Contains three Chocolate Nut Cookies tin tie packages. The package contained 15 1/4 ounces of cookies.

Contains one film reel of the Dare Foods Limited television advertisement "Jason."

File consists of one photograph of the distinguished salesman award presentation for Maurice Villemaire. Identifications from verso:

• Savage, R.
• Reeve, D.V.
• Dare, Carl Merner
• Villemaire, Maurice
• Carpenter, K.
• Willoughby, T.

Contains two colour photographs and 12 negatives. The photographs and negatives are staff in their offices at the Kitchener head office.

Contains one colour photograph portrait of C.M. Dare.

Contains one audio reel. The audio reel was recorded at 1:30.

File consists of one sales manual for Dare. The manual is divided into the following sections: Introductions; Communications; Policies; Procedures; Account Classification; Merchandising; Selling Aids; Dare Selling Formula; Sales Promotion Information; Selling Seasonal Products; Distribution; Care; Territory Management; The Ultimate Goal.

Contains three colour photographs. The photographs are images of two men standing in front of a biscuit display, a man shaking C.M. Dare's hand at an awards ceremony, and three people standing in front of a rock decorated with aboriginal art in Australia.

Contains one colour photograph portrait of C.M. Dare.

Contains one audio reel. The audio reel was recorded at 9:30.

Series consists of financial records of Dare Foods Limited. Includes year end reports and credit statements.

File consists of financial statement for Dare Foods Limited and its subsidiary company Dare Foods (Candy Division) Limited and Dare Foods (Biscuit Division) Limited for the year 1979 prepared by Thorne, Riddell & Co.

Contains two Oatmeal Raisin Cookies tin tie packages. Each package contained 14.1 ounces of cookies.

Contains one film reel that includes Dare Foods Limited television advertisements "Farm," "Treasure Island," "Alice and Wonderland," and "Dare Dans L'Air."

Contains 71 colour photographs documenting the production of the Dare Foods Limited television advertisement "Alice in Wonderland."

Contains four colour photographs documenting the production of the Dare Foods Limited television advertisement "Treasure Island."

File consists of six upper body portrait photographs of Carl Dare.

A signature plate with a single signature used for cheque signing. The signature is for Dare.

Contains four tin tie biscuit packages. Includes Lemon Chiffon, Maple Walnut Cookies, Chateau Cookies, and Swiss Creme Cookies. Packages range in size from 15 to 16 ounces. The Swiss Creme Cookies package has a note on it stating that the product was discontinued in 1979.

Contains 11 colour photographs of products, product brochures and a price list for biscuits and candy.

Series consists of material relating to the incorporation of Dare Foods Limited, changes to the corporate name over the company's history, and other aspects of the company's legal existence. Includes letters patent, supplementary letters patent, by-laws, agreements, an insurance appraisal, and other legal documents.

File consists of financial comparisons between Dare Foods Inc. and Interbake Foods Ltd. for the year 1980.

Contains four tin tie biscuit packages. Includes Nut Supreme Hazelnut & Chocolate Chip Cookies, Oatmeal Supreme Cookies, Tea Tyme Cookies, and Brown Sugar Home Style Cookies. The packages range in size from 14.1 to 16 ounces.

Contains four tin tie biscuit packages. Includes Apple Strudel Cookies, Cartwheels Cookies, Grannie Cookies, and Shortbread Cookies. Packages range in size from 14 to 16 ounces. The Apple Strudel package has a note on it stating that the product was discontinued in 1980.

Contains one sales manual separated by the following dividers:

• Introduction,
• Product Knowledge,
• Communications,
• Policies,
• Procedures,
• Account Classification,
• Merchandising,
• Selling Aids,
• Dare Selling Formula,
• Sales Promotion Information,
• Selling Seasonal Products,
• Distribution,
• Cars,
• Territory Management, and
• The Ultimate Goal.

Contains two black and white photographs of the Dare Foods candy division plant in Hamilton.

File consists of a certificate of amendment, the articles of amendment, and the articles of continuation for Dare Foods (Biscuit Division) Limited, under the Canada Business Corporations Act.

Two corporate brochures created by Dare Foods Limited outlining the corporate policy of the company along with its history, product information, manufacturing processes, packaging and more. The brochures were likely created in different years. One brochure is written in French and the other is written in English.

Four tin-tie bags used to store different flavours of Dare cookies including chocolate chip, swiss creme, and choc-olè cookies. The labeling on the package is written in both English and French.

Contains four large biscuit tin tie packages. Included are Cookie Jar, Cookie Cupboard, Party Pak and Digestive Biscuits (1/3 more). The Digestive Biscuits package is 21.5 ounces. The remaining packages are 32 ounces.

Contains six colour photographs and 13 negatives. The photographs are images of an Edi Launch Day cake, staff, and Edi Launch cutting the cake. Photographs of six men in a warehouse are also included.

Contains one colour photograph. The photograph is an image of six men, two of whom are holding a cake. The men are dressed formally and have buttons on that read "Dare Quality Service 1892." The words "M. Watson" are written on the reverse of the photograph.

Contains one image of a man standing in front of a candy display in a store. The words "M. Watson" are written on the reverse of the photograph.

Contains four black and white aerial photographs of the Kitchener head office and biscuit plant. Several of the photographs have been edited.

Contains four tin tie sandwich biscuit packages. Includes Canadiana Cookies, Chocolate Mint Cremes, Choc-olé Cookies, and Vanilla Fudge Cookies. Packages range in size from 14 to 16 ounces. The Vanilla Fudge Cookies package has a note on it stating that the product was discontinued in 1979.

Contains 44 colour photographs of cookie products, and samples of tin tie packages.

Contains brochures, tin tie biscuit packages, and colour photographs of products and store displays.

Contains 13 colour photographs of cookie packages, samples of cellophane biscuit packages and a sales brochure.

Contains samples of cookie tin tie packages.

Contains two colour photographs. The photographs are images of two men speaking in a convention room at the Commonwealth Holiday Inn. A poster behind the podium states "Success with Dare in '81".

Consists of material relating to the Dare Foods Limited biscuit plant in Surrey, B.C. File contains invitations; programs; newspaper clippings; agenda; speeches from the plant opening 1962; three b&w photographs each 20.5 x 25.5 cm, 1961-1962; one promotional pamphlet for new plant 1962; and one plan by the Canadian Industrial Risks Insurers plan of Dare Foods Ltd., Surrey B.C. plant 1981.

Contains candy and cookie product brochures, and 10 colour photographs of cookie products.

Contains samples of cellophane and tin tie packages, product brochures, signs, promotions and coupons, advertisements, a Dare Foods Limited corporate policy and history, and 18 colour and 13 black & white photographs of products.

Contains bilingual ingredient lists for candy products, correspondence, memoranda, and copies of legislation pertaining to ingredient listings, regulations for the packaging and labelling of foods, and French translations of ingredients and product names. File is divided by tabs including: Valentine, Easter, Product Names, French Translations, Regulations, and Technical. Records are arranged chronologically.

Contains Lemon Cremes sandwich biscuits [ca. 1960], Lemon Creme Cookies tin tie [1976] and Lemon Creme Cookies boxboard packages [ca. 1981]. The cookies were called Lemon Cremes [ca. 1960] and became Lemon Creme in [1976]. The tin tie packages contained 16 ounces and the boxboard contained 14.1 ounces.

Contains two Panda Chocolate Sandwich Cookies boxboard packages. Each box contained 14.1 ounces of cookies.

Contains one videocassette recording of the Dare Foods Limited television advertisement, "On Its Own." The advertisement promotes Breton crackers.

Contains price lists for nickel candy and penny goods sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, case weight, cubic feet per case, and net price delivered to wholesalers' warehouses.

Contains samples of boxboard, cellophane and tin tie packages, 22 colour photographs of cookie products, colour and black and white photographs of store displays, a coupon, and a brochure for Krispin rye crackers.

Contains samples of cellophane and tin tie packages, product brochures, signs, promotions and coupons, advertisements, a Dare Foods Limited corporate policy and history, and 18 colour and 13 black & white photographs of products.

Contains six Cabaret boxboard packages. Included are two Cabaret 7 ounce boxes from [ca. 1982], one Cabaret 7 ounce box from [ca. 1990], and three Cabaret 4.6 ounce boxes from 1998.

Contains three Rio Chocolate Fudge Cookies boxboard packages. Each box contained 14.1 ounces of cookies. The twin pack was introduced in 1981 and a new box was introduced in August 1982.

Contains one Tradition Oatmeal Cookies boxboard package. The box contained 14.1 ounces of cookies.

Contains four Cinnamon Danish Cookies packages. Each tin tie package contained one pound of cookies. Each boxboard package contained 14.1 ounces of cookies.

Contains one Pancho Peanut Butter Creme Cookies boxboard package. The box contained 400 grams of sandwich cookies.

Contains one videocassette that consists of television advertisements. The videocassette includes the following 12 spots: "Dare Devils," "Time Out,” “Ingredient,” “Dare Delicious,” “Opera,” “Jason,” “Tough Boss,” “Lost Boy,” “Dad’s Cookies,” and “Peak Freen.” The advertisements were produced between 1976-1979 and 1982.

Contains one copy of the Big V Drug Stores twentieth anniversary book, Our Twentieth Anniversary, Big V Drug Stores, 1962-1982.

Contains three Champion Chocolate Chip Cookies boxboard packages. Each box contained 14.1 ounces of cookies. The twin pack was introduced in May 1981 and a new box introduced in August 1982.

Contains Fudge Chip Cookies tin tie packages from [ca. 197-] and boxboard packages from 1983. File includes 8 ounce, 12 ounce, and 15 ounce tin tie packages. The boxboard package contained 14.1 ounces.

File consists of one photograph of a display of Dare cookies in a general store in Carcross, Yukon.

Contains material relating to the financial situation and sale of Sunbeam Shoes Limited. File consists of correspondence, shareholders' meeting agenda, accounts, and production forecast.

Contains one videocassette recording of the Dare Foods Limited television advertisement "On Its Own." The advertisement promotes Breton crackers.

Contains Peanut Butter Chip Cookies packages. The Peanut Butter Chip Cookies were introduced in [ca. 1961] and contained both peanut butter and peanut butter chips. The package includes a photographic image of the cookies. File contains both tin tie and boxboard packages.

File consists of one dinner menu from the Dare cracker sales seminar and dinner.

Contains one audio cassette recording of group 2, 7:00 p.m., recorder #2. The audio cassette was created by Western Michigan Research and is a recording of a group discussion of 12 women led by a host identified as "Fred" on the topic of packaged cookies. The women were informed that they were recorded and observed from a one-way mirror. The discussion consists of the host asking the women questions such as "What do you have at home for people to munch on?" and the women discussing their answers.

Contains five financial statements for The Almer Company Limited. The March 1980 to March 1981 statements were prepared by Erickson, Lee, Macdonald & Co., chartered accountants, Hamilton. The March 1982 to June 1983 statements were prepared by MacGillvray & Co., chartered accountants, Port Colbourne. All statements include a section on the subsidiary company, Sunbeam Shoes Limited.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Dare Cookies."

Contains documents pertaining to the sale of shares of The Almer Company Limited, owner of 99% of shares of Sunbeam, from Dare Foods Limited. File includes the agenda, agreements, Certificates of Status, Certificates of Incumbency, other certificates, resolutions, resignations, guarantees, correspondence, debenture, affidavit, financing statement, minutes, cheques, promissory notes, and share certificates.

Contains price lists for Dare Foods Limited, Kitchener, Ontario, Halloween candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe package weight, case weight, cubic feet per case, and net price delivered to stores and warehouses.

File consists of financial statements for Sunbeam Shoes for the year 1986 prepared by MacGillivray & Co.

Contains the Almer Company Limited Annual Meeting of Shareholders agenda; correspondence; a copy of the agreement between Dare Foods Limited, James G. Martin, J. Douglas Oddie, Sunbeam Shoes Limited, The Almer Company Limited, Sisman’s Holdings Limited, and Edward Tregunno; and confirmation of credit facilities from The Royal Bank of Canada pertaining to the sale of control of Sunbeam Shoes Limited.

Contains annual financial statements for Sunbeam Shoes Limited. The statements were prepared by MacGillivray & Company, chartered accountants, Port Colbourne.

Contains 39 product and display photographs, brochures, memoranda, price sheets, copies of articles sent to sales representatives, information about promotions, for primarily candy products although biscuit and cracker products are included.

Contains one sales manual separated by the following dividers: Introduction, Index, 1. Dare Foods Ltd., 2. General Information, 3. Temporary Planning, 4. Selling Responsibility, 5. Selling Effectiveness, and 6. Policies and Procedures.

Contains one videocassette recording of the Dare Foods Limited television advertisement "Dare Cookies."

Contains three Breaktime Oatmeal Cookies boxboard packages. Each box contained 13 ounces.

Contains one sales manual. The manual is separated by the following dividers: Introduction, Index, 1. Dare Foods Ltd., 2. General Information, 3. Temporary Planning, 4. Selling Responsibility, 5. Selling Effectiveness, and 6. Policies & Procedures.

Contains price pages for fantop candy range sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe product weight, size, and net price delivered to stores.

File consists of one Harvest from the Rainforest premium cookies package. Bag contained 300g of cookies. The dimensions of the bag, when full, are 31 x 13 x 7 cm.

Contains records pertaining to the Biscuit Division plant tour. File consists of notes on the company profile of Dare Foods, notes on the role of Dare Foods in the Quebec economy, notes on the purpose and objectives of Dare Foods, a plan of the Kitchener biscuit plant, and descriptions of each area, special rooms and machines in the biscuit plant.

Includes one videocassette recording of the Dare Foods Limited television advertisement "Dare Bears."

Contains one videocassette of Keebler television advertisements. The videocassette includes two advertisements both 60 seconds each in length.

Contains price pages for the pegtop candy range and pegtop confectionery wholesaler range. The pages list product weight, cubic feet of case, and net price of product delivered to stores.

Contains two Breaktime Choco Chip Cookies boxboard packages. Each box contained 13 ounces of cookies.

Contains price lists for spring and summer marshmallow candy ranges sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, package weight, case weight, cubic feet per case, and net price delivered to stores and warehouses.

Contains price lists for Valentine candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists record products, package weight, case weight, cubic feet per case, price per pound, and net price delivered to stores and warehouses.

Contains price lists for Christmas candy, chocolate, confectionery and Christmas bulk candy sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe products, package weight, case weight, cubic feet per case, and net price delivered to stores and warehouses.

Contains price lists for specialty items, special candy items, Stak-A-Jars, Foley’s Candy range, and Super Pops sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe package weight, case weight, cubic feet of case, and net price delivered to stores and warehouses.

Contains five Breaktime Fudge Cookies boxboard packages. Each box contained 13 ounces of cookies.

Contains typewritten lists of packaging editions including dates, and samples of packaging.

Contains price lists for Easter candy ranges sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists record products, package weight, case weight, cubic feet per case, and net price delivered to stores and warehouses.

Contains 32 colour slides. The slides are images of staff at meetings, at special events and playing baseball.

Contains price lists for bulk, pegtop, fantop candy ranges and confectionery wholesaler range sold East of Lakehead, Lakehead and West, and in Newfoundland. Price lists describe product weight, and a breakdown of net price delivered to stores per kilogram, per case, and per approximate pound.

Contains price lists for Bake Shoppe, Bake Shoppe bulk, and bulk cookies sold East of Lakehead, Lakehead and West, in Quebec and Newfoundland. Price lists describe products, package count, case weight, and net price delivered to stores and warehouses.

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions were led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions commenced at 4:00 p.m. and are led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 2 of 2, a recording of consumer discussions held in Toronto. The discussions are led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 1 of 2, a recording of consumer discussions held in Toronto. The discussions commenced at 2:00 p.m. and are led by a host identified as and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 2 of 2, a recording of consumer discussions held in Toronto. The discussions commenced at 2:00 p.m. and are led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.

Contains one audio cassette. The audio cassette is tape 2 of 2, a recording of consumer discussions held in Toronto. The discussions commenced at 4:00 p.m. and are led by a host identified as "Susan" and consist of a panel of women. The host explains that the discussion is being recorded and that they are observed from a one-way mirror. The women introduce themselves by first name only and describe their family composition and lifestyle. The tapes continue with a discussion of cookies.