieces, pretzels, cookies, and different flavours of Loney's soup bases and soup mixes. Many of the photographs show product packaging written in both English and French.

This file also includes two memorandums written by Bryan Dare providing detailed historical information about the history of Grissol, Loney's, and their relationship to Dare Foods Limited.

Print advertisements featuring products made by Dare Foods Limited as well as articles discussing marketing and advertising strategies used by Dare Foods Limited. The articles and advertisements were featured in magazines and newsletters including including WiseCracks, Snack Food & Wholesale Bakery, Exchange, Candy Industry, All You Need is Cheese, and Canadian Packaging. Many of the advertisements and articles were clipped from the various publications.

A television advertisement (commercial) for Breton crackers, a line of cracker products made by Dare Foods Limited. The commercial is titled, "Anytime Anywhere" and is repeated twice on the videocassette. The running time of the commercial is 30 seconds.

Three television advertisements (commercials) for Breton crackers, a line of cracker products made by Dare Foods Limited. The commercials were produced with Stringer Veroni Ketchum Advertising agency. The commercials are titled, “No Truth,” “Everyone Claims,” and “Great Debate.” Individually, the running time for each commercial is 30 seconds. The videocassette is labeled as a screening copy.

A television advertisement (commercial) for Breton crackers, a line of cracker products made by Dare Foods Limited. The commercial was produced with the Stringer Veroni Ketchum Advertising agency. The commercial is titled, "No Truth." This videocassette is labeled as a screening copy.

Four television advertisements (commercials) for tin tie cookies made by Dare Foods Limited. The commercials were produced with TBWA/Chiat/Day advertising agency. The commercials are titled, “Professionnel,” “Symbole,” “Miettest,” and “Un Pour.” All of the commercials are recorded in French. Individually, the running time for each commercial is 15 seconds.

Two videocassettes each containing identical recordings of three television advertisements (commercials) for tin tie cookies made by Dare Foods Limited. The commercials were produced with TBWA/Chiat/Day advertising agency. The commercials are titled, “Croquignole a la Cannalle,” “Say Something,” and “Politically Correct.” Individually, the running time for each commercial is 30 seconds.

A looped compilation of various television advertisements (commercials) for products made by Dare Foods Limited.

A television advertisement (commercial) for Simple Pleasures cookies, a cookie line made by Dare Foods Limited. The commercial is titled, "Muskoka Chair." The commercial was produced with Reason Partners (previously Holmes & Lee) advertising agency.

A press release issued by Dare Foods Limited regarding Whippet cookies debut in stores across the United States of America. Previously, Whippet cookies were only available for purchase in Canada.

The press release was created in partnership with Carris & Associates. The press release was originally housed in a presentation folder, which is included in the file.

Three television advertisements (commercials) for RealFruit Gummies, a line of candy products made by Dare Foods Limited. The commercials were produced with Zig Inc., a digital media agency. The commercials are titled, “Pineapple,” “Crunch,” and “Bobbing.” Individually, the running time for each commercial is 15 seconds.

Two copies of an advertisement for Whippet cookies made by Dare Foods Limited. One copy of the advertisement is recorded in English and has a running time of 32 seconds. The other copy is recorded in French and has a running time of 17 seconds.

Two copies of a television advertisement (commercial) for tin tie cookies made by Dare Foods Limited. The commercial was produced with TBWA/Chiat/Day advertising agency in 1997 and digitized by Dare Foods Limited in 2019. The commercial is titled, “Croquignole a la Cannalle.” The running time of the commercial is 36 seconds.

A carton used to store and transport Dare's sweet cream sodas likely used around 1950. Two printed photographs are also included in the file to help date the box. The photographs show Dare trucks from 1950 with similar designs on the cargo trailer to the sweet cream soda box.

A photograph of three bags of ju jubes made by Howe Candy Company of Hamilton, Ontario. Also includes four bag ties used to tie bags of ju jube candies by Howe Candy Company.

One Breton crisper, a plastic cylinder container sold by Dare Foods Limited to keep Breton crackers crisp. Also includes a packet of order forms to purchase the Breton crisper.

A carton used to package Shuttles crackers, a Breton cracker product made under license by Verkade in the Netherlands. The labeling on the carton is written in French.

A partial reprint of a publication from H&R Contact regarding the raw materials and production methods of German gummi bears, specifically those produced by Katjes, a company in Emmerich, Germany. Dare Foods Limited had a license to produce German style soft candies including gummi bears from Katjes. Also includes one memo to B.R. Dare from G.A. Hudson regarding the construction and durability of pegtop candy films and a sample of film that could be used to package Dare jelly bears. The labeling on the sample film is written in both English and French.

Four large buttons featuring the "cookie jar" logo, used by Dare Foods Limited in the 1970's and 1980's. Also includes seven buttons featuring a logo similar to the cartouche logo used by Dare Foods Limited in the 1990's. However, the logo featured on these buttons noticeably includes a distinct gold or yellow outline and bears some resemblance to the current shield logo that was introduced by Dare Foods Limited in 2004.

Two keychains created by Dare Foods Limited. One keychain features the cartouche logo used by Dare Foods Limited in the 1990's and WHIMIS hazard symbols. The second keychain features the cartouche logo used by Dare Foods Limited in the 1990's, the Breton crackers logo, and the Olympic torch alongside the words, 'Sydney 2000.' The 2000 Summer Olympic Games were held in Sydney, Australia.

A plaque given to Bryan R. Dare and Graham N. Dare in recognition of their efforts towards the planning and execution of the integration of the CFS businesses including Viau/McCormick's, Grissol, and Loney's into Dare Foods Limited.

Memorabilia from Viau biscuits likely produced during the company's final year of operation in 2004. Includes a travel mug, an apron, a keychain, and a printed message from Guy Quiron, Director, Viau Biscuits.

This file also includes one memorandum written by Bryan Dare providing detailed historical information about Viau and its relationship to Dare Foods Limited.