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Electrohome fonds.
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Sales representative reward program : trip to Quebec : 1994 (file 1 of 2).

File consists of material relating to the planning, coordination, and publicity for the sales incentive trip to Quebec City and Montreal in 1994 for Projection Systems sales representatives. Includes correspondence and memoranda (some faxed), completed registration forms, ms. notes, tourism brochures, edited draft versions of the travel itinerary and information booklet, print-outs of presentation slides, snapshots of hotel facilities, draft versions of a video script advertising the trip, copies of the trip logo, and other material.

Electrohome

Christmas dinner 1972 : memorandum.

File consists of a memorandum to electronic product sales staff and supervisors from the Senior Advertising Coordinator regarding a sales contest to win a Christmas turkey.

Electrohome

Color TV with the difference.

File consists of a stand-up booklet used for presenting the features of Electrohome colour television to sales staff and/or dealers and distributors.

Electrohome

Deilcraft collections, 1981 and 1982.

File consists of two portfolios of material advertising Deilcraft furniture collections. One portfolio includes single-sheet advertisements and product information sheets, and one includes six photographs of Deilcraft furniture. Some material may have been prepared for distribution at the Toronto Furniture Show (January, 1981). Includes business card for D.J. (Don) Mayou, National Sales Manager.

Electrohome

Electrohome presents the Contemporaire.

File consists of two copies of a portfolio of material relating to the Contemporaire stereo console. Includes three leaves of information about the product, a price list, and a photograph.

Electrohome

Home comfort products : slide presentation notes.

File consists of five scripts to accompany slide presentations to sales staff about Electrohome's home comfort products. Material is divided by the following tabs: Cooling load, Springaire, Humidaire, Dehumidifier, and Air conditioner.

Electrohome

Information used for sales meeting video made by Aldel.

File consists of material relating to historical products manufactured by Electrohome and other aspects of Electrohome history, possibly compiled for use in a sales meeting video made by Aldel [last name unknown]. Includes slides of Electrohome products and employees, photographs of Carl A. Pollock and of a meeting, photocopies of photographs of historical products, a booklet about the Electrohome members' group insurance plan, and other material.

Electrohome

Moisture beaters 1979 : awards programme.

File consists of three copies of a flyer about the Moisture Beaters dehumidifier sales awards programme for sales staff, and French and English dehumidifer brochures.

Electrohome

Sales kit : 12 month warranty promotion programme.

File consists of a portfolio of material for dealers and distributors relating to the promotion of Electrohome's 12 month warranty program. Includes a form letter, photocopied press clippings, advertisements, a banner, and a mail-in warranty card.

Electrohome

Sales kit : 360 degree satellite sound promotion programme.

File consists of a portfolio of material for sales staff and dealers relating to the satellite sound party promotional campaign. Includes instructions for sales staff and for dealers, product literature, advertisements, advertising schedules, and radio announcement scripts.

Electrohome

Sales kit : 360 satellite space age sound promotion.

File consists of a portfolio of material relating to the "360 satellite space age sound" advertising campaign for Electrohome stereos with satellite sound. Includes a memorandum and instructions for sales staff, a booklet for dealers about how to stage a successful promotion, national and dealer advertisements and layouts, a print advertising schedule, radio announcement and telephone solicitation scripts, and product literature.

Electrohome

Sales kit : automatic intercom device promotion programme.

File consists of a portfolio of material for sales staff and dealers relating to the promotion of the automatic intercom device (A.I.D.). Includes instructions for sales staff, product literature, advertisements, and advertising schedules.

Electrohome

Sales kit : Electrohome : fall color premiere.

File consists of portfolios of material relating to the "fall color premiere" promotional campaign, some in English and some in French. Portfolios contain a letter to dealers, single-sheet advertisements for insertion into a binder with other product literature, dealer advertisements, radio advertisement scripts, a price list, and a product tag.

Electrohome

Sales kit : Electrohome Kinsman.

File consists of three portfolios of material for sales staff and dealers relating to Electrohome Kinsman electronic organs. Portfolios include product literature, advertising schedules, advertisements, memoranda and instructions for sales staff, a price list, banners, and a point-of-purchase display. One portfolio relates specifically to the Rhythm King organ, and one portfolio is incomplete.

Electrohome

Sales kit : excellence in action.

File consists of two portfolios of material relating to the 1964 "Excellence in action" advertising campaign. Includes memoranda and instructions to sales staff; advertising schedules; national advertisements; suggested advertisement layouts; radio announcement scripts; a brochure, flyers, and two photographs relating to in-store advertising and decor; single-sheet advertisements; and other material. The "Excellence in action" campaign featured Electrohome home comfort products (Humidaire, Springaire, intercom) and Phonola consoles.

Electrohome

Sales kit : go go go with envoy.

File consists of two portfolios of material relating to the "Go go go with envoy" advertising campaign featuring the Envoy portable television. Each portfolio includes a memorandum for dealers, advertising schedules, dealer advertisements, and dealer display order forms.

Electrohome

Sales kit : golden opportunity.

File consists of a portfolio of advertising material for sales staff and dealers relating to the "Golden Opportunity" promotional campaign. Includes memoranda and instructions for sales staff, a prize list, advertising schedules, radio announcement scripts, television commercial storyboards, advertisements, and product literature. File also includes the July 1963 issue of Readers' Digest and a Readers' Digest research report on circulation.

Electrohome

Sales kit : new Electrohome volume-sales priced stereo hi-fi to build store traffic and profits for you.

File consists of a portfolio of advertising material for sales staff and dealers relating to a promotional campaign for the Cascade stereo hi-fi. Includes a memorandum and instructions for sales staff, advertisements, radio announcement scripts, and product literature. Portfolio itself folds out into a large sample advertisement.

Electrohome

Sales kit : showtime '66.

File consists of a portfolio of material relating to the fall 1966 promotional campaign "Showtime '66". Includes a memorandum and instructions for sales staff, advertisements, a catalogue, and a brochure about dealer decor.

Electrohome

Sales manual 1.

File consists of a sales manual for Electrohome products, including radios, radio phonograph combinations, televisions, fans, and Horton-Electrohome washing machines. Manual includes prices lists, and contains loose pages and brochures.

Electrohome

Sales manual 2.

File consists of a sales manual for Electrohome consumer products. Material is divided into the following tabs: Combination radios, Standard radios, Television, Battery radios, Air conditioners, and Electric Fans. Includes price lists.

Electrohome

Sales manual 4 (file 1 of 3).

File consists of material relating to sales of Electrohome consumer products, including televisions, stereos, phonographs, radios, fans, humidifiers, dehumidifiers, heaters, air conditioners, and clock radios. Includes single-sheet advertisements, price lists, and other product literature; memoranda to sales staff; typed lists of service depots; advertisements for signs and in-store displays; and two photographs of phonograph/stereo consoles. Material is divided by the following tabs: Manufacturing steps (empty), Television, High fidelity, Radio, Phonograph, Air circulators, and Selling aids.

Electrohome

Sales manual : Deilcraft/The Bay.

File consists of a manual for Deilcraft dealers (and in particular The Bay) containing product literature and typed information sheets. Material is divided by the following tabs: Occasional tables, Bedroom, and Dining room. Manual includes four product photographs and upholstery fabric swatches.

Electrohome

Sales promotion : V.I.P. : very important prizes.

File consists of a portfolio of material for sales staff relating to the V.I.P. [Very Important Prizes] campaign. Includes campaign rules, price lists, product literautre, and a form letter to sales staff.

Electrohome

EDP 56 with model.

File consists of a contact print of a model standing with the EDP 56 projection unit.

Electrohome

Lewis Lektronix Inc.

File consists of material relating to discussions with Lewis Lektronix Inc. (Sunnyvale, CA) regarding the point-of-purchase advertising system, ScanVertiser. Includes correspondence, three copies of the ScanVertiser brochure, and photocopies of operations manuals.

Electrohome

Projection Systems application photographs.

File consists of photographs, transparencies, and slides depicting Electrohome Projection Systems products and their applications in various corporations and organizations. Applications pictured include: CSX Transportation Control Center (Jacksonville, FL), Canadian Embassy (Tokyo, Japan), Rochester Gas and Electric (Rochester, NY), Thames River Water System (London, UK), National Bowling Stadium (Reno, NV), the Barcelona Stock Exchange (Spain), and others.

Electrohome

Unidentified video projection system.

File consists of three photographs (plus duplicates) of an unidentified video projection system. One of the photographs is a composite of the other two.

Electrohome

Air cleaners.

File consists of material relating to the production of an advertisement for the electrostatic air cleaner. Includes a photocopy of a product specification sheet and a typed edited draft of the copy for the advertisement.

Electrohome

American humidifier : HM755, HM733.

File consists of two photographs of humidifiers (HM733 and HM755), a photograph of an Airguide temperature/relative humidity gauge, a colour transparency of a humidifier part, and a transparency of a hotel room.

Electrohome

Bug lantern : EK105.

File consists of four copies of a photograph of the EK105 bug lantern, one of which has been mounted on board and retouched by hand, a transparency of the Yard Guard bug killer, and a transparency of another bug lantern.

Electrohome

Canadian Tire heaters.

File consists of seven photographs and four negatives of portable electric heaters manufactured for Canadian Tire. One of the photographs is annotated on verso: Mastercraft heaters, 1976.

Electrohome

Humidaire : AH261.

File consists of three copies of a photograph and one copy negative of the AH261 Humidaire. One copy of the photograph has been mounted on board and retouched by hand, and the other copies are reproduced from this one.

Electrohome

Humidaire : H35.

File consists of two photographs and two copy negatives of the H35 Humidaire. One of the photographs has been mounted on board and retouched by hand.

Electrohome

Humidifiers : AH106, AH112.

File consists of two composite photographs (plus duplicates) of humidifiers, one of the AH106 and AH112, and one of the H35, AH106, and AH112. The latter photograph has been cut so that the image of the AH112 is separate from the others.

Electrohome

Miscellaneous visual material.

File consists of seven transparencies, three photographs, and two slides (plus duplicates) of air conditioners, dehumidifiers, humidifiers, heaters, and bug lanterns. File also includes three copies of a leaflet advertising Humidaires.

Electrohome

Summer comfort products advertising material.

File consists of material relating to the advertisement of summer comfort products. Includes summer comfort product brochures, and air coniditioner brochure, and warranty stickers for air conditioners.

Electrohome

Summer comfort products and humidifiers.

File consists of material relating to summer comfort products and humidifiers. Includes single-sheet advertisements for dehumidifiers, humidifiers, air conditioners, fans, and bug killers; and transparencies, a negative, a contact print, and ten slides (plus duplicates) of air conditioners and humidifiers.

Electrohome

Yard guard bug killer.

File consists of two transparencies of Yard Guard electronic bug lantern, and three copies of a single-sheet advertisement for the product.

Electrohome

Advertising : Working Files : Display and Communications

Series consists of material used in the production of advertisements for display and communications products, including data and video display monitors, educational receiver/monitors, satellite receivers, Telidon videotex terminals, and accessories for these products. Includes photographs, negatives, and other visual material, as well as final versions of product literature and news releases. Most of the material was used for the production of single-sheet advertisements intended for insertion into a portfolio with other product literature.

Electrohome

C50 video monitor.

File consists of three copies of a photograph of the C50 video monitor.

Electrohome

Colour Educator 19.

File consists of one photograph (plus duplicates) and one copy negative of the Educator 19 colour receiver/monitor.

Electrohome

Contract series receiver/monitors.

File consists of two photographs (plus duplicates), two copy negatives, and one printing proof of the CMT-7A and CMT-8 models in the Contract series of receiver/monitors. Printing proof has been mounted on board.

Electrohome

D2 colour monitor montage of shots.

File consists of three copies of a composite photograph and one copy negative of the D2 colour monitor and chassis viewed from different angles.

Electrohome

ECRM-1921.

File consists of one photograph (plus duplicates) and one copy negative of the ECRM-19 receiver/monitor.

Electrohome

ECV-25N monitor and chassis.

File consists of four photographs (plus duplicates) and three copy negatives of the ECV-25N monitor and chassis, viewed from the front and back.

Electrohome

Educator 25 (file 2 of 2).

File consists of material relating to the Educator 25 receiver/monitor. Includes four copies of a photograph, one copy negative, and copies of a single-sheet advertisement. One of the photographs has been mounted on board and retouched by hand.

Electrohome

EVM-14R.

File consists of three copies of a photograph and one copy negative of the EVM-14R video monitor.

Electrohome

EVM-1710.

File consists of two photographs and two copy negatives of the EVM-1710 video monitor. A piece of tracing paper has been taped to one photograph, the other has been mounted on board, and both have been retouched by hand.

Electrohome

G09 colour monitor.

File consists of three photographs (plus duplicates) and one copy negative of the G09 colour monitor chassis.

Electrohome

G22.

File consists of three copies of a photograph and one copy negative of the G22 monitor chassis.

Electrohome

Miscellaneous photographs : 1974-1975.

File consists of five contact sheets, four photographs (plus duplicates), and one copy negative of the Electrohome audio visual control centre [at an exhibition?] and various sizes of chassis and receiver/monitors shot from different angles.

Electrohome

Monochrome video monitors.

File consists of three copies of each of two single-sheet advertisements for the EVM series of monochrome video monitors. One of the advertisements is in English, French, and German.

Electrohome

S10 receiver.

File consists of material relating to Electrohome satellite receivers. Includes two photographs and an article from the April 1, 1985, issue of Coop's Satellite Digest about the E1 receiver.

Electrohome

SD-3 encoder.

File consists of material relating to the pay TV SD-3 encoder and the de-scrambler. Includes two photographs (plus duplicates) and single-sheet advertisements.

Electrohome

Sony ETV.

File consists of three copies of a photograph and one copy negative of the Sony ETV receiver/monitor.

Electrohome

Stereo decoder.

File consists of two photographs and a single-sheet advertisement for a stereo decoder.

Electrohome

Advertising : Working Files : Furniture

Series consists of material used in the production of advertisements for furniture collections, mainly Deilcraft but also Trendholm, Flexsteel, and Electrohome. Includes photographs, negatives, transparencies, and other visual material, as well as final versions of the single-sheet advertisements, which were intended for insertion into a portfolio with other product literature.

Electrohome

Deilcraft Academy Hill bedroom.

File consists of material relating to the Academy Hill collection of bedroom furniture from Deilcraft. Includes two transparencies (plus duplicates), one photograph, and a single-sheet advertisement.

Electrohome

Deilcraft Burgundy bedroom.

File consists of material relating to the Burgundy collection of bedroom furniture from Deilcraft. Includes nine copy negatives (plus duplicates), five transparencies (plus duplicates), four photographs, four slides (plus duplicates), and a single-sheet advertisement.

Electrohome

Deilcraft Canto II tables.

File consists of one negative and three copies of a photograph of the Canto II style of occasional tables from Deilcraft.

Electrohome

Deilcraft Capri bedroom.

File consists of material relating to the Capri collection of bedroom furniture from Deilcraft. Includes three photographs, three copy negatives, three transparencies (plus duplicates), and a single-sheet advertisement.

Electrohome

Deilcraft Cornwall upholstered.

File consists of five photographs (plus duplicates) of the Cornwall collection of upholstered furniture from Deilcraft.

Electrohome

Deilcraft Country Casual bedroom.

File consists of material relating to the Country Casual collection of bedroom furniture from Deilcraft. Includes two transparencies (plus duplicates), one photograph, and a single-sheet advertisement.

Electrohome

Deilcraft Country Casual dining room.

File consists of material relating to the Country Casual collection of dining room furniture from Deilcraft. Includes two transparencies (plus duplicates) and one photograph.

Electrohome

Deilcraft Le Chateau bedroom.

File consists of material relating to the Le Chateau collection of bedroom furniture from Deilcraft. Includes one photograph (plus duplicates), one transparency (a colour separation positive), and a single-sheet advertisement.

Electrohome

Deilcraft Maple Ridge dining room.

File consists of material relating to the Maple Ridge collection of dining room furniture from Deilcraft. Includes nine copy negatives (plus duplicates), four photographs (plus duplicates), two transparencies, two slides (plus duplicates), and a single-sheet advertisement.

Electrohome

Deilcraft Maple Ridge upholstered.

File consists of material relating to the Maple Ridge collection of upholstered furniture from Deilcraft. Includes eight copy negatives (plus duplicates), four photographs (plus duplicates), four transparencies (plus duplicates), one slide (plus duplicates), and a single-sheet advertisement.

Electrohome

Deilcraft North Brook dining room.

File consists of one photograph and one transparency (plus duplicates) of the North Brook collection of dining room furniture from Deilcraft.

Electrohome

Deilcraft Nova Scotian.

File consists of three transparencies of the Nova Scotian collection of bedroom and family room furniture from Deilcraft.

Electrohome

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