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Archival description
Dare Foods Limited.
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C.H. Doerr and Company : shipping room.

Print copy photograph of three employees in the C.H. Doerr and Company shipping room. Two are seen standing behind a long counter and another is standing beside piles of boxes.

Dare Foods Limited

Doerr, C.H. sitting at desk.

Photograph of C.H. Doerr sitting at his desk, legs crossed and a piece of paper in hand. Dressed in a suit and tie, he is posed looking off camera.

Dare Foods Limited

Dare Foods factory.

File consists of four photographs of employees working on various stages of cookie production in the Dare factory.

Dare Foods Limited

Christmas card.

File consists of one Christmas card from Dare Foods for the year 1953 featuring a cartoon illustration by Ken Gray.

Dare Foods Limited

Christmas card.

File consists of one Christmas card from Dare Foods featuring a cartoon illustration by Ken Gray.

Dare Foods Limited

Publicity.

Photograph of a display of Dare products at a promotional event, newspaper and magazine clippings, and correspondence announcing the formation of Major Foods Limited.

Dare Foods Limited

Ingredient and manufacturing publications.

Contains publications and pamphlets relating to ingredients and candy manufacturing. Publications include:

  • “The nut that is not a nut,” The National Peanut Council, 1941;
  • “Delft Gelatine,” Delf Gelatine Works, Delft Holland, [ca. 1930];
  • “Proven formulas for the use of White-Stokes quality products,” White-Stokes Company Inc., Brooklyn;
  • “Fresh egg whites for finer candies,” Armour and Company, 1938;
  • “Notes on spices,” Canadian Spice Association, 1946;
  • Brazil nut candy formula book by Brazil Nut Advertising Fund New York, [ca. 1940];
  • “The candy maker’s guide for using Senneff's Big 3,” Senneff-Herr Co. Illinois;
  • “A guide to colour ingredients for food processors,” Dye & Chemical Co. of Canada Ltd., [ca. 1960].

Dare Foods Limited

Leo Haak photographs.

Photographs taken by Leo Haak of biscuit and candy store displays, people standing outside the Dare Foods Limited potato chip plant, women standing beside a Dare Foods Limited sign.

Dare Foods Limited

C.H. Doerr and Company : exterior of plant.

Photograph of the exterior of the C.H. Doerr & Co. Confectionery Works building. A man in a suit and hat is standing in the front doorway and a driver is visible standing on a horse drawn cart piled with boxes at the side of the building.

Dare Foods Limited

C.H. Doerr and Company : delivery sleigh.

Photograph of John Doerr sitting in the driver’s seat of a C.H. Doerr & Co. Biscuit & Confectionery delivery sleigh pulled by two horses. Two large houses are visible in the background.

Dare Foods Limited

Cabane a sucre Dare.

Contains one videocassette recording of a Dare Foods Limited employee at his display of Dare Foods Limited products as part of maple syrup festivals held outside of several different grocery stores in Quebec between March and April 2001.

Dare Foods Limited

Incentive trip (file 2 of 2).

Contains one videocassette recording of a vacation promotion. The vacation was used to motivate and subsequently award successful sales personnel.

Dare Foods Limited

Incentive trip (file 1 of 2).

Contains one videocassette recording of a vacation promotion. The vacation was used to motivate and subsequently award successful sales personnel.

Dare Foods Limited

Costa Del Sol travel incentive.

Contains one videocassette recording of the Costa Del Sol travel incentive. The vacation was used to motivate and subsequently award successful sales personnel.

Dare Foods Limited

Dare Rant, Big Ned.

Contains one videocassette recording of "Big Ned," a territory manager for sales, acting out his interpretation of the Molson Canadian "I am Canadian" advertising campaign. The words of the "I am Canadian" rant are changed to reflect Dare Foods Limited.

Dare Foods Limited

Revolution.

Contains the master videocassette recording of "Revolution."

Dare Foods Limited

Happy birthday Mr. Dare (file 9 of 9).

Contains one videocassette recording of staff from the Atlantic District, Halifax and Moncton, wishing Carl Dare a happy 75th birthday. The recording was included in a longer video birthday wish, "Mr. C.M. Dare's 75th birthday."

Dare Foods Limited

B.C. branch 10 (file 8 of 9).

Contains one videocassette recording of employees at the British Columbia branch office wishing Carl Dare a happy 75th birthday. Each of the 10 regions submitted a recorded birthday wish for Carl Dare and this is number 10 of 10. These recordings were included in a longer video birthday wish, Mr. C.M. Dare's 75th birthday.

Dare Foods Limited

Moncton 9 (file 7 of 9).

Contains one videocassette recording of employees at the Moncton office wishing Carl Dare a happy 75th birthday. Each of the 10 regions submitted a recorded birthday wish for Carl Dare and this is number 9 of 10. These recordings were included in a longer video birthday wish, "Mr. C.M. Dare's 75th birthday."

Dare Foods Limited

Edmonton 8 (file 6 of 9).

Contains one videocassette recording of employees at the Edmonton office wishing Carl Dare a happy 75th birthday. Each of the 10 regions submitted a recorded birthday wish for Carl Dare and this is number 8 of 10. These recordings were included in a longer video birthday wish, "Mr. C.M. Dare's 75th birthday."

Dare Foods Limited

Winnipeg 7 (file 5 of 9).

Contains one videocassette recording of employees at the Winnipeg office wishing Carl Dare a happy 75th birthday. Each of the 10 regions submitted a recorded birthday wish for Carl Dare and this is number 7 of 10. These recordings were included in a longer video birthday wish, "Mr. C.M. Dare's 75th birthday."

Dare Foods Limited

Quebec region 1992 6 (file 4 of 9).

Contains one videocassette recording of employees at the office in Quebec wishing Carl Dare a happy 75th birthday. Each of the 10 regions submitted a recorded birthday wish for Carl Dare and this is number 6 of 10. These recordings were included in a longer video birthday wish, "Mr. C.M. Dare's 75th birthday."

Dare Foods Limited

Toronto 5 (file 3 of 9).

Contains one videocassette recording of employees at the Toronto office wishing Carl Dare a happy 75th birthday. Each of the 10 regions submitted a recorded birthday wish for Carl Dare and this is number 5 of 10. These recordings were included in a longer video birthday wish, "Mr. C.M. Dare's 75th birthday."

Dare Foods Limited

Ottawa 4 (file 2 of 9).

Contains one videocassette recording of employees at the Ottawa office wishing Carl Dare a happy 75th birthday. Each of the 10 regions submitted a recorded birthday wish for Carl Dare and this is number 4 of 10. These recordings were included in a longer video birthday wish, "Mr. C.M. Dare's 75th birthday."

Dare Foods Limited

Kitchener 1 (file 1 of 9).

Contains one videocassette recording of employees at the Dare Foods Limited head office and plant in Kitchener wishing Carl Dare a happy 75th birthday. Each of the 10 regions submitted a recorded birthday wish for Carl Dare and this is number 1 of 10. These recordings were included in a longer video birthday wish, "Mr. C.M. Dare's 75th birthday."

Dare Foods Limited

Green foods / [prepared by] The Martland Group.

Contains one audio cassette recording of the CBC radio show "Metro Morning" reporter on the environment, Marjorie Lamb, introducing environmentally friendly foods. Marjorie and the host of "Metro Morning" discuss Bridgehead's Rainforest Crunch and Dare's newly released Rainforest cookies. Side B of the cassette is a recording of an interview with Bryan Dare on CFRB radio. The interviewer and Bryan Dare discuss several aspects of the cookies including the fact that the cashews and brazil nuts used in the cookies were acquired from Cultural Survival, a non-profit organization associated with Harvard University.

Dare Foods Limited

Big Ned P.r.r.i.d.e. (file 2 of 2).

Contains one audio cassette recording of Big Ned singing his P.r.r.i.d.e. song, which was intended to motivate Dare Foods sales personnel.

Dare Foods Limited

Big Ned P.r.r.i.d.e. (file 1 of 2).

Contains one audio cassette recording of Big Ned singing his P.r.r.i.d.e. song, which was intended to motivate Dare Foods sales personnel.

Dare Foods Limited

Tropical rain forest.

Contains one audio cassette recording of tropical rain forest sounds including bird calls.

Dare Foods Limited

IMF.

Contains one audio cassette consisting of a dramatized recording promoting marketing and sales staff to have a new product in full distribution within 14 days.

Dare Foods Limited

Dare Bear at Wintario / [produced by] Milad Bess.

Contains one videocassette recording of the television production of the Ontario Lottery Corporation's Wintario draw held at the Gravenhurst High School during the Muskoka Winter Fair in [ca. 1989]. The Dare Bear mascot helped the Mayor of Gravenhurst push the button to start the Wintario draw.

Dare Foods Limited

Facility 4:00 pm P#858, April 10, 1986 (file 2 of 2).

Contains one audio cassette. The audio cassette is tape 2 of 2, a recording of consumer discussions held in Toronto. The discussions commenced at 4:00 p.m. and are led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Dare Foods Limited

Facility 4:00 pm P#858, April 10, 1986 (file 1 of 2).

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions commenced at 4:00 p.m. and are led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Dare Foods Limited

Facility 2:00 pm P#858B, April 10, 1986 (file 2 of 2).

Contains one audio cassette. The audio cassette is tape 2 of 2, a recording of consumer discussions held in Toronto. The discussions commenced at 2:00 p.m. and are led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Dare Foods Limited

Facility 2:00 pm P#858B, April 10, 1986 (file 1 of 2).

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions commenced at 2:00 p.m. and are led by a host identified as and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Dare Foods Limited

Cookies 8:00 pm P#858B, April 9, 1986 (file 2 of 2).

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions were led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Dare Foods Limited

Cookies 8:00 pm P#858B, April 9, 1986 (file 1 of 2).

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions were led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Dare Foods Limited

Cookies 8:00 pm P#858B, April 9, 1986 (file 2 of 2).

Contains one audio cassette. The audio cassette is tape 2 of 2, a recording of consumer discussions held in Toronto. The discussions are led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Dare Foods Limited

Cookies 6:00 pm P#858B, April 9, 1986 (file 1 of 2).

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions were led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Dare Foods Limited

Packaged cookies, July 7, 1983.

Contains one audio cassette recording of group 2, 7:00 p.m., recorder #2. The audio cassette was created by Western Michigan Research and is a recording of a group discussion of 12 women led by a host identified as "Fred" on the topic of packaged cookies. The women were informed that they were recorded and observed from a one-way mirror. The discussion consists of the host asking the women questions such as "What do you have at home for people to munch on?" and the women discussing their answers.

Dare Foods Limited

Packaging road show : 1st take.

Contains one audio cassette. The audio cassette is a recording of a meeting and slide show explaining the changes in Dare product packaging which were required. As a result of the Consumer Packing and Labelling Act passed by the government on March 1, 1974, to be implemented by Dare by March 1, 1976.

Dare Foods Limited

French pack show (Folies Brock).

Contains one audio cassette. The audio cassette contains French Pack Road Show (Folies Brock) in French. The other side contains an explanation of the new logo and biscuit packaging design in 1975. The explanation appears to have accompanied a slide show.

Dare Foods Limited

Le mondial, August 16, 2002.

Contains one videocassette recording of the television advertisement "Le mondail." The advertisement promotes Whippet biscuits with the slogan "Pur Délice/Pur Délire."

Dare Foods Limited

Dare Breton in Japan.

Contains one videocassette recording of the Dare Foods Limited television advertisement for Breton crackers used in Japan. The Breton cracker product was under license as "Moringa Digestives." The advertisement played off the popularity in Japan of Anne of Green Gables.

Dare Foods Limited

Whippet le lait / [produced by] TQS.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Whippet le Lait." The commercial advertises the promotion "Pur délire à Hollywood."

Dare Foods Limited

Soft spot, September 1996.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Soft Spot." The advertisement promotes Real Fruit Gummies.

Dare Foods Limited

Katjes.

Contains one videocassette including recordings of television and radio advertisements for Katjes gummi candies. The advertisements included are “Supermarkt,” “Entgleisung,” “Filmriss,” “Kaufhaus,” “Schwimmbad,” “Berwerbung,” “Programmänderung,” and “Reiseleitung.”

Dare Foods Limited

Audition CHNO Sudbury.

Contains one audio reel of an audition for CHNO Sudbury, Ontario, sponsored by Dare Foods Limited.

Dare Foods Limited

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