File consists of 50 photographs probably collected for use in the company publication Electrohome World during 1963 and/or 1964. Includes photographs of Electrohome dealers and sales staff in Canada and the U.S.; merchandise displays at dealer stores; dealers at conferences, dinners, and on a plant tour; Carl A. Pollock and H.W. Main together with dealers and other people. File also includes two memoranda, blank news release printing forms, and a negative containing the text "How dealer ingenuity sells Electrohome line."

File consists of photographs and snapshots taken at Electrohome branch offices and showrooms, including those in Vancouver, Calgary, and Winnipeg; and portraits of branch office managers. Includes a photograph of Carl A. Pollock at a ribbon-cutting ceremony. Some photographs include identification on verso, some include typed cutlines, and one is mounted on board. Duplicate photographs are present.